5 Ways to a Winning customer experience - 2014ThoughtWorks Live China
•Download as PPTX, PDF•
3 likes•1,433 views
Globally, retailers are making extreme customer experience focusing on tiny details: small ones as names on the coffee cups, big ones as generating a multi-functional service with in-store shopping guide,fitting, social media interactions and delivery. You may take these 5 steps to create a customer engaged experience as a reference: 1.Be different: create an emotional connection. 2.Digital content is enhancing the store experience. 3.Technology is reshaping all aspects of the physical store. 4.The future of mobile is contextual. 5.New business models and experiences are driving value. And the most important thing is, forget about your competitors, just focus on your customers.
Recommended
More Related Content
More from Thoughtworks
More from Thoughtworks (20)
5 Ways to a Winning customer experience - 2014ThoughtWorks Live China
- 9. 依然是内容为王
- 12. 或是解释复杂的产品及解决方案
- 15. 数字化内容 增强店内体验 第二步
- 16. 随处可见这种数字化体验
- 18. 看不见的科技，影响力最大
- 19. 看得见的科技则被用于取悦顾客
- 21. 顾客的反馈才是提升服务的重要法宝
- 22. 第三步 科技重塑了 实体店的一切
- 24. 提供更加丰富的店内体验
- 28. Finance Process Offering Delivery Business Models & Platforms Enabling & Core Product Performance Product System Service Channels Brand Experience Source: Doblin – On Innovation Effectiveness 现在，产品性能是你的主要增长点吗？
- 29. Finance Process Offering Delivery Business Models & Platforms Enabling & Core Product Performance Product System Service Channels Brand Experience Source: Doblin – On Innovation Effectiveness 如果是的话 那你就忽略了价值创造 VALUE! VALUE!
- 32. 你所挑选的东西能够“次日达”
- 36. 所以 .. 你要怎么做
- 38. 最后 ..
- 40. THANK YOU START NOW MOVE FASTTHINK BIG
Editor's Notes
- Through my career I’ve had the great chance to work in a number of different businesses and in different teams, from technology, grocery and department stores, understanding customer experience, what Recently on a trip to New York I had the opportunity to look at the Steve Jobs – You have to start with the customer experience and work back toward the technology – not the other way around. Nothing liberates our greatness like the desire to help, the desire to serve – Marianne Williamson Salesmanship is limitless. Our very living is selling. We are all salespeople. – James Cash Penney Theory is splendid but until put into practice it is valueless. – James Cash Penney. There is only one boss – The customer. And he can fire everybody from the chairman on down, simply by spending his money elsewhere. – James Cash Penney.