Minutes Of... is a 3-minute television series designed for 3G mobile networks that focuses on a variety of short-form subjects like music, profiles, advice, art and more. Each video is 3 minutes long and shot and edited to match 3G phone characteristics. It provides branded, original programming targeted at specific age groups between 18-45 and allows for interactive marketing opportunities. The low-cost series expands to match the network's programming needs through partnerships with sponsors.

1. Minutes Of ...
Is a television series designed for 3’s 3G mobile network. The program consists of various video
shorts, each lasting 3 minutes in length, which focus on a variety of subjects reflecting the most
interesting, exciting, and passionate things in life.
* Branded original programming customized to match the
characteristics of current 3G technology.
* Direct and effective content designed for specific viewer
groups.
* Strong brand reinforcement. It provides for an identifiable,
quality product to reinforce sponsors’ marketing/ sales ef-
forts with 18-45 prime target group.
3 Minutes Of ... is shot and edited in a style that matches the particular characteristics of today’s 3G tele- * Supported interactive sales & marketing opportunities .
phones, and designed for viewers who want to be informed, entertained, or titillated quickly. The series covers a
wide spectrum of subjects: Music, personal profiles, practical advice, art, money, love & dating.
Original Content & Market Opportunities
Sports, cooking, practical advise- they are all part of the series - as well as art, music, and unique celebrity interviews. 3 Minutes Of ... provides practical programming in a
branded concept that is designed to meet the needs of 3’s subscribers and allow for original programming targeted to specific users. From the younger set with short atten-
tion spans, to the more mature person with a specific need for information, 3 Minutes Of ... provides high quality programming for everyone when they want it, where
they want it. Designed to be financed by working together with public and corporate sponsors, the series is designed to expand continuously, to match 3’s programming
needs.
Innovative, Inexpensive, International
By working in partnership with advertisers, this original quality series will provide premium content at a fraction of the cost of traditional broadcast production. Likewise, the
brand is flexible and can be rapidly adapted based on viewer responce. 3 Minutes Of ... is conceptualized to provide ideal “bus stop” entertainment and practical advice
to 3’s users- as well as to reinforce sponsors’ sales efforts. A win-win solution for everyone.!
All photographs are © their perspective owners, and used under international Fair Use conventions. 3 Minutes Of ... © 2004 Eduardo Celis, Red Sky Consulting. Contact: ed@email.dk