8. Proactive Paula
INTERNET
POPULAR POSTERS
PRESS
WOMAN’S QUALITY PRESS
MAGAZINES
CHANNEL 4
CINEMA
MIDMARKET PRESS
ITV
COMMERCIAL RADIO
Source: TGI 08 - Heavy Media consumption versus target
9. Ailing Audrey
ITV
QUALITY C4
PRESS
POPULAR PRESS
CINEMA
POSTERS
MIDMARKET PRESS
WOMAN’S COMMERCIAL RADIO
MAGAZINES
INTERNET
10. Ailing Audrey
ITV
QUALITY C4
PRESS
POPULAR PRESS
CINEMA
POSTERS
MIDMARKET PRESS
WOMAN’S COMMERCIAL RADIO
MAGAZINES
INTERNET
Source: TGI 08 - Heavy Media consumption versus target
12. Next steps
• Assess the profitability of the different customer segments
• What impact does this make on your role
• What are you going to do to make our business good
for customers
• Trailing health services
