Im Rahmen des GoverBreak-Treffens am 24.02.15 im Stadthaus Bonn stellte Sven Hense (Projektgruppenleiter eGovernment Bonn) den Status Quo in Sachen "Open Data" bei der Stadt Bonn vor. Danke für die Bereitstellung der Präsentation!
Im Rahmen des GoverBreak-Treffens am 24.02.15 im Stadthaus Bonn stellte Sven Hense (Projektgruppenleiter eGovernment Bonn) den Status Quo in Sachen "Open Data" bei der Stadt Bonn vor. Danke für die Bereitstellung der Präsentation!
Der Kalender kann einfach auf 12 Seiten (eine je Monat) ausgeduckt werden. Für jeden Monat gibt es ein seitliches Notizfeld und kleine Felder je Tag. Die Motive im Hintergrund sind an die jeweilig Jahreszeit bzw. den Monat angepasst.http://www.kartenbauer.ch/magazin/gratis-kalender-2015/
Web Design & Development Courses in Pune |Web Development Classes in Pune | 3...rohan gaikwad
3dot technologies is one of the top institutes in pune who provides a web design and development course with 100% job Assistance. Our well trained professionals"
Der Kalender kann einfach auf 12 Seiten (eine je Monat) ausgeduckt werden. Für jeden Monat gibt es ein seitliches Notizfeld und kleine Felder je Tag. Die Motive im Hintergrund sind an die jeweilig Jahreszeit bzw. den Monat angepasst.http://www.kartenbauer.ch/magazin/gratis-kalender-2015/
Web Design & Development Courses in Pune |Web Development Classes in Pune | 3...rohan gaikwad
3dot technologies is one of the top institutes in pune who provides a web design and development course with 100% job Assistance. Our well trained professionals"
Discuss the role of programming languages such as C# (C-Sharp) and Visual Basic in ASP.NET development. Explore their syntax, features, and usage scenarios.
In the ever-evolving landscape of web development, ASP.NET stands as a powerful framework, empowering developers to create robust, dynamic, and feature-rich web applications.
The UX of DX: User Testing in the Invisible World of APIsPronovix
As anyone who has tried to call certain endpoints knows, being RESTful isn’t the only requirement to making your API product easy to use. Developers are people too and as DX experts we owe them the same UX testing we do with our front-end products.
Best practices and advantages of REST APIsAparna Sharma
In this article, I am going to share the best practices and the advantages of REST APIs, as I am working with a team on a REST-based web application. Newsdata.io news API is a REST-based API that fetches news data from thousands of news websites in JSON format. Therefore, I have a basic understanding of REST APIs that I am going to share with you.
User Testing in the Invisible World of APIsPronovix
How you name, design, and structure your APIs all has a huge impact on usability. What you request and what you return in any given call can change your developer’s experience, and so just as we test usability in an app on a phone, we need to test usability of our products. In this session, we’ll cover a few different techniques and strategies you can use to run user testing on your APIs. Learn how to prototype and get quick answers to little questions, as well as how to conduct some more extensive studies to really target future features and major fixes for your product.
What Is Technical Writing And Documentationanjaliarv
A summary of some of the slides that I use for my workshops on Technical Documentation. The section on language is actually an interative one, where the audience is invited to provide solutions to a set of problems.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
4. EFU-MODELLEN
E = EGENSKABER
F = FORDELE
U = UDBYTTE
PÅ ENGELSK = FAB FOR FEATURES, ADVANTAGES OG
BENEFITS – ALTERNATIVT BLOT ”FEATURES & BENEFITS”
5. ”VI HAR MANGE DYGTIGE OG CERTIFICEREDE
UDVIKLERE OG STÆRKE PROJEKTLEDERE, DER HELE
TIDEN FÅR MULIGHEDEN FOR AT BIDRAGE MED DERES
IDÉER OG PERSONLIGE DRIVE OG VI ER DERFOR
OGSÅ EN VIRKSOMHED I KONSTANT UDVIKLING.”
EKSEMPEL PÅ OM OS-TEKST FRA DELTAGER:
HVORFOR EFU?
6. EKSEMPEL PÅ BLOGINDLÆG FRA DELTAGER:
”STOR OPGRADERING: SE HVAD DE NYE
XEROX-MODELLER KAN.
DET VIRKSOMHEDERNE FÅR UD AF DEN NYE TEKNOLOGI
I XEROX MULTIFUNKTIONSPRINTERE FRA DEN NYE XEROX
‘I-SERIE’, KAN OPSUMMERES I FIRE HØJDEPUNKTER:
ØGET PRODUKTIVITET, BEKVEMMELIGHED,
OMKOSTNINGSSTYRING OG SIKKERHED.”
HVORFOR EFU?
8. FORDELE
FORDELENE VED ET PRODUKT FORTÆLLER, HVAD
PRODUKTET KAN GØRE FOR OS, TAKKET VÆRE
DE NÆVNTE EGENSKABER.
BRUG FX ”OG HVAD SÅ?”-SPØRGSMÅLET TIL
AT UDLEDE FORDELE VED EGENSKABERNE.
9. ”HVAD BETYDER DET FOR MIG SOM KUNDE?”
DET UDBYTTE FINDER DU VED AT
BETRAGTE PRODUKTETS
FORDELE MED SPØRGSMÅLET:
HVAD FÅR KUNDEN I SIDSTE ENDE UD AF AT
BENYTTE PRODUKTET ELLER SERVICEN?
UDBYTTE
10. UDBYTTE FALDER TYPISK I
FØLGENDE KATEGORIER
ØKONOMISK UDBYTTE
FØLELSESMÆSSIGT
UDBYTTE
PRAKTISK UDBYTTE
PSYKO-SOCIALT
UDBYTTE
11. EKSEMPEL – WORDPRESS TEMA
EGENSKAB
WEBSITET ER
RESPONSIVT MED
DET VALGTE TEMA
FORDEL
SITET TILPASSER SIG
AUTOMATISK OM
BRUGEREN ER PÅ
COMPUTER, TABLET
ELLER TELEFON
FORDEL
DER ER INGEN BROK
FRA UTILFREDSE
KUNDER, DER IKKE KAN
FINDE PRODUKTER
ELLER OPLYSNINGER PÅ
SITET
UDBYTTE
LETTELSE OG SIKKERHED
OVER, AT MINE POTENTIELLE
KUNDER ALTID KAN FINDE
DET, DE LEDER EFTER,
UAFHÆNGIGT AF DERES
DEVICE
DRAG-AND-DROP
EDITOR
JEG KAN NEMT
TILRETTE MIT
WEBSITE I GANSKE
FÅ STEPS
JEG KAN SELV RETTE PÅ
MIT EGET WEBSITE PÅ
GANSKE FÅ MINUTTER
UDEN BEHOV FOR EN
DYR UDVIKLER
DET GIVER MIG FRIHED OG
FLEKSIBILITET AT JEG IKKE
SKAL BETALE EN UDVIKLER
HVER GANG, JEG VIL HAVE
ÆNDRET NOGET PÅ MIT
WEBSITE
ONE-CLICK
AUTOMATISK
OPDATERING AF MIT
WORDPRESS-TEMA
SØRGER FOR, AT
MIT WEBSITE ER
OPDATERET OG
SIKRET VED BARE
ET ENKELT KLIK MED
MUSEN
INGEN FRYGT FOR
TIMEVIS AF REDESIGN
ELLER KODNING FOR AT
FÅ SITET TIL AT SE UD,
SOM DET GJORDE FØR
EN OPDATERING AF
PLATFORMEN
TRYGHEDEN VED AT VIDE, AT
MIT WEBSITE ER SIKKERT, SER
GODT UD OG VIRKER
LIGEGYLDIG HVOR MANGE
OPDATERINGER, DER
KOMMER
13. EKSEMPEL
BLOGINDLÆGGET FRA TIDLIGERE
NY ‘SÆLGENDE’ OVERSKRIFT MED ET LØFTE:
1) ”SE HVORDAN DE NYE XEROX-MODELLER
SPARER DIG BÅDE TID OG PENGE.”
2) ”SPAR BÅDE TID OG PENGE MED
DE NYE OG OPGRADEREDE XEROX I-
SERIE PRINTERE”
14. EKSEMPEL
OM OS-SIDEN FRA TIDLIGERE
EGENSKAB
DYGTIGE OG
CERTIFICEREDE
UDVIKLERE OG
PROJEKTLEDERE
FORDEL
DET SIKRER EN HØJ
FAGLIG KVALITET I
PROJEKTET OG
NOGLE KLARE
RAMMER FOR
FREMDRIFTEN
UDBYTTE
DU KAN VÆRE
TRYG VED AT
PROJEKTET IKKE
LØBER AF SPORET
OG ENDER MED AT
OVERSKRIDE BÅDE
DEADLINE OG
BUDGET
15. EKSEMPEL EFU
ET HOTELS PLACERING
EGENSKAB
VORES HOTEL
LIGGER KUN 100
METER FRA
CENTRUM
FORDEL
VI ER TÆT PÅ ALT
DET, DER ER VÆRD
AT SE I BYEN
FORDEL
DU KAN BÅDE NÅ
SIGHTSEEING OG
DRINKS VED
POOLEN
UDBYTTE
DU FÅR MERE UD AF
DIT OPHOLD
16. EKSEMPEL EFU
ET HOTELS PLACERING
VORES HOTEL LIGGER KUN 100 METER FRA
CENTRUM, SÅ VI ER TÆT PÅ ALT DET, DER
ER VÆRD AT SE. DET BETYDER, AT DU FÅR
MERE UD AF DIT OPHOLD.
DU FÅR MERE UD AF DIT OPHOLD, FORDI
VORES HOTEL LIGGER TÆT PÅ ALT DET,
DER ER VÆRD AT SE I BYEN.
17. OPSUMMERING EFU-MODEL
EGENSKABER -> FORDELE -> UDBYTTE
BRUG IKKE KUN ‘UDBYTTE’ I DIN TEKST –
VEKSELVIRKNING UDBYTTE/FORDEL/EGENSKAB
SØRG FOR AT GENNEMGÅ ALLE EGENSKABER
MED BÅDE FORDELE OG UDBYTTE
BLIV VED MED AT GRAVE –
”OG HVAD SÅ?” ER NØGLEN TIL GULDET
18. HVEM SKRIVER DU TIL?
3 VÆSENTLIGE SPØRGSMÅL, DU SKAL AFKLARE, INDEN
DU BEGYNDER AT SKRIVE NOGET OVERHOVEDET!
HVAD SKAL DIN MODTAGER BRUGE TEKSTEN TIL?
FÅ OPBYGGET STRUKTUREN PÅ DIN TEKST – HVAD SKAL
VÆRE HVOR OG HVORFOR?
TJEKLISTE TIL DEN GODE
TEKST
19. DEFINÉR EN PERSONA:
MAND/KVINDE?
NAVN?
ALDER?
HVOR BOR VEDKOMMENDE?
ARBEJDE
OSV OSV.
1. HVEM SKRIVER DU TIL?
VI ER ALLE UNIKKE – SÅ HVEM ER DIN ENE PERSON?
TJEKLISTE TIL DEN GODE
TEKST
20. TJEKLISTE TIL DEN GODE
TEKST
HVORDAN KAN DU HJÆLPE DIN PERSONA?
FOKUS PÅ DYBERELIGGENDE BEHOV
FRYGT
FRUSTRATIONER
DRØMME
ØNSKER
21. DIN OPGAVE AT FØRE MODTAGEREN GENNEM TEKSTEN
START MED SPØRGSMÅLET TIL DIG SELV: ”HVAD KAN/VED
MIN MODTAGER, NÅR VEDKOMMENDE HAR LÆST DENNE
TEKST?”
HVILKE POINTER UNDERSTØTTER SVARET?
FORMULÉR POINTERNE SOM BUDSKABER
2. HVAD SKAL DIN MODTAGER BRUGE TEKSTEN TIL?
TJEKLISTE TIL DEN GODE
TEKST
22. BUDSKABER
AFSNIT
OVERSKRIFTER OG
UNDEROVERSKRIFTER
BILLEDER/VISUELLE VIRKEMIDLER
3. FÅ STRUKTUR PÅ DIN TEKST
TJEKLISTE TIL DEN GODE
TEKST
23. SKRIV FRA TOP TIL BUND, IKKE ALT MULIGT ANDET
DRAGENDE OVERSKRIFT
FÆNGENDE INDLEDNING
KØDFULD MIDTE
SLÅ ET SLAG MED HALEN
NU ER DU KLAR TIL AT SKRIVE!
TJEKLISTE TIL DEN GODE
TEKST
24. KORT OG KONKRET
ÆGGENDE, VÆKKENDE, DÆKKENDE
LOKKE MODTAGEREN
HOLDE HVAD DEN LOVER
SÅ KONKRET AT MODTAGEREN VED, HVAD VEDKOMMENDE FÅR
4. OVERSKRIFTEN – ÉT FORMÅL
TJEKLISTE TIL DEN GODE
TEKST
25. TEKNIK B)
PROBLEM, FØLELSE, LØSNING
PROBLEM: PRÆSENTER ET PROBLEM DIN MODTAGER HAR
FØLELSE: FÅ MODTAGEREN TIL AT IDENTIFICERE SIG
LØSNING: STIL EN LØSNING TIL RÅDIGHED, DER LØSER PROBLEMET
5. SÆT EN KROG I DIN MODTAGER I INDLEDNINGEN
TEKNIK A)
GIV LÆSEREN ET LØFTE
TJEKLISTE TIL DEN GODE
TEKST
26. OVERSKUELIGHED BEVARER APPETITTEN HOS
MODTAGEREN
6. DER SKAL KØD PÅ MIDTEN
LOGISKE AFSNIT – MANGE UNDEROVERSKRIFTER
PUNKTOPSTILLINGER GØR DET LETTERE AT SKANNE OG
SERVERE KRAFTFULDE POINTER
HELLERE FOR MEGET WHITESPACE END WALL-OF-TEXT
TJEKLISTE TIL DEN GODE
TEKST
27. DU MÅ IKKE SLIPPE HÅNDEN PÅ MODTAGEREN
CALL TO ACTION
SPECIFIKT OG KRYSTALKLART
7. VI HAR RAMT BUNDEN – HVAD NU?
TJEKLISTE TIL DEN GODE
TEKST
28. KLIP
SKÆR
REDIGER
KORREKTUR!
8. NU BEGYNDER DET HÅRDE ARBEJDE!
TJEKLISTE TIL DEN GODE
TEKST
29. HVORDAN VORES HJERNER LEGET KISPUS MED OS
STORYTELLING
VI ER IKKE SÅ KLOGE, SOM VI SELV TROR
HJERNEN ER EN JUNKIE
DET SKAL VÆRE BEDRE END I GÅR
VI KAN TRIGGE HJERNEN MED DE GODE
HISTORIER
30. PLACERE MODTAGEREN I HISTORIEN
ANEKDOTER
SCENARIER
FØLE, DUFTE, MÆRKE
HVORDAN FORTÆLLER VI HISTORIER?
STORYTELLING
31. OPSAMLING
DET VIGTIGSTE ER AT FÅ TAGET HUL PÅ AT ARBEJDE MED
EFU-MODELLEN!!
INDDRAG ANDRE FRA ORGANISATIONEN I ARBEJDET - DET
ER MEGET MERE END ‘BARE’ SÆLGENDE TEKSTER, DET ER
HELE VIRKSOMHEDENS GRUNDLAG FOR AT SÆLGE!
SÅ HVAD SKAL DU TAGE HJEM OG GØRE NU?
32. HVAD HVIS DU IKKE FÅR DET GJORT?
Støder du på problemer med EFU-modellen eller er den på vej i
arkivskuffen, så ræk endelig ud – måske vi ved fælles hjælp kan få
dig tilbage på sporet.
Telefon: 297 297 68
E-mail: rune@tankeogstreg.dk
Web: tankeogstreg.dk
