This document describes the journey of a fictional company, GDBC Inc., towards adopting DevOps practices to enable multiple software releases per day. It identifies bottlenecks in the current system such as organizational silos, lack of automation, unstable deployments, and downtime. It then outlines strategies to address each bottleneck, such as implementing cross-functional teams, automating the build/deploy pipeline, using feature flags and blue/green deployments for stable releases, and adding telemetry for insights. The end result is that GDBC Inc. transformed from releasing software once a month to multiple times a day with an empowered and engaged organization.