20160416-丹麥DR新聞研討會-Ulrik Haagerup
- 1. Constructive News 建設性報導 The New MegaTrend in Journalism 新聞的全新大趨勢
- 2. What are WeDoing...?我們在做什麼…？ PTS, Taiwan, April 2016, Ulrik Haagerup, Executive Director of News, DR
- 3. This is nota normal newsroom talk about 這不是普通新聞講座，我們不談： • how to get more likes on Social Media 怎樣在社群媒體拿更多的「讚」 • how to report faster on the web 怎樣在網路平台搶快 • how to edit on an iPhone 怎樣用 iPhone 寫新聞 • how to survive another budget cut 怎樣度過一次次預算刪減 • Or on a new multimedia newsroom organization 全新多媒體新聞部組織 3 Sorry!抱歉！
- 4. It is allAbout Culture 我們談的是文化 • Who we are 我們是誰 • Why we are here 為何在這裡 • The meaning we create 我們創造的意義 • Our role in society 我們在社會上的角色 • The future of Public Service 公眾服務的未來 • It is about bad journalistic habits 不良報導習慣 • And the need for change 改變的必要 4
- 5. Daring to lookat Oneself 勇於檢視自我 5
- 6. The Toilet is onFire 馬桶失火了 A B The New is Better than the Old 新的比舊的好 Strategy 1.0 策略1.0
- 7. ”Houston, we havea problem…!” 「休士頓，我們有麻煩了！」
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- 9. My Daughter’s TV.And newspaper 女兒的電視和報紙
- 10. 10 My Son’s Radio我兒子的收音機
- 11. 11 The New TVof My Father-in-law 我岳父的新電視
- 12. Trust is Gone信任感消失 Publictrust in different professions 不同行業的 公眾信任度 護士 Nurses 醫師 Doctors 警察 Policemen 教師 Teachers 電工 Electricians 會計 Accountants 家庭看護 Home nurses 律師 Lawyers 幼教人員Child educators 水管工 Plumbers 木工 Carpenters 卡車司機 Truck drivers 通訊業務 Comm. consultants 退休金顧問 Pension consultants 銀行理專 Bank consultants 計程車司機 Taxi drivers 房屋仲介Real estate agents 記者 Journalists 汽車業務員 Car dealers 政治人物 Politicians 政治公關 Spin doctors
- 13. Why Don’t TheyTrust Politicians 為何大家不相信政治人物 • When people find a gap between what politicians say and what they do. • 人們發現政治 人物的所言與 所行有落差。 13
- 14. Why don’t TheyTrust Us? 為何大眾不相信我們？ • Because people find a gap between what we promise and what we do. • 大眾發現我們的承諾 和行為有落差。 • We say that we give them a true picture of the world. • 我們說要給大眾呈現 世界的真實面貌。 • But do we? • 我們做到了嗎？ 14
- 15. And Now theyhave Alternatives 現在大眾有了其他管道 15
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- 18. 18 -Why Are YouSo Negative? 你幹嘛那麼負面？ negative?
- 19. 19 We Are JustJournalists.. 我們只是記者..
- 20. 20 -You are SODepressing! 你真令人洩氣！ NEgativedepressing....imerende .. deprimeeerendegative?
- 21. What is journalism?新聞是什麼？ 21 ”Journalismis not stenography.新聞不是速記。 Journalism is the best obtainable version of the truth.”而是所能取得最佳版本的真相。 Carl Bernstein
- 22. My Moment ofTruth我的關鍵時刻 TV-avisen, DRs evening news, 6.30 PM, Friday Sep. 8th, 2008: 2008年9月8日晚間6:30新聞 1) Welcome 開場 2) Terror threat against Denmark 丹麥遭恐怖威脅 3) Shooting incident in Copenhagen 哥本哈根槍擊案 4) New regional trains not delivered on time 新開地方列車線未能準時到班 5) Cervical cancer a danger to young girls 子宮頸癌年輕化 6) Strike among bus drivers continues 公車司機罷工持續 7) Woman abducted and abused 婦女遭誘拐虐待 8) Crisis in The Social Democratic Party before conference 社民黨的會前危機 9) Old man runs for president in a US in crisis 老將參選美國總統 10) Court case about airplane accident with many dead begins 死亡空難開庭 11) Suppressed North Koreans works out 北韓人出外工作 12) A giant mechanical spider creates fear in Liverpool 利物浦機器大蜘蛛引恐慌 13) And the weather forecast: The rain continues... 氣象預報
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- 25. 25 The World fromFrench TV法國電視台看世界
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- 27. Professor Hans HenrikKnoop President of The European Network for Positive Psychology 歐洲正向心理學組織主席 “News Media are now so full of stories on misery. Negativity controls news flow, and therefore also politics and public debate.” 「新聞媒體充斥悲慘故事。負向 觀點掌控新聞走向，乃至於政治 及公眾議論。」 “Apathy or fear is the result. The risk is that people not only deselect media as sources for news, but also that they disengage in the public debate.” 「結果造成無感和恐懼。其風險在 於公眾不僅放棄以媒體作為新聞來 源，也退出公眾議論。」 -News Create Apathy新聞造成無感
- 28. Think of Africa…說到非洲 •What do you see? • 你看到什麼？ 28
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- 32. - Don’t Panic別恐慌 ”Newsmedia focus so much on the bad examples that the public gets a totally wrong picture. Life in Africa is improving rapidly. Poverty is down 50 percent since 1990.” 「新聞媒體太聚焦於負面案例，讓大眾有了完全錯誤的印象。非洲的 生活正在快速提昇。1990年起，貧窮下降了50%。」 Professor Hans Rosling 32
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- 34. - The Pictureis Wrong 印象錯了 “Negativity is an illness caught by even serious newspapers, magazines and not at least TV News broadcasters all over the world. 負向是種疾病，連認真的報章雜誌 都無法倖免，遑論全球各地的電視 新聞報導。 Roland Schatz CEO Media Tenor媒體研究中心 The problem is not that their numbers are wrong. Problem is that the picture gets wrong” 問題不在於數字有誤，而是呈現 的印象有誤。」
- 35. The Myth ofCrime 罪案的迷思 35
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- 39. A New WorldOrder...新的世界秩序 “The axis today is not liberal and conservative. The axis is constructive- destructive.”「如今的分野不是自由派和保守派，而是建設與破壞。」 ”You’ve cast your lot on the destructive side. If you do not take care this will be your legacy.「你們已經站在破壞這邊。如果不處理，就會成為遺毒。 You can be better.”你們可以做得更好。」 Steve Jobs to Rupert Murdoch 13 months before the closing of The News of The World 世界新聞報停刊13個月前，賈伯斯給梅鐸的建言
- 40. - If itBleeds it Leads??!! 見血就是頭條??!! 40
- 41. What´s News?新聞是什麼？ - Agood story is a bad story. - 壞消息就是好新聞。 - If nobody gets mad, it is not journalism but advertising. - 沒人抓狂就不是新聞， 而是廣告。 丹麥媒體新聞學院第一學期 1st semester at Danish School of Media and Journalism
- 42. - Before interviewinga politician, ask yourself: Why is this bastard lying to me? 訪問政治人物前先自問： 為何這混蛋要對我撒謊？ Harold Ewans Former editor-in-chief of The Times 英國泰晤士報前總編 42
- 43. ”We lean thatthe goal of journalism is to be critical…” Journalism student, 2015 「我們學到，報導的目標就是要批判…」 新聞系學生，2015 43
- 44. The Tabloid Templatesof News 新聞的八卦小報模組
- 45. 1) Conflicts 衝突 -but where do the parties agree? 但雙方觀點相同處？ - and where is the solution? 解決方案呢？ Because confrontations are entertaining and easily understood 因為對立有娛樂性，好懂
- 46. 2) Crooks惡棍 We dreamof bringing down the crooks 我們夢想整倒惡棍 - but are all politicians, lawyers and CEOs corrupt and incompetent? - 但政治人物、律師和總裁全 都貪腐無能嗎？
- 47. 3) Victims受害者 There’s alwayssomeone to feel sorry for? 總有值得同情的人 But are all interest groups always victims? 但所有利益團體都是受害者嗎？ Or does society as a whole suffer more? 還是整個社會受害更深？
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- 49. There’s Always anAccident Somewhere 總有地方發生事故 And we have access to all of them. Right now. All the time. 我們都能取得所有訊息，此時此刻，時時刻刻。
- 50. 50 “Bad, dramatic newsis easy for reporters to cover in newspapers and TV. Good news however happens in slow motion and without drama. Countries become richer, but it is difficult to show in pictures. People’s health improves, but nobody invites to a press conference about the children, who did not die from malaria.” Bill Gates 「戲劇性的壞消息用報紙和電視報導很容易。 但好消息的發展慢，而且沒有戲劇性。 國家變富有，卻難以用畫面呈現； 人們的健康改善，但沒人開記者會報導沒有 死於瘧疾的孩童。」 比爾蓋茲
- 51. 51 What is OurFocus?重點是什麼？
- 52. Change改變 ”Without changing our patternof thought, we will not be able to solve the problems we created with our current pattern of thought” Albert Einstein 「不改變思維模式，就無法 解決我們用現有思維模式所 造成的問題。」 愛因斯坦
- 53. Which Business are we in?? 我們做的是什麼生意？ •We are not in the coffee business serving people. 我們不是向人賣咖啡的生意 • We are in the people business serving coffee. 而是用咖啡做人的生意 Starbucks
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- 57. 57 North Korean PositiveNews? 北韓的正面報導？
- 58. 58 Not the CuteStory before the Weather 不是氣象報導前的俏皮故事
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- 60. Supplement補充 • There isa need to supplement our normal criterea for news. • 新聞的認定標準需要補充。 • People also need inspiration to solutions. Stories that focus on ways out and hope. • 大眾也需要靈感想出對策。報導著眼 於找出路和希望的故事。 • Constructive news is about possibilities and people, who do something the rest of us might learn from. • 建設性新聞報導的是可能性，以及所 作所為能讓人從中學習的人物。
- 61. See the Worldwith Both Eyes 用雙眼看世界 61
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- 64. Or as Nightof Democracy? 還是民主之夜？ 64
- 65. Journalism is afeedback mechanism to help society selfcorrect. 新聞是幫助社會自我修正的回饋機制 65
- 66. Our new Questions:我們的新問題 Ifwe ask different questions, we often get different answers: 不同的提問常會得到不同答案： When we uncover a problem, we now think further: 發現問題時，現在要想更深： Where is the inspiration to the solution of the problem?哪裡有問題對策的靈感？ We ask:要問的是： - What is your own idea?自己有什麼想法？ - What is a possible solution?可能的對策？ - What can we learn from this?能學到什麼？ - What have others done?別人做過什麼？ - When other people can, why can’t we? - 別人能，我們為何不能？
- 67. Before News Wasabout Yesterday 過去新聞報導的是昨日 67
- 68. 68 Today News isabout Now 如今新聞報導的是現在
- 69. News Can AlsoBe About Tomorrow 新聞也可以報導未來 Constructive news: Inspiration to solutions of important problems of tomorrow 建設性報導： 為未來重大問題對策提供啟發
- 70. And, yes: ItWorks 確實有效 • Our News brands, TV Avisen, Radioavisen and Orientering, are now the most trusted news brands ind Denmark. • TV Avisen、Radioavisen 和 Orientering 如今是丹麥最受信任的新 聞品牌。 • TVA 21.30 is now the biggest in country with rising share. TVA 21.30 在國內收視率最高，而且節節上升。 • Mobile and online is up 10 percent in a year • 行動和網路閱聽率一年上升 10% • Radio News is at an all time high Radio News 收聽率破高峰紀錄 • TVA considered to be the most important news media in Denmark TVA 被認為是丹麥最重要的新聞媒體 • Audience shows more positive attitude towards DR News by 6 percent in two years. 兩年內觀眾對 DR News的正向看法上升 6%
- 71. Throw Light傳播光明 ”Our jobit to throw light. 我們的工作是傳播光明。 Not to spread unnessesarry fear and darkness.” 而非散佈不必要的恐懼 與黑暗 Michael Christiansen Chairman of DR 71
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- 73. The Mega Trendin News新聞大趨勢 73 “Constructive journalism is a new way of thinking. It answers the question of why Public Media’s quality journalism matters to society. It gives our news a clear purpose.” 建設性報導是一種新的思考方式，說明為何公眾媒體的優質報 導對社會很重要，讓新聞有了明確目的。 EBU leader of Eurovision Academy, Nathalie Labourdette
- 74. What’s Working atHuffPost HuffPost成功之處 Jimmy Maymann, CEO AOL, Verizon and Huffington Post “There is a huge market for constructive stories. It has been highly successful for us. We have found that people really relate to constructive stories and are much more engaged in them than in traditional news reporting.” 「建設性報導的市場很大。對我們來說 非常成功。我們發現大眾對建設性報導 很有共鳴，而且關注程度比傳統報導更 大。」
- 75. Belgium 比利時 75 “Implementing constructive newsstories has helped VRT News to achieve higher standards in journalism. It is better journalism, deeper journalism, multi-layered journalism, more engaging journalism.” 「建設性報導讓 VRT News達成 更高的新聞水準。 這是更好的新聞； 更深入的新聞； 多層次的新聞； 更吸引人的新聞。」 Editor-in-Chief of VRT Björn Soensens
- 76. Sweden 瑞典 76 “I believethe time is right for change in journalism. It helps us to rethink creatively when so many things in our industry are being turned upside down and the competition is so intense. Constructive News must not be mistaken to be irrelevant or sleak news. It does work.” 「我認為現在該是新聞進行變革的時 候了。在新聞界發生這麼多顛覆、競 爭如此激烈之時，新聞變革讓我們能 以創意方式重新思考。建設性報導絕 不能被錯認為是不相干或是裝門面的 新聞，它真的奏效。 Anne Lagercrantz, Editor in Cheif, Swedish Radio News (And now SVT)
- 77. Germany 德國 77 DIE ZEIT（德國時代週報）在市場的領先差距不斷拉大。 銷量 普及率 銷售營收 廣告收入 總營收
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- 79. ”Readers expect usto separate PR, spin and representation of interest from fact. They expect us to reveal disproportions of what power says and what it does. But at the same time they say: Stop being negative. Show us there are things in our community that succeed. Give new ideas a change. Insprie us. Please….” 「讀者希望我們能把公關宣傳、利益代表與事實 分開。 他們期許我們能揭露權勢所言與所行的失調。 但他們同時也說： 停止負向報導。 讓我們看見社會中的成功事件。 給新觀點一個機會。 拜託，啟發我們…」 Per Vestergård, Editor-in-Chief of Danish regional Fyens Stiftstidende A Succesful Newspaper 成功的報紙
- 80. 81 BBC Introduces ConstructiveNews BBC 引進建設性報導
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- 83. ”Nothing is more powerful thanan idea whose time has come” 「最強而有力的莫 過於時機成熟的理 念。」 Victor Hugo 雨果
- 84. Merci!謝謝 Ulrik Haagerup Executive Directorof News DR, Denmark uhaa@dr.dk @ulrikhaagerup #constructivenews www.constructivenews.eu +45 2854 2650
- 85. - Don’t trustNews別相信新聞 86