Generation eXercise Gabby
Generation eXercise Gabby
Generation eXercise Gabby
Generation eXercise Gabby




• Strives to have a busy life
• A busy mum but works part-time
• A non-smoker - rarely drink...
Generation eXercise Gabby
Generation eXercise Gabby
Generation eXercise Gabby
Generation eXercise Gabby



• Health checks appeal because of her busy lifestyle

• Less likely to use sexual health chec...
Generation eXercise Gabby
Generation eXercise Gabby



• May impulse buy household products or items for holidays

• Prefers to buy well-known brand...
Generation eXercise Gabby
Key words for Gabby
Key words for Gabby


     opening hours
                      busy life

 premium brands and products

       healthy lif...
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3 Good For Cus Gabby

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  • 3 Good For Cus Gabby

    1. 1. Generation eXercise Gabby
    2. 2. Generation eXercise Gabby
    3. 3. Generation eXercise Gabby
    4. 4. Generation eXercise Gabby • Strives to have a busy life • A busy mum but works part-time • A non-smoker - rarely drinks during the week • Likes to exercise - trying to lose weight but doesn’t need to • Eats a mainly Mediterranean diet • Likes to travel with her family and holidays abroad • Tries to recycle • Uses the internet for a range of tasks
    5. 5. Generation eXercise Gabby
    6. 6. Generation eXercise Gabby
    7. 7. Generation eXercise Gabby
    8. 8. Generation eXercise Gabby • Health checks appeal because of her busy lifestyle • Less likely to use sexual health checks at a local pharmacy • Primarily uses The Co-operative Pharmacy for prescriptions • Surgery is the first port of call for ailments • Pharmacy is a secondary source of advice
    9. 9. Generation eXercise Gabby
    10. 10. Generation eXercise Gabby • May impulse buy household products or items for holidays • Prefers to buy well-known brands of toiletries and uses only premium make-up brands • Happy to look online for medical information • Uses competitor pharmacies because of their later opening hours, wider range of branded goods and the appeal of getting everything in one place
    11. 11. Generation eXercise Gabby
    12. 12. Key words for Gabby
    13. 13. Key words for Gabby opening hours busy life premium brands and products healthy lifestyle

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