Pre-Covid (Novel Coronavirus), During and Post-Covid has changed everything from thinking to doing. “Smart Factory” is the basic principle of Industry 4.0 wherein new technology allowing the fusion of physical world and the digital world. Industry 4.0 encompasses the various transformations we’re experiencing in modern manufacturing process and industry landscape as a whole. Artificial Intelligent, Augmented, Virtual and Mixed Reality, Internet of Things (IoTs), Cloud Computing and Cognitive Computing have created one system to coordinate, communicate and connect Man, Machine and Method remotely.
Here, Industry 4.0 or Manufacturing 4.0 is the amalgamation of IT, ICT and Manufacturing operations. Data is a valuable asset in digital revolution and this has inspired a vision to the manufacturing industry to create a data space as a trusted field for the exchange of information across company boundaries that helps to ease the overall manufacturing and business operations.
Preface
Novel Coronavirus COVID-19 has compelled us to quarantine in our home. Apart from the countries in world, India too is badly affected by this phenomenon. Government imposed lockdown so people stay at home and help the humanity to break the chain of Corona virus. As the Covid19 outbreak continues and all communication channels from Government to media is urging people from mid-March to stay home, people now habituated spending time leisurely on their couch, started consuming and creating contents from home on various mediums.
From last 60 days, social distancing and social isolation has become popular habit and it’s no surprise to say that people has started consuming enormous amount of data in creation and dissemination of digital contents. For all of us various mediums including Social media, emerged as a massive communication tool.
National Institute of Mass Communication and Journalism (NIMCJ) took this opportunity to study on the media consumption pattern in this lockdown period and tried to understand how people consumed data and contents in various forms.
Abstract: In todays’ fast paced world we keep ourselves updated and informed about various happenings around us and form opinions and make judgments on various issues through the use of social media. Internet and rapid digitalization has impacted every aspect of lives across all age groups by making our communication impersonal. Usage of social media and Social Networking Sites (SNS) has increased significantly with far reaching impacts on the social, emotional, academic and physical development of the youth today. All forms of communications particularly, face-to-face social interactions have been reduced to virtual chats over the internet. Extensive usage of SNS is also influencing their interpersonal relationships particularly with their family members, friends and society at large which is likely to be more pronounced in the impressionable age group of 15 – 25 years. This paper endeavors to throw light on above mentioned aspects through research, review of literature and aims to examine the impact of social media on the social behavior of urban Indian youth with special reference to the youth of Ahmedabad.
In this context, the aim of this research paper is to assess and verify the public understanding on ‘Fake Contents’ which ultimately hampering the social fabric and diverging immense popularity of “fifth estate” i.e. online (social and digital) media. This research will be based on an Exploratory Research wherein 100 respondents were selected based on random sampling technique through scheduled questionnaire which were used.
World is transforming and converging rapidly through available information in various digital platforms. There has been a lot more discussions and deliberations has happened in the past at media, social, political and government forums about the reliability, authenticity and validity of information shared by users in the form of User Generated Content (UGC). According to a handbook on journalism, ‘Fake News’ and disinformation released by UNESCO, describes briefly about the emerging global problem of fake contents (disinformation) that confronts societies in general and journalism in particular.
लेख़क – डॉ. शशिकान्त भगत, फ़ैकल्टी, नेशनल इंस्टीटूट ऑफ़ मास कम्युनिकेशन एंड जर्नलिज्म, अहमदाबाद.
पिता करमचंद गाँधी और पुतली बाई के पुत्र मोहनदास करमचंद गाँधी को जब अखंड भारत और सम्पूर्ण विश्व ‘बापू’ के नाम से पुकारता है तो सभी के जुबां पर कुछ ऐसे शब्द गूँज उठते है जिसमें सत्य और अहिंसा की बयार बहने लगती है| भारत के राष्ट्रपिता, भारत को आजादी दिलवाने में अहम योगदान, सत्य और अहिंसा के प्रेरणा श्रोत, यें सभी शब्द हमारे अंतरात्मा को हमेशा से जगायें रख़ते है|
Psychology is works every day in human life. It helps to set the path every day for achieving a big goal. To achieve a big goal, an individual breaks it into small which works on daily life and goal is always measured by success, being success or failure. If you achieve success makes you happy and healthy in life at mental level.
Abstract
In the broader sense, all printed matter, in a narrower but widespread usage. A fundamental means of informing the public and disseminating ideas, print is a powerful weapon of social and political struggle. Johannes Gutenberg’s invented printing press in 1453. Newspapers developed from about 1612 with the first example in English in 1620. The first circulation of newspapers arose in the early 1800. In the field of media where all media plays an important role but print media are still the favourite one for shaping public opinion which leads to proper decision making on a pertinent cause or issue belongs to public perception. They possess a large amount of power when it comes to public perception. There are seven good reasons for why print media : a tool for reader’s decision making such as reach & reliability, readers have deep relationship with print medium, connection and sharing, print media continues to have a universal appeal with huge variety of content, it allows readers to go online using bridging technologies, It gives any brand an immediate response, as virtually all of the reach is delivered on the day the ad appears. We use print media more appropriate Bcoz of sensory media experience, ideal marketing medium, creating engagement, digging deeper with print, print increases the ROI etc. so in some or the other way print still play an important role.
Abstract:
Public Relations have been an integral part of human communications, since time immoral. It developed as an art and science in the 20th century. Today, there is no sector, whether it be Government, Private or NGOs, who do edgy in their operations. The ever escalating cost of advertising too has contributed to the significant growth of this industry.
While Public Relations, known by other sophisticated names such as advocacy, spin doctor, spin in-spin out etc, has immensely contributed towards highlighting socio-cultural issues, development affairs, exploring the innovative inventions, maintaining and harnessing the organization goodwill in the market. As far as grassroots innovators are concerns they do have knowledge abundance, and some want to use this knowledge to try things out. Public Relations is the tool to promote and explore those knowledge abundance across the human being.
Abstract:
Man got civilized with exchange of information and freedom of expression among groups and masses over the period of time. The mainstream media especially public service broadcaster has tried to reach maximum socially and geographically in the country but did not reach to local expectation of the community and that’s why community radio came into existence as an alternative media. Whatever happens, happens for good, now, government realized the need of community radio within the geography and started allocating spectrum to the need base community so that community becomes responsible and accountable to each other including governments and empowered the community to get participative & live life democratically.
The radio today, is the effective source of information but to most of us it is a passion to get participative in the community at a large. India is a multi dimensional country in terms of population, culture, religion, ethnicity, perception and belief systems, therefore, the terrain of some of the areas is difficult, making them almost inaccessible and by far cut off from the mainstream and similar could be the case of community radios within the capacity limit. Therefore, Akashvani(AIR) has had the challenge of reaching out to even far flung of regions, hence both public service broadcaster and alternate media seems to be at a nascent yet promising and prospective stage, ripe of proper documentation and development of global tools and processes in this digital world. For now, integration remains an ad-hoc and highly individual enterprise. It is important to continue to document and share need based success & failure approach of public service broadcaster and community radios to enable successful adoption of new incarnations by community radio stations.
Pre-Covid (Novel Coronavirus), During and Post-Covid has changed everything from thinking to doing. “Smart Factory” is the basic principle of Industry 4.0 wherein new technology allowing the fusion of physical world and the digital world. Industry 4.0 encompasses the various transformations we’re experiencing in modern manufacturing process and industry landscape as a whole. Artificial Intelligent, Augmented, Virtual and Mixed Reality, Internet of Things (IoTs), Cloud Computing and Cognitive Computing have created one system to coordinate, communicate and connect Man, Machine and Method remotely.
Here, Industry 4.0 or Manufacturing 4.0 is the amalgamation of IT, ICT and Manufacturing operations. Data is a valuable asset in digital revolution and this has inspired a vision to the manufacturing industry to create a data space as a trusted field for the exchange of information across company boundaries that helps to ease the overall manufacturing and business operations.
Preface
Novel Coronavirus COVID-19 has compelled us to quarantine in our home. Apart from the countries in world, India too is badly affected by this phenomenon. Government imposed lockdown so people stay at home and help the humanity to break the chain of Corona virus. As the Covid19 outbreak continues and all communication channels from Government to media is urging people from mid-March to stay home, people now habituated spending time leisurely on their couch, started consuming and creating contents from home on various mediums.
From last 60 days, social distancing and social isolation has become popular habit and it’s no surprise to say that people has started consuming enormous amount of data in creation and dissemination of digital contents. For all of us various mediums including Social media, emerged as a massive communication tool.
National Institute of Mass Communication and Journalism (NIMCJ) took this opportunity to study on the media consumption pattern in this lockdown period and tried to understand how people consumed data and contents in various forms.
Abstract: In todays’ fast paced world we keep ourselves updated and informed about various happenings around us and form opinions and make judgments on various issues through the use of social media. Internet and rapid digitalization has impacted every aspect of lives across all age groups by making our communication impersonal. Usage of social media and Social Networking Sites (SNS) has increased significantly with far reaching impacts on the social, emotional, academic and physical development of the youth today. All forms of communications particularly, face-to-face social interactions have been reduced to virtual chats over the internet. Extensive usage of SNS is also influencing their interpersonal relationships particularly with their family members, friends and society at large which is likely to be more pronounced in the impressionable age group of 15 – 25 years. This paper endeavors to throw light on above mentioned aspects through research, review of literature and aims to examine the impact of social media on the social behavior of urban Indian youth with special reference to the youth of Ahmedabad.
In this context, the aim of this research paper is to assess and verify the public understanding on ‘Fake Contents’ which ultimately hampering the social fabric and diverging immense popularity of “fifth estate” i.e. online (social and digital) media. This research will be based on an Exploratory Research wherein 100 respondents were selected based on random sampling technique through scheduled questionnaire which were used.
World is transforming and converging rapidly through available information in various digital platforms. There has been a lot more discussions and deliberations has happened in the past at media, social, political and government forums about the reliability, authenticity and validity of information shared by users in the form of User Generated Content (UGC). According to a handbook on journalism, ‘Fake News’ and disinformation released by UNESCO, describes briefly about the emerging global problem of fake contents (disinformation) that confronts societies in general and journalism in particular.
लेख़क – डॉ. शशिकान्त भगत, फ़ैकल्टी, नेशनल इंस्टीटूट ऑफ़ मास कम्युनिकेशन एंड जर्नलिज्म, अहमदाबाद.
पिता करमचंद गाँधी और पुतली बाई के पुत्र मोहनदास करमचंद गाँधी को जब अखंड भारत और सम्पूर्ण विश्व ‘बापू’ के नाम से पुकारता है तो सभी के जुबां पर कुछ ऐसे शब्द गूँज उठते है जिसमें सत्य और अहिंसा की बयार बहने लगती है| भारत के राष्ट्रपिता, भारत को आजादी दिलवाने में अहम योगदान, सत्य और अहिंसा के प्रेरणा श्रोत, यें सभी शब्द हमारे अंतरात्मा को हमेशा से जगायें रख़ते है|
Psychology is works every day in human life. It helps to set the path every day for achieving a big goal. To achieve a big goal, an individual breaks it into small which works on daily life and goal is always measured by success, being success or failure. If you achieve success makes you happy and healthy in life at mental level.
Abstract
In the broader sense, all printed matter, in a narrower but widespread usage. A fundamental means of informing the public and disseminating ideas, print is a powerful weapon of social and political struggle. Johannes Gutenberg’s invented printing press in 1453. Newspapers developed from about 1612 with the first example in English in 1620. The first circulation of newspapers arose in the early 1800. In the field of media where all media plays an important role but print media are still the favourite one for shaping public opinion which leads to proper decision making on a pertinent cause or issue belongs to public perception. They possess a large amount of power when it comes to public perception. There are seven good reasons for why print media : a tool for reader’s decision making such as reach & reliability, readers have deep relationship with print medium, connection and sharing, print media continues to have a universal appeal with huge variety of content, it allows readers to go online using bridging technologies, It gives any brand an immediate response, as virtually all of the reach is delivered on the day the ad appears. We use print media more appropriate Bcoz of sensory media experience, ideal marketing medium, creating engagement, digging deeper with print, print increases the ROI etc. so in some or the other way print still play an important role.
Abstract:
Public Relations have been an integral part of human communications, since time immoral. It developed as an art and science in the 20th century. Today, there is no sector, whether it be Government, Private or NGOs, who do edgy in their operations. The ever escalating cost of advertising too has contributed to the significant growth of this industry.
While Public Relations, known by other sophisticated names such as advocacy, spin doctor, spin in-spin out etc, has immensely contributed towards highlighting socio-cultural issues, development affairs, exploring the innovative inventions, maintaining and harnessing the organization goodwill in the market. As far as grassroots innovators are concerns they do have knowledge abundance, and some want to use this knowledge to try things out. Public Relations is the tool to promote and explore those knowledge abundance across the human being.
Abstract:
Man got civilized with exchange of information and freedom of expression among groups and masses over the period of time. The mainstream media especially public service broadcaster has tried to reach maximum socially and geographically in the country but did not reach to local expectation of the community and that’s why community radio came into existence as an alternative media. Whatever happens, happens for good, now, government realized the need of community radio within the geography and started allocating spectrum to the need base community so that community becomes responsible and accountable to each other including governments and empowered the community to get participative & live life democratically.
The radio today, is the effective source of information but to most of us it is a passion to get participative in the community at a large. India is a multi dimensional country in terms of population, culture, religion, ethnicity, perception and belief systems, therefore, the terrain of some of the areas is difficult, making them almost inaccessible and by far cut off from the mainstream and similar could be the case of community radios within the capacity limit. Therefore, Akashvani(AIR) has had the challenge of reaching out to even far flung of regions, hence both public service broadcaster and alternate media seems to be at a nascent yet promising and prospective stage, ripe of proper documentation and development of global tools and processes in this digital world. For now, integration remains an ad-hoc and highly individual enterprise. It is important to continue to document and share need based success & failure approach of public service broadcaster and community radios to enable successful adoption of new incarnations by community radio stations.
1. टेलीववजन
लेबकन सिाल यह है बक तया उनके यह कह िेने भर से मुिा खत्म हो जाता
है बक िे िशर्कों के बलए काम नहीं करते. टैम की टीआरपी के आधार पर ही
बिज्ापनिाता तय करते हैं बक बकस चैनल को बकतना बिज्ापन िेना है. आंकड़ों
में िेखा जाए तो हर साल करीि 10,000 करोड़ रु की रकम कैसे खचर् होगी
इसका आधार एक िड़ी हि तक टीआरपी ही तय करती है. िाजार में हर चैनल
मुनाफा कमाने के बलए ही चल रहा है. बिज्ापन या यों कहें बक चैनलों की
कमाई जि टीआरपी के आधार पर ही तय हो रही हो तो जाबहर है बक चैनल
टीआरपी के बहसाि से अपनी सामग्री में ििलाि करेंगे.
खबकिया चैनलों और खास तौर पर बहंिी समाचार चैनलों की सामग्री के
मामले में भारत में यही हुआ. 2000 के िाि िेश में तेजी से खिबरया चैनलों की
संयया िढ़ी और इस िढ़ोतरी के साथ खिरों की िकृबत भी ििलती चली गई.
कुछ चैनलों ने भूत-िेत-चुड़ल और सनसनी िाली खिरों से टीआरपी तया िटोरी
ै
िाकी ज्यािातर चैनल भी इसी राह पर चल पड़े. चलते भी तयों नहीं. सिाल
टीआरपी िटोरने का था. बजसकी बजतनी अबधक टीआरपी उसकी उतनी अबधक
कमाई. जो इस नई डगर पर चलने के बलए तैयार नहीं थे उनके बलए चैनल चलाने
का खचार् बनकालना भी मुबककल हो गया. खिबरया चैनलों की िुबनया में काम
करने िाले लोग ही िताते हैं बक टीआरपी नाम के िैत्य ने कई पिकारों की नौकरी
ली और कई संपािकों की फजीहत कराई. उनके मुताबिक टीआरपी को ही सि
कुछ मान लेने का नतीजा यह हुआ बक गंभीर खिरें लाने िाले पिकारों की हैबसयत
कम होती गई और उन्हें अपमान का भी सामना करना पड़ा. िूसरी तरफ अनाप-
हमने चैनलों से कभी नहीं कहा शनाप खिरें लाकर टीआरपी िटोरने िाले पिकारों का सम्मान और तनयिाह
कक हमारी रेकटंग की वजह से आप िढ़ती रही. जि-जि खिबरया चैनलों के पथभ्रट होने पर सिाल उठा ति-ति इन
चैनलों के संपािक यह कहकर अपना िचाि करते बिखे बक आलोचना करने
अपनी सामग्री में बदलाव करें
िाले पुराने जमाने के पिकार हैं और िे नए जमाने को समझ नहीं पाए हैं. ये संपािक
सस ाथर् मुखजीर्, वरि उपाध्यक्, टैम िािा करते रहे बक समाज ििला है इसबलए खिरों का बमजाज भी ििलेगा.
लेबकन आज िही संपािक खुि ही टीआरपी पर सिाल उठा रहे हैं. आईिीएन-
औजार है बजसके जबरए िाजार में खपत के बलए माहौल तैयार बकया जाता है. 7 के संपािक आशुतोष ने कुछ समय पहले एक अखिार में छपे अपने लेख में
लोगों के बलए इसकी और कोई िासंबगकता नहीं है.’ टीआरपी की व्यिथथा को फौरन िंि करने की मांग की है. 'तहलका' से िातचीत
टैम के िबरठ उपाध्यक्ष (कम्यूबनकेशस) बसधाथर् मुखजीर् ‘तहलका’ से िातचीत
ं में िे कहते हैं, 'टीआरपी की पूरी व्यिथथा िोषपूणर् और अिैज्ाबनक है. इसमें न तो
में थिीकार करते हैं बक टैम की शुरुआत बिज्ापनिाताओं को ध्यान में रखकर की हर तिके की भागीिारी है और न ही हर क्षेि की. लोगों की िय क्षमता को ध्यान
गई थी. 'हमें कहा गया था बक हम ये िताएं बकस कायर्िम को बकतना िेखा जाता में रखकर टीआरपी के मीटर लगाए गए हैं और ऐसे में बिकास की िौड़ में अि
है ताबक इसके आधार पर बिज्ापनिाता अपनी रणनीबत तय कर सकें. इसबलए तक पीछे रहे लोगों और क्षेिों की उपेक्षा हो रही है. खिरों और खास तौर पर बहंिी
हम यह िािा नहीं करते बक हम िशर्कों के बलए काम करते हैं. हमारा आम आिमी समाचार चैनलों में खिरों के भटकाि के बलए सिसे अबधक बजम्मेिार टीआरपी
से कोई लेना-िेना नहीं है.’ बसधाथर् कहते हैं, ‘टैम के आंकड़ों में तो टेलीबिजन है. अच्छी खिरों की टीआरपी नहीं है. कोई चैनल बकसी िड़ी अंतररा£ीय खिर
और बिज्ापन उयोग से जुड़े लोगों और शोध करने िालों को ही बिलचथपी रखनी को बिखा रहा हो या बफर रा£ीय महत्ि की बकसी खिर को उठा रहा हो, उसकी
चाबहए. िूसरों की बिलचथपी का कारण मुझे समझ में नहीं आता. हमारा काम टीआरपी नहीं आती. भूत-िेत बिखाने िाले चैनल की अच्छी टीआरपी आ जाती
मीटर िाले घरों में िेखे जाने िाले चैनलों की जानकारी एकबित करना और उसके है.' िकौल आशुतोष, 'एक अिना-सा लड़का भी जानता है बक टीिी में तीन सी,
आधार पर रेबटंग तैयार करना है. इसके िाि हम ये आंकड़े बिज्ापन एजेंबसयों और यानी बिकेट, िाइम और बसनेमा बिकता है और िथतुतीकरण बजतना सनसनीखेज
टेलीबिजन चैनलों को िे िेते हैं. यहीं हमारा काम खत्म हो जाता है. हमने समाचार होगा उतनी ही टीआरपी टूटगी. और टीआरपी माने बिज्ापन, बिज्ापन माने पैसा,
े
चैनलों से कभी नहीं कहा बक हमारी रेबटंग की िजह से आप अपनी सामग्री में पैसा माने िॉबफट, िॉबफट माने िाजार में जलिा. बजस हफ्ते टीआरपी बगर जाती
ििलाि कर िीबजए.’ है उस हफ्ते एबडटर को नींि नहीं आती, उसको अपनी नौकरी जाती हुई नजर
607 250 13.8 करोड़
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15 अक्टूबर 2011 तहलका आवरण कथा 41
