Make sure you get the best ROI and attendee engagement with your event app at your next event by checking out these helpful strategies For more information, get in touch with Swapcard via info@swapcard.com

1. Event Apps:
Maximising Usage Rates

2. 65%
Internet Use
Now Occurs
on Mobile
How do you leverage that
time to make your event
great?
Swapcard is here to help

3. Event Usage Pain
Points
What’s preventing your
attendees from using your
event app?

4. “Problems emerge when you forget
that your attendees have lives outside
your event. There’s work to do,
families to see and any number of
things which rank higher than
downloading your event app.
“

5. What are the major limits?
Attendees...
◎Weren’t reminded enough
◎Weren’t informed of the app early enough
◎Don’t know what benefits exist for them in
the app
Boosting event app usage is a slow game, its a
case of start early, post often

6. TIMING IS
EVERYTHING
Know your attendees, know their
schedules

7. For your team
Don’t leave event app
development to the
last minute.
Have one specific
person in charge of
event app promotion
Timing
Social Media
Look at all the
metrics you already
have about when
your attendees are
paying attention
Create a promotion
schedule early on

8. WIFI
Want to drive your attendees
insane? Underinvest in wifi

9. Make sure connecting is easy
If app downloads are low pre-event, your wifi
service will have to handle high app download
rates at the event.
◎Talk to your venue about wifi limitations
◎Look at download rates the week before
your event to predict what download rates
during will look like
◎Create an incentive to download beforehand
(extra content, free coffee etc)

10. Make your communication
stand out
We are all bombarded
with content all the
time. Making
information about your
app stand out to
attendees can be
frustrating.

11. Use visual content to attract users
Photos
A photo is a good
start. Research what
images are likely to
draw the eye -
faces, emotion and
color are all likely to
attract attention
VIdeos
Video content is
taking the lion’s
share of timeline
space on social
media. Hire a
videographer or
livestream via
Facebook
Live/Instagram/Peri
scope
Gifs/New Options
Gifs or options like
Instagram
Boomerang can be
a great halfway
point if you don’t
have the time or
resources to look
into more complex
video content.

12. Want great usage rates?
REMEMBER YOUR ATTENDEES

13. Start at the beginning
Stay focused on attendee needs
when choosing an app
Clearly communicate app benefits pre
event
Create a programme that makes full
use of the app features

14. Your event app should be great for you
and your attendees
Great event
app
experience
Organisers:
Analytics
Easy updates
Stress free
support
Attendees:
Intuitive
Useful
Easy to
access

15. ONSITE PROMOTION
Tech support, key speakers and
visible information

16. Its never too late to get those last
few downloads
◎Leverage key speakers influence
◎Create small lulls in activity to give attendees
a chance to download the app
◎Have onsite support available to attendees
◎Support should be clearly visible

17. 200,000
People currently use Swapcard for
events, and we’re always aiming
higher!

18. thanks!
ANY
QUESTIONS?
You can find us at:
@swapcard
info@swapcard.com
www.swapcard.com
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