1. Future Group launched Big Bazaar Direct (BBD), a franchise model allowing small retailers to sell Big Bazaar products.
2. Retailers pay an initial Rs. 3 lakh fee for training, products and a tablet to take orders. Commission ranges from 3-20% by product.
3. The research interviewed retailers and BBD franchisees. Many retailers were unaware or uninterested due to the large initial fee.
Franchisees found it profitable but faced issues like late deliveries and product unavailability.
Vicky L Yadav completed an internship at Big Bazaar in Gurgaon from March 10th to April 22nd 2013. During the internship, Vicky learned about inventory management, display strategies, loyalty programs like payback cards, and customer service. Through hands-on tasks and guidance from store managers, Vicky gained practical experience in retail operations and achieved learning objectives related to understanding retail management at Future Group. The internship provided valuable insights into Big Bazaar's processes and helped Vicky apply classroom knowledge in a work environment.
The retail sector in India is one of the fastest growing in the world. India ranks 5th globally in the retail space and 63rd in ease of doing business. The retail market was estimated at $883 billion in 2020 and is projected to reach $1.3 trillion by 2024. Major challenges facing the retail industry include focusing on online selling due to the pandemic, finding suitable technology solutions, providing increased online customer support, maintaining existing customer loyalty, creating new in-store experiences, and retaining employees. The document then outlines some of the largest retailers in India.
Big Bazaar is a retail chain owned by Future Retail Ltd in India. It operates over 200 stores across India offering products at low prices. The company follows a strategy of growth through intensification by opening more stores and expanding its product portfolio. Key initiatives include offering daily discounts, pursuing a franchise model, and differentiating on cost and product range. The company aims to provide customers an extensive choice of products at affordable prices.
This document provides an introduction and synopsis for a study on customer relationship management (CRM) practices at Big Bazaar, an Indian retail chain. The study aims to examine CRM implementation and customer experiences at Big Bazaar stores. It will analyze how customers learn about Big Bazaar, why they choose to shop there, and identify factors that influence their purchasing decisions. Key aspects of retail operations that will be assessed include front-end operations, store layout, visual merchandising, and CRM. The findings will provide recommendations to help Big Bazaar improve goals achievement and profitability.
This document provides an overview of a research project report on customer buying behavior at Big Bazaar. The objectives of the study are to understand customer buying patterns, evaluate Big Bazaar's current status, assess customer satisfaction levels, and identify main competitors. The scope is limited to the urban Cuttack area. Understanding customer preferences will help estimate future demands. The importance is that it provides guidance for further organized retail research in Cuttack and evaluates Big Bazaar's performance. Primary and secondary data was collected through surveys and interviews with 60 customers. The analysis identifies opportunities and challenges for Big Bazaar in the competitive retail environment.
ProJecT RePorT On BuYinG behAvioR of CusTomerS In BiG BazAaRSonu Sah
The Project Report is duly outcome of my hardwork for the future Viewers/Reader who is in the need to make the project report as their partial fulfillment for their academic purpose from where you can get the idea about the Big Bazaar and the Consumer Buying Behavior. Please do Like and Share if you find it fruitful.
Big Bazaar Summer Internship Report MBA 2015-2017Khekuto V Sumi
This document is a declaration by the author Khekuto V Sumi stating that the project report titled "CUSTOMER BUYING BEHAVIOUR AND PREFERENCES WITH REFERENCE TO EXOTIC OIL PRODUCTS IN BIG BAZAAR, GUWAHATI, ASSAM" was written by them and has not been previously published or submitted elsewhere. It was undertaken as a partial fulfillment of an MBA program at ICFAI University Nagaland. The document also includes an acknowledgement thanking various individuals and organizations for their guidance and contributions to the project. It provides an abstract summarizing the research topic about customer buying behavior and preferences regarding exotic oil products at Big Bazaar stores in Guwa
Vicky L Yadav completed an internship at Big Bazaar in Gurgaon from March 10th to April 22nd 2013. During the internship, Vicky learned about inventory management, display strategies, loyalty programs like payback cards, and customer service. Through hands-on tasks and guidance from store managers, Vicky gained practical experience in retail operations and achieved learning objectives related to understanding retail management at Future Group. The internship provided valuable insights into Big Bazaar's processes and helped Vicky apply classroom knowledge in a work environment.
The retail sector in India is one of the fastest growing in the world. India ranks 5th globally in the retail space and 63rd in ease of doing business. The retail market was estimated at $883 billion in 2020 and is projected to reach $1.3 trillion by 2024. Major challenges facing the retail industry include focusing on online selling due to the pandemic, finding suitable technology solutions, providing increased online customer support, maintaining existing customer loyalty, creating new in-store experiences, and retaining employees. The document then outlines some of the largest retailers in India.
Big Bazaar is a retail chain owned by Future Retail Ltd in India. It operates over 200 stores across India offering products at low prices. The company follows a strategy of growth through intensification by opening more stores and expanding its product portfolio. Key initiatives include offering daily discounts, pursuing a franchise model, and differentiating on cost and product range. The company aims to provide customers an extensive choice of products at affordable prices.
This document provides an introduction and synopsis for a study on customer relationship management (CRM) practices at Big Bazaar, an Indian retail chain. The study aims to examine CRM implementation and customer experiences at Big Bazaar stores. It will analyze how customers learn about Big Bazaar, why they choose to shop there, and identify factors that influence their purchasing decisions. Key aspects of retail operations that will be assessed include front-end operations, store layout, visual merchandising, and CRM. The findings will provide recommendations to help Big Bazaar improve goals achievement and profitability.
This document provides an overview of a research project report on customer buying behavior at Big Bazaar. The objectives of the study are to understand customer buying patterns, evaluate Big Bazaar's current status, assess customer satisfaction levels, and identify main competitors. The scope is limited to the urban Cuttack area. Understanding customer preferences will help estimate future demands. The importance is that it provides guidance for further organized retail research in Cuttack and evaluates Big Bazaar's performance. Primary and secondary data was collected through surveys and interviews with 60 customers. The analysis identifies opportunities and challenges for Big Bazaar in the competitive retail environment.
ProJecT RePorT On BuYinG behAvioR of CusTomerS In BiG BazAaRSonu Sah
The Project Report is duly outcome of my hardwork for the future Viewers/Reader who is in the need to make the project report as their partial fulfillment for their academic purpose from where you can get the idea about the Big Bazaar and the Consumer Buying Behavior. Please do Like and Share if you find it fruitful.
Big Bazaar Summer Internship Report MBA 2015-2017Khekuto V Sumi
This document is a declaration by the author Khekuto V Sumi stating that the project report titled "CUSTOMER BUYING BEHAVIOUR AND PREFERENCES WITH REFERENCE TO EXOTIC OIL PRODUCTS IN BIG BAZAAR, GUWAHATI, ASSAM" was written by them and has not been previously published or submitted elsewhere. It was undertaken as a partial fulfillment of an MBA program at ICFAI University Nagaland. The document also includes an acknowledgement thanking various individuals and organizations for their guidance and contributions to the project. It provides an abstract summarizing the research topic about customer buying behavior and preferences regarding exotic oil products at Big Bazaar stores in Guwa
The retail industry has grown significantly over the past century and now plays an important role in consumers' daily lives by providing the products and services they need. India has strong potential for retail growth given its large population of over 1 billion people. Retail has transformed in India and abroad from traditional small stores to modern organized retail formats. Major global retailers include Walmart, Costco, and Amazon, while in India top retailers are Reliance Retail, DMart, and Future Group. The industry offers opportunities for businesses, employment, and economic growth.
The document provides an overview of Pantaloon Retail (India) Limited, which operates multiple retail formats across India. Some key points:
1) Pantaloon Retail is India's leading retailer with over 1000 stores across 71 cities. It operates popular chains like Big Bazaar, Food Bazaar, and Pantaloons.
2) Big Bazaar is a chain of hypermarkets that aims to provide the best products at the lowest prices. It has over 100 stores across India.
3) The Future Group owns Pantaloon Retail and has diversified into various businesses across the consumption space in India. The group aims to capture the entire consumption spending of Indian customers.
The document provides a summary of a customer satisfaction survey conducted at Big Bazaar stores in Noida and New Delhi. Some key findings from the survey include:
- Most customers (69%) reported visiting Big Bazaar frequently.
- The majority (80%) of customers reported being satisfied or fully satisfied with the product information provided by employees.
- However, 24% of customers were dissatisfied with the quality of some Big Bazaar products.
- Many customers (38%) felt the store layout could be improved to make products easier to find.
- The billing process received positive feedback, though some wanted more payment options.
- The most common services that could be improved were parking availability (47%)
Marketing is defined as the process of creating, communicating, delivering and exchanging products and services that have value for customers, partners and society. The key elements of marketing include identifying customer needs, developing products to meet those needs, determining appropriate pricing, selecting distribution channels and promoting products. Marketing aims to create value for customers to build strong, long-term customer relationships and capture value in return. It involves identifying, satisfying and retaining customers while focusing on customer needs above all else.
This document provides an overview of Big Bazaar, a large discount department store chain in India operated by Future Group. It discusses Big Bazaar's history, operations, products, advertising campaigns and marketing initiatives. Big Bazaar was launched in 2001 and has expanded to over 90 cities across India. It uses various retail formats and store concepts to provide a wide range of grocery, apparel, home goods and other products at discounted prices.
This document provides an overview of the retail industry in India. It discusses that while the majority of retail in India is still unorganized, the organized retail sector is growing rapidly at around 25-30% annually. Key factors driving this growth include rising incomes, changing consumer preferences, and the entry of large domestic and international retailers. The organized retail sector is expected to increase its market share from the current 2% to around 15-20% over the next decade. This represents a significant opportunity for the growth of organized retail in India.
A Study of Consumer Perception on Big BazaarProjects Kart
The document discusses the evolution of the retail industry in India. It notes that liberalization in the 1990s brought the retail industry into focus, with large players changing the rules of the game. Hypermarkets are becoming more common in India, though the industry is still nascent compared to western countries. Several international retailers are interested in entering the Indian market. The traditional retail scene in India is dominated by small, unorganized shops. However, organized retail is growing rapidly and is expected to continue expanding across India. Key drivers of change include technology, emphasis on lower costs and convenience.
This document provides a synopsis for a study on customer satisfaction towards Big Bazaar in Bangalore. The study will use a questionnaire and interview primary research methods to understand satisfaction levels, factors influencing customer decisions, and evaluate brand strengths. Statistical analysis tools will be used to analyze data from a sample of 100 customers. The study aims to determine if customers are satisfied overall and test the hypothesis that private brands and licensed brands are a main cause of dissatisfaction. Key findings and recommendations will be presented.
Big Bazaar is a large Indian retail chain launched in 2001 by Kishore Biyani. It now has over 160 stores across India offering a wide range of products including apparel, food, electronics, and furniture. Some key initiatives of Big Bazaar include Wednesday Bazaar to attract customers mid-week, Sabse Sasta Din for high sales days, and Maha Bachat for attractive promotional offers. Big Bazaar also introduced a trade-in program called The Great Exchange Offer.
The document provides an overview of the retail industry in India and the company Big Bazaar. It discusses the growth of the retail sector in India, accounting for over 10% of GDP. Big Bazaar is highlighted as one of India's largest retailers, known for offering a wide range of products at affordable prices under one roof. The literature review summarizes previous research on Big Bazaar, including objectives to study customer buying behavior, satisfaction levels, and suggestions such as providing more branded products and improving parking facilities.
This document provides a project report on the retail industry and strategies developed by major players. It includes sections on objectives, executive summary, organization overview, research methodology, data analysis, conclusions, suggestions, and limitations. It discusses the evolution of the Indian retail industry, key challenges such as location, merchandise, pricing, and target audiences. It also covers different types of Indian retail like malls, specialty stores, discount stores, and factors driving growth in the organized retail sector in India.
A STUDY ON CUSTOMER SATISFACTION AT BIG BAZAAR (PATIA, BBSR)malaya_123
This document provides an overview of the retail industry in India. It discusses how the retail industry has evolved from small local shops to the emergence of organized retail chains. Key factors driving growth in the Indian retail sector are increasing disposable incomes, urbanization, and changing consumer preferences. While organized retail currently accounts for only 5-6% of the total retail market, it is expected to grow significantly due to continued economic and demographic changes in India. The future outlook for the retail sector remains positive with the market projected to double in size by 2020.
The document discusses AskmePay, a payments platform that aims to address key pain points for small and medium enterprises (SMEs) in India. It outlines SME challenges like lack of access to credit and marketing opportunities. It then presents AskmePay as a solution that can provide SMEs with digital payment acceptance and marketing/campaign tools at lower costs compared to other options. The document includes screenshots walking through the AskmePay app experience for merchants and customers to demonstrate its functionality.
Organised retailing and consumer perceptions in Indian mid size cities _Big B...Ravi G
Internship project report _ Big Bazaar
In today’s world marketing is all about ‘perception building’. Marketers definitely need to understand why people reach out for a particular product or a service.
The scope of the study is to understand the concept of Big Bazaar and how to thrive in retail sector. To understand the consumer attitude and buying behavior at Big Bazaar store, an extensive questionnaire is prepared to understand the buying behavior of consumers and conducted a market survey. A five point scale analysis is done on the 120 respondents from Vijayawada to identify how much of buying intention is due to attributes and how much due to influence by referrals.
The analysis has revealed that the consumer is satisfied with Big Bazaar and its attributes. However Big Bazaar has not performed well with the customers who are slightly price sensitive. A marketing plan is suggested for Big Bazaar along with other suggestions to face the competition in the near future and the long run. Thus a detailed analysis is presented in the project.
Consumer buying behavior in reliance freshkbinayakiya
The document is a research report submitted to RNB Global University analyzing consumer buying behavior at Reliance Fresh stores in Bikaner, India. It begins with acknowledgments and an executive summary. The research methodology section outlines the objectives, design, sample size, and data collection methods. Analysis finds that most customers are young females who shop weekly and like one-stop shopping. While advertisement is effective, promotions are sometimes confusing. The stores need more skilled employees and improved services. Suggestions include better promotions, hiring skilled staff, and ensuring customer needs are met.
A STUDY ON CONSUMER SATISFACTION AT BIG BAZAARShashi Kishore
This document provides a summary of a study conducted on consumer satisfaction at Big Bazaar's Mayur Vihar store in New Delhi. It includes an introduction describing Big Bazaar and factors influencing customer satisfaction. The study objectives are outlined as well as the methodology, which involved collecting primary data through customer interviews. The document then presents an analysis of the data collected, including customer demographics, satisfaction with product price, quality, availability, store environment and staff. It finds that most customers are satisfied but some have issues with store navigation.
This document is a summer internship project report submitted by Dinesh Kumar Taparia, a student of MBA - Retail Management at Amity Business School. The report analyzes the marketing activities and catchment area of Big Bazaar, located in Wazirpur, New Delhi. It includes an introduction to the Indian retail industry and Future Group, the parent company of Big Bazaar. The report then analyzes Big Bazaar's marketing mix, including its products, pricing, placement, and various promotional strategies. It also includes data collected from customer surveys about shopping preferences at Big Bazaar locations. The report concludes with findings from the analysis and provides recommendations.
Divesh khanna study of consumer buying behaviourKaran Tanwar
This document provides an overview and project report on a study of consumer buying behaviour with reference to Reliance Fresh. It includes an introduction to Reliance Retail as the retail division of Reliance Industries, which plans to invest Rs. 25,000 crores over 4 years to open stores across India. The report aims to understand major factors influencing consumer behaviour, the buying decision process, awareness of consumers towards organized retail sectors, and changing patterns of consumer demand. It utilizes primary and secondary research methods like surveys and interviews to analyze consumer behaviour and interpret the collected data.
This report analyzes the effectiveness of Big Bazaar's retailing mix strategies through a survey of 50 customers. Key findings include that customers find prices to be low and quality of products and customer service to be average. The most common promotional activities noticed were big day offers. Recommendations include improving communication with customers and complaint handling, as well as focusing on quality products and reasonable prices. In conclusion, customers report an overall satisfactory shopping experience at Big Bazaar.
Final report on Consumer Buying Behavior and Factors Affecting their Buying B...Pran Mahato
This document is a project report submitted by Pran Kumar Mahato to the Central University of Jharkhand in partial fulfillment of an Integrated Master of Business Administration degree. The report studies consumer buying behavior and factors affecting buying behavior at Big Bazaar in Bokaro, India. It includes sections on objectives, scope, importance, company profile, literature review, research methodology, analysis and evaluation, recommendations, and conclusions. The report was conducted under the guidance of Shikha Sharma, an HR executive at Big Bazaar.
This document is a research project report submitted by MD Irshad to fulfill requirements for a Master of Business Administration degree. The report is on a study of consumer buying behavior and factors affecting buying behavior. It includes a student declaration, certificate from the supervisor, acknowledgements, table of contents, and introduction section which outlines the objectives, scope and importance of the study. The study focuses on analyzing and evaluating the buying behavior of customers at Big Bazaar stores in Bokaro, India.
The retail industry has grown significantly over the past century and now plays an important role in consumers' daily lives by providing the products and services they need. India has strong potential for retail growth given its large population of over 1 billion people. Retail has transformed in India and abroad from traditional small stores to modern organized retail formats. Major global retailers include Walmart, Costco, and Amazon, while in India top retailers are Reliance Retail, DMart, and Future Group. The industry offers opportunities for businesses, employment, and economic growth.
The document provides an overview of Pantaloon Retail (India) Limited, which operates multiple retail formats across India. Some key points:
1) Pantaloon Retail is India's leading retailer with over 1000 stores across 71 cities. It operates popular chains like Big Bazaar, Food Bazaar, and Pantaloons.
2) Big Bazaar is a chain of hypermarkets that aims to provide the best products at the lowest prices. It has over 100 stores across India.
3) The Future Group owns Pantaloon Retail and has diversified into various businesses across the consumption space in India. The group aims to capture the entire consumption spending of Indian customers.
The document provides a summary of a customer satisfaction survey conducted at Big Bazaar stores in Noida and New Delhi. Some key findings from the survey include:
- Most customers (69%) reported visiting Big Bazaar frequently.
- The majority (80%) of customers reported being satisfied or fully satisfied with the product information provided by employees.
- However, 24% of customers were dissatisfied with the quality of some Big Bazaar products.
- Many customers (38%) felt the store layout could be improved to make products easier to find.
- The billing process received positive feedback, though some wanted more payment options.
- The most common services that could be improved were parking availability (47%)
Marketing is defined as the process of creating, communicating, delivering and exchanging products and services that have value for customers, partners and society. The key elements of marketing include identifying customer needs, developing products to meet those needs, determining appropriate pricing, selecting distribution channels and promoting products. Marketing aims to create value for customers to build strong, long-term customer relationships and capture value in return. It involves identifying, satisfying and retaining customers while focusing on customer needs above all else.
This document provides an overview of Big Bazaar, a large discount department store chain in India operated by Future Group. It discusses Big Bazaar's history, operations, products, advertising campaigns and marketing initiatives. Big Bazaar was launched in 2001 and has expanded to over 90 cities across India. It uses various retail formats and store concepts to provide a wide range of grocery, apparel, home goods and other products at discounted prices.
This document provides an overview of the retail industry in India. It discusses that while the majority of retail in India is still unorganized, the organized retail sector is growing rapidly at around 25-30% annually. Key factors driving this growth include rising incomes, changing consumer preferences, and the entry of large domestic and international retailers. The organized retail sector is expected to increase its market share from the current 2% to around 15-20% over the next decade. This represents a significant opportunity for the growth of organized retail in India.
A Study of Consumer Perception on Big BazaarProjects Kart
The document discusses the evolution of the retail industry in India. It notes that liberalization in the 1990s brought the retail industry into focus, with large players changing the rules of the game. Hypermarkets are becoming more common in India, though the industry is still nascent compared to western countries. Several international retailers are interested in entering the Indian market. The traditional retail scene in India is dominated by small, unorganized shops. However, organized retail is growing rapidly and is expected to continue expanding across India. Key drivers of change include technology, emphasis on lower costs and convenience.
This document provides a synopsis for a study on customer satisfaction towards Big Bazaar in Bangalore. The study will use a questionnaire and interview primary research methods to understand satisfaction levels, factors influencing customer decisions, and evaluate brand strengths. Statistical analysis tools will be used to analyze data from a sample of 100 customers. The study aims to determine if customers are satisfied overall and test the hypothesis that private brands and licensed brands are a main cause of dissatisfaction. Key findings and recommendations will be presented.
Big Bazaar is a large Indian retail chain launched in 2001 by Kishore Biyani. It now has over 160 stores across India offering a wide range of products including apparel, food, electronics, and furniture. Some key initiatives of Big Bazaar include Wednesday Bazaar to attract customers mid-week, Sabse Sasta Din for high sales days, and Maha Bachat for attractive promotional offers. Big Bazaar also introduced a trade-in program called The Great Exchange Offer.
The document provides an overview of the retail industry in India and the company Big Bazaar. It discusses the growth of the retail sector in India, accounting for over 10% of GDP. Big Bazaar is highlighted as one of India's largest retailers, known for offering a wide range of products at affordable prices under one roof. The literature review summarizes previous research on Big Bazaar, including objectives to study customer buying behavior, satisfaction levels, and suggestions such as providing more branded products and improving parking facilities.
This document provides a project report on the retail industry and strategies developed by major players. It includes sections on objectives, executive summary, organization overview, research methodology, data analysis, conclusions, suggestions, and limitations. It discusses the evolution of the Indian retail industry, key challenges such as location, merchandise, pricing, and target audiences. It also covers different types of Indian retail like malls, specialty stores, discount stores, and factors driving growth in the organized retail sector in India.
A STUDY ON CUSTOMER SATISFACTION AT BIG BAZAAR (PATIA, BBSR)malaya_123
This document provides an overview of the retail industry in India. It discusses how the retail industry has evolved from small local shops to the emergence of organized retail chains. Key factors driving growth in the Indian retail sector are increasing disposable incomes, urbanization, and changing consumer preferences. While organized retail currently accounts for only 5-6% of the total retail market, it is expected to grow significantly due to continued economic and demographic changes in India. The future outlook for the retail sector remains positive with the market projected to double in size by 2020.
The document discusses AskmePay, a payments platform that aims to address key pain points for small and medium enterprises (SMEs) in India. It outlines SME challenges like lack of access to credit and marketing opportunities. It then presents AskmePay as a solution that can provide SMEs with digital payment acceptance and marketing/campaign tools at lower costs compared to other options. The document includes screenshots walking through the AskmePay app experience for merchants and customers to demonstrate its functionality.
Organised retailing and consumer perceptions in Indian mid size cities _Big B...Ravi G
Internship project report _ Big Bazaar
In today’s world marketing is all about ‘perception building’. Marketers definitely need to understand why people reach out for a particular product or a service.
The scope of the study is to understand the concept of Big Bazaar and how to thrive in retail sector. To understand the consumer attitude and buying behavior at Big Bazaar store, an extensive questionnaire is prepared to understand the buying behavior of consumers and conducted a market survey. A five point scale analysis is done on the 120 respondents from Vijayawada to identify how much of buying intention is due to attributes and how much due to influence by referrals.
The analysis has revealed that the consumer is satisfied with Big Bazaar and its attributes. However Big Bazaar has not performed well with the customers who are slightly price sensitive. A marketing plan is suggested for Big Bazaar along with other suggestions to face the competition in the near future and the long run. Thus a detailed analysis is presented in the project.
Consumer buying behavior in reliance freshkbinayakiya
The document is a research report submitted to RNB Global University analyzing consumer buying behavior at Reliance Fresh stores in Bikaner, India. It begins with acknowledgments and an executive summary. The research methodology section outlines the objectives, design, sample size, and data collection methods. Analysis finds that most customers are young females who shop weekly and like one-stop shopping. While advertisement is effective, promotions are sometimes confusing. The stores need more skilled employees and improved services. Suggestions include better promotions, hiring skilled staff, and ensuring customer needs are met.
A STUDY ON CONSUMER SATISFACTION AT BIG BAZAARShashi Kishore
This document provides a summary of a study conducted on consumer satisfaction at Big Bazaar's Mayur Vihar store in New Delhi. It includes an introduction describing Big Bazaar and factors influencing customer satisfaction. The study objectives are outlined as well as the methodology, which involved collecting primary data through customer interviews. The document then presents an analysis of the data collected, including customer demographics, satisfaction with product price, quality, availability, store environment and staff. It finds that most customers are satisfied but some have issues with store navigation.
This document is a summer internship project report submitted by Dinesh Kumar Taparia, a student of MBA - Retail Management at Amity Business School. The report analyzes the marketing activities and catchment area of Big Bazaar, located in Wazirpur, New Delhi. It includes an introduction to the Indian retail industry and Future Group, the parent company of Big Bazaar. The report then analyzes Big Bazaar's marketing mix, including its products, pricing, placement, and various promotional strategies. It also includes data collected from customer surveys about shopping preferences at Big Bazaar locations. The report concludes with findings from the analysis and provides recommendations.
Divesh khanna study of consumer buying behaviourKaran Tanwar
This document provides an overview and project report on a study of consumer buying behaviour with reference to Reliance Fresh. It includes an introduction to Reliance Retail as the retail division of Reliance Industries, which plans to invest Rs. 25,000 crores over 4 years to open stores across India. The report aims to understand major factors influencing consumer behaviour, the buying decision process, awareness of consumers towards organized retail sectors, and changing patterns of consumer demand. It utilizes primary and secondary research methods like surveys and interviews to analyze consumer behaviour and interpret the collected data.
This report analyzes the effectiveness of Big Bazaar's retailing mix strategies through a survey of 50 customers. Key findings include that customers find prices to be low and quality of products and customer service to be average. The most common promotional activities noticed were big day offers. Recommendations include improving communication with customers and complaint handling, as well as focusing on quality products and reasonable prices. In conclusion, customers report an overall satisfactory shopping experience at Big Bazaar.
Final report on Consumer Buying Behavior and Factors Affecting their Buying B...Pran Mahato
This document is a project report submitted by Pran Kumar Mahato to the Central University of Jharkhand in partial fulfillment of an Integrated Master of Business Administration degree. The report studies consumer buying behavior and factors affecting buying behavior at Big Bazaar in Bokaro, India. It includes sections on objectives, scope, importance, company profile, literature review, research methodology, analysis and evaluation, recommendations, and conclusions. The report was conducted under the guidance of Shikha Sharma, an HR executive at Big Bazaar.
This document is a research project report submitted by MD Irshad to fulfill requirements for a Master of Business Administration degree. The report is on a study of consumer buying behavior and factors affecting buying behavior. It includes a student declaration, certificate from the supervisor, acknowledgements, table of contents, and introduction section which outlines the objectives, scope and importance of the study. The study focuses on analyzing and evaluating the buying behavior of customers at Big Bazaar stores in Bokaro, India.
This document is a project report submitted by Harleen Kaur to Prof. Dr. Seema Girdhar on the topic of "Customer Service with Reference to Big Bazaar". It includes an introduction, certificate of completion, declaration, preface, acknowledgements, table of contents, and initial chapters on the introduction, company profile of Big Bazaar, and their marketing mix including the 4 P's. The key aspects summarized are:
1) The report examines customer service at Big Bazaar as part of Harleen Kaur's postgraduate diploma program.
2) It provides background on Big Bazaar as a leading Indian retailer and subsidiary of Future Group operating over 100 hypermarkets.
3) The initial chapters cover Big
The document provides an overview of research projects conducted on the promotional strategies of Big Bazaar and D-Mart stores. It includes introductions to both Big Bazaar and D-Mart, describing their histories, product offerings, and locations. The document outlines the research methodology used in the projects, including objectives, data collection methods, sampling, and data analysis techniques. It presents findings on the marketing strategies and promotional activities of the two stores, including their use of the marketing mix, promotions, organization structure, and factors influencing customer purchases.
This document provides an introduction and overview of Big Bazaar and D-Mart, two large retail chains in India. It discusses:
1) Big Bazaar is a hypermarket chain owned by Pantaloon Retail that combines aspects of Indian bazaars with modern retail. It has over 330 stores across India.
2) D-Mart is a discount retail chain founded in 2002 that focuses on offering products at low costs.
3) The document serves as an introduction to a research project comparing the promotional strategies of Big Bazaar and D-Mart and how they influence customers. Primary and secondary research was conducted, including surveys.
This document provides an overview of Big Bazaar, a large discount department store chain in India operated by Future Group. It discusses Big Bazaar's history, operations, products, advertising campaigns, and innovations such as weekly discount days. Big Bazaar was launched in 2001 and has expanded to over 90 cities across India. It uses a hypermarket format and sells over 200,000 stock keeping units of products like apparel, food, electronics, and home goods. The document also briefly outlines Future Group's expansion into new retail formats and lines of business over the years.
International management of future grouphiteshkrohra
This document provides an overview of Future Group, one of India's largest retailers. It discusses Future Group's various business lines including retail formats like Big Bazaar and Pantaloons, joint ventures, financial services, and BPO operations. The objectives of the study are to analyze consumer behavior and shopping patterns at Big Bazaar, identify influencing factors, and determine suitable marketing strategies. It includes sections on the company introduction, product portfolio, market orientation, macroenvironment analysis, and more.
Big bazaar buying behaviour of customers (1)aquib rasheed
This document provides an overview of a summer training report on consumer behavior in the retail sector with reference to Big Bazaar. It includes a declaration, acknowledgements, table of contents, and executive summary. Big Bazaar is a large chain of hypermarkets in India that offers a wide range of products under one roof at competitive prices. The report aims to study customer demand and satisfaction levels at Big Bazaar. It will help understand current customer tastes, preferences, and future needs to estimate market trends.
The document discusses a report on consumer perceptions and media habits of consumers for Aditya Birla Retail Limited's hypermarkets called more.Megastore. The report analyzes customer responses to different marketing communications and what draws them to the stores. Surveys were conducted at stores in Thane, Mumbai and Aurangabad. The surveys found areas where more.Megastore loses customers to competitors and how the company can improve weak points in customer service and marketing.
A project report on to know the awareness of the customers towards vishal me...Babasab Patil
This document provides information about Vishal Mega Mart, a large retail chain in India. It discusses the company's profile, history since being founded in 1986 in Kolkata, expansion to 183 stores across 24 states and 110 cities, and product offerings spanning garments, food, household goods, and more. The document also describes a new co-branded credit card launched jointly by SBI Card and Vishal Mega Mart to encourage customer loyalty and tap into the growing organized retail market in India.
Big Bazaar is a chain of hypermarkets in India owned by Pantaloon Retail India Ltd. The document analyzes an individual Big Bazaar store located in Kalyan, Mumbai. It provides an introduction to Big Bazaar and discusses the socio-economic importance of the store in Kalyan. It identifies Big Bazaar as a hypermarket and outlines the various product categories available.
This document discusses a case study of customer expectations and satisfaction at Big Bazaar retail stores in Baroda, India. It begins with an introduction to the retail industry and Big Bazaar. A literature review is then presented on previous studies related to customer expectations, satisfaction, and organized retail. The SERVQUAL model for measuring service quality expectations across five dimensions is described. The study aims to identify customer expectations and satisfaction levels towards Big Bazaar stores using the SERVQUAL dimensions. A survey was conducted with 100 customers and results found that satisfaction levels were positive but expectations were greater than satisfaction.
Big bazaar customer relationship managementAman Bansal
This document is a project report submitted by Rishi Sharma for the degree of Bachelor of Business Administration from Noida International University. The project focuses on analyzing customer relationship management practices at Big Bazaar, a large retail chain in India. It includes an introduction to CRM and its importance. It also discusses the advantages of CRM for Big Bazaar, such as providing better customer service and increasing revenues. Some challenges in implementing CRM at Big Bazaar are inaccurate product information, lack of product knowledge among sales staff, and difficulties in updating pricing and product details. The report aims to assess how CRM influences customer satisfaction levels and the store's overall success.
Big Bazaar is an Indian retail chain operated by Pantaloon Retail that aims to provide affordable products to India's middle class. It was launched in 2001 by Kishore Biyani and pioneered organized retail in India. Big Bazaar uses strategies like low pricing, private label brands, and bulk discounts to attract customers. It has established over 100 stores across India and aims to continue its expansion through new store formats. Big Bazaar analyzes customer insights to tailor its products, promotions, and store layouts to Indian shopping preferences.
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This document is a project report submitted by Rekha Datta for a Master's degree in Business Administration. It includes a synopsis, declaration, certificate, acknowledgements, table of contents, and executive summary. The project focuses on store operations at Globus Stores Pvt. Ltd. It aims to study store operation functions, understand current practices, compare to manuals, suggest changes to maximize profits through delighted customers. The industry profile section provides context on the growth of the Indian retail industry.
Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...MOHAMMED SAQIB
Big Bazaar is a chain of department stores in India launched in 2001 that is owned by Pantaloon Retail India Ltd and led by founder and CEO Kishore Biyani, offering a large assortment of products across multiple categories in stores averaging 80,000 square feet located across over 90 Indian cities. Big Bazaar utilizes various promotional strategies and store formats to attract customers from middle and lower income groups by positioning itself as an affordable family shopping destination offering value and convenience.
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Big Bazaar Direct:ANew Channel in Retail
1. Introduction
Future Group is the country’s one of the leading business groups present in retail media, retail spaces, asset management, consumer
finance, logistics, insurance and retail. It is an Indian privately held corporation that runs chains of large discount department stores
and warehouse stores. The company’s headquarter is in Mumbai. It has about more than 30,000 employees. The vision of the company
is to, “deliver everything, everywhere, every time to every Indian consumer in the most profitable manner.” Various formats of retails
of this group include Central, eZone, Pantaloons, Future money, Home Town, Big Bazaar and futurebazaar.com (online retail). There
are over 1000 stores across 61 cities and 65 rural locations in India. The joint venture partners of the group include French retailer
ETAM group, Generally, Italian insurance major, UK based Lee Cooper, Staples Inc., India based Talwalker’s, Blue Foods and
Liberty shoes and US based stationary product retailer. Mr. Kishore Biyani is the managing director of the future group. Major
milestones of the Future Group are as follows:
1987: Incorporation of the company under the name of Manz wear Private Ltd. Pantaloons was also launched in the same
year.
1992: IPO of shares by the company.
2001: Launch of Big Bazaar stores.
2002: Launch of Food Bazaar.
2004: Launch of India’s first seamless mall, CENTRAL, in Bangalore.
2013: Introduction of Big Bazaar Direct.
Future Group, under the brand name Big Bazaar, have now launched a direct selling business model. This unique franchisee based
business model is named as Big Bazaar Direct. It was first launched in the city of Nagpur. The working of this model is very simple.
First, small franchisees will be appointed by Big Bazaar Direct. They will be provided a tablet called the “Big Bazaar Tablet”. This
tablet will include information about over 1000 deals from the Big Bazaar stores. These tablets serve as franchisees’ store front end.
ISSN 2278 – 0211 (Online)
Arindam Banerjee
Student, Institute of Management Technology, Nagpur, India
B. N. V. Karthik
Student, Institute of Management Technology, Nagpur, India
Buddhaditya Bagchi
Student, Institute of Management Technology, Nagpur, India
Ghantasala Lakshmidhara Sarma
Student, Institute of Management Technology, Nagpur, India
Abstract:
This main theme of this paper lies in the channel expansion strategy played by the future group. Future group, with its Big
Bazaar (hyper market) has its presence throughout the country and has differentiated itself from traditional Indian retailers by
provide a wide range of categories ranging from FMCG, consumer durables, apparels to food products. As this model has been
widely accepted in Indian market, it has become a huge success to an extent that it is very easy to come across with long queues
lines in many of the stores during peak hours.
With the objective of increasing its customer base the group has come up with a new and unique channel of expansion through its
franchise model, “Big Bazaar Direct”.
Through this research, we have tried to analyse the potential and scope of this model by conducting interview sessions with the
existing franchise owners and other retailers who can convert themselves into this model. We were able to identify the different
set of perspectives and opinions among them also the advantages and the gaps that exist in it. After consolidating the
comprehensive opinions, we have charted some suggestions that can be implemented to this model for improving its scale and
sustainability.
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The customer can browse through the various products and the existing offers on the tablet and at the same time place their orders
with the direct franchisee. Once the order has been placed on the tablet, a SMS confirmation is received by the customer. After
receiving the SMS the customers make the payment to the franchisee.
Now after the order has been placed by the customers, they can expect the delivery of the ordered goods within 3-7 days from the date
of order. For every order placed, the franchisee will get paid by the company. The delivery of the goods to the respective address of
the customer is taken care by the company. The process for becoming a franchisee of Big Bazaar direct is also not much complex. To
become a franchisee, the person needs to first pay Rs. 1000 as the application fees and then needs to submit the KYC (Know Your
Customer) form for verification. Then the verification of the forms is done by the company after which the direct franchisees are
selected.
The selected franchisees need to pay an amount of Rs. 3 Lakhs whose break up is as follows:
Refundable security deposit – Rs. 100000/-
Initial advance used for placing order – Rs. 100000/-
Initial branding, training, tablet etc. – Rs. 100000/-
Territory demarcation is not there for franchisees while placing orders. That means, for instance, the Nagpur based franchisee can take
order from a customer residing in the Bhandara area. The commission earned by the franchisees ranges from 3 to 20 percent on the
products sold. For instance, for grocery items, the commission is between 3 to 6 percent; for electronics it is between 3 to 7 percent;
and for furniture it is between 8 to 20 percent. The total commission earned by the franchisee every month is credited to their account
in the subsequent month. The matters related to the marketing and communication of the franchisee is managed by the BBD’s
relationship manager. The future has a national warehouse in Nagpur.
In the next 2 years, Big Bazaar Direct is expecting a franchisee tie ups to over 1 lakh. This is a unique business model which is the
next revolution in the retail industry. This model of business will empower millions of entrepreneurial Indians to be a part of this
revolution.
2. Methodology Implemented
We have conducted a qualitative research which is exploratory in nature for analyzing the new franchise system of Big Bazaar, I.e.,
"Big Bazaar Direct".
2.1. Our Research Sample
As part of research, we have conducted semi structured interviews with:
Retail Kirana stores in Nagpur, mainly in the areas like Hitwadi, Mahal, etc.
Retail stores at Kalmewshwar.
Big Bazaar Direct gallery at civil lines, Nagpur.
Big Bazaar Direct stores in Nagpur. ( areas : Abhyank Nagar, Dharampet & Ramdashpet )
2.2. Sample Selection Process
Retail stores: We have basically selected some areas in and around Nagpur, which are more than 3Km far in distance from
Big Bazaar stores. After selecting the areas, the retail stores in that area were randomly selected, also ensuring that all types
of stores are covered in the research.
Later we have conducted the same survey at Kalmeshwar, at which not only Kirana stores but also some other like cooking appliances
etc.
This is done in order to know about the differences in preferences, needs and opinions of retailers in rural and urban areas and the
impact of distance from the Big Bazaar stores.
Big Bazaar Direct: At Nagpur, there is a gallery located at civil lines. This gallery displays all the products available through
BBD scheme. All the BBD franchise owners would communicate to the gallery at local level for any information required.
We have visited this Big Bazaar direct gallery and collected the details of all the Big Bazaar direct stores in and around Nagpur. There
are 12 Big Bazaar direct stores in Nagpur district among which 6 stores are located in Nagpur city. Among these, we conducted the
survey with BBD stores located at the areas - Abhyankanagar, Dharampet & Ramdashpet. These stores are the first, second and third
BBD stores launched in India and are also located in 3 different locations in Nagpur.
2.3. Our Research Objectives Are
Examining the awareness level among small retailers about this new scheme and the initial investment required for this
scheme.
Measuring growth opportunities, threats and barriers for both Big Bazaar & small retailers.
Analysing pros & cons of this new strategy for both the retailers and big bazaar.
2.4. Research Questions
What are the factors affecting the performance of the existing Big Bazaar Direct stores?
What are the factors affecting the decision making in converting/non-converting the grocery stores in to big bazaar direct
retail stores
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2.5. The Variables in this research are:
Medium through which awareness on BBD is spread
Awareness level
Interest levels among the retailers
Conversion intent level
3. Approach
As it is a qualitative study, we have collected the data by conducting interviews with the above mentioned sample in a semi structured
manner. At each of the retail stores, we have explained the whole concept of BBD with the help of news articles and videos. We have
even shown them some of the videos of the program called as CNBC Maha Kumbh, at which several BBD officials including Mr.
Vivek Biyani have spoken about the concept and clarified the doubts of potential franchise owners and other audiences.
After this, we have interviewed them in a semi structured manner with the below mentioned questions:
3.1. Questionnaire for retailers/ others willing to start a business
All the interviews have been recorded and later decoded in to text format as transcripts. These transcripts are being analyzed on the
basis of some key words and variables.
3.2. Feedback from the shopkeepers unwilling to take up a BBD Franchisee
Out of the various general stores visited, few of them were interested but most of them did not like the initiative. The reasons for not
liking the scheme are as follows:
The initial investment has been a big factor for the retailers. According to them, if they invest that much amount initially, it
would not be possible for them to gain profit out of it. In their view, such programs are beneficial for small retailers, who will
be able to increase their sales and revenue as Big Bazaar is a big brand. Few of them even said that they rather invest in their
own store and increase sales in place of investing in such type of programs. By doing this, they would earn more profits than
that of a mere 20% commission.
The other reason was that they did not want any other party to get involve into the functioning of the shop. They said that by
investing in this scheme they would become the slaves of Big Bazaar as they would be selling the goods of Big Bazaar from
their own shop. They want to have full ownership and functioning of their shop in their own way.
3.3. Feedback from the Shopkeepers willing to take up a BBD Franchisee
The following section would throw light on why some of the interviewed shop-owners were interested in the scheme.
The exhibits reveal that a fair number were interested in the scheme as they believed that it would directly increase the sales
and profits margin of their stores.
This would also add an extra source of income to their already existing business and for people willing to work more.
It also serves as a good side business for small retailers and this would serve as a good source of income as Big Bazaar has
high brand equity.
3.4. Feedback from existing Big Bazaar Direct retailers
Few of the retailers in Nagpur city, who have taken up the BBD franchisee, were interviewed. Following are their experience and
views of those existing BBD retailers about the scheme.
Most of the franchisee owners were extremely satisfied. Some of them said that he experienced few difficulties during the
initial days as more time was spent on the marketing of BBD and for that they even had to close the primary business store to
focus more on BBD. But gradually things got back to normal and he experienced a turnover of 2.5 to 3 lakhs per month. Most
of them said that this scheme is for those who want to increase their profit with little efforts.
Some of the retailers expressed the difficulties faced by them. One of the major disadvantages was the issues related to the
late deliveries and non-availability of stocks. Many customers are unhappy with the 3 - 5 days delivery schedule. Even
though Nagpur has a centrally located warehouse for BBD, yet the stock-out problem still exists. However, if analysed
carefully, process is same in all channels, i.e. select, pay and delivery. This is beneficial for senior citizens & working
couples. Even with the retailers, bulk orders were not available for 15 days. So non-availability was also a problem. This
results in decreasing customer satisfaction and also loss of customers.
Most of them came up with few suggestions. One was setting up the store near a big organisation. By doing this, they can
target even 1% to 3% of the employees.
Currently only FMCD, kitchen appliances and furniture is sold. The wide range of FMCG products is not available through
this and it is creating a difference in sales also. Initially they had started to sell FMCG products. But the profit margin was
very less on the sale of such products. In the range of 1% to 3%. Hence they retrieved back the selling of FMCG products.
BBD will get some offers which the kiranas and the supermarkets will not get from the dealers. So the kirana people can use
this system to sell many more items like the fashion, merchandise, home-decors, etc. So according to them business model
and concept is good but the ground reality is bitter.
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3.5. Other information
Impact will not be there on small retailers because of BBD.
People who came from a distance of say 10 km has to spend around 2-3 hours in big bazaar that’s why People at a radius of
4-5 km will only come & buy.
Future group started a special venture called I Am In and targeting youth in apparels.
They will check potential of person who applied for franchisee.
Big Bazaar spent Rs.14 crore on advertisement& promotions.
They have world class central warehouse in Nagpur, why they are facing stock outs.
4. Analysis
4.1. Retailers
We will first analyse the scheme from the retailer’s point of view. The awareness level among the retailers who are yet to convert
themselves as Big Bazaar Direct franchisee is very low. From exhibit 1, we can clearly see that around 57% of the retailers are
unaware of the Big Bazaar Direct scheme.
After having educated the unaware retailers of the Big Bazaar Direct scheme, only 14% were interested in availing the scheme and
another 29% found this scheme to be attractive, but were not very sure about investing in the same. The remaining 57% did not show
any interest in availing the scheme. (Refer Exhibit 2)
While interviewing the retailers, we came across various reasons due to which they were not interested in being a part of the direct
family.
57% said that the initial investment of 3 lakhs was not a justified amount.
29% though believed that even though it was a fair amount, they preferred investing in their own business rather than taking
up the franchisee.
Another 44% believed that this scheme would not add any significant value to their existing business.
But just like every cloud has a silver lining, so is the case here. Of the interviewed retailers who were ready to invest in the
program, 71% believed that this scheme will directly increase the sale and profit margins of their stores and 29% believed
that this will help them as an extra source of income for people who are willing to work more. (Refer Exhibit 3)
In exhibit 4, we tried to determine the intent level among the retailers to convert themselves into a Big Bazaar franchisee and
the reasons associated with the same.
Only a meagre 29% were interested in converting themselves into a franchisee and a minimal 14% were attracted towards the
scheme but chose not to convert them into a franchisee.
A high percentage, as high as 57% were not interested in converting themselves into a franchisee, they rather preferred in
maintaining a sole ownership of their store.
4.2. BBD
After having interviewed the retailers, we moved on to gather the opinion on the current operation of the already existing Big Bazaar
Direct franchisees. One of the main motives to start a franchisee was that it led to an extra source of income. The store owners
believed that anybody who has the zeal to work more can be a part of this initiative. Diversifying the already existing business lured
the store owners to take up this initiative. Some store owners also believed that this scheme would add a brand value to their store. The
initial investment of 3 lakhs didn’t affect their decision in fact they found the amount to be fair and justified. After joining hands with
future group, the store owners were given training so that they can run the business in an effective manner. But as the program is still
in its nascent state, the store owners faced some difficulties in running the store.
67% believed that the marketing strategy was not promising enough due to which the visibility is low and so is the awareness
level among the public.
Yet another 33% faced technological difficulties, wherein at times, the tab provided for ordering would not respond properly
or the application at times may suffer goof ups.
67% faced difficulty in availability and consistency in the products provided. At times, the products demanded by the
customers were not available at the stores.
The biggest defect in the system was the absence of the FMCG products. Big Bazaar Direct initially started with providing FMCG
products to the consumers. But the margin offered in these products was very low, which was around 1%. On the other hand, there
was a profit margin of 3-5% on FMCD products such as home and kitchen appliances. Hence Big Bazaar Direct was forced to remove
the FMCG products after one month. Due to this, the stores were not able to fully satisfy the requirements of the customers as the
average spending per family is about Rs. 2000 to Rs. 3000 per month on groceries which includes a great deal of FMCG products.
Due to this, very limited numbers of products were available in the tablet and in order to purchase the FMCG products, the customer
had to visit another grocery or Big Bazaar store. Due to this, the main purpose of the BBD was not being served and would lead to loss
of customer loyalty and customer base. So a major change that the store owners would like to bring about in the system is the
implementation of the FMCG products.
Other drawbacks of the Big Bazaar Direct scheme were as follows:
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Card payment is not accepted
Call centre executives did not have sufficient information about the schemes.
Even though they have central warehouse (located in Nagpur), still they are facing problems of stock out, which is a rising
area of concern.
Balance statements are not provided on a monthly basis to the store owners, due to which there exists a certain level of
ambiguity between the amount debited and credited.
5. Findings & Remarks
Currently the Big Bazaar Direct supports the franchisee owners in promoting their stores. But the visibility is still low among
the people. Hence Big Bazaar Direct should participate more actively in formulating effective marketing strategy to increase
the awareness level on BBD. Awareness is spread primarily through newspapers and articles. Pamphlets and Digital Media
should be used more extensively to promote Big Bazaar Direct.
Even though FMCG products provide a very low margin, they should still provide them to the customers as FMCG products
are the most selling ones and a high net sales would provide higher revenues. If all FMCG products were introduced, this
difference will be eliminated and footfall will increase. Even though FMCG products offer low profit margins, their sales
quantity would make up for it.
Availability of the product should be made more consistent. Customers often complaint of having to wait for 3-5 days to
avail a product. This wait time should be reduced by maintaining a significant level of inventory.
Balance statement should be provided to the store owners on a monthly basis, so as to ensure that the process of transaction is
transparent.
A more structured training should be given to the BBD store owners to improve the efficiency of the business
Promotional campaigns should be carried out to make the retailers aware of the schemes.
The initial investment of 3 lakhs is a major hindrance for the retailers to invest in the scheme. Efforts should be made to
justify the significance of this investment value to the retailers as many are not able to afford this amount.
Though many retailers are interested in this BBD scheme, they are unsure of the benefits they would gain out of the
investment as they consider it to be risky. They can try and launch special schemes to boost the morale and confidence of the
potential retailers.
6. Limitations of Research
There are some limitations to our research, mainly:
This Research is not considering the opinion & behaviour of consumers.
Sample is taken only from the Nagpur Region.
The data collected in the study is valid till March, 2014.
7. Annexure
Name:
Store Address:
1. From where did you get to know of this venture?
Newspaper
TV
word of mouth
internet
others
2. Why did you opt for this new scheme?
3. Is the business functioning according to your expectation?
4. What are the pros & cons in running this store?
5. Do you aspire to make any changes to this new scheme for improvement?
6. Does this scheme have any impact on your original business?
7. What are the problems that you are facing?
8. Is there any training provided by BBD?
9. What are the types of products sold?
10. What is the type of billing system in place?
11. What is the delivery time and process and is there any monthly report available?
12. Do you aspire to make any changes to the scheme for its improvement?
Exhibit 1: Questions asked to existing BBD franchisee
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Name:
Store Address:
1. What is the impact of organized retail (big bazaar, etc) on your business and do you feel they are
your competitors?
2. Do you know about the new scheme of Big Bazaar Direct? If Yes
3. From where did you get to know of this venture?
Newspaper
TV
Word of mouth
Internet
4. What is your take on this initiative and you think this is a good opportunity for retailers?
5. Are you interested in the idea given the level of initial investment in the program?
6. Are you ready to convert yourself into a franchise?
Exhibit 2: Questions asked to the Kirana stores
Map of covered area
Percentage Outcome
43% Aware of the BBD Scheme
57% Not aware of the BBD Scheme
Exhibit 3: Awareness Level of Big Bazaar Direct among Retailers
Percentage Outcome
57% Not Interested in the BBD Scheme
14% Interested in the BBD Scheme
29% Maybe. But Scheme is attractive
Exhibit 4: Interest Level among the Retailers
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Figure 1: Feedback from Retailers Figure 2: Conversion intent level among retailers
8. References
1. http://bigbazaardirect.com/
2. http://www.futuregroup.in/
3. Videos of the program “Retail Mahakumbh” telecasted in CNBC Awaaz.