SlideShare a Scribd company logo
HOW TO
design a customer survey
I V R T E C H N O L O G Y G R O U P
OFFER MULTIPLE DELIVERY OPTIONS 
MOST COMPANIES AVERAGE
RESPONSE RATES OF 5-10%
USING TRADITIONAL DELIVERY
METHODS. TO INCREASE
THESE ODDS, YOU NEED TO
CATER TO YOUR CUSTOMERS.
ON YOUR WEBSITE
OVER THE PHONE
IN AN EMAIL 
BY TEXT MESSAGE
CUSTOMERS CAN TAKE SURVEYS:
KEEP SURVEYS
SIMPLE & CLEAR
THE EASIER A CUSTOMER SURVEY IS
TO COMPLETE
THE MORE LIKELY CUSTOMERS WILL
COMPLETE IT. SHOULD A CUSTOMER
NEED TO  EXPLAIN MORE  
THEY WILL MOST LIKELY DO THAT ON
THEIR OWN.
TAKE ADVANTAGE
OF NEGATIVE RESPONSES
IF A CUSTOMER LEAVES NEGATIVE
FEEDBACK
THEY LIKELY WANT YOUR COMPANY
TO IMPROVE
...
LOOK FOR TRENDS
THEN FIX THE PROBLEM.
LISTEN AND RESPOND
YOUR CUSTOMERS ARE
TAKING THE TIME TO FILL OUT
A SURVEY
LET THEM KNOW YOU’RE
LISTENING. THANK THE
CUSTOMER FOR TAKING THE
TIME TO PROVIDE INPUT. ASK
THEM HOW THEY WOULD LIKE
TO BE CONTACTED. THE
CUSTOMER WILL KNOW YOU
ARE LISTENING. THEY WILL
KNOW THEY’RE MAKING AN
IMPACT.
RESPOND RIGHT AWAY
FOLLOW THROUGH AND
CONTACT YOUR
CUSTOMERS WHEN THERE
IS A PROBLEM. BE SURE TO
DO SO RIGHT AWAY.
LEARN MORE ABOUT
IVR SURVEYS
CLICK HERE

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5 Customer Survey Strategy Tips