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4 Client Types You Need to Fire
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Colleen Francis
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Do any of these client types sound familiar? Fire them before they hurt your business.
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4 Client Types You Need to Fire
1.
EngageSelling.com 4 Client Types You
Need to Fire Colleen Francis EngageSelling.com
2.
1. The ‘No
One Else Matters’ Client These are the clients that expect you to work only for them and all the time. They drag quick calls into 90-minute meetings, and 90-minute meetings into all-day events. They call you on the weekends on your cell phone. These relationships never work and turn ugly when their inappropriate expectations aren’t met. I fired one of these ‘I expect you to be in my office at 8 a.m. tomorrow’ clients after only one month. Life is too short. © Engage Selling Solutions Inc. 2
3.
2. The ‘Sword
of Damocles’ Client Walk away from any client who constantly peppers you with threats. Perhaps they threaten to withhold payment, leave for the competition, or shop your solution around. You can’t do your best work for them if you are constantly under negative pressure. Recently a staffing agency I work with fired a customer who used at least one ‘or else I will…’ in every meeting. Morale in the office improved immediately and the client was replaced within the month. © Engage Selling Solutions Inc. 3
4.
3. The ‘Check
is in the Mail’ Client You aren’t a bank, even if you work for a bank! Cash flow is the lifeblood of any business. When a client starts abusing the financial aspect of the relationship, talk to them immediately. If they will not rectify the situation, stop work until they do, or fire them immediately, no matter how prestigious they are. Recently a software client of mine cut off software support and turned off the online database for a client who was 90 days late with payment. The check was couriered overnight that day. © Engage Selling Solutions Inc. 4
5.
4. The ‘Prima
Donna’ Client Success and failure should be a shared experience. When you and the client achieve a desired outcome, it should be celebrated as a team effort. And, when something goes awry, there shouldn’t be any finger- pointing on either side. Each accepts responsibility for their part in what went wrong and quickly resolves the issue. Rarely is a mistake one-sided but if it is (and all on you), accept responsibility immediately and resolve the issue. If a client is continually parading your joint success as their own singular success while at the same time foisting all the blame on you for failures, your relationship is one-sided and can never be profitable for you. © Engage Selling Solutions Inc. 5
6.
Final Thoughts Firing a
client may mean a short-term hit to the organization’s profits, but it’s critical for the long-term emotional health of your team and the company. Firing a client now not only frees up time for you to spend on more profitable clients, it also provides a boost of morale internally. When you step up and fire a bad customer, you win everyone’s trust, loyalty, and respect...especially your own. © Engage Selling Solutions Inc. 6
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