Competitive Strategy for Digital Age

2.  Increased competition
 Changing consumer
behavior
 Technology integration
 Omni-channel integration
 Handling large amounts of
data generated by
customers
 Ensuring accurate and timely
order fulfillment
 Meeting customer
expectations for delivery
speed and convenience
 Addressing the issue of show
rooming, where customers
browse in-store but purchase
online
Pain Points

3. Phygital model in Retail
 The Phygital Retail model merges two
different worlds; Physical for trust, reliability,
and human connection and Digital for data
collection and analysis, making it a powerful
approach.
 Of India’s over 12 million local retail shops,
only 15,000 have digitized their operations
with mobile apps.
 An effective phygital retail strategy ideally
focuses on three I’s – immediacy, immersion
and interaction
1. Immediacy understands that customers are
looking for the quickest ways to find the
products they want and one-click
checkouts.
2. Immersion factor provides personalized
experience everywhere
3. Interaction focuses on the engagement
between the customer and brand

4. Phygital by Current Industries
• Automotive
• Real-Estate - 51% of home buyers first found their
home on the internet.
• Banking
• Footwear - Sanuk (California)

5. Supply Chain Management and Optimization
• As per an Amazon Study in 2021, digitizing the entire Supply Chain for a single
Product reduced the costs incurred in the process by an average of 30% across
the board.
• As per an Accenture Life Study in 2022, 71% of Indians are coming out of the
pandemic having reimagined their behaviors and values as consumers. This
makes demand forecasting difficult as it is.

8. Key Performance Indicators
• Hours Saved
• Revenue From New Digital Services
• Customer Experience
• Rate Of Innovation
• Operating Expenses And
Contribution Margin
• User Lifetime Value