This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/blue-ocean-strategy-canvas-template-448 I created this Excel template to offer a professionally designed Blue Ocean Strategy framework. The template walks the user through a simple 5 step process to creating your own blue ocean. The term "Blue Ocean" stems from the idea that there are opportunities in each industry to move from the ultra competitive battles around price and features (red ocean) into a new market reality where your typical competitors are either non-existent or irrelevant. This excel spreadsheet provides an input area for the products or businesses to be compared as well as a nicely designed strategy canvas curve for visualizing your blue ocean in a beautiful way.

1. Cells to fill in manually
Products (or services) to compare →
Attributes or competition factors ↓
1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓
Optional: Weighted
Scores
Factor Weight (1-5)
Total Value Score=
0
Score
0
Score
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Score
0
0
0
0
0
0
0
0
0
0
0
0
0
Score
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Step 1: List the products or services you want to compare - include as many as you like but more than 4 will look busy
Step 2: List the product attributes and/or factors of competition - only include those factors that create value for the customer.
Step 3: Rate each product or service on a scale of 0-5, 5 being the best, 1 being the worst and 0 being non-existent
- Note that when scoring the price attribute to do so from the perspective of the value created to the consumer - e.g. if the price is low, the factors score should be high
- Also note that scoring data can be obtained one of two ways: 1) Your own perspective based on your knowledge of the market - works in a pinch but not generally recommended; or 2) consumer survey data
Step 4: For your product, manipulate your factors of competition by raising, reducing, eliminating, or creating new factors
Note: If you need additional factors or products to show up on the graph, highlight the graph and move the blue (and purple) outline boxes to include the new factors or products

2. Blue Ocean Strategy Canvas
Scoring
5
4
3
2
1
0
Factors of Competition

3. Cells to fill in manually
Products (or services) to compare →
Attributes or competition factors ↓
Processor
Screen Size
Thin-ness
Screen Quality
Battery Life
Camera
SD Memory Storage
Competitive Factor
Competitive Factor
Competitive Factor
Competitive Factor
Competitive Factor
iPhone 5S
Droid Razr
Moto X
1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓
4
2
3
0
2
3
4
0
3
5
2
0
3
2
4
0
3
1
4
0
5
1
3
0
0
3
2
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Optional: Weighted
Scores
Factor Weight (1-5)
4
4
3
4
5
4
1
Total Value Score=
iPhone 5S Droid Razr
Score
Score
16
8
8
12
9
15
12
8
15
5
20
4
0
3
0
0
0
0
0
0
0
0
0
0
80
55
Moto X
Score
Score
12
16
6
16
20
12
2
0
0
0
0
0
84
0
0
0
0
0
0
0
0
0
0
0
0
0
Step 1: List the products or services you want to compare - include as many as you like but more than 4 will look busy
Step 2: List the product attributes and/or factors of competition - only include those factors that create value for the customer.
Step 3: Rate each product or service on a scale of 0-5, 5 being the best, 1 being the worst and 0 being non-existent
- Note that when scoring the price attribute to do so from the perspective of the value created to the consumer - e.g. if the price is low, the factors score should be high
- Also note that scoring data can be obtained one of two ways: 1) Your own perspective based on your knowledge of the market - works in a pinch but not generally recommended; or 2) consumer survey data
Step 4: For your product, manipulate your factors of competition by raising, reducing, eliminating, or creating new factors
Note: If you need additional factors or products to show up on the graph, highlight the graph and move the blue (and purple) outline boxes to include the new factors or products

4. Blue Ocean Strategy Canvas
iPhone 5S
Droid Razr
Scoring
5
4
3
2
1
0
Factors of Competition
Moto X

5. Cells to fill in manually
Products (or services) to compare →
Attributes or competition factors ↓
Processor
Screen Size
Thin-ness
Screen Quality
Battery Life
Camera
SD Memory Storage
Custom Colors
Competitive Factor
Competitive Factor
Competitive Factor
Competitive Factor
iPhone 5S
Droid Razr
Moto X
1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓ 1-5 Ratings ↓
4
2
3
0
2
3
4
0
3
5
2
0
3
2
4
0
3
1
4
0
5
1
3
0
0
3
2
0
0
0
5
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Optional: Weighted
Scores
Factor Weight (1-5)
4
4
3
4
5
4
1
3
Total Value Score=
iPhone 5S Droid Razr
Score
Score
16
8
8
12
9
15
12
8
15
5
20
4
0
3
0
0
0
0
0
0
0
0
0
0
80
55
Moto X
Score
Score
12
16
6
16
20
12
2
15
0
0
0
0
99
0
0
0
0
0
0
0
0
0
0
0
0
0
Step 1: List the products or services you want to compare - include as many as you like but more than 4 will look busy
Step 2: List the product attributes and/or factors of competition - only include those factors that create value for the customer.
Step 3: Rate each product or service on a scale of 0-5, 5 being the best, 1 being the worst and 0 being non-existent
- Note that when scoring the price attribute to do so from the perspective of the value created to the consumer - e.g. if the price is low, the factors score should be high
- Also note that scoring data can be obtained one of two ways: 1) Your own perspective based on your knowledge of the market - works in a pinch but not generally recommended; or 2) consumer survey data
Step 4: For your product, manipulate your factors of competition by raising, reducing, eliminating, or creating new factors
Note: If you need additional factors or products to show up on the graph, highlight the graph and move the blue (and purple) outline boxes to include the new factors or products

6. nsumer survey data

7. Blue Ocean Strategy Canvas
iPhone 5S
Droid Razr
Moto X
RAISE
4
RAISE
3
1
0
Factors of Competition
ELIMINATE
REDUCE
2
CREATE
Scoring
5