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MEC16
MUKUL VERMA
2018UME4007
Refrigeration &
Air-Conditioning
 Thermodynamic
Principles
 Component and
Features
 Market size and
Future Growth
 Market Player in
India and their
Product Portfolio
INTRODUCTION
THERMODYNAMC PRINCIPLE
 WHAT IS AIR CONDITIONING?
The process of altering the properties of air {primarily
temperature and humidity} to our favourable conditions.
 Also, these favourable
conditions may be
desirable to fulfil the key
aspects like the comfort
and well being of the
audience , or to meet the
requirements of the
industrial processes
irrespective of the external
climatic conditions.
Components & features
Evaporator :-RECEIVES THE LIQUID REFRIGERANT.
Condenser:- FACILITATES HEAT TRANSFER.
Expansion valve:-REGULATES REFRIGERANT FLOW INTO THE EVAPORATOR.
Compressor:- A PUMP THAT PRESSURIZES REFRIGERANT.
 The cold side of an air conditioner contains the evaporator and a fan that blows air over the chilled coils and into the
room.
 The hot side contains the compressor, condenser and another fan to vent hot air coming off the compressed refrigerant to
the outdoors. In between the two sets of coils, there's an expansion valve.
 It regulates the amount of compressed liquid refrigerant moving into the evaporator. Once in the evaporator, the
refrigerant experiences a pressure drop, expands and changes back into a gas.
 The compressor is actually a large electric pump that pressurizes the refrigerant gas as part of the process of turning it
back into a liquid. There are some additional sensors, timers and valves, but the evaporator, compressor, condenser and
expansion valve are the main components of an air conditioner.
 Although this is a conventional setup for an air conditioner, there are a couple of variations you should know about.
Window air conditioners have all these components mounted into a relatively small metal box that installs into a window
opening.
 The hot air vents from the back of the unit, while the condenser coils and a fan cool and re-circulate indoor air. Bigger air
conditioners work a little differently.
 Central air conditioners share a control thermostat with a home's heating system, and the compressor and condenser, the
hot side of the unit, isn't even in the house.
 It's in a separate all-weather housing outdoors. In very large buildings, like hotels and hospitals, the exterior condensing
unit is often mounted somewhere on the roof.
o For instance, the planet is warming, from the North Pole to the South Pole. Since 1906, the
global average surface temperature has increased by more than 1.6 degrees Fahrenheit (0.9
degrees Celsius)—even more in sensitive polar regions. And the impacts of rising temperatures
aren’t waiting for some far-flung future–the effects of global warming appear right now.
o The growing construction of data centers activities all around the globe is the other reason for
the air conditioner market to have positive impact. With an increase in the computational
powers of system produces more heat and to have efficiency in the proper functioning of them
requires adequate temperature, and hence the market will grow for air conditioners in the
forecast period. The rising power of data in today’s world is asking for a greater number of the
data center to be built by various companies.
o The global Air Conditioners is primarily driven by the changing climate all around the world.
The rising temperature and humidity across globe due to the various factors such as global
warming and others. Now, the air conditioners are no more considered as a luxury product but
more of a necessity in many parts of the world. Demand for optimum comfort at home and
office is driving the market for the forecast period.
o
However, due to high cost, higher operation cost, and also due to the environmental concerns
are some of the factors that will be hampering the growth of Air Conditioners in the forecast
period.
MARKET SIZE AND FUTURE GROWTH
India's Room Air Conditioner Market is Projected to Grow at a CAGR of 14.2% During 2020-2026.
 Growing retail & hospitality sectors, rising construction activities across new housing
societies along with increasing establishment of SMEs and commercial hubs have
fueled the market for room air conditioners in India. Additionally, growth in
construction projects across all metros & tier-1 and tier-2 cities have further spurred
the growth of room air conditioner market in the country. Though the prices of room
air conditioners are increasing in India, companies are offering various kind of
schemes such as EMI and seasonal discounts which are highly attracting middle class
population of the country.
 India room air conditioner market is highly competitive and fragmented with presence
of domestic, international and unorganized market participants. The market is broadly
divided into two segments, within that split room air conditioner segment dominates
the market and would continue to generate key India room air conditioner market
forecast period revenues. The demand for room air conditioner is primarily growing in
the residential market.
 By capacity, 1 to 2-ton room air conditioners exhibited largest market revenue share in
the overall India room air conditioner market share. The typical average room size of
an Indian household makes them best suited for consumers to buy them. In India, the
Northern region has captured major share in the overall room air conditioner market
in India on account of improving residential sector followed by the Southern and
Western region.
India air conditioners market stood at over $ 4.3 billion in 2017 and is projected to grow at a
CAGR of more than 17%, to surpass $ 11 billion by 2023. Anticipated growth in the market is led
by rising infrastructure development in the country coupled with growing demand for
residential and commercial spaces. Moreover, constantly rising temperature along with
increasing purchasing power of the consumers is further fueling growth in the country’s air
conditioners market. Additionally, emergence of technologically advanced air conditioners, such
as inverter technology, smart air conditioners, etc., is further anticipated to augment the demand
for air conditioners across India in the coming years.
Years considered for this report:
Historical Years: 2013-2016
Base Year: 2017
Estimated Year: 2018
Forecast Period: 2019–2023
MARKET PLAYERS IN INDIA AND THEIR PRODUCT PORTFOLIO
 Objective of the Study:
To analyze and forecast India air conditioners market size.
To define, classify and forecast India air conditioners market on the basis of product type, end
use sector, region and leading city.
To scrutinize the detailed market segmentation and forecast the market size on the basis of
product type, namely – light commercial air conditioners, ductable splits, VRF, chillers and
others.
To analyze and forecast the market share, in terms of volume, for air conditioners with respect
respect to end use sectors, namely: Residential Commercial and Institutional.
To analyze and forecast the market share, in terms of value, for air conditioners with respect
to region, namely: North, East, West and South.
To identify tailwinds and headwinds for the India air conditioners market.
To evaluate product benchmarking in India air conditioners market.
To strategically profile the leading players in the market, which are involved in the supply of
air conditioners across the country.
 India air conditioners market is controlled by these
major players, namely Voltas Limited, Daikin
Airconditioning India Pvt. Ltd., Blue Star Ltd., LG
Electronics India Pvt. Ltd., Johnson Controls-Hitachi Air
Conditioning India Limited, Havells India Limited,
Samsung India Electronics Private Limited, Carrier
Midea India Private Limited, Panasonic India Private
Limited, and Videocon Industries Limited.
TechSci Research performed both primary as well as
exhaustive secondary research for this study. Initially,
TechSci Research sourced a list of air conditioners
manufacturers and suppliers. Subsequently, TechSci
Research conducted primary research surveys with the
identified companies. While interviewing, the
respondents were also enquired about their
competitors. Through this technique, TechSci Research
was able to include the manufacturers which could not
be identified due to the limitations of secondary
research. TechSci Research analyzed the product
offerings, end use sector and regional presence of all
major air conditioner suppliers in the country.
 TECHSCI RESEARCH CALCULATED THE MARKET
SIZE FOR INDIA AIR CONDITIONERS MARKET
USING A BOTTOM-UP APPROACH, WHERE
MANUFACTURERS VALUE AND VOLUME SHARES
DATA FOR PRODUCT TYPES (LIGHT COMMERCIAL
AIR CONDITIONERS, DUCTABLE SPLITS,
CHILLERS, VRF AND OTHERS) WAS RECORDED
AND FORECAST FOR THE FUTURE YEARS.
TECHSCI RESEARCH SOURCED THESE VALUES
FROM INDUSTRY EXPERTS AND COMPANY
REPRESENTATIVES AND EXTERNALLY VALIDATED
THROUGH ANALYZING HISTORICAL SALES DATA
OF RESPECTIVE MANUFACTURERS TO ARRIVE AT
THE OVERALL MARKET SIZE. VARIOUS
SECONDARY SOURCES SUCH AS SECONDARY
SOURCES DIRECTORIES, DATABASES SUCH AS
COMPANY ANNUAL REPORTS, WORLD BANK,
CONSUMER ELECTRONICS AND APPLIANCES
MANUFACTURERS ASSOCIATION (CEAMA),
MINISTRY OF MICRO SMALL & MEDIUM
ENTERPRISES, INDUSTRY MAGAZINES, INDUSTRY
REPORTS, NEWS DAILIES, CREDIBLE PAID
DATABASES, PROPRIETARY DATABASE, ETC., WERE
ALSO STUDIED BY TECHSCI RESEARCH.
Key Target Audience:
Air conditioner manufacturers,
suppliers, distributors and other
stakeholders
Organizations, forums and
alliances related to air
conditioners market
Government bodies such as
regulating authorities and policy
makers
Market research and consulting
firms
The study is useful in providing
answers to several critical
questions that are important for
the industry stakeholders such as
air conditioner manufacturers,
distributors and dealers, and
policy makers. The report would
allow the stakeholders in
identifying which market
segments should be targeted
over the coming years in order
to strategize investments and
capitalize on the growth of the
market segment.
Report Scope:
In this report, India air conditioners market has been segmented into the following categories in
addition to the industry trends which have also been detailed below:
Market, By Product Type:
Light Commercial Air Conditioners , Ductable Splits , VRF, Chillers, Other.
Market, by End Use Sector:
Residential ,Commercial ,Industrial.
Market, By Region:
North ,West ,South , East.
Market, By Leading City:
Delhi-NCR ,Mumbai ,Bengaluru ,Chennai ,Kolkata , Rest of India.
Market, By Company:
Voltas Limited
Daikin Airconditioning India Pvt. Ltd.
Blue Star Ltd.
LG Electronics India Pvt. Ltd.
Johnson Controls-Hitachi Air Conditioning India Limited
Others.
THE END
THANK YOU

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2018UME4007.pptx

  • 2.  Thermodynamic Principles  Component and Features  Market size and Future Growth  Market Player in India and their Product Portfolio INTRODUCTION
  • 4.  WHAT IS AIR CONDITIONING? The process of altering the properties of air {primarily temperature and humidity} to our favourable conditions.
  • 5.  Also, these favourable conditions may be desirable to fulfil the key aspects like the comfort and well being of the audience , or to meet the requirements of the industrial processes irrespective of the external climatic conditions.
  • 6. Components & features Evaporator :-RECEIVES THE LIQUID REFRIGERANT. Condenser:- FACILITATES HEAT TRANSFER. Expansion valve:-REGULATES REFRIGERANT FLOW INTO THE EVAPORATOR. Compressor:- A PUMP THAT PRESSURIZES REFRIGERANT.
  • 7.  The cold side of an air conditioner contains the evaporator and a fan that blows air over the chilled coils and into the room.  The hot side contains the compressor, condenser and another fan to vent hot air coming off the compressed refrigerant to the outdoors. In between the two sets of coils, there's an expansion valve.  It regulates the amount of compressed liquid refrigerant moving into the evaporator. Once in the evaporator, the refrigerant experiences a pressure drop, expands and changes back into a gas.  The compressor is actually a large electric pump that pressurizes the refrigerant gas as part of the process of turning it back into a liquid. There are some additional sensors, timers and valves, but the evaporator, compressor, condenser and expansion valve are the main components of an air conditioner.  Although this is a conventional setup for an air conditioner, there are a couple of variations you should know about. Window air conditioners have all these components mounted into a relatively small metal box that installs into a window opening.  The hot air vents from the back of the unit, while the condenser coils and a fan cool and re-circulate indoor air. Bigger air conditioners work a little differently.  Central air conditioners share a control thermostat with a home's heating system, and the compressor and condenser, the hot side of the unit, isn't even in the house.  It's in a separate all-weather housing outdoors. In very large buildings, like hotels and hospitals, the exterior condensing unit is often mounted somewhere on the roof.
  • 8. o For instance, the planet is warming, from the North Pole to the South Pole. Since 1906, the global average surface temperature has increased by more than 1.6 degrees Fahrenheit (0.9 degrees Celsius)—even more in sensitive polar regions. And the impacts of rising temperatures aren’t waiting for some far-flung future–the effects of global warming appear right now. o The growing construction of data centers activities all around the globe is the other reason for the air conditioner market to have positive impact. With an increase in the computational powers of system produces more heat and to have efficiency in the proper functioning of them requires adequate temperature, and hence the market will grow for air conditioners in the forecast period. The rising power of data in today’s world is asking for a greater number of the data center to be built by various companies. o The global Air Conditioners is primarily driven by the changing climate all around the world. The rising temperature and humidity across globe due to the various factors such as global warming and others. Now, the air conditioners are no more considered as a luxury product but more of a necessity in many parts of the world. Demand for optimum comfort at home and office is driving the market for the forecast period. o However, due to high cost, higher operation cost, and also due to the environmental concerns are some of the factors that will be hampering the growth of Air Conditioners in the forecast period. MARKET SIZE AND FUTURE GROWTH
  • 9. India's Room Air Conditioner Market is Projected to Grow at a CAGR of 14.2% During 2020-2026.  Growing retail & hospitality sectors, rising construction activities across new housing societies along with increasing establishment of SMEs and commercial hubs have fueled the market for room air conditioners in India. Additionally, growth in construction projects across all metros & tier-1 and tier-2 cities have further spurred the growth of room air conditioner market in the country. Though the prices of room air conditioners are increasing in India, companies are offering various kind of schemes such as EMI and seasonal discounts which are highly attracting middle class population of the country.  India room air conditioner market is highly competitive and fragmented with presence of domestic, international and unorganized market participants. The market is broadly divided into two segments, within that split room air conditioner segment dominates the market and would continue to generate key India room air conditioner market forecast period revenues. The demand for room air conditioner is primarily growing in the residential market.  By capacity, 1 to 2-ton room air conditioners exhibited largest market revenue share in the overall India room air conditioner market share. The typical average room size of an Indian household makes them best suited for consumers to buy them. In India, the Northern region has captured major share in the overall room air conditioner market in India on account of improving residential sector followed by the Southern and Western region.
  • 10.
  • 11. India air conditioners market stood at over $ 4.3 billion in 2017 and is projected to grow at a CAGR of more than 17%, to surpass $ 11 billion by 2023. Anticipated growth in the market is led by rising infrastructure development in the country coupled with growing demand for residential and commercial spaces. Moreover, constantly rising temperature along with increasing purchasing power of the consumers is further fueling growth in the country’s air conditioners market. Additionally, emergence of technologically advanced air conditioners, such as inverter technology, smart air conditioners, etc., is further anticipated to augment the demand for air conditioners across India in the coming years. Years considered for this report: Historical Years: 2013-2016 Base Year: 2017 Estimated Year: 2018 Forecast Period: 2019–2023 MARKET PLAYERS IN INDIA AND THEIR PRODUCT PORTFOLIO
  • 12.  Objective of the Study: To analyze and forecast India air conditioners market size. To define, classify and forecast India air conditioners market on the basis of product type, end use sector, region and leading city. To scrutinize the detailed market segmentation and forecast the market size on the basis of product type, namely – light commercial air conditioners, ductable splits, VRF, chillers and others. To analyze and forecast the market share, in terms of volume, for air conditioners with respect respect to end use sectors, namely: Residential Commercial and Institutional. To analyze and forecast the market share, in terms of value, for air conditioners with respect to region, namely: North, East, West and South. To identify tailwinds and headwinds for the India air conditioners market. To evaluate product benchmarking in India air conditioners market. To strategically profile the leading players in the market, which are involved in the supply of air conditioners across the country.
  • 13.  India air conditioners market is controlled by these major players, namely Voltas Limited, Daikin Airconditioning India Pvt. Ltd., Blue Star Ltd., LG Electronics India Pvt. Ltd., Johnson Controls-Hitachi Air Conditioning India Limited, Havells India Limited, Samsung India Electronics Private Limited, Carrier Midea India Private Limited, Panasonic India Private Limited, and Videocon Industries Limited. TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of air conditioners manufacturers and suppliers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, end use sector and regional presence of all major air conditioner suppliers in the country.  TECHSCI RESEARCH CALCULATED THE MARKET SIZE FOR INDIA AIR CONDITIONERS MARKET USING A BOTTOM-UP APPROACH, WHERE MANUFACTURERS VALUE AND VOLUME SHARES DATA FOR PRODUCT TYPES (LIGHT COMMERCIAL AIR CONDITIONERS, DUCTABLE SPLITS, CHILLERS, VRF AND OTHERS) WAS RECORDED AND FORECAST FOR THE FUTURE YEARS. TECHSCI RESEARCH SOURCED THESE VALUES FROM INDUSTRY EXPERTS AND COMPANY REPRESENTATIVES AND EXTERNALLY VALIDATED THROUGH ANALYZING HISTORICAL SALES DATA OF RESPECTIVE MANUFACTURERS TO ARRIVE AT THE OVERALL MARKET SIZE. VARIOUS SECONDARY SOURCES SUCH AS SECONDARY SOURCES DIRECTORIES, DATABASES SUCH AS COMPANY ANNUAL REPORTS, WORLD BANK, CONSUMER ELECTRONICS AND APPLIANCES MANUFACTURERS ASSOCIATION (CEAMA), MINISTRY OF MICRO SMALL & MEDIUM ENTERPRISES, INDUSTRY MAGAZINES, INDUSTRY REPORTS, NEWS DAILIES, CREDIBLE PAID DATABASES, PROPRIETARY DATABASE, ETC., WERE ALSO STUDIED BY TECHSCI RESEARCH.
  • 14. Key Target Audience: Air conditioner manufacturers, suppliers, distributors and other stakeholders Organizations, forums and alliances related to air conditioners market Government bodies such as regulating authorities and policy makers Market research and consulting firms The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as air conditioner manufacturers, distributors and dealers, and policy makers. The report would allow the stakeholders in identifying which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market segment.
  • 15. Report Scope: In this report, India air conditioners market has been segmented into the following categories in addition to the industry trends which have also been detailed below: Market, By Product Type: Light Commercial Air Conditioners , Ductable Splits , VRF, Chillers, Other. Market, by End Use Sector: Residential ,Commercial ,Industrial. Market, By Region: North ,West ,South , East. Market, By Leading City: Delhi-NCR ,Mumbai ,Bengaluru ,Chennai ,Kolkata , Rest of India. Market, By Company: Voltas Limited Daikin Airconditioning India Pvt. Ltd. Blue Star Ltd. LG Electronics India Pvt. Ltd. Johnson Controls-Hitachi Air Conditioning India Limited Others.
  • 16.