This document outlines a 20-year marketing plan for "Fighter Farlah", an ophthalmologist. It describes her vision to treat and empower patients suffering from eye diseases. It outlines her roles as a practicing Catholic, loving wife and mother, responsible daughter, and skilled eye surgeon. It provides 10 secrets to her success, including positive thinking, action, learning, patience and communication skills. It describes her current situation and goals for the future, where she hopes to own an eye clinic and continue helping patients fight blindness into her retirement at age 56.

1. 1FACE OFF BATTLE20 yr Marketing Plan for Fighter FarlahFarlah Angela Salvosa- SevillaJuly 2010

2. Face off Battle (this is the outline!)Daily RoundsVision/ MissionRolesMonitorsHistorical PerformanceEnd in Mind

3. I align daily…VISION/ MISSIONMy purpose in life is to use my God- given talents to diagnose and to treat patients with eye diseases; to empower patients with knowledge of their ailment; and to give support and encouragement to those who have failed to regain their sight.

4. These are my characters in the fighting game arena…A practicing Catholic

5. Loving Wife and Partner

6. Patient and generous mother

7. Responsible daughter

8. Helpful sisterMy variety of characters hasunique fighting styles and special moves… Skilled and specialized ophthalmologist and surgeon

9. Listener and educator to my patients

10. Shares expertise to my colleagues and a buddy to my friends

11. Strict but fair clinic chief

12. Diligent studentA loving wife and partner…

13. A patient and generous mother…

14. A responsible daughter…

15. A helpful sister…

16. A skilled and specialized ophthalmologist and surgeon…

17. A listener and educator to my patients…

18. Shares my expertise with my colleagues…

19. A buddy to friends…

20. A strict but fair clinic chief…

21. A diligent student…

22. My Winning Combo…Organized and systematic approachTime- bound plansCash records and summaryDiary Daily things- to- do list

23. This is My Brand TodayFighter FarlahFIGHTERFarlah(nd)Se(a)villaNKTIFight for lifeFight for sight