The document outlines 7 features that can improve conversion rates: 1) Using pre-registration modules instead of tutorials for better value delivery and retention. 2) Optimizing permission prompts for higher approval rates. 3) Automatic retention and engagement tools like push notifications and in-app messages. 4) Monetization strategies like multiple pricing tiers and emphasizing best values. 5) External rating mechanisms to screen reviews and engage users. 6) Virality through empowering current users to share. 7) The document is authored by Shachar Nahari on 7 killer conversion features.

1. 7 killer conversion features
-in 15 minutes
BY SHACHAR NAHARI
Shachar.nahari@gmail.com

2. Shachar Nahari
Product Consultant & Bot Trainer
Founder @Co-mito
Co-founder @IESC
Community manager “Accelerators (in Israel and out)”
Product Manager
M.A. – User Interface & Experience

3. ASO (keywords, images and description) 1

4. Pre-registration vs. tutorial
The benefits of using ‘pre-registration’ module are:
 Better ‘value proposition’ delivery
 Better conversion (from exploring user to creating an account)
 Better retention (from first launch to second)
 Faster delivery (when researchers show your “grace time” is about
30sec.)
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5. Pre-permissions
Better conversion rate for permissions approval:
 When to prompt
 Conceder your ’fall back’ plan:
 If user decline – when to prompt again
 If user decline – guide him how to change this in the system’s settings
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6. Automatic retention & engagement
Using tools like MixPanel and Localytics will allow you to:
 Configure automated ‘rule-based’ push notifications
 Configure automated ‘in-app’ messages
 Monitor you’re your users’ behavior in real time & retroactively (gain
insights)
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7. Monetization
 Use ‘price encouragements’
use more than 2 tiers (options) to distract and push towards the one you
want
 Emphasize the “best deal/value”
 Use ‘freemium’ and ‘paid features’ modules
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8. ‘Rate us’ mechanism
Build or use external rating mechanisms will severe you in:
 Screening bad reviews (in the stores)
 Gain bad/good users feedbacks
 Engage with users (after bad review)
 Analyze & obtain insights of your product’s performance
 Discover bugs (users QA)
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9. Virality (share)
 Your best ambassadors are your current users
 They are reliable
 They are free
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10. BY SHACHAR NAHARI
Shachar.nahari@gmail.com
7 killer conversion features lecture