SlideShare a Scribd company logo
1 of 29
Download to read offline
9244
W	^WZUc[^V`  U[aZUS`[Z cS_U[ZWVZ      #T	`W	^WZU
WZYZWW^SZVZ[bW_` V[aS^V_`SaZ

Wc[^V`WWU[aZUS`[Z cS_SVS`WVX^[`W	^WZUc[^V
`  U[aZUS`[Z
U[[aZV[X`W ^WW^WX	`WWWSZZY!XS^[XX!SZV`W S`Z
U[aZUS^WWSZZY!`[_S^W!
S    Z # #SaVWSWS	^WZU
                                                 WZYZWW^Ta``WX^_`X	WV
                                                 b_aS`WWY^S	_	_`W[^
                                                 _WS[^WZWTW`cWWZ W
                                                 SZV
S^_ [cWbW^_WS[^W
                                                 _	_`W__aXXW^WVX^[`WZWWV
                                                 X[^_WV[W^S`[^_SZV`W
                                                 W	WZ_bW`[cW^_S`Z`W^bS_[X
                                                 `WZ`[`^`	[W`W^_ _S
                                                 ^W_a`[XU[W``[ZX^[`W
                                                 WWU`^US`WWY^S`WS_`
                                                 U[W^US_WS[^WZWcS_
                                                 STSZV[ZWVZ       
#!   !! $ $! #% #$
WX^_`U[W^USWWU`^US`WWY^S cS_U[Z_`^aU`WVT	^S^W_
WS`_`[ZW SZV^S	[`W^Y[[WSZV`_a_WTWYSZ[Z^  # 

WZSZ	`^SZ_X[^S`[ZSZV^[bWWZ`cW^WV[ZWZ`WWY^SU_

WU[ZbWZ`[ZS`WW[ZW Z[cZa_Wc[^VcVWcS_X^_`S`WZ`WV T	
W	SZVW^ ^SSW Z
S^U ##_c`[`W^Y^WS`ZbWZ`[Z_ _aUS_
^SV[`WWb_[Z`WY`TaTSZV`WVY`SU[a`W^

 W	SZVW^ ^SSWSZV S^VZW^ ^WWZW aTTS^Vc[U^WS`WV`WX^_`
`WW[ZWU[SZ	`WWWW[ZW[SZ	 [X`WZ`WV`S`W_cU
S`W^Wb[bWVZ`[W^USZWW[ZWWWY^S 
WX^_`U[W^US`WW[ZW_W^bUW_cW^W_W`aZ # SZV # [ZT[`
_VW_[X`W`SZ`UZ`WU`W_[XWc SbWZ[ZZWU`Ua`SZV [ZV[Z
ZYSZV
%!$  %
_
[  S^YW_`WWU[
W^S`[^_Z[^V
   `WX[^W^W^YWVc`U^WS`ZY`WZWc
 
 ZS
[TW  X[^W^	ZS_`S`W[cZWVZ[c_`_`S`WU[Z`^[WV
 [ZW[X`c[[TW[ZW[Z[[W_Z`WWZ`^WZS
 [VSX[ZW ^`SZ _S^YW_``WWU[[W^S`[^
 W^	[Z[aZUS`[Z_  TS_WV`WWU[U[SZ	X[^WVSX`W^S
 _W^W_[XW^YW^_
 WWX[ZUS  
a`ZS`[ZSU[SZ	c`_`SW_ZSZ S`ZW^US
 SZVa^[W
cZ_`W
#T^SZV
 Wa`_UWWW[  W^SZ`WWU[U[SZ	S_[[cZ_`[TW
 W^US
[b  
W	USZ[W^S`[^U[Z`^[WVT	`Wc[^V _^UW_`SZ
  S^[_
 [[
[
ZW[X SSZ _`WWU[[W^S`[^_
 	^SZUWWWU[
ZW[X	^SZUW _`WWU[U[SZW_
 [ZWWY^SWW[ZW SSZ __WU[ZVS^YW_``WWU[[W^S`
[ WWU[[SZW_Z[^V
ZS
[TW
                                  3
#       [VSX[ZW ^[a
                                  
3
#       WWX[ZUS
                                  
3
#       W^US
[b
                                  3
#       WWZ[^   ^[a
                                  3
#       Wa`_UW`WWU[
                                  3
#       UZS ZU[
                                  3
        WS[ZW^S
                                  3
        	^SZUWWWU[
                                  3
        S^` ^`W
                                  3
        
 ^[a
                                  
3
    #   
[TWWW_	_`W_
                                  

3
#       WSZUW[aZUS`[Z_
                                  3
    #
^S_U[WWU[
                                  3
    #
ZVSZWWU[aZUS`[Z ZVa_`^	

                  W ZVSZ
                  `WWU[aZUS`[Z_S_
                  TWWZ	[[ZYa`WY^[c`
                  Ua^bWS`SXWbW^_SUW
                  WW	_WU`[^_^W_[Z_TW
                  X[^ ZVS _^W_a^YWZ`
                  WU[Z[UY^[c`
                   ZVS_S__a^S__WV`[
                  TWU[W`W_WU[ZVS^YW_`
                  c^WW__ZW`c[^Z`W
                  c[^Vc`S_aT_U^TW^TS_W
                  [X[bW^# [ZSUU`[
                  `WWWU[WYaS`[^	
                  a`[^`	[X ZVS
W	WS^    _Sc ZVS
SUWbZY_YZXUSZ`
V_`ZU`[Z_



    f°– ¾¾nff¾

    €f¾¾–°°¯
€¾
¾n
¾
                                                       Dn°¾

                                                       ¯°°¯°¾

   €f¾¾¾f€¯°¯
½°¾         °f

    ¾nf½¾¯
f°¾               D 

    ¾¯¾f€€f
n½°           D 

   f–¾¾f€¯
f°¾¾                   °f
WYWZ`c_WY^[c`

   ^WW___WYWZ`_`W^WXW^^WV[VW[X`WW[ZW_W^bUWT	
   `WU[Z_aW^_
    `W^_ZY_S^W[X[TW[ZWU[ZZWU`[Z_`[`[`S
   U[ZZWU`[Z_
 W_S^W[X[TW[ZW_S_ZU^WS_WVX^[# # W^UWZ`S`
   `WWZV[X
S^U# #`[ ## W^UWZ`S``WWZV[X
S	#       
#W`[`S[TW_aT_U^TW^TS_WcS_### #[Zc^WZW
   _aT_U^TW^TS_WcS_#  #[Z
#[Z_W]aWZ`	[bW^S`WWVWZ_`	S_ZU^WS_WV`[### W^UWZ`
   S``WWZV[X
S	#     

     `W _WU[ZVS^YW_`[TWS^W`Z`W ZS`[Z_c`
   ## [Z[TWa_W^_
ZbW_`WZ`
 UaaS`bW	 ZX[c_Z`[`W ZVSZ`WWU[aZUS`[Z__WU`[^
S[aZ`WV`[ # #T[ZSUU[aZ`ZYX[^# W^UWZ`[X`W`[`S
	 ZX[c_Z`[`WU[aZ`^	
 ZXSU``W_a^YWZ[TW_W^bUW_S^W`_W	`[_WWaYWS[aZ`
[XZbW_`WZ`	ZYS[TWZ`WSZV_[XWbW^	_WU[ZVW^_[ZZ
`WU[aZ`^	
a[	WVT	`W^SV_a^YWZ`W_aT_U^TW^TS_WaYWZbW_`WZ`_S^W
TWZYSVWZ`[`_ZVa_`^	T	U[SZW_W
Ð     
S	_[aZUS`[Z_[cZWV[TW_W^bUW^[bVW^^UW
Ð     ^W ^[a _a[ WWU[ ZX^S_`^aU`a^W `V 
Ð     WWZ`^SaTU_WU`[^WZ`W^^_W_
_SbWZWVa
ZbW_`WZ`_X[^ZX^S_`^aU`a^W_WU`[^_W`WWU[WZW^Y	SZV[cW^X[^
#      
Ð     [VSX[ZW__S^ S_ZbW_` #T[Z`[ZU^WS_W`_[TW
_aT_U^TW^TS_WX^[# [ZS`^W_WZ``[[bW^ [Z
SZaXSU`a^ZY
  ZVS_WW^YZYS_SSZV_W`_aW^[cW^S_[^WSZaXSU`a^W^__W`aTS_W
 Z`WU[aZ`^	`_Z[`[Z	`Wc[^V _XS_`W_`Y^[cZY`WWU[S^W`Ta``_
 S_[SZY^WS^STW^[Y^W__Z`W`WWU[SZaXSU`a^ZY_SUWW
  ZVSZ`WWU[W]aWZ`SZaXSU`a^ZY_WU`[^__W``[TWU[W[ZW[X`W
 S^YW_`Y[TS	T	# 
 a`SZW[a_	 ZVS __a^YZYV[W_`US^W`_S_[^[bVZYW	UWWZ`
 ZbW_`WZ`[[^`aZ`W_Z[`W^_WYWZ`_[X`WWU[W]aWZ`ZVa_`^	

 Ð     [SWWZ_W`c[^___X`ZY`_Y[TS_W^bUW_Ta_ZW__aZ`
 WSV]aS^`W^_X^[
aZU`[ ZVS
 Ð     [S_W`a`_SZaXSU`a^ZYSZ`ZWZZS
 Ð     S_aZYS__W`a`_ 
[TWSZaXSU`a^ZYTS_WZ
SZW_S^
 Ð     
[`[^[SS_W_`ST_WVSSZaXSU`a^ZYSZ`Z^W^aTWVa^
 Ð     [Z	^U__[ZS__W`a 
SV[S_W`S`[Z
SZaXSU`a^ZYXSU`	Z
  Sa^ SZVUWZ`^WZWZZS
SaWVVWVW^bUW_
S^W`

  ZVS _^aZScS	_aUUW__Z[TW`WW[Z	
 S_S_[YbWZST[[_``[`W[TWbSaW
 SVVWV_W^bUW_
S^W`UU[^VZY`[
 S_`aV	T	`SZX[^VZbW^_`	SZVU[Z_a`ZY
 X^`W ZVSZ
_W	`[Y^[cS`
 S [X##W^UWZ`#
[bW^ZWZ` Z`S`bW_

W [bW^ZWZ`S_`SWZSZ	^[SU`bWZ`S`bW_cUS_
^[bVWVSX^SWc[^X[^`W^SVY^[c`[X`W`WWU[ZVa_`^	
Ð
WZZY`WZVa_`^	X[^^bS`W_WU`[^S^`US`[Z
Ð         W^UWZ`	 _W^``WVZ`WWU[W]aWZ`SZaXSU`a^ZY
`^[aY`WSa`[S`U^[a`W
Ð     	 UWZYZ`WWU[_W^bUW_S_TWWZ^S_WV`[##W^UWZ`
Ð     _`ST_WZ`[XSZZVWWZVWZ`^WYaS`[^ `WWWU[
WYaS`[^	a`[^`	[X ZVS X[^`W`WWU[_WU`[^
Ð     Z`^[VaU`[Z[XSZXWVSUUW__UWZ_ZY^WYWX[^`WWU[
_W^bUW_[ZSSZ ZVSTS__
Ð     Z`^[VaU`[Z[X
[TWaTW^
[^`ST`	ZSS_WVSZZW^
_`S^`ZYc``WX[a^`]aS^`W^[X#      
Ð     [cZY_W^bUW^[bVW^_`[_S^WSU`bWZX^S_`^aU`a^W
[SVWSV
 UU[^VZY`[S^W[^`T	[_`[Z[Z_a`ZY ^[acW[Z	[ZWZ# 
 [X`Wc[^V _X^_``c[T[Z[TW_aT_U^TW^_bWZ ZVSS_SZ	S_
 [ZWZWbW^	X[a^[X`WZW	`T[Z_aT_U^TW^_cTWSZ ZVSZ
 WVWS^`WZ`[X`WWU[aZUS`[ZW_`S`W_`W`[`S_aT_U^TW^
 TS_W`[`[`S# [ZT	# [a`[XcU [ZS^WW	WU`WV`[
 TWX^[^a^SS^WS_
 W ZVSZ`WWU[ZVa_`^	 _^WbWZaWWc_W_W_`S`WV`[
 ZU^WS_WcUSUU[^VZY`[^Z_`[aZY_W	WU`WV`[TW##W^
 UWZ`[X`W`[`S 
[X`WU[aZ`^	
 `_aUY^[c`^[WU`[Z`_ZVa_`^	_W	`[_WWZU^WS_WV
 ZbW_`WZ`_ ZXSU``[`SZbW_`WZ`_^[WU`WVS` ###T[Z
 Va^ZY`WWWbWZ`SZW^[V# # #
  
^bS`W_WU`[^_W_`S`WV`[U[Z`ZaW`_V[ZSZ`_S^WSUU[aZ`ZY
 X[^##W^UWZ`[X`W`[`S^[WU`WVZbW_`WZ`cWaTU_WU`[^
 SUU[aZ`_X[^`W^W_`
[S	W^_

                                                 WaS^_W^bUW_USZTWVbVWVZ`[
            fnf                      `c[US`WY[^W_
                  
                                                 W [TS_	_`WX[^
[TW
                                    f    [aZUS`[Z 
_WU`[^_
                                                 V[ZS`WVT	^`W[VSX[ZW
 -                                           a`USZV VWSWaS^
                                                 W[VW b_[Z
a`WUW__
                                                 
_WU`[^_V[ZS`WVT	
                                                 WSZUWSZVS`S ZVU[
                                                  
S^W`S_ZU^WS_WV`_
       If€°             f°n       S^W`_S^Wa`[# 
                                                  SU^[__`WY[TW
S_TWWZ
                                                 [_ZY[a`ZaTW^_`[[aS^ 

                                                 `WUZ[[Y	U[Z`^S^	`[`W_UWZS^[
                                                 Z ZVS
WS_[Z_X[^Y^[c`

[c`S^XX_
XSZYSZV_W`^UW_
WT[``WZWU_ X[^  ZVSZWWU[ ZVa_`^	 S^W
[c^WX[^^[UW__
 [cWZW`^S`[Z
W^bUW^[bVW^_TWS^_aYWZ`SU[_``[SWZ^[SV_SZV
   SUWbZYT^WSWbWZ_VXXUa`
 SU[XZX^S_`^aU`a^WZ_W^a^SSZV^a^SS^WS_cU
   SW_`VXXUa``[SWZ^[SV_Z`[`_S^W`_WYWZ`
   S__W^bUW^[bVW^_SbW`[ZUa^SaYWZ`SX	WVU[_`
 aYWZ`SZbW_`WZ`_
 `WV_WU`^aSbSST`	SZVZ`W^U[ZZWU`[ZUS^YW_
   TW`cWWZ`W^bS`WSZV_`S`W[W^S`[^_
a^SWWU[
S^W`± SZ
WW^YZYS^W`
               UU[^VZY`[ZaTW^_U[WVT	`WWWU[WYaS`[^	
               a`[^`	[X ZVS_[ZW`WTW^# #[a`[X`W
               # [Z[TWa_W^_Z`WWZ`^WU[aZ`^	##
               [ZcW^WZ^a^SS^WS_
               a^S ZVScc^W_`# W^UWZ`[XZWc`WWU[
               S^W`


               ZVS_^a^S`WWU[U[ZZWU`b`	_[_WVX[^
               W	[_bWY^[c`Z`WZW	`XbW`[ 	WS^_
               Y^STTZYS# W^UWZ`_S^W[X`WZWcS^W`
               WY[bW^ZWZ`c^[[a`ZWcZUWZ`bW_X[^
               [TWZW`c[^_Z^a^S ZVS
                `_S_[SZZWV`S``Wa`^S[cU[_`SZV_W`[X
               S^[	S`W	_ #  # `[`WS^W`c`
               Ta`Z_aT_VW_XW`WbSV`	SZVZS
               SZ`WZSZUWU[_`_SbW^[[`WV[TWa_SYWZ
               ^W[`WS^WS_
WS_[Z_X[^^a^SZUZS`[Z
 ^a^SS^WS_S_Z[cTWU[W`W[`_[`X[^^bS`W`WWU[[W^S`[^_
WS^	##W^UWZ`[X`W[TWa_W^_Z`WbSYW_S^WZ[c[cZWVT	^bS`W
[W^S`[^_S_UWaS^[ZW_US`U`WSYZS`[Z[X^a^SU[Z_aW^_Z`
Z[c_`S`W[cZWVS^S`SZUS^YS `VcS_Z[cZ`[TW`W[Z	
_YZXUSZ`^a^S`WWU[[W^S`[^Z`WU[aZ`^	
ZS	_`__SV`S``W_S^W[X^a^S`WWU[U[Z_aW^_cU[Z`ZaW`[ZU^WS_W
S_[W^S`[^_SbWZ`S`WVSZSYY^W__bW^[[a`SZ`[U[bW^^W[`WS^WS_[X
`WU[aZ`^	__^S^	V^bWZT	S_aZ`WY^[c`^S`W[X[TWa_W^
TS_WZ`WW`^[SZVa^TSZS^WS_
UU[^VZY`[`WVS`S^WWS_WVT	`WWaS^

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

38165718 telecommunication-ppt

  • 1. 9244 W ^WZUc[^V` U[aZUS`[Z cS_U[ZWVZ #T `W ^WZU WZYZWW^SZVZ[bW_` V[aS^V_`SaZ Wc[^V`WWU[aZUS`[Z cS_SVS`WVX^[`W ^WZUc[^V ` U[aZUS`[Z U[[aZV[X`W ^WW^WX `WWWSZZY!XS^[XX!SZV`W S`Z U[aZUS^WWSZZY!`[_S^W!
  • 2. S Z # #SaVWSWS ^WZU WZYZWW^Ta``WX^_`X WV b_aS`WWY^S _ _`W[^ _WS[^WZWTW`cWWZ W SZV S^_ [cWbW^_WS[^W _ _`W__aXXW^WVX^[`WZWWV X[^_WV[W^S`[^_SZV`W W WZ_bW`[cW^_S`Z`W^bS_[X `WZ`[`^` [W`W^_ _S ^W_a`[XU[W``[ZX^[`W WWU`^US`WWY^S`WS_` U[W^US_WS[^WZWcS_ STSZV[ZWVZ #! !! $ $! #% #$
  • 3. WX^_`U[W^USWWU`^US`WWY^S cS_U[Z_`^aU`WVT ^S^W_ WS`_`[ZW SZV^S [`W^Y[[WSZV`_a_WTWYSZ[Z^ # WZSZ `^SZ_X[^S`[ZSZV^[bWWZ`cW^WV[ZWZ`WWY^SU_ WU[ZbWZ`[ZS`WW[ZW Z[cZa_Wc[^VcVWcS_X^_`S`WZ`WV T W SZVW^ ^SSW Z S^U ##_c`[`W^Y^WS`ZbWZ`[Z_ _aUS_ ^SV[`WWb_[Z`WY`TaTSZV`WVY`SU[a`W^ W SZVW^ ^SSWSZV S^VZW^ ^WWZW aTTS^Vc[U^WS`WV`WX^_` `WW[ZWU[SZ `WWWW[ZW[SZ [X`WZ`WV`S`W_cU S`W^Wb[bWVZ`[W^USZWW[ZWWWY^S WX^_`U[W^US`WW[ZW_W^bUW_cW^W_W`aZ # SZV # [ZT[` _VW_[X`W`SZ`UZ`WU`W_[XWc SbWZ[ZZWU`Ua`SZV [ZV[Z ZYSZV
  • 5.
  • 6. _
  • 8. W^S`[^_Z[^V `WX[^W^W^YWVc`U^WS`ZY`WZWc ZS [TW X[^W^ ZS_`S`W[cZWVZ[c_`_`S`WU[Z`^[WV [ZW[X`c[[TW[ZW[Z[[W_Z`WWZ`^WZS [VSX[ZW ^`SZ _S^YW_``WWU[[W^S`[^ W^ [Z[aZUS`[Z_ TS_WV`WWU[U[SZ X[^WVSX`W^S _W^W_[XW^YW^_ WWX[ZUS a`ZS`[ZSU[SZ c`_`SW_ZSZ S`ZW^US SZVa^[W
  • 10. #T^SZV Wa`_UWWW[ W^SZ`WWU[U[SZ S_[[cZ_`[TW W^US [b W USZ[W^S`[^U[Z`^[WVT `Wc[^V _^UW_`SZ S^[_ [[ [
  • 12. ZW[X ^SZUW _`WWU[U[SZW_ [ZWWY^SWW[ZW SSZ __WU[ZVS^YW_``WWU[[W^S`
  • 14. ZS [TW 3 # [VSX[ZW ^[a 3 # WWX[ZUS 3 # W^US [b 3 # WWZ[^ ^[a 3 # Wa`_UW`WWU[ 3 # UZS ZU[ 3 WS[ZW^S 3 ^SZUWWWU[ 3 S^` ^`W 3 ^[a 3 # [TWWW_ _`W_ 3 # WSZUW[aZUS`[Z_ 3 #
  • 15. ^S_U[WWU[ 3 #
  • 16. ZVSZWWU[aZUS`[Z ZVa_`^ W ZVSZ `WWU[aZUS`[Z_S_ TWWZ [[ZYa`WY^[c` Ua^bWS`SXWbW^_SUW WW _WU`[^_^W_[Z_TW X[^ ZVS _^W_a^YWZ` WU[Z[UY^[c` ZVS_S__a^S__WV`[ TWU[W`W_WU[ZVS^YW_` c^WW__ZW`c[^Z`W c[^Vc`S_aT_U^TW^TS_W [X[bW^# [ZSUU`[ `WWWU[WYaS`[^ a`[^` [X ZVS
  • 17. W WS^ _Sc ZVS SUWbZY_YZXUSZ` V_`ZU`[Z_ f°– ¾¾nff¾ €f¾¾–°°¯ €¾ ¾n ¾ Dn°¾ ¯°°¯°¾ €f¾¾¾f€¯°¯ ½°¾ °f ¾nf½¾¯ f°¾ D ¾¯¾f€€f n½° D f–¾¾f€¯ f°¾¾ °f
  • 18. WYWZ`c_WY^[c` ^WW___WYWZ`_`W^WXW^^WV[VW[X`WW[ZW_W^bUWT `WU[Z_aW^_ `W^_ZY_S^W[X[TW[ZWU[ZZWU`[Z_`[`[`S U[ZZWU`[Z_ W_S^W[X[TW[ZW_S_ZU^WS_WVX^[# # W^UWZ`S` `WWZV[X S^U# #`[ ## W^UWZ`S``WWZV[X S # #W`[`S[TW_aT_U^TW^TS_WcS_### #[Zc^WZW _aT_U^TW^TS_WcS_# #[Z #[Z_W]aWZ` [bW^S`WWVWZ_` S_ZU^WS_WV`[### W^UWZ` S``WWZV[X S # `W _WU[ZVS^YW_`[TWS^W`Z`W ZS`[Z_c` ## [Z[TWa_W^_
  • 19. ZbW_`WZ` UaaS`bW ZX[c_Z`[`W ZVSZ`WWU[aZUS`[Z__WU`[^ S[aZ`WV`[ # #T[ZSUU[aZ`ZYX[^# W^UWZ`[X`W`[`S ZX[c_Z`[`WU[aZ`^ ZXSU``W_a^YWZ[TW_W^bUW_S^W`_W `[_WWaYWS[aZ` [XZbW_`WZ` ZYS[TWZ`WSZV_[XWbW^ _WU[ZVW^_[ZZ `WU[aZ`^ a[ WVT `W^SV_a^YWZ`W_aT_U^TW^TS_WaYWZbW_`WZ`_S^W TWZYSVWZ`[`_ZVa_`^ T U[SZW_W Ð S _[aZUS`[Z_[cZWV[TW_W^bUW^[bVW^^UW Ð ^W ^[a _a[ WWU[ ZX^S_`^aU`a^W `V Ð WWZ`^SaTU_WU`[^WZ`W^^_W_ _SbWZWVa ZbW_`WZ`_X[^ZX^S_`^aU`a^W_WU`[^_W`WWU[WZW^Y SZV[cW^X[^ # Ð [VSX[ZW__S^ S_ZbW_` #T[Z`[ZU^WS_W`_[TW _aT_U^TW^TS_WX^[# [ZS`^W_WZ``[[bW^ [Z
  • 20. SZaXSU`a^ZY ZVS_WW^YZYS_SSZV_W`_aW^[cW^S_[^WSZaXSU`a^W^__W`aTS_W Z`WU[aZ`^ `_Z[`[Z `Wc[^V _XS_`W_`Y^[cZY`WWU[S^W`Ta``_ S_[SZY^WS^STW^[Y^W__Z`W`WWU[SZaXSU`a^ZY_SUWW ZVSZ`WWU[W]aWZ`SZaXSU`a^ZY_WU`[^__W``[TWU[W[ZW[X`W S^YW_`Y[TS T # a`SZW[a_ ZVS __a^YZYV[W_`US^W`_S_[^[bVZYW UWWZ` ZbW_`WZ`[[^`aZ`W_Z[`W^_WYWZ`_[X`WWU[W]aWZ`ZVa_`^ Ð [SWWZ_W`c[^___X`ZY`_Y[TS_W^bUW_Ta_ZW__aZ` WSV]aS^`W^_X^[ aZU`[ ZVS Ð [S_W`a`_SZaXSU`a^ZYSZ`ZWZZS Ð S_aZYS__W`a`_ [TWSZaXSU`a^ZYTS_WZ SZW_S^ Ð [`[^[SS_W_`ST_WVSSZaXSU`a^ZYSZ`Z^W^aTWVa^ Ð [Z ^U__[ZS__W`a SV[S_W`S`[Z SZaXSU`a^ZYXSU` Z Sa^ SZVUWZ`^WZWZZS
  • 21. SaWVVWVW^bUW_ S^W` ZVS _^aZScS _aUUW__Z[TW`WW[Z S_S_[YbWZST[[_``[`W[TWbSaW SVVWV_W^bUW_ S^W`UU[^VZY`[ S_`aV T `SZX[^VZbW^_` SZVU[Z_a`ZY X^`W ZVSZ _W `[Y^[cS` S [X##W^UWZ`#
  • 23. WZZY`WZVa_`^ X[^^bS`W_WU`[^S^`US`[Z Ð W^UWZ` _W^``WVZ`WWU[W]aWZ`SZaXSU`a^ZY `^[aY`WSa`[S`U^[a`W Ð UWZYZ`WWU[_W^bUW_S_TWWZ^S_WV`[##W^UWZ` Ð _`ST_WZ`[XSZZVWWZVWZ`^WYaS`[^ `WWWU[ WYaS`[^ a`[^` [X ZVS X[^`W`WWU[_WU`[^ Ð Z`^[VaU`[Z[XSZXWVSUUW__UWZ_ZY^WYWX[^`WWU[ _W^bUW_[ZSSZ ZVSTS__ Ð Z`^[VaU`[Z[X [TWaTW^ [^`ST` ZSS_WVSZZW^ _`S^`ZYc``WX[a^`]aS^`W^[X# Ð [cZY_W^bUW^[bVW^_`[_S^WSU`bWZX^S_`^aU`a^W
  • 24. [SVWSV UU[^VZY`[S^W[^`T [_`[Z[Z_a`ZY ^[acW[Z [ZWZ# [X`Wc[^V _X^_``c[T[Z[TW_aT_U^TW^_bWZ ZVSS_SZ S_ [ZWZWbW^ X[a^[X`WZW `T[Z_aT_U^TW^_cTWSZ ZVSZ WVWS^`WZ`[X`WWU[aZUS`[ZW_`S`W_`W`[`S_aT_U^TW^ TS_W`[`[`S# [ZT # [a`[XcU [ZS^WW WU`WV`[ TWX^[^a^SS^WS_ W ZVSZ`WWU[ZVa_`^ _^WbWZaWWc_W_W_`S`WV`[ ZU^WS_WcUSUU[^VZY`[^Z_`[aZY_W WU`WV`[TW##W^ UWZ`[X`W`[`S [X`WU[aZ`^ `_aUY^[c`^[WU`[Z`_ZVa_`^ _W `[_WWZU^WS_WV ZbW_`WZ`_ ZXSU``[`SZbW_`WZ`_^[WU`WVS` ###T[Z Va^ZY`WWWbWZ`SZW^[V# # # ^bS`W_WU`[^_W_`S`WV`[U[Z`ZaW`_V[ZSZ`_S^WSUU[aZ`ZY X[^##W^UWZ`[X`W`[`S^[WU`WVZbW_`WZ`cWaTU_WU`[^ SUU[aZ`_X[^`W^W_`
  • 25. [S W^_ WaS^_W^bUW_USZTWVbVWVZ`[ fnf `c[US`WY[^W_ W [TS_ _`WX[^ [TW f [aZUS`[Z _WU`[^_ V[ZS`WVT ^`W[VSX[ZW - a`USZV VWSWaS^ W[VW b_[Z a`WUW__ _WU`[^_V[ZS`WVT WSZUWSZVS`S ZVU[ S^W`S_ZU^WS_WV`_ If€° f°n S^W`_S^Wa`[# SU^[__`WY[TW S_TWWZ [_ZY[a`ZaTW^_`[[aS^ `WUZ[[Y U[Z`^S^ `[`W_UWZS^[ Z ZVS
  • 27. WT[``WZWU_ X[^ ZVSZWWU[ ZVa_`^ S^W [c^WX[^^[UW__ [cWZW`^S`[Z W^bUW^[bVW^_TWS^_aYWZ`SU[_``[SWZ^[SV_SZV SUWbZYT^WSWbWZ_VXXUa` SU[XZX^S_`^aU`a^WZ_W^a^SSZV^a^SS^WS_cU SW_`VXXUa``[SWZ^[SV_Z`[`_S^W`_WYWZ` S__W^bUW^[bVW^_SbW`[ZUa^SaYWZ`SX WVU[_` aYWZ`SZbW_`WZ`_ `WV_WU`^aSbSST` SZVZ`W^U[ZZWU`[ZUS^YW_ TW`cWWZ`W^bS`WSZV_`S`W[W^S`[^_
  • 28. a^SWWU[ S^W`± SZ WW^YZYS^W` UU[^VZY`[ZaTW^_U[WVT `WWWU[WYaS`[^ a`[^` [X ZVS_[ZW`WTW^# #[a`[X`W # [Z[TWa_W^_Z`WWZ`^WU[aZ`^ ## [ZcW^WZ^a^SS^WS_ a^S ZVScc^W_`# W^UWZ`[XZWc`WWU[ S^W` ZVS_^a^S`WWU[U[ZZWU`b` _[_WVX[^ W [_bWY^[c`Z`WZW `XbW`[ WS^_ Y^STTZYS# W^UWZ`_S^W[X`WZWcS^W` WY[bW^ZWZ`c^[[a`ZWcZUWZ`bW_X[^ [TWZW`c[^_Z^a^S ZVS `_S_[SZZWV`S``Wa`^S[cU[_`SZV_W`[X S^[ S`W _ # # `[`WS^W`c` Ta`Z_aT_VW_XW`WbSV` SZVZS SZ`WZSZUWU[_`_SbW^[[`WV[TWa_SYWZ ^W[`WS^WS_
  • 31. $'# $#$ ZS`WUS^W`W`WWU[UaW`W^ _bWc`S` U[W``[Z`^[aYZZ[bS`[Z_[^W[^`SZ``SZ^UW [V__YZXUSZUWWUZ[[Y SVbSZUWWZ`_[cW^U[_`_ SZVU[W``[Z`^SZ_S`W`_Z`[TWZWX`_X[^`WU[Z_aW^ [^W[bW^U[W``[ZV^bW_ZZ[bS`[Z! [[ZS SVSZ S^S WSV[XW_WS^U WZW__ !WS^W[[ZYS`SZY`W[ZWS[^Wa_WXa^[VaU` `SZa_`SZZ_`^aWZ``[W USZYWb[UW_WcSZ``[TW VWZ`XWVS_SY^WS`bSaWSVVWV_W^bUW^[bVW^! S^` SYSUW ^W_VWZ`[^[^S`W S^W`ZY [VSX[ZW
  • 32. WWU[`[_ZW[ WZ` Y^[c` UU[^VZY`[W_`S`W_[X`W[^VSZW[ WZ`Z`W`WWU[aZUS`[Z__WU`[^S_ Y^[cZT ##W^UWZ`_ZUW #`WYW_`Y^[c` S[ZYS`W_WU`[^_Z`W_W^bUW_ ZVa_`^ W`W[^VSZZaTW^_^WWS_WVZ`_^WUWZ`^W[^`[Z ZVS _W^bUW_Wb[a`[Z WSV aZ`W^_SZV^WU^a`W^__S `S``WWU[__``WXSb[^`WS[ZYYW^WbW^[XW__[ZS_ SZ_`[`WSYY^W__bW^[[a`[XSU[aZ`^ cVWZW`c[^[W^S`[^_WWSZUW ZX[U[S`S WW_W^bUW_SZVS^` SbWY[ZW[ZS^ZY[bW^V^bW ^[SUS^WW^[Z`[XbWc`WWU[_WU`[^U[Z`ZaW_`[[XXW^Y^[c`SZVZWcWS^ZZYS_`W _WU`[^S`a^W_SZV`WTa_ZW__[[^`aZ`W_W SZV W_WWWU[U[SZW_^W]a^WS^YWZaTW^[X `WWU[WZYZWW^_`WWU[_[X`cS^W WZYZWW^_SZVWWU[`W_`WZYZWW^_Z`WXaZU`[ZSS^WS_[XTWVVWV_[X`cS^W VWbW[WZ`ZS[YY`SWZYZWW^ZY`WUZ[[Y WWU[ZW`c[^ZY ^[`[U[W_YZ ZYZWW^ZY [X`cS^WW_`ZY Z`W aTSWWU[U[SZW_`W^WS^W[X`cS^W ZYZWW^[T_WWU[_[X`cS^WZYZWW^_[T_aS` ÈW_`ZYZWW^[T_ ^[VaU` SZSYW^ [T[WZZY_W`c[^WUa^` _`W_WUS_`bSUSZUW_ ZYZWW^[T_W`c[^ SZSYWWZ`_WUS_`_ SZSYW^_ W`c[^ _`W_
  • 33. W^S`[Z_ZYZWW^_ VZ_`^S`[^[T__U[WUS_`[X`cS^WZYZWW^W`U SZYSUaWX^[`WVWSZVX[^`WWU[^[XW__[ZS_`[WVaUS`[ZSZ_``a`[Z_SbW TWYaZ_WUS WVU[a^_W_ Z`WWU[aZUS`[ZSZSYWWZ` T[__Z aZW SZV` Z WS^WW SW_[X_aUZ_``a`[Z_bWZ_`S`W[cZWV SSZSYS^ WW[ZWYS `V S__W`aS`^SZZYXSU` X[^`WWU[WZYZWW^_Z aTS
  • 34. _`[X`[ WWU[ U[SZW_Z ZVS 425,3,20 ,709,5374708 ,79 790 #0,3.0422:3.,9438 /0,0:,7 %,9,422:3.,9438 %,9,%00807;.08 $5.0422:3.,9438 % % %317,897:.9:70 34-0 4-, 31490
  • 35. S^` ^`W _[ZW[X`W[_`bSaWVU[SZ [X ZVS `_S_[`WWSVZY `WWU[^[bVW^Z ZVS WSZUW[aZUS`[Z_ X[[c_^`W ZS^W` US`S S`[Z Z`W^W_`ZY `W_SW[^VW^[V_Y[[VX[^`W`[`SZaTW^[X _aT_U^TW^_`W_W`WWU[U[SZW_S_ S^` S_S_aT_U^TW^TS_W[X [Z SZVSVVWV##[Z_aT_U^TW^_Z WT# WSZUWSVVWV##[ZZWc_aT_U^TW^_Z # `[`SW`W `[`S`[# #[ZWSZUW^[WV[a``_ [W^S`[Z_S`WS_` WS^ X[[cZYcU`W^WcS_S_a^YWZ`WZaTW^[XZWc_aT_U^TW^_ `S_[ SVVWV[^W_aT_U^TW^_`SZ^`W ZS[Z` [[cZY _`W_`[X[`W^`WWU[^[bVW^_ZZX^S_`^aU`a^W W]aWZ`SZVbSaWSVVWV_W^bUW_[VSX[ZW__S^ cUS_##[Z _aT_U^TW^__Z[`_`WV[Z`W ZVSZ[a^_W_ _S_[Z[`_`WVSZV`S`_`W^WS_[Zc `_Z[`Z`W_` X_`WV` U[aVTW[ZW[X`W`[U[SZW_W^W_S[`[X`ZY_SWZZYS^[aZV _
  • 38.
  • 39.
  • 40. a^_[Z ^[_W ^`W cTW`W [_`SV^WVT^SZVZ ZVS [bWVT [^WUa_`[W^_ S^YW`WVT `[`SWZ` WZUS^WVT [^WTa_ZW__W_ WS`^`W ScS _`ZZX^W_SZVZZ[bS`bWcS _ST[a``WZWWV_ [X[a^Ua_`[W^_SZV[ccWcSZ``W`[XWWWVWbW^cS`cW ^[_WSZVY[[a`[X[a^cS `[VWY``WUa_`[W^c`S``WT` [^W
  • 41. $ $ S^` ^`W WWU[YSZ`S^` ^`W _`WXSY_U[SZ [XS^` Z`W^^_W_W S^` ^[aS_SVbW^_WTa_ZW__[^`X[[SZVS_U^WS`WVY[TST^SZV_Z `W`WWU[aZUS`[Z_WU`[^ ^`W U[W_`[ [aX^[S^` ^`W `WV ZVS_S^YW_`Z`WY^S`WVSZV`W X^_`^bS`W`WWU[_W^bUW_^[bVW^c`SX[[`^Z`ZS`W##`WWU[ U^UW_S^` ^`W _ZUW`_ZUW`[ZS_TWWZS``WX[^WX^[Z`[X`WUZ[[Y SZVS__`WW^WV`WU[a^_W[X`W`WWU[_WU`[^Z`WU[aZ`^ c``_c[^V US__^[VaU`_SZV_W^bUW_ WTa_ZW__W_S`S^` ^`W SbWTWWZ_`^aU`a^WVZ`[`^WWZVbVaS _`^S`WYUTa_ZW__aZ`__ [TWW^bUW_^`W WWWVS W^bUW_ Z`W^^_WW^bUW_W[TWTa_ZW__^[bVW_[TWX WVc^WW__ _W^bUW_a_ZY `WUZ[[Y SU^[__##`WWU[U^UW_cW`W^`W WWWVS W^bUW_Ta_ZW__[XXW^_T^[SVTSZV`WW[ZW_W^bUW_Z #U`W_ WZ`W^^_W_W^bUW_^[bVWWZV`[WZV`WWU[_[a`[Z_`[U[^[^S`W Ua_`[W^_SZVZS`[ZSZ`W^ZS`[ZS[ZYV_`SZUW_W^bUW_`[US^^W^_ `W_W_W^bUW_S^W^[bVWVaZVW^`W^`W T^SZV
  • 42. a_ZW__b_[Z_ Ð [TW_W^bUW_ZS`W##`WWU[U^UW_[X ZVSSZV_`W
  • 43. S^YW_`[TW_W^bUW^[bVW^Z`WU[aZ`^ TS_WV[Z`WZaTW^ [XUa_`[W^_ Ð VWbW^ZY`WWU[aZUS`[Z__W^bUW_S_SZZ`WY^S`WV[XXW^ZY ZUaVZY[TWT^[SVTSZV`WW[ZWZS`[ZSSZVZ`W^ZS`[ZS `[WZ`W^^_W_
  • 44. Ð Y_WWVT^[SVTSZVZ`W^ZW`c`STW_`ZUS__ZW`c[^ SZVZW_W^bUW_Z #U`W_ Ð W[SZ U[WZ`_`_[TWSZVT^[SVTSZV`WW[ZW _W^bUW_c`ZS`[ZSSZVZ`W^ZS`[ZS[ZYV_`SZUW_W^bUW_ `S_ [bW^## #^[a`W[W`W^_[X[`UXT^W[Z`_ZS`[ZS[ZY V_`SZUWZW`c[^
  • 45. WbW[WZ` Z`W [TWTa_ZW__S^` ^`W SZ_`[ SWU[Z_VW^STWZbW_`WZ`_ZW`c[^ W SZ_[Z`[W_`ST_^W_WZUWZSUWZ_a_ `[cZ_SZV[bW^# bSYW_SU^[__ ZVST # `W^WT U[bW^ZY #[X`WU[aZ`^ _`[`S [aS`[Z WU[SZ __`^S`WYUX[Ua_cTW[ZXa^`W^ _`^WZY`WZZY`W^`W T^SZV`^[aYTW_`Z US__Ua_`[W^_W^bUWcU_TSUWVT cVW ZS`[ZSV_`^Ta`[Z
  • 47. WaS^
  • 48. W^S`[^ __[US`[Z[X ZVSS_[X S ·¸ cS_