475696_Edvardas%20Cvychas%20IndividualProfileRpt
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This document provides the results of an Emergenetics assessment that evaluates an individual's conceptual, structural, social, and analytical thinking styles as well as their levels of assertiveness, expressiveness, and flexibility. The assessment found the individual's highest scores were in conceptual thinking at 93%, followed by social thinking at 95%, and structural thinking at 86%. Their analytical thinking scored at 49% and 15% respectively. The document compares these scores to the general population and provides descriptions of the individual's likely cognitive and behavioral tendencies.
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Persuasion
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boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of
communication, psychology, advertising, and marketing. In addition to presenting established
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about persuasion in real-world settings. Along the way, students are introduced to the
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interpersonal relationships, social media, groups) and across a variety of topics (e.g.,
credibility, personality, deception, motivational appeals, visual persuasion). The new edition
features an expanded treatment of digital and social media, up-to-date research on theory and
practice, and enhanced discussions of topics such as political campaigning, emotional
marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable
test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Robert H. Gass is Professor Emeritus of Communication Studies at California State
University, Fullerton, USA.
John S. Seiter is Professor in the Department of Languages, Philosophy, and
Communication Studies at Utah State University, USA.
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Persuasion
Social Influence and Compliance Gaining
Sixth Edition
Robert H. Gass
John S. Seiter
5
Sixth edition published 2018
by Routledge
711 Third Avenue, New York, NY 10017
and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2018 Taylor & Francis
The right of Robert H. Gass and John S. Seiter to be identified as authors of this work has been asserted by them in
accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic,
mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information
storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for
identification and explanation without intent to infringe.
First edition published by Pearson Education, Inc. 2002
Fifth edition published by Routledge 2016
Library of Congress Cataloging in Publication Data
Names: Gass, Robert H., author. | Seiter, John S., author.
Title: Persuasion : social influence, and compliance gaining /
Robert H. Gass, John S. Seiter.
Description: Sixth edition. | New York, NY : Routledge, 2018.
Identifiers: LCCN 2017042512| ISBN 9781138630598 (hardback) |
ISBN 9781138630611 (pbk.)
Subjects: LCSH: Persuasion (Psychology) | Influence (Psychology) |
Manipulative behavior.
Classificati ...
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Persuasion
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Sixth edition published 2018
by Routledge
711 Third Avenue, New York, NY 10017
and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2018 Taylor & Francis
The right of Robert H. Gass and John S. Seiter to be identified as authors of this work has been asserted by them in
accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic,
mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information
storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for
identification and explanation without intent to infringe.
First edition published by Pearson Education, Inc. 2002
Fifth edition published by Routledge 2016
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Names: Gass, Robert H., author. | Seiter, John S., author.
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Description: Sixth edition. | New York, NY : Routledge, 2018.
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- 1. HOW YOU THINK: PERCENTAGESHowyouThink:PercentilesHowyouBehave:Percentiles General Population 0 10 20 30 40 50 60 70 80 90 100 Quiet Introspective Reserved Talkative Gregarious Peacekeeping Easygoing Competitive Forceful Driving Focused Firm Adaptable Accommodating Welcomes Change Structural Social Conceptual Expressiveness Assertiveness 86 95 93 CONCEPTUAL = 29%ANALYTICAL = 15% STRUCTURAL = 27% Imaginative Intuitive about ideas Visionary Enjoys the unusual Learns by experimenting SOCIAL = 29% HOW YOU COMPARE TO THE GENERAL POPULATION Clear thinker Logical problem solver Data driven Rational Learns by mental analysis Practical thinker Likes guidelines Cautious of new ideas Predictable Learns by doing Relational Intuitive about people Socially aware Empathic Learns from others EDVARDAS CVYCHAS - AUGUST 9, 2016 Geil Browning, Ph.D. / Wendell Williams, Ph.D. Flexibility Analytical 49 EMERGENETICS | PROFILE 2016Emergenetics, LLC, 1991,