The poem describes a roadside stand run by poor rural people who are pleading for financial help from passing cars. They display local produce like berries and squash for sale in hopes that someone will stop and buy something. The passing traffic is annoyed by the signs advertising the goods. The rural people want some money from the wealthy city dwellers to improve their living conditions. However, the city people see the rural folk as marring the landscape and do not stop. While politicians promise the rural poor a better life through resettlement programs, the poem suggests these programs will actually prevent self-sufficiency and exploit the rural people for the benefit of wealthy elites.