You website needs to make a good first impression because 57% of buyers go there first. That's it. For a complimentary review of how EngNet Services can help your company get more qualified leads that turn into sales, contact us!

1. 57% of Buyers
Evaluate Your
Website Before
Contacting You
And they only contact you if
they are sufficiently impressed
with the information they find
Make A Good First Impression

2. Gone are the days when buyers had to rely on your
salespeople to get information about your product.
“Conservatively, at least 57% of the buying process has already
occurred before a prospect even calls sales.” according to Dharmesh
Shah of HubSpot

3. See the INBOUND 2013 Keynote - Brian Halligan & Dharmesh Shah.
The above chart is from 28 minutes into the presentation.
Before prospects make first contact with your company, they will pay a
visit to your website. The buyer is in control and making your sales
people dance like monkeys.
The obvious danger here is if your website doesn't provide sufficient
information, they hop on over to another company who gives them what
they need.

4. What Do Buyers Look for on Your Website?
In our market research we asked. "When you are looking for new
suppliers of equipment or services within the industrial
marketplace? What content do you look for?"
In the chart above we show the results. Where the engineers and buyers
selected "Always" or "Very Likely" we counted them for that content type.

5. •89% Product Overview. They want to see your product offerings in
a clear overview.
•98% Detailed Product Information. Once they see that you
potentially offer the product or type of product they are looking for,
they then want some detail on that product.
That's it! Show them an overview and some detailed product
information. You don’t have to over deliver on content, just enough to
motivate them to make contact with your company. Make sure you
have a strong call to action for them to make contact.
Keeping website visitors happy is easy!

6. Engineering Network (EngNet)
For a complimentary, no obligation consultation, please call David Schilling: 617-447-2697