Form is three-
dimensional
and there are
two types:
Geometric and
natural.
FORM
Shapes are areas
contained by a
closed outline.
SHAPE
Color can be a
useful tool for
communicating
an emotional
message.
COLOR
Texture can make
a design look
professional
and is an
illusion.
TEXTURE
Type affects the
mood of a
design.
TYPOGRAPHY
Space can
balance visual
elements and
can emphasize
an object’s
importance.
SPACE
Lines can help
convey
information.
LINE

7 Elements of design.pptx