3tkls2016evaluation-160427084201.pdf

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Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

THE KL SENTRAL ADPANEL MEDIUM
SECTION 1

The KL Sentral AdPanel Medium
• Location : Inside Stesen Sentral Kuala Lumpur
• Product : 3thirds AdPanel Platform
Full Colour P6 LED Advertising Panels with Audio
• No. of Panels : 2 Panels
• Location : Level 1 Main Concourse & Level 2 Main Entrance & Concourse Area
• Screen Size : Level 1: 4.04m Width x 3.03m Height
: Level 2: 3.27m Width x 2.45m Height
• Screening Hours : 18 hours daily (6am – 12 midnight)
• Broadcast Cycle : 3 mins per cycle = 720 cycles per day (360 x 2 Panels)
• Total Ad. Airtime : 1,080 mins/day = 32,400 mins/month = 388,800 mins/year
• Media Owner : 3thirds Inc Sdn. Bhd.

To advertise on LED Panels at
Level 1 & Level 2 of
Stesen Sentral Kuala Lumpur
in direct viewing and
exposure to more than
160,000 people traffic daily.
Upgraded & Operational
We are now providing
increased exposures, reduced
cost, an improved medium
and increased traffic.

KL Sentral AdPanel @ Level 1
KL Sentral AdPanel @ Level 2 KL Sentral AdPanel @ Level 1

AdPanel @
Level 1 – Main Concourse
AdPanel @
Level 2 – Concourse
KL Sentral AdPanel:
Medium reach and
location
§ One panel facing Level 1 Main
Concourse Area, ticketing
counters, platform entrances,
ATM machines and secondary
entrance from adjoining
shopping centre.
§ One panel facing Level 2
Entrance & Concourse Area,
ticketing counters, main event
area, waiting area and platform
entrances.
§ The KL Sentral AdPanel Platform
is audio enabled.

KL Sentral AdPanel Advertisers - Past & Present

Add Ons
Advertisers are able to display
a Live stream of content via
the Internet
Advertisers are able to place
3rd party “Beamers” that beam
content to mobile devices in
the vicinity of the AdPanels.
Advertisers are able to place
promoters for distribution of
samples. Subject to Station
management approval, terms
and conditions.
Advertisers are able to integrate “Call to Action” such as QR Codes or SMS Short codes
within the on screen content to increase interaction and effectiveness.

THE TRAFFIC
SECTION 2

KL Sentral Traffic Annual Flow
0
50000
100000
150000
200000
2001
2006
2008
2009
2010
2014
Year
Year 2001 to Year 2014 Daily Traffic Growth
§ Average passengers flow *1
:
§ 160,000 /day
§ 1,120,000 /week
§ 4,480,000 /month
§ 53,760,000 /year
§ 2 million international
audience yearly (influence
the affluent) *2
§ Average wait time on
concourse area is 20
minutes while commuters
switch between lines, linger
to shop, and dine at the
bazaar.
• *1 – The Star
(http://www.bit.ly/KLS160000)
• *2 – The EdgeDaily.com

Gombak /
BatuCaves
Setapak/
Melawati
Setiawangsa /
Sri Rampai
Wangsa Maju Ulu Klang /
Keramat
Ampang
Pandah Jaya /
Pandah Indah
Brickfields /
Seputeh
Pantai
Kerinchi
Sg. Besi /
SalakSouth
Cheras /
Sg. Besi
Kajang / Bangi / Serdang /
Seri Kembangan
Puchong
Sri Petaling
Old Klang Road
Kelana Jaya
Damansara
Bandar Utama /
TTDI
Mont Kiara /
Sri Hartamas
Bangsar
Kuala Lumpur
Titiwangsa
Selayang /
Segambut
Kepong /
Sg. Buloh
Shah Alam
Putrajaya /
CyberjayaSource : Department of Statistics Malaysia
Bandar Sunway /
Subang Jaya / USJ
Klang / Meru
2009
(‘000)
2012
(‘000)
2013
(‘000)
WP. Kuala Lumpur 1,525.6 1,583.3 1,603.1
District Petaling 1,445.6 1,526.6 1,554.5
District Gombak 642.8 674.3 685.2
Total 3,614.0 3,748.2 3,842.9
Catchment Population
5KM10KM15KM20KM
Catchment Area

Household 600
samples
Commuter 400
samples
Office 200
samples
Overall 1,200
samples
Gender
Male 51% 51% 63% 53%
Female 49% 49% 37% 47%
Age
18 -24 30% 49% 25% 36%
25 - 29 17% 15% 27% 18%
30 - 39 23% 17% 36% 23%
40 - 49 17% 9% 9% 13%
50 - 59 9% 7% 2% 7%
60 - 65 4% 3% 1% 3%
Ethnicity
Malay 40% 49% 51% 45%
Chinese 49% 40% 29% 43%
Others 11% 11% 20% 12%
Marital Status
Single 48% 68% 60% 57%
Married 51% 30% 39% 41%
Separated / Divorced 1% 2% 1% 2%
Average household
income
RM6,673-00 RM5,325-00 RM9,607-00 RM6,706-00
Catchment Demographics (for sample size only)

Its in front of more than 160,000
people daily and growing, and
that’s walking people –That’s a
concentrated pool of potential
customers!!
Why the KL Sentral AdPanels works for Advertisers
The Big Boys are nearby-
provides an opportunity for
advertisers to reach not only
the masses but some of those
who guide and shape business
in Malaysia.
2 is better than 1 -
2 panels at one price and with the booking
options we’re offering, we believe it to be
very fairly priced.
A truly mass market site –
Situated in the primary
transportation hub of the new central
business district of the nation’s
capital.
Audio enabled–So if the visual doesn’t
grab attention, the audio will.
Two up on static –Moving images,
video and sound attract more than
just static pictures
Adjoining Shopping Centre, Nu
Sentral –Access to a wide range of
products and more people.
Supports add on tech –
Want to track, measure, engage,
etc.? We allow for add on tech
implementation.

THE SITE: EVALUATION OF KL SENTRAL AS AN INTEGRATED HUB &
SURROUNDING LOCALITY
SECTION 3

KL Sentral – Integrated Transport Hub
Integrated
Rail Hub
•LRT
•Monorail
•KTM Intercity
•KTM Commuter
•ETS
•ERL (express train to
KLIA)
Integrated
Bus Hub
•KLIA Transfer
•LCCT Transfer ( Low
cost carrier terminal)
•City Shuttle
•Trunk buses
•Local shuttle
•Express buses
KL City Air
Terminal
•Recognized as XKL
•Check in for all airlines.
Taxi
Services
•All local taxi providers
•Skybus
Convey your message to 53.76 million
people annually via the strategically
positioned KL Sentral AdPanel Platform.

Evaluation – KL Sentral Tenants
KL Sentral houses some of the well
known eateries, a college, full service
banking and office related facilities,
Air Asia Hub, telecommunications
service providers, camera and
various other shopping outlets.

§ KL Sentral is the central business district built around Malaysia’s largest integrated transit hub offering
global connectivity, excellent investment opportunities and business convenience. The development
comprises of :
§ Corporate Offices
§ Commercial Space
§ Hotels & Boutique Hotel
§ Convention Centre
§ Entertainment Zone
§ Transport Hub
§ Residential Towers
KL Sentral – The Surrounding Locality

KL Sentral – The Surrounding Locality

Campaign details
• Campaign breakdown
– 15 second spot
– Exposures daily
• Full awareness - 720 exposures / day (Every 3 minutes, 2 AdPanels)
• Basic Awareness – 360 exposures / day (Every 6 minutes, 2 AdPanels)
– 1, 3, 6 or 12 Months
• Overall campaign details
– Content suggested to be
– Corporate – Company credentials
– Thematic – Brand awareness
– Tactical – Objective driven
• Content:
– The system allows for 5 different versions of content per booking

1 MONTH FULL AWARENESS CAMPAIGN
15 SECOND SPOT
FINANCIAL CONSIDERATION
KL SENTRAL ADPANELS

15 Secs @ 1 Month Campaign
• Details
– Options for 360 and 720 exposures daily
– 1 Month = 30 days
Description Basic Awareness
360 exposures daily
Full Awareness
720 exposures daily
15 second spot @ 1 Month RM 22,500.00 RM 36,000.00
Add
6% Govt Tax RM 1,350.00 RM 2,160.00
TOTAL CAMPAIGN COST RM 23,850.00 RM 38,160.00
Total Exposures Per Month 10,800 21,600

15 SECOND SPOT
3, 6 OR 12 MONTH FULL AWARENESS CAMPAIGN
FINANCIAL CONSIDERATION
KL SENTRAL ADPANELS

15 Secs @ 720 exposures daily (Exposure every 3 minutes)
• Details
– 3, 6 & 12 Month campaign
– Minimum 720 exposures daily (Every 3 minutes)
Description 3 Months 6 Months 12 Months
15 second spot @ 360 exposures x
Number of months
RM 108,000.00 RM 216,000.00 RM 432,000.00
Add
6% Govt Tax RM 6,480.00 RM 12,960.00 RM 25,920.00
TOTAL CAMPAIGN COST RM 114,480.00 RM 228,960.00 RM 457,920.00
Total Exposures 64,800 129,600 262,800

OPTIONAL CAMPAIGN ADD-ONS
KL SENTRAL ADPANELS

KL Sentral On Ground Sampling
• Subject to building management approval, Client has the option to run on-ground activities at:
• Level 1 Concourse
• RM350.00 admin Charges (Monthly)
• RM350/day for Level 1 sampling (4 promoters)
Sampling Area

Notes
• Validity: 30 days.
• Media rental is subject to 6% GST which is payable by
the advertiser.
• Availability of site is based on first come first serve
basis subject to confirmation at the time of booking.
• Minimum guarantee of exposures at 180 per day.
• Exclusivity is only offered upon written request and on
full priced long term bookings of 6 months or more
and is subject to terms and conditions.
• 3thirds Inc Sdn Bhd practices self-regulation and
reserves the right to approve content for broadcast.
• An additional 50% loading fees for bookings less than
15 days or peak period only bookings.
• 3thirds Inc Sdn Bhd reserves the right to change or
revise rates without prior notice.
• Notwithstanding any other term herein, this
quotation is not to be construed as an offer capable of
acceptance. 3thirds Inc Sdn Bhd reserves the right to
evaluate, vary, accept or reject client orders.
Materials, Deadlines & Terms
Material
• Material format: MP4
• Material Resolution: 800px X 600px
Deadlines
• All clients are required to submit ready to
broadcast materials within 10 days of proposed
broadcast date.
Payment Terms
• Short Term: 100%, 10 days prior to booking
commencement.
• Long Term: Quarterly payments 30 days in
advance.
Notes to Advertiser

Contact Info
3thirds Inc Sdn Bhd
Bimal Prakash
Director
Email: bimal@3t.my
Alt. Email: bimal77@gmail.com
Mobile: +60 19 3954495
All rights reserved. Neither the whole nor any parts of this document may be reproduced, stored in any retrieval system or transmitted, in any form
or by any means, without the prior written consent of 3thirds Inc Sdn. Bhd.
TF Chan
Email: tfchan@etcindustries.com
Mobile: +60 12 9053312
Tommy Lim
Email: tommy@3t.my
Mobile: +60 17 2438738

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