The document discusses positioning Australia as an arbitration seat. It argues that arbitration seats should be viewed as branded products or services that are ranked. There are two key hallmarks of a safe arbitration seat: having a modern arbitration law without issues, and having a supportive judiciary. The document advocates that Australia should promote itself as a contributor to the development of international arbitration in Asia by emphasizing that it is a safe seat that will help arbitration grow in the region and differentiate itself in key areas. Consistency in messaging and performance is important to establishing Australia as a reputable arbitration seat.