The document discusses Google's core web vitals, which are metrics that evaluate page performance and user experience, now considered important ranking factors in search results. Key metrics include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), with specific thresholds for optimal performance. It also provides strategies for improving these metrics, emphasizing the importance of user experience for better search engine rankings.

1. 5Strategies
Web Vitals
Core
to Improve

2. Google continually introduces new algorithm
adjustments to address a number of SEO
issues and maintain its delivery of relevant,
high-quality content.
Its recent page experience update is one
of its biggest changes in recent years.
Google now formally considers page
quality, quantified through Core Web
Vitals, as a ranking factor.
Any company that values its reputation
and visibility should care about it.

3. first introduced Core Web Vitals in
Basically, it is a set of metrics
that measures a page's
performance in providing a
positive user experience.
May 2020. Google made Core Web Vitals a ranking signal, changing
the way web owners approach page experience.
In July 2021,
Understanding
Core Web Vitals

4. Largest Contentful Paint (LCP)
A good LCP score is anything that is under 2.5 seconds.
Core Web Vital metrics are:
LCP measures how long it typically
takes for a page's core content to
load. It involves more than simply
how quickly the website loads.
LCP measures
load speed, also known as how fast
the main visible content loads.
"perceived"
The image is taken from Google Search Console.
LCP <=2.5s <=4s >4s
<=100ms <=300ms >300ms
<=0.1 <=0.25 >0.25
Good
Needs
Improvement Poor
FID
CLS

5. First Input Delay (FID)
First Input Delay (FID) measures
the time from when a user starts
interacting with a web page until
the browser can begin to process
that input. Simply, it is how long
the browser reacts to a user's
action and begins processing it.
Google's threshold for favorable FID is 100ms or less.
FID only measures the initial encounter.
It allows web developers to make sure
that critical resources load without
making the website feel clumsy and
unresponsive.
100ms

6. CLS evaluates the stability of
the website page as it loads.
One common issue with some
web pages is when something
suddenly changes (e.g., links,
text, or images shifting down)
without warning.
A favorable score for CLS is 0.1 or under.
By focusing on this Core Web
Vital, companies improve page
experience by preventing people
from clicking on unintended links
or feeling angry when they wind
up on a different page than
they planned.
Cumulative Layout Shift (CLS)

7. The Core Web Vitals are a subset of a larger collection of page experience signals that Google
takes into account when determining how to rank websites and web pages.
With Core Web Vitals'
inclusion as a ranking factor,
websites that do not adhere
to best practices could
receive worse ranking
scores than those that do.
Other page experience indicators include HTTPS (secure surfing), Safe Browsing, mobile
responsiveness, and the absence of unwanted overlays, banners, or pop-up adverts.

8. Google will also be assessing
website performance based
on how well consumers
engage with your website.
Organizations now need to pay
closer attention to these site
health metrics as organic search
remains to be the biggest digital
marketing channel and one of the
primary sources of web traffic.

9. Strategies to Improve
Core Web Vitals

10. Heavy JavaScript is frequently to blame
for a significant delay when opening a
webpage. This is because the browser
blocks the webpage's main thread from
processing to download, analyze,
compile, and initiate the JavaScript.
Deferring JS that isn't being utilized is one
technique to speed up execution. Web
developers can use code-splitting to
divide a single, substantial JavaScript
bundle into smaller pieces that may be
conditionally loaded.
After code-splitting, defer or async any non-critical JavaScript, including scripts from third parties.
Optimize
JavaScript
Code
1

11. Lazy loading is executing page
elements at the precise moment
visitors scroll down the page. This
is especially recommended for
pages with numerous images,
animations, or videos.
It allows the page to obtain a high LCP
score without affecting the website's
loading speed. Lazy loading is
advantageous because it reduces
page weight, allowing for a faster
initial load time.
By only
providing
material to
consumers
when they
specifically
request it, lazy
loading saves
bandwidth
and the server
and client
resources.
Implement
Lazy
Loading
2

12. Optimizing image and video elements
is essential since doing so will make
the page considerably lighter. This
will, in turn, improve loading speed,
LCP score, user experience, and
search engine ranks.
Always attempt to save graphics in the
png format and jpg format for landscape
photos. Additionally, developers may
utilize modern formats like JPEG 2000,
JPEG XR, or WebP. Web owners can also
include height and width attributes on
image and video elements. Or they may
also reserve its space with CSS aspect
ratio boxes to prevent unexpected layout
changes.
Optimizing
Images and
Videos
3
WebP
Jpeg XR
Jpeg 2000
With these methods, they can ensure that the browser will provide the appropriate
amount of room in the document while the picture loads.

13. When the material is added
to a page, everything
underneath it shifts, which
lowers the CLS score.
Additionally, because the major material
of the page is pushed down the page, it
affects user experience as users still need
to scroll to see the website's actual
subject. It is ideal to reserve a specific
space for ads and dynamic content.
Similar to images and videos, these might also alter the page layout if there is no designated spot for them.
Avoid Putting
Ads and
Pop-ups
Above
Content
4

14. The time it takes to initiate the
page increases if the server takes
a long time to respond to a request.
As a result, it has an unfavorable
impact on LCP as well as all other
page speed metrics. Subscribing to
a high-performance server might be
necessary to achieve that.
Slower servers result from various factors, including insufficient hosting services
with little to no assistance and shared resources.
Improve
Server
Response
Time
5

15. Optimizing the back end of your
website will have an impact on
the front end of your website.
By optimizing for Core Web Vitals, the
company has better opportunities to deliver
an improved user experience, especially
in terms of loading speed, visual stability,
and interaction.
It's crucial that you start working on enhancing the
Core Web Vitals to improve site performance and get
better chances of ranking higher on search engines.
Conclusion

16. Sources:
https://www.forbes.com/sites/forbesagencycouncil/2021/07/08/what-are-googles-new-core-web-vitals--why-should-your-business-care-about-them/
https://moz.com/learn/seo/performance-metrics
https://yoast.com/boost-core-web-vitals/#:~:text=One%20of%20the%20ways%20you,appear%20later%20than%20the%20text.
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