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АНАЛИТИКА ИНТЕРНЕТ РЕКЛАМЫ
АВТОДИЛЕРА
ПОД РЕКЛАМОЙ ПОНИМАЕТСЯ

ЛЮБАЯ ИНТЕРНЕТ РЕКЛАМА

ВЕДУЩАЯ НА ВАШ САЙТ
АНАЛИТИЧЕСКАЯ СИСТЕМА
ТРАФФИК КОНТАКТ
ВНУТРЕННИЙ МИР БЫВАЕТ ОПАСЕН
ЧТО ТАКОЕ КОНТАКТ?
ЗВОНОК С САЙТА
ОТСЛЕЖИВАНИЕ ЗВОНКА С САЙТА
CALL TRACKING
GOOGLE ANALYTICS
ЗАТРАТЫ В МЕС.
ЗАЯВКА С САЙТА
ОТСЛЕЖИВАНИЕ ЗАЯВКИ С САЙТА
GOOGLE ANALYTICS
ЗАТРАТ НЕТ
ON-LINE КОНСУЛЬТАНТ
ОТСЛЕЖИВАНИЕ КОНСУЛЬТАНТА
ВНУТ. АНАЛИТИКА
GOOGLE ANALYTICS
ЗАТРАТЫ В МЕС.
АНАЛИТИКА 	

КОНТАКТОВ
БЫСТРАЯ СХЕМА РЕАЛИЗАЦИИ
GOOGLE	

ANALYTICS
CALL	

TRACKING
CRM
EXCEL
СХЕМА РЕАЛИЗАЦИИ
UNIVERSAL	

ANALYTICS
CALL	

TRACKING
CRM
ПО КАЖДОМУ РЕК. ИСТОЧНИКУ 	

НУЖНО КАК MIN ПОНИМАТЬ:
ЦЕНУ 1ГО КОНТАКТА
ПРОДАЖИ ИЛИ ДРУГИЕ ЦД
ЗАЧЕМ МНЕ ЭТО НАДО???
ЦЕЛЬ РЕКЛАМЫ: СТИМУЛИРОВАНИЕ
ПРОДАЖ (УВЕЛИЧЕНИЕ КОНТАКТОВ)	

ДЛИТЕЛЬНОСТЬ 3 НЕДЕЛИ
ПРИМЕР:
ПОТЕНЦИАЛЬНЫЕ КЛИЕНТЫ
ИСТОЧНИК: КОНТЕКСТ
+ ДАННЫЕ О ПОЛЬЗОВАТЕЛЕ
ОБРАЩЕНИЯ
ПОСЕЩЕНИЕ САЛОНА
ТЕСТ-ДРАЙВ
ПРОДАЖА
ПОДДЕРЖКА (ТО, СЕРВИС…)
ПОСЕЩЕНИЕ САЛОНА
ТЕСТ-ДРАЙВ
ПРОДАЖА
ПОДДЕРЖКА (ТО, СЕРВИС…)
ПОТЕНЦИАЛЬНЫЕ КЛИЕНТЫ
ИСТОЧНИК: КОНТЕКСТ
+ ДАННЫЕ О ПОЛЬЗОВАТЕЛЕ
1 МЕСОБРАЩЕНИЯ
ПОСЕЩЕНИЕ САЛОНА
ТЕСТ-ДРАЙВ
ПРОДАЖА
ПОДДЕРЖКА (ТО, СЕРВИС…)
2-3	

МЕС
ПОТЕНЦИАЛЬНЫЕ КЛИЕНТЫ
ИСТОЧНИК: КОНТЕКСТ
+ ДАННЫЕ О ПОЛЬЗОВАТЕЛЕ
1 МЕСОБРАЩЕНИЯ
ПОСЕЩЕНИЕ САЛОНА
ТЕСТ-ДРАЙВ
ПРОДАЖА
ПОДДЕРЖКА (ТО, СЕРВИС…)
2-3	

МЕС
1 ГОД	

И	

БОЛЕЕ
ПОТЕНЦИАЛЬНЫЕ КЛИЕНТЫ
ИСТОЧНИК: КОНТЕКСТ
+ ДАННЫЕ О ПОЛЬЗОВАТЕЛЕ
1 МЕСОБРАЩЕНИЯ
ОТРАБОТКА ОТРАБОТКА
ОТРАБОТКАОТРАБОТКА
РЕКЛАМА
ПЕРВЫЙ КОНТАКТ
ВТОРОЙ	

КОНТАКТ	

ИТД
ПРОДАЖА
РЕКЛАМА
ИССЛЕДОВАНИЕ ЗАПРОСОВ
ВЧ
СЧ
НЧ
ВЫСОКОЧАСТОТНЫЕ
одно - два слова, пример: логан, 

рено волгоград
СРЕДНЕЧАСТОТНЫЕ
три слова, пример: рено волгоград дилер, 	

рено логан цена
НИЗКОЧАСТОТНЫЕ
четыре и более слов, примеры: 	

рено логан официальный дилер
SEO+КОНТЕКСТ ЯНДЕКС
3 МЕСЯЦА
30 587 ЗАПРОСОВ
12 САЙТОВ ДИЛЕРОВ
207 639 ПОСЕЩЕНИЙ
ВОЛГОГРАДСКАЯ ОБЛ.
ПОСЕЩЕНИЯ
24 %
36 %
40 %
ВЧ
НЧ
СЧ
КОНТАКТЫ
23 %
27 %
50 %
ВЧ
НЧ
СЧ
ПОКАЗАТЕЛЬ КОНВЕРСИИ
НЧ
СЧ
ВЧВЧ
НЧ
СЧ
3.36 %
3.31 %
2.42 %
ПРОВЕРЬТЕ, А СКОЛЬКО НЧ	

ПРОДВИГАЕТЕ ВЫ!
ВЫВОДЫ
ВЫБИРАЙТЕ ПРАВИЛЬНЫЕ ДАННЫЕ	

ДЛЯ АНАЛИТИКИ
ВЫСТРАИВАЙТЕ АНАЛИТИЧЕСКУЮ	

СИСТЕМУ
РАБОТАЙТЕ С НАСТРОЙКАМИ 	

РЕКЛАМНЫХ КАМПАНИЙ
СПАСИБО ЗА ВНИМАНИЕ
A.ASTAKHOFF@GMAIL.COM
АНТОН АСТАХОВ

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Выступление на конференции: Автомаркетолог 27 мая 2014