Daniel Kaufman summarizes a recent news article published in NYC's newspaper - #amNewYork. This SlideShare presentation includes top secrets from one of NYC's most beloved burger joint: Shake Shack.
The document lists several activities to do in Waterloo Region, Canada including shopping at the large St. Jacobs Farmer's Market, taking brewery tours of local breweries, watching cars being assembled at a Toyota plant tour, participating in an interactive tech experience at the Felt Lab, bowling at Kingpin Bowlounge, golfing across the region's 10 courses, celebrating Oktoberfest, dancing at nightclubs, and indulging in the region's farm-to-table cuisine.
This document discusses using augmented reality and video surveillance technologies to provide customers of Shake Shack restaurant wait time information to help inform their decision to visit. Specifically, it proposes using cameras to count the number of people in line and make that data available to customers in real-time so they can see current wait times. Some benefits mentioned are giving customers more information to avoid long frustrating waits and helping Shake Shack better serve customers. Considerations discussed include technical camera issues and balancing efficiency gains with maintaining Shake Shack's personal service model.
This document provides an analysis of Shake Shack, a fast casual dining chain known for burgers and frozen custard. It summarizes Shake Shack's history and growth, positioning as a healthier fast food option focused on quality ingredients. Social media listening revealed customers want more locations, a flexible menu with vegetarian options. Competitors are also promoting premium burgers and healthier choices. The recommendations include leveraging the mobile app and "Shack Cam" to share customer experiences, expanding the menu with secret items and alternative proteins, and repositioning to focus on family and social connections over American comfort food.
Along with three other undergraduate students from Boston University, I conducted primary (in-store observations, focus group discussions, 1-on-1 interviews) and secondary research (brand audit) on the fast-casual industry, focusing on Shake Shack. After a review of the relevant trends, we drafted a creative brief, pointing out opportunities for business growth.
This document provides an agenda and background information for considering Shake Shack and Absolut vodka as potential new clients. For Shake Shack, it summarizes their growth, values, social media presence, advertising spend, agencies, and approach for leveraging the D100 list. It also outlines IPG Mediabrand's proposed approach including building social presence, optimizing search and geotargeting. For Absolut, it reviews their brand position, spending, current agencies and an opportunity to improve their image by partnering with IPG agencies internationally. Key contacts are provided for both companies.
Presentation: Compliance & Third Party Due DiligenceethiXbase
1) The document discusses challenges with third party due diligence including high costs and long turnaround times. It proposes redefining best practices to screen 100% of third parties through consistent and documented processes.
2) Key recommendations include understanding third party scope, conducting baseline screening for all parties, categorizing risk, escalating higher risk parties for further review, and ongoing monitoring.
3) Achieving a consistent 100% third party due diligence program requires screening all parties, clearly defining risk criteria, having standard escalation procedures, regularly reviewing the program, and monitoring third party risk over time.
This document provides an analysis of potential international expansion opportunities for the fast casual restaurant chain Shake Shack. It evaluates several countries across various criteria to determine the most attractive market. Canada is identified as the top choice based on its thriving economy, high urban population, and the second highest per capita expenditure on burger fast food. The analysis finds that Shake Shack's main competition in the Canadian market would be McDonald's Corporation. It recommends that Shake Shack enter the Canadian market through an exclusive licensing partnership with an international operator.
This document provides an overview of the software industry in India. It discusses that the software industry is one of the fastest growing industries globally and in India. The Indian software industry has experienced significant growth in exports and revenues in recent years. Some of the major regions for the software industry in India include Bangalore, Chennai, Hyderabad, Delhi, Mumbai and Pune. Key Indian software companies like Infosys, TCS and Wipro are discussed along with some of their major products. The SWOT analysis highlights strengths like skilled workforce but also weaknesses like infrastructure challenges and threats from other competing nations.
The document lists several activities to do in Waterloo Region, Canada including shopping at the large St. Jacobs Farmer's Market, taking brewery tours of local breweries, watching cars being assembled at a Toyota plant tour, participating in an interactive tech experience at the Felt Lab, bowling at Kingpin Bowlounge, golfing across the region's 10 courses, celebrating Oktoberfest, dancing at nightclubs, and indulging in the region's farm-to-table cuisine.
This document discusses using augmented reality and video surveillance technologies to provide customers of Shake Shack restaurant wait time information to help inform their decision to visit. Specifically, it proposes using cameras to count the number of people in line and make that data available to customers in real-time so they can see current wait times. Some benefits mentioned are giving customers more information to avoid long frustrating waits and helping Shake Shack better serve customers. Considerations discussed include technical camera issues and balancing efficiency gains with maintaining Shake Shack's personal service model.
This document provides an analysis of Shake Shack, a fast casual dining chain known for burgers and frozen custard. It summarizes Shake Shack's history and growth, positioning as a healthier fast food option focused on quality ingredients. Social media listening revealed customers want more locations, a flexible menu with vegetarian options. Competitors are also promoting premium burgers and healthier choices. The recommendations include leveraging the mobile app and "Shack Cam" to share customer experiences, expanding the menu with secret items and alternative proteins, and repositioning to focus on family and social connections over American comfort food.
Along with three other undergraduate students from Boston University, I conducted primary (in-store observations, focus group discussions, 1-on-1 interviews) and secondary research (brand audit) on the fast-casual industry, focusing on Shake Shack. After a review of the relevant trends, we drafted a creative brief, pointing out opportunities for business growth.
This document provides an agenda and background information for considering Shake Shack and Absolut vodka as potential new clients. For Shake Shack, it summarizes their growth, values, social media presence, advertising spend, agencies, and approach for leveraging the D100 list. It also outlines IPG Mediabrand's proposed approach including building social presence, optimizing search and geotargeting. For Absolut, it reviews their brand position, spending, current agencies and an opportunity to improve their image by partnering with IPG agencies internationally. Key contacts are provided for both companies.
Presentation: Compliance & Third Party Due DiligenceethiXbase
1) The document discusses challenges with third party due diligence including high costs and long turnaround times. It proposes redefining best practices to screen 100% of third parties through consistent and documented processes.
2) Key recommendations include understanding third party scope, conducting baseline screening for all parties, categorizing risk, escalating higher risk parties for further review, and ongoing monitoring.
3) Achieving a consistent 100% third party due diligence program requires screening all parties, clearly defining risk criteria, having standard escalation procedures, regularly reviewing the program, and monitoring third party risk over time.
This document provides an analysis of potential international expansion opportunities for the fast casual restaurant chain Shake Shack. It evaluates several countries across various criteria to determine the most attractive market. Canada is identified as the top choice based on its thriving economy, high urban population, and the second highest per capita expenditure on burger fast food. The analysis finds that Shake Shack's main competition in the Canadian market would be McDonald's Corporation. It recommends that Shake Shack enter the Canadian market through an exclusive licensing partnership with an international operator.
This document provides an overview of the software industry in India. It discusses that the software industry is one of the fastest growing industries globally and in India. The Indian software industry has experienced significant growth in exports and revenues in recent years. Some of the major regions for the software industry in India include Bangalore, Chennai, Hyderabad, Delhi, Mumbai and Pune. Key Indian software companies like Infosys, TCS and Wipro are discussed along with some of their major products. The SWOT analysis highlights strengths like skilled workforce but also weaknesses like infrastructure challenges and threats from other competing nations.
From growing up in a small suburban town in Massachusetts, to living in the bustling city of New York, Daniel Kaufman made a name for himself succeeding all around the world. Now based out of Brooklyn, NYC, Daniel has found his home. He is passionate about connecting people through technology and innovation; game design and development; and most of all: Adventure, hiking, skiing, snowboarding, and travel. In this presentation, Daniel provides an overview of Dead & Company's Summer 2016 Tour Dates.
Top 10 Tech Toys from the 2016 New York Toy Fair Daniel Kaufman
The document summarizes the top 10 tech toys presented at the 2016 New York Toy Fair. Some of the toys highlighted include Thing Maker, a safe 3D printer from Mattel; customizable Nerf Modulus guns; Zoomer Chimp, an articulated robot pet; and Bloxels, which allows kids to create and play their own video games using colored blocks. Other toys on the list include Big Robots boxing robots, Torch the animatronic dinosaur pet, toys based on the PJ Masks cartoon, Mega Bloks sets for video game franchises, Lego sets for Star Wars, and a Minecraft Ghast drone.
This document is a collection of photo credits from various photographers including Elizabeth Haslam, nosha, dgray_xplane, Tony Fischer Photography, eviltomthai, ajagendorf25, mgrayflickr, Corscri Daje Tutti, Marianne O'Leary, Vix_B, Monika & Tim, Werner Kunz, and minnepixel. The photos are part of a Haiku Deck presentation on SlideShare that encourages the reader to create their own presentation.
Daniel Kaufman speaks about what is new and exciting to do in New York City this upcoming Spring. With so many options, the possibilities are endless. For more NYC updates and information, please visit: http://danielkaufman.nyc
From growing up in a small suburban town in Massachusetts, to living in the bustling city of New York, Daniel Kaufman made a name for himself succeeding all around the world. Now based out of Brooklyn, NYC, Daniel has found his home. He is passionate about connecting people through technology and innovation; game design and development; and most of all: Adventure, hiking, skiing, snowboarding, and travel. In this presentation, Daniel provides an overview of Dead & Company's Summer 2016 Tour Dates.
Top 10 Tech Toys from the 2016 New York Toy Fair Daniel Kaufman
The document summarizes the top 10 tech toys presented at the 2016 New York Toy Fair. Some of the toys highlighted include Thing Maker, a safe 3D printer from Mattel; customizable Nerf Modulus guns; Zoomer Chimp, an articulated robot pet; and Bloxels, which allows kids to create and play their own video games using colored blocks. Other toys on the list include Big Robots boxing robots, Torch the animatronic dinosaur pet, toys based on the PJ Masks cartoon, Mega Bloks sets for video game franchises, Lego sets for Star Wars, and a Minecraft Ghast drone.
This document is a collection of photo credits from various photographers including Elizabeth Haslam, nosha, dgray_xplane, Tony Fischer Photography, eviltomthai, ajagendorf25, mgrayflickr, Corscri Daje Tutti, Marianne O'Leary, Vix_B, Monika & Tim, Werner Kunz, and minnepixel. The photos are part of a Haiku Deck presentation on SlideShare that encourages the reader to create their own presentation.
Daniel Kaufman speaks about what is new and exciting to do in New York City this upcoming Spring. With so many options, the possibilities are endless. For more NYC updates and information, please visit: http://danielkaufman.nyc
6 Secrets You Probably Didn't Know About NYC's Shake Shack
1. 6 SECRETS YOU PROBABLY
DIDN’T KNOW ABOUT NYC’S
SHAKE SHACK
Presentation by Daniel Kaufman
2. HISTORY
Shake Shack sprouted from a hot dog
cart in Madison Square Park in
Manhattan to support the Madison
Square Park Conservancy’s first art
installation.
Source: https://www.shakeshack.com/
3. The cart was quite the success,
with Shack fans lined up daily for
three summers.
Source: https://www.shakeshack.com/
4. In 2004, the bid was
won to open a
permanent kiosk in the
Park: Shake Shack
was born.
Source: https://www.shakeshack.com/
5. CUISINE
This modern day
“roadside” burger stand
serves up the most
delicious burgers, hot dogs,
frozen custard, shakes,
beer, wine and more.
Source: https://www.shakeshack.com/
6. CUSTOMERS
An instant neighborhood fixture, Shake Shack
welcomed people from all over the city, country and
world who gathered together to enjoy fresh, simple,
high-quality versions of the classics in a majestic
setting.
The rest, as they say, is burger history.
Source: https://www.shakeshack.com/
7. IN 2015, THE COMPANY
BECAME PUBLICLY TRADED.
Source: https://www.shakeshack.com/
8. NEWS / MEDIA
Recently, amNewYork
published an article
informing readers that you
can now find a ShakeShack
at 84 locations around the
world.
Source: Jan. 28, 2016 edition amNewYork newspaper
9. Additionally, the article says, there’s so
much more to know about Shake
Shack…
Georgia Kral, Food and Assistant News
Editor of amNewYork, goes on to list
some of the top secrets she says will
make you a bigger Shack fan then ever
before.
Source: Jan. 28, 2016 edition amNewYork newspaper
11. 1. Even The Menu Has Secrets…
Shake Shack is
known to have
secret menu
items…
Source: Jan. 28, 2016 edition amNewYork newspaper
12. From constants like
the BLT to the Garden
Dog, to the
ShackMeister burger,
pictured, Shake Shack
keeps its fans on their
toes.
13. 2. The French Culinary Technique Sous-
Vide Inspired The Chick’n Shack
Culinary Director of Shake Shack,
Mark Rosati says, moistness is the
key to making fried chicken great.
And so he played around.
For example, he knew Chicago
chef Grant Achatz used the sous-
vide method, in which an
ingredient is cooked in an airtight
package in a water or steam bath,
before breading and frying. So he
tried it.
Source: Jan. 28, 2016 edition amNewYork newspaper
14. 3. Shake Shack could have been called
custard park, dog run or custard’s first stand
Restaurateur Danny Meyer and
Shake Shack CEO Randy
Garutti sketched plans for the
first-ever Shake Shack on the
back of a napkin in the early
stages.
Source: Jan. 28, 2016 edition amNewYork newspaper
Pictured to the right, the
sketch details the original
vision for Shake Shack.
Image: http://www.eater.com/2015/6/11/8765591/shake-shack-
napkin-sketch-scrap-paper-launch-plan-danny-meyer
15. 4. Without Eleven Madison Park - And, a Hot Dog
Cart - There Might Not Be a Shake Shack
Before there was Shake
Shack, there was a hot dog
cart. Danny Meyer conceived
of it in 2001, as part of a
public art installation in
Madison Square Park called
“I (heart) Taxi.”
Source: Jan. 28, 2016 edition amNewYork newspaper
16. The cart sold Chicago-style hot dogs and a special
Taxi Dog with homemade sauerkraut or tomato-
simmered onions for three summers before Meyer
put in a bid to operate a more permanent kiosk in the
park.
Source: Jan. 28, 2016 edition amNewYork newspaper
17. 5. Madison Square Park Is The Only Shake Shack
Without Indoor Seating
The first Shake Shack is
unique in that it does not
offer customers indoor
seating.
In order to address that
issue, the company
installed heat lamps, and
the lines form year-
round.
Source: Jan. 28, 2016 edition amNewYork newspaper
18. ….Even in Snowstorms, Fans Are There
This Saturday, (the second biggest
snow storm in NYC history), Shake
Shack Madison Square Park was
open until 2 p.m.
The company says they try to offer
something special when customers
“brave the elements in the Shack
line”, often in the form of free hot
chocolate.
Source: Jan. 28, 2016 edition amNewYork newspaper
19. 6.There May Be a Stream Under The Madison Square
Park Shack
When the original Madison
Square Park Shake Shack
was renovated in 2014-15,
a hidden underground
basement office and prep
area was added.
Source: Jan. 28, 2016 edition amNewYork newspaper
20. IF YOU LIKED THIS PIECE,
PLEASE CHECK OUT:
DANIEL KAUFMAN’S NYC
WEBSITE
Daniel first moved to New York in the late 1990’s.
Now based our of Brooklyn, NY, Daniel has found
his home. He also started his own company in
NYC, Brooklyn Labs, which develops and builds
mobile apps.