The document outlines five best practices for e-commerce web design based on developer insights. Key recommendations include improving navigation by grouping related items, using high-quality imagery, implementing a robust site-search tool, offering guest checkout options, and including essential information in the footer to build trust. These practices aim to enhance user experience and increase sales conversions.

1. In ezza
5 Best Practices
for E-Commerce
Web Design
From the intuition of our developers
Learn more

2. In ezza
INNOVATE. ACCELERATE.
Navigation:
Group related items under a menu, but
don’t have too many sub levels, as it can
fatigue and frustrate your shoppers.

3. In ezza
INNOVATE. ACCELERATE.
Imagery:
High quality, large photos are a must! Also,
shoppers want to see multiple angles of a
product.

4. In ezza
INNOVATE. ACCELERATE.
Search:
A fast site-search tool will make or break
whether a shopper makes a purchase or
not. Keep it comprehensive and organized.

5. In ezza
INNOVATE. ACCELERATE.
Checkout:
Allow shoppers to checkout as a guest,
providing a progress bar indicator and
multiple payment methods. You can upsell
account creation after the purchase.

6. In ezza
INNOVATE. ACCELERATE.
Footer:
Include a physical location, customer
service phone numbers, and customer
reviews to show you are a trusted brand.