Ben Thompson emphasizes the importance of respecting consumers in advertising, noting that all ads are inherently unwanted. He quotes Bob Thacker, who suggests that if advertisers are going to interrupt people's lives, they should do so in an engaging and enjoyable way. The document also alludes to various aspects of humor and its role in advertising, supported by references to humor's universal appeal.

1. Ben Thompson
Managing Partner
Hoot Comedy
In partnership with:

3. "The secret is respecting the consumer. You’re
interrupting their life. All advertising is unwanted,
so if you're going to crash the party, bring some
champagne with you.”
Bob Thacker
"The secret is respecting the
consumer. You’re interrupting their
life. All advertising is unwanted, so
if you're going to crash the party,
bring some champagne with you.”
Bob Thacker

4. Global language of humour
Humour: Summary Slide
The
Shock-
Value
The Put-
Down
The Clever
Wit
The
Innocent
Smile
The
Everyday
Laugh
The
Childish
Prank

5. Reactive VideoReactive Video

6. Paddy Power

7. Nick den Boer - Conan

8. Social WritingSocial Writing

17. THANK YOU
www.hootcomedy.com
@hootcomedy