The document provides 5 key things to know before starting development of a mobile app: 1) Know your target audience and their expectations, 2) Understand your budget and allocate costs appropriately, 3) Conduct deep market research on competitors and customer reviews, 4) Focus on developing an effective marketing strategy from the beginning, 5) Thoroughly test the app before launching to identify bugs and ensure a positive user experience.

1. Mobile App Planning:
5 Things You Must Know BEFORE You Start
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3. Introduction
Do you have a great idea to develop a mobile app? What to go ‘mobile first’? Plan to build an enterprise app?
Great!
But, how are you going to build it? What important factors you should consider before you start an app?
These are some important questions you must ask yourself.
Are you still contemplating wether to take your business mobile?
Take a look the the mobile stats below and be a better judge.

4. #1: Know your target audience
Knowing your target audience plays a huge impact
on the development of your mobile application.
Meeting your user’s expectations is a critical aspect
that must not be ignored. One must carefully arrive
at the questions to be answered based on
demographic information, psychological information,
behavioural patterns, and geographical information.

5. #2: Know your Budget in advance
Development of a mobile app involve money.
Knowing your budget and allocating it properly at
each stage of app development is essential. One
must keep a strict eye on the cost to ensure that the
budget remains the constant from the beginning to
the end. It is advisable to make use of ‘minimum
viable product’ to save both time and money.

6. #3: Do Deep Market Research
Market research is one of the most important activity
to conduct before developing your application.
Before hitting the market, a proper market analysis
goes long way and helps you succeed in developing
a world class idea into an app. One needs to have
clear insights about your competitors, their strategy,
their strengths and weakness. Customer reviews
can give you a clear picture of likes and dislikes of
users. This gives you a chance to win over your
competitor’s customers.

7. #4: Focus on your marketing strategy
Creating buzz before the launch is really important.
You need to ensure that you begin marketing your
mobile app at the appropriate time. Most of the
mobile app developers or businesses fail to execute
the marketing plan effectively. Logically, the
developers should start app marketing at least
before 2-3 weeks of the launch to let the users
know.

8. #5: Test your app
It is essential to test your app before you hit it in the
market. User experience is important as it shows
how the users will see and use your app. Your app
should be easy to understand and deliver high
performance. Testing it beforehand will enable you
to come clean on technical discrepancies and bugs
before it reaches the mass market.