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- 2. Goal Help Topshop building up a better digital marketing environment by analyzing the existing digital strategies and the relating data. Also, understanding the key points of Topshop’s digital marketing and coming up a conclusion.
- 3. Target Audience - Undergraduate and graduate women between 16-35. - Middle class - Love fashion - Keeping up with the trend
- 4. Social Media - Instagram and YouTube - Instagram users take action - Videos of Topshop fashion show can be found on YouTube - Fashion brand need image display to attract people
- 5. Live Shopping New generation, new ideas. Today’s shopping is not only just about going to the shop. Now, you are able to shop Topshop’s high end line Topshop Unique by watching it’s live show and order at the same time.
- 6. APP and Official SiteTopshop runs a very clean app and a great website. Everything on the app and website is well organized and designed. In the future, we will make is better by analyzing feedbacks from users.
- 7. SEO Topshop is well optimized with SEO. It is so easy for you to find Topshop in any searching engine. If you type Topshop, not only the website will show up, but also it’s social media and blog.
- 8. KPI The expected goal is an increase in customers and profits. This will be measured through a comparison of existing profit statistics. Significant increases in profits will be indicative of a successful campaign.
- 9. Conclusion By using all available social media platforms to spread its marketing videos, Topshop will increase its presence in many households across the whole world, and witness a subsequent and significant increase in profits. Digital marketing is an essential strategy for Topshop’s long-run success and profitability.
- 10. Thank You!
Editor's Notes
- Hello everyone, my name is Mengting Hou and I’m going to tell something about Topshop’s digital strategy. Today is the age of digital marketing. As technology goes advanced everyday, the situation of digital marketing changes quickly.
- In this case, our goal is to help Topshop building up a better digital marketing environment by analyzing the existing digital strategies and the relating data. Also, understanding the key points of Topshop’s digital marketing and coming up with a conclusion.
- Topshop is a high street, fashion oriented brand. According to our research, the target audience of Topshop is women between 16-35, usually from middle-class. And they are fashion lovers who always care about trendy clothing and passionate about dressing up.
- Our main social media platforms are Instagram and YouTube. For Instagram, many active instagram users take actions no matter clicking on a website or purchasing online. As Instagram shopping become common today, we should consist on building up our Instagram account. Also, videos are the most direct way for people to shortly view the whole collection of the season. YouTube is our best choice for it owns a huge number of stable users.
- Shopping while you are watching, doesn’t it sound attractive? It feels like we become people like models and fashion magazine editors. All girls want to have a try. And it enables you to shop in the earliest line, which means you will be the person who first try those clothing on in your social cycle. Now live is almost available on all social medias. Then why not take it into fashion shows?
- Topshop runs a very clean app which displays all products properly and organized. It is easy to use! For the website, it can be more functional. The website looks all good even on cell phones. And there’s a lot more than just online shopping thing you can find in the website. Blogs about how to match up your new Topshop pieces, videos from the company that has been well cutted. Is has almost everything about Topshop!
- Topshop is well optimized with SEO. It is so easy for you to find Topshop in any searching engine. If you type Topshop, not only the website will show up, but also it’s social media and blog.
- Setting up the complete media campaign should take up to one week. From then on, it is a matter of financing the campaign regularly until the desired results are achieved. The expected goal is an increase in customers and profits. This will be measured through a comparison of existing profit statistics. Significant increases in profits will be indicative of a successful campaign.
- Topshop will use social media, websites, online advertising, inbound marketing, and mobile platforming in order to expand its presence. An affordable budget will be established according to the needed criteria, and results will be tracked through metrics and analytics. This brand will grow by taking its existing success and popularity and expanding it through digital marketing in the realm of online presence. By using all available social media platforms to spread its marketing videos, Topshop will increase its presence in many households across the whole world, and witness a subsequent and significant increase in profits. Digital marketing is an essential strategy for Topshop’s long-run success and profitability.