6 Month Startup - Ideation to Revenue. Month thee is on value propositions, MVPs, writing a specification, how to source your MVP, Business Model Canvas.
7. Copyright
DKParker, LLC
2017
Rules of the Road
¤ #GiveFirst
¤ Mentor access is based on your work
¤ Don’t Ramble – I’ll interrupt
¤ Network – you need to build you network for the future
starting tonight
¤ No I won’t do the work for you, or check your homework?
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DKParker, LLC
2017
Agenda
¤ Communications
¤ SLACK Channel
¤ Blog Posts
¤ Mentor Feedback on Month 2 Deliverables
¤ Month 3 Agenda
¤ Value Proposition
¤ MVPs
¤ Products/Features
¤ Cost to Build
¤ Business Model Canvas
¤ Month 3 Deliverables & Resources
9. Copyright
DKParker, LLC
2017
Monthly Mechanics
¤ Table group review work
¤ Mentor Feedback
¤ Monthly Content
¤ Meetups are stand alone events – come for what you
need, Mentors are based on deliverables, not “drop ins”
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DKParker, LLC
2017
Mentor Feedback
¤ Deliverables:
¤ Competitive Landscape
document
¤ First 20 Customer
Development Interviews
¤ Awkward Co-founder
Discussion
¤ What I thought, What I
Learned, What I’m going
to do about it
Hi, I’m <your name here>, and I’m founder of
<insert company name> the problem I’m
solving is <insert problem here>. Our product
<insert product info here> is designed for our
target customer of <insert target customer
here>. We make money by <insert method
here> and our team is the right team because
<insert why you’re awesome here> Where I
need help.
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DKParker, LLC
2017
Positioning
¤ Positioning is holding a place in your customer’s mind –
not as everything, what’s memorable?
¤ Who is the initial customer
¤ Think about limiting service and customer first – before
you expand
¤ You’re not precluded from selling other services or products
¤ What claim or promise will you make?
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DKParker, LLC
2017
Exercise
¤ Write out:
¤ What makes you different?
¤ Why should people buy from you?
¤ Write your websites tagline and opening paragraph
¤ What claim/promise will you make
¤ Write your DRAFT Unique Selling Proposition
¤ Compare this to your Pitch
19. Copyright
DKParker, LLC
2017
Product Vision
¤ Product vision is important
¤ Long term features
¤ Startup with PROBLEM not product – pivot product/
features around the problem
¤ It won’t be what you ship first
¤ What the world looks like before your product
¤ What the world looks like after your product
20. Copyright
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2017
Minimum Viable Product (MVP)
¤ Narrow and list features
¤ PowerPoint/Keynote first as your demo
¤ What screens do you need to show (e.g. do you need to
really show registration – answer no)
¤ Have them rank the features
¤ Prioritize the build based on the feedback
¤ More Customer Development Interviews!
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2017
MVP Mechanics
¤ MVP Series
¤ Blog 1 – Launching a product
¤ Blog 2 – Writing a spec
¤ Blog 3 – picking a vendor
¤ Blog 4 – Contracts, Monitoring Progress
¤ Cost to market and sell – Next Month!
26. Copyright
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2017
Sourcing Vendors/Developers
¤ Post a “One Hour” conference call job
¤ Select three “winners” that will be paid $50/each for
participating in the call
¤ Send specification in advance
¤ Have each participant take meeting notes with action items
¤ Open Q&A to define phase one of the project
¤ They need to deliver the notes, phase one scope and
pricing to get paid their $50
¤ Choose one or two of the vendors to execute phase one
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2017
Business Model & Lean Canvas
¤ Alexander Osterwalder
¤ LeanStack – Free tool - https://leanstack.com/users/new
¤ Start with Customer Segment
¤ Problem
¤ Value Proposition
¤ Over the next months we’ll get to the other sections
¤ This is the mechanic you’ll use going forward
32. Copyright
DKParker, LLC
2017
Month 3 Deliverables
¤ Month 3 Deliverables here (6 Month Startup Deliverables
& Resources) page
¤ Value Proposition - write out your current value prop
¤ Product Feature/Benefits - rank, with a detailed
explanation of the feature
¤ Business Model Canvas - three sections
¤ Cost to Build - on Fiverr first, then iterate
¤ Customer Development Interviews – more!
33. Copyright
DKParker, LLC
2017
Month 3 Resources
¤ Books
¤ Value Proposition Designs
¤ Business Model Generation – Alexander Osterwalder
(Business Model Canvas)
¤ Blogs
¤ LeanStack
¤ Wordstream – 7 of the Best Value Propositions