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5 Reasons to 'WHY' say ‘NO’ 
Are you overstressed, over-scheduled and under delivering be it at 
work or home? The reason is not you, but your attitude of saying 
‘YES’ to everything that comes your way. 
There are many read on how to gracefully say positive ‘NO’ but - 
‘WHY’ say ‘NO’? 
Former British prime minister, Tony Blair put it, “The art of leadership 
is not saying Yes, it’s saying No.” 
Being an entrepreneur, it is really hard to say ‘NO’ to what comes 
your way. Especially if you are self funded and you are looking at 
means to earn for yourself or for the organization. While there may 
be dearth of qualified resources to delivery or may not be your 
competency, many of the opportunities you will feel are a natural 
extension of your business and can value add. You tend to get into 
unchartered territory (yours) and get boggled in it while your 
original business / vision / focus is suffering.
No is the key to defining your strategic focus and every important Yes 
therefore may require a thousand Nos. 
Lets look at 5 good reasons and its impact – 
Priorities – By saying Yes, you are taking additional work that may 
not be in your realm and tend to put in additional working hours that 
may not be productive hence impacting your priorities. 
By saying No to what is not your forte, you tend to have more time to 
do your work correctly. 
Time – Time is a limited resource. It is better spent in sharpening 
your existing skills and enhancements. There is plenty to learn in 
your sphere of things. There is plenty to do in your own focus areas. 
Saying Yes to something, which is in your unchartered territory, 
takes away those precious hours that could have been better spent. 
Quality – A customer once came to me with a request to help train 
their staff on performance testing. At my company, we do 
performance testing as a service but not as training. Training as we 
all know is a foot in the door into a company. I gracefully said ‘NO’. 
The customer came back to me and asked me if this was not a natural 
extension to my existing business. I said, it is not a planned extension 
and we do not have the competency to deliver training. 
Quality matters and if you are not competent in doing something 
accept it and say NO. It will not only help you in focusing on your 
business but also the other company who otherwise would have got a 
substandard training. 
This was the reason why customer came back to us for help in 
performance testing. It is very important not only for organization 
branding but also personal credibility. Accept and move on
Career – In my 20+ years in this industry, I have heard more Yes than 
No. I keep asking people on why they accepted the task. They say it is 
very difficult to say no to BOSS and they think it is a path to their 
career enhancement. 
I have seen many of them accepting the task and not delivering which 
in fact is detrimental to their earlier notion of enhancement. Saying 
No to what you are not competent or do not know only will help you 
in maintaining the credibility with your peers and is not a defeat. It is 
important that for career enhancement, you be really good in what 
you are competent and deliver quality and communicating that 
effectively with your peers and BOSS. I am sure he hired you for a 
reason and he understands your skills. If you have overstated 
something in your profile that is not your core area, GOD only save 
you. 
Work life Balance – We keep hearing about people not having time. 
Above 4 points provide you with pointers on what really is 
happening due to which you rarely have time to spend in your life. 
While work is your livelihood, it is important that you have some 
time to spend on yourself. The below points may help you in ensuring 
better work life balance 
1. Do not accept more work which you cannot deliver on time 
2. Do not accept work which does not fall in your realm and 
competency 
3. Do now showcase that you know something which is not true 
4. Be honest, be diligent and deliver on what you have accepted be 
at work or at home

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5 Reasons to 'WHY' say ‘NO’

  • 1. 5 Reasons to 'WHY' say ‘NO’ Are you overstressed, over-scheduled and under delivering be it at work or home? The reason is not you, but your attitude of saying ‘YES’ to everything that comes your way. There are many read on how to gracefully say positive ‘NO’ but - ‘WHY’ say ‘NO’? Former British prime minister, Tony Blair put it, “The art of leadership is not saying Yes, it’s saying No.” Being an entrepreneur, it is really hard to say ‘NO’ to what comes your way. Especially if you are self funded and you are looking at means to earn for yourself or for the organization. While there may be dearth of qualified resources to delivery or may not be your competency, many of the opportunities you will feel are a natural extension of your business and can value add. You tend to get into unchartered territory (yours) and get boggled in it while your original business / vision / focus is suffering.
  • 2. No is the key to defining your strategic focus and every important Yes therefore may require a thousand Nos. Lets look at 5 good reasons and its impact – Priorities – By saying Yes, you are taking additional work that may not be in your realm and tend to put in additional working hours that may not be productive hence impacting your priorities. By saying No to what is not your forte, you tend to have more time to do your work correctly. Time – Time is a limited resource. It is better spent in sharpening your existing skills and enhancements. There is plenty to learn in your sphere of things. There is plenty to do in your own focus areas. Saying Yes to something, which is in your unchartered territory, takes away those precious hours that could have been better spent. Quality – A customer once came to me with a request to help train their staff on performance testing. At my company, we do performance testing as a service but not as training. Training as we all know is a foot in the door into a company. I gracefully said ‘NO’. The customer came back to me and asked me if this was not a natural extension to my existing business. I said, it is not a planned extension and we do not have the competency to deliver training. Quality matters and if you are not competent in doing something accept it and say NO. It will not only help you in focusing on your business but also the other company who otherwise would have got a substandard training. This was the reason why customer came back to us for help in performance testing. It is very important not only for organization branding but also personal credibility. Accept and move on
  • 3. Career – In my 20+ years in this industry, I have heard more Yes than No. I keep asking people on why they accepted the task. They say it is very difficult to say no to BOSS and they think it is a path to their career enhancement. I have seen many of them accepting the task and not delivering which in fact is detrimental to their earlier notion of enhancement. Saying No to what you are not competent or do not know only will help you in maintaining the credibility with your peers and is not a defeat. It is important that for career enhancement, you be really good in what you are competent and deliver quality and communicating that effectively with your peers and BOSS. I am sure he hired you for a reason and he understands your skills. If you have overstated something in your profile that is not your core area, GOD only save you. Work life Balance – We keep hearing about people not having time. Above 4 points provide you with pointers on what really is happening due to which you rarely have time to spend in your life. While work is your livelihood, it is important that you have some time to spend on yourself. The below points may help you in ensuring better work life balance 1. Do not accept more work which you cannot deliver on time 2. Do not accept work which does not fall in your realm and competency 3. Do now showcase that you know something which is not true 4. Be honest, be diligent and deliver on what you have accepted be at work or at home