This document summarizes the results of the 2016 Colorado Salesforce salary survey conducted by the Denver User Group. Key findings include: - The average annual salary including bonus was $95,147, a 2.1% increase from 2015. - Salaries generally increased with more Salesforce experience, certifications, and larger deployment sizes. - Additional benefits like 401k matching and education reimbursement were common. - Gender and employer type disparities in salary persisted, with men and for-profit companies earning more on average.

1. 2016 Salary Survey – Results
Denver User Group
@sfdcdenver
denver@salesforceusergroups.com
www.sfdcdenver.com Social Media: #2016COSalarySurvey

2. This survey was sponsored by the Denver User Group
Responses were collected from Nov. 4, 2016 – Nov. 18, 2016
Responses were limited to residents of Colorado
Results were compiled and analyzed by Joanna Iturbe, Kiaya Caraway
and Kristy Lillagore
Presented on December 6, 2016
Overview
2016 Colorado Salary Survey
Social Media: #2016COSalarySurvey

3. Bonus (broken out from salary)
Additional Benefits
Title
Age Range
Hourly vs. Salary
Colorado-Based Company
Geographic Location
Amount of Travel
2016: New Data Points
Non-SFDC Certs
Duration of SFDC Certs
Industry
Total Size of Workforce (vs. # of
SFDC Users in Org)
Team Member Totals (Non-Solo
Admins)
Org Customization
Social Media: #2016COSalarySurvey

4. 2016 Colorado Salary Survey
Points of Interest
0
20
40
60
80
100
120
140
Chrome IE / Edge Safari /
iOS
Firefox Android Opera
Browser Used for Survey
2013 2014 2015 2016
Category 2013 2014 2015 2016
%
Change
Total
Responses
72 99 147 160* 8.8%
Customers N/A 88 103 119 15.5%
Salesforce
Partners
N/A 18 44 41 -7.3%
Non-Profit N/A 11 15 25 66.7%
* Excludes non-CO resident responses (6) & responses w/o salary (4)
• 81% completion rate
Social Media: #2016COSalarySurvey

5. Average Annual Salary (Including Bonus)
$95,147.47
…Excluding Bonus
$89,574.47
Improvement of 2.1% from 2015 (w/bonus)
2015: $93,160 | Improvement of 4.7% from 2014
2014: $88,810 | Improvement of 4.2% from 2013
2013: $85,070*
2016 Salary Survey Results
* Unknown if bonus was included Social Media: #2016COSalarySurvey

6. Mins and Maxes and Means – Oh my…
$40,000.00
$0.00
$275,000.00
$65,000.00
$89,574.47
$5,538.17
$0.00
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
Base Salary Bonus
Minimum Maximum Mean
0
0
8
12
1.57
4.29
0 5 10 15
Certificates (Total)
Addtl. Benefits (Total)
Mean Maximum Minimum
• New This Year: Bonus and Additional Benefits
• 79 Respondents Reported Enrollment in Bonus Plan
Social Media: #2016COSalarySurvey

7. Non-Salary Benefits
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
0 1 2 3 4 5 6 7 8 9 10 11 12
Additional Benefit Totals
Average = 4.29
Gym Membership
RTD Transportation
Catered Meals
Education Reimbursements
Donation Matching
Unlimited Vacation
VTO
Company Retreats
401k Matching
Stock Ownership Plan
Individual Professional Development
Salesforce Training/Certs
Phone/Tech Reimbursement
Social Media: #2016COSalarySurvey

8. Non-Salary Benefits
Other
HSA Funding
Free Health Insurance
1 week paid maternity/paternity leave
Adoption Expense Assistance
Top 3:
1. 401k Matching (75%)
2. Salesforce Trainings/Certifications (56.3%)
3. Education Reimbursements and Phone/Tech Reimbursements
(Both at 42.5%)
6.9% reported 0 additional benefits

Social Media: #2016COSalarySurvey

9. 48%
17%
9%
9%
8%
5%
4% System Administrator
Consultant
Developer
Operations / Marketing
Manager
Architect
Project Manager
IT Manager
2016 Salary Survey Results
What best describes your role? Social Media: #2016COSalarySurvey

10. 2016 Salary Survey Results
Average Salary by Role
Role Title Responses Average Salary
(w/o Bonus)
Average Salary
(w/Bonus)
Salesforce
Administrator
77 $74,308.31 $76,838.18
Operations /
Marketing Manager
14 $86,018.71 $90,269.21
Salesforce
Consultant
27 $94,648.15 $102,192.59
IT Manager 6 $100,000.00 $106,666.67
Salesforce
Developer
14 $101,042.86 $106,864.29
Project Manager 8 $109,779.88 $119,092.38
Salesforce
Architect
13 $143,692.31 $161,546.15
Social Media: #2016COSalarySurvey

11. Job Titles
Surprise! …Not a lot of overlap…But, here are some ideas for you!
Alliance Manager
Analyst
Application Developer
Applications Manager
Business Analyst
Business Development Representative
Business Solutions Consultant
Business Systems Analyst
Business Systems Developer
Client Service Program Manager
Cloud Consultant
Consultant
CRM & Media Traffic Systems Specialist
CRM Administrator
CRM Analyst
CRM Manager
Database Manager
Department System Admin
Developer
Director
Director of Data + Technology
Director of Marketing
Director of New Client Engagements
Director Sales Operations
Director, Salesforce & Sales Ops
Enrollment Technology Manager
Executive Sales Coordinator
Global Commercial Programs Analyst
Global Services IS Project Manager
Head of Operations
Information Systems Architect
IT Analyst
IT Manager
IT Project Manager
IT Project Manager / Salesforce.com Admin
Jr. Salesforce Administrator
Lead Generation Specialist
Lead Salesforce.com Developer
Manager of Internal Applications
Manager, Business Systems
Managing Partner
Marketing and Operations Manager
Marketing Specialist
Owner
Principal IT Business Systems Analyst
Principal Software Engineer
Process Improvement Engineer /
Salesforce.com Admin
Product Owner
Program Manager
Program Specialist
Programmer/Analyst
Project Analyst
Project Manager
Sales
Sales and Marketing Coordinator
Sales Operations and Marketing Manager
Sales Operations Manager
Salesforce & IT Administrator
Salesforce Administrator
Salesforce Administrator and Business Analyst
Salesforce Administrator III/Developer
Salesforce Administrator/Analyst
Salesforce and Business Analyst
Salesforce Consultant
Salesforce Developer
Salesforce Development Manager
Senior Analyst
Senior Business Analyst
Senior Business Systems Analyst
Senior Consultant
Senior Developer/Architect
Senior Development Officer
Senior Director, Sales Operations
Senior Manager, Information Technology
Senior Marketing Operations Manager
Senior Project Manager
Senior Sales Operations Manager
Senior Salesforce Developer
Senior Salesforce Engineer
Senior SFDC Applications Administrator
Senior SFDC Business Systems Analyst
Service Administrator
Services Operations Senior Analyst
Software Developer
Solution Architect
Solutions Consultant
Specialist
Staff Program Manager
System Administrator
Technical Architect
Technical Director
Technical Evangelist
Technology Associate
Technology Support Specialist
Social Media: #2016COSalarySurvey

13. Years of Experience Responses
< 1 year 9
1-3 years 49
4-6 years 56
7-9 years 22
10-13 years 20
14+ years 4
2016 Salary Survey Results
Years working with Salesforce Platform
0
10
20
30
40
50
60
< 1 year 1-3 years 4-6 years 7-9 years 10-13 years 14+ years
2013 Results 2014 Results 2015 Results 2016 Results
Social Media: #2016COSalarySurvey

14. Years of
Exp
Responses Average
Salary
(w/o
Bonus)
Average
Salary
(w/Bonus)
< 1 year 9 $57,388.89 $59,888.89
1-3 years 49 $75,249.50 $79,222.42
4-6 years 56 $95,545.43 $102,650.79
7-9 years 22 $99,950.96 $104,260.37
10-13
years
20 $107,620 $115,280
14+ years 4 $103,000 $109,750
2016 Salary Survey Results
Years working with Salesforce Platform
$59,200
$78,550
$96,730 $97,550
$109,640
$113,000
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
< 1 year 1-3 years 4-6 years 7-9 years 10-13 years 14+ years
2013 Results 2014 Results 2015 Results 2016 Results
Social Media: #2016COSalarySurvey

15. Size of
Salesforce
Deployment
2013 2014 2015 2016
1-30 users N/A 21 29 34
31-74 users
N/A
12 21 18
75-149 users
N/A
12 25 35
150-499
users
N/A
27 30 32
500-749
users
N/A
6 15 17
750+ users
N/A
21 27 23
2016 Salary Survey Results
How many Salesforce users do you support?
0
5
10
15
20
25
30
35
40
1-30 31-74 75-149 150-499 500-749 750+
2014 2015 2016
Social Media: #2016COSalarySurvey

16. Deployment
Size
Responses Salary (w/o
Bonus)
Salary
(w/Bonus)
1-30
users
34 $88,491.88 $92,859.53
31-74
users
18 $79,155.56 $81,188.89
75-149
users
35 $82,600.26 $85,037.40
150-499
users
32 $91,160.56 $100,638.91
500-749
users
17 $93,000 $100,658.82
750+
users
23 $105.203.04 $113,124.78
2016 Salary Survey Results
Salary in relation to scale of deployment
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
0
5
10
15
20
25
30
35
40
User Base Salary (w/Bonus)
Social Media: #2016COSalarySurvey

17. Certifications
106
32
23
26
8
28
13
3
47
2016
Administrator Advanced Administrator Platform App Builder
Force.com Developer (old) Platform Developer 1 Imp. - Sales Cloud Consultant
Imp. - Service Cloud Consultant Imp. - Pardot Consultant None
Social Media: #2016COSalarySurvey

18. …More Certifications…
Certifications Nobody Currently Has:
• Platform Developer 2
• Architect – Identity/Access MGMT
• Architect – Mobile Solutions
• Architect – Sharing/Visibility
• Technical Architect
Certifications with 1 or 2 Completions:
• Advanced Developer (old)
• Imp. – Community Cloud Consultant
• Imp. – MKT Cloud Consultant
• Architect – Development Lifecycle
• Architect – Integration Architecture
• MKT Cloud – Social Specialist
• MKT Cloud – Email Specialist
• Pardot Specialist
Social Media: #2016COSalarySurvey

19. Total SFDC Certs
2016
Responses
Salary
(w/Bonus)
None 47 $83,598.67
One 48 $84,046.16
Two 29 $107,449.62
Three 15 $108,467.60
Four 9 $110,944.44
Five 10 $127,890
Six 1 $105,240
Seven 0 N/A
Eight 1 $123,000
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
None One Two Three Four Five Six Seven Eight
2013 Results 2014 Results 2015 Results 2016 Results
Does having more than one certification make a difference?
2016 Salary Survey Results
Social Media: #2016COSalarySurvey

20. Education Completed Responses Salary (w/o Bonus) Salary (w/Bonus)
High School Diploma 4 $72,050 $78,925
Some College 13 $81,828.46 $84,520.77
Associates Degree 6 $82,831.67 $85,748.33
Bachelors Degree 95 $92,177.70 $98,236.19
Masters Degree (e.g.
MBA, MS, JD, etc.)
39 $87,961.54 $93,775.64
Post-Masters 2 $103,000 $104,900
What is the highest level of education completed
2016 Salary Survey Results
Social Media: #2016COSalarySurvey

21. What was the focus of your education?
2015 Salary Survey Results
Focus of Education Responses Salary (w/o Bonus) Salary (w/Bonus)
Liberal Arts
Literature, Education, History,
Philosophy
40 $74,637.13 $77,249.62
Hard Sciences
Mathematics, Physics, Statistics
2 $89,500 $89,500
Business
Management, Marketing,
Accounting, Econ
75 $90,638.70 $97,524.51
Natural Sciences
Biology, Chemistry,
Environmental
3 $94,000 $98,333.33
Technical
Engineering, Computer Science
37 $104,470.05 $110,782.41
Social Media: #2016COSalarySurvey

22. What type of entity do you work for?
2016 Salary Survey Results
2014 2015 2016 Change
Company
Type
Resp. Salary Resp. Salary Responses
Salary
(w/Bonus)
Responses Salary
For Profit 88 $92,795 132 $95,624 134* $100,050 1.5% 4.42%
Non Profit 11 $57,275 15 $71,447 25** $68,870 40% -3.7%
* 76 reported bonuses (56.7%); Average = $6,476
** 3 reported bonuses (12%); Average = $472
93%
Disparity!!! 
Social Media: #2016COSalarySurvey

23. 2016 Salary Survey Results
2014 2015 2016 Change
Gender Resp. Salary Resp. Salary Responses Salary
(w/Bonus)
Responses Salary
Female 54 $78,395 88 $89,320 90* $89,027 +2.2% -0.3%
Male 45 $101,070 59 $98,980 69** $103,131 +14% +4%
Disparity
How are we doing with the gender gap?
* 41 reported bonuses (45.6%); Average = $3,921
** 38 reported bonuses (55.1%); Average = $7,671
49%
Disparity!!! 
Social Media: #2016COSalarySurvey

24. Role and Salary (Annual Total) by gender
2016 Salary Survey Results
3 5 8 4
55
3
12
5 1 6
10
22
10
15
$98,580
$108,000
$131,400
$106,110
0
10
20
30
40
50
60
$0
$50,000
$100,000
$150,000
$200,000
$250,000
Female Male Female Salary Male Salary
Social Media: #2016COSalarySurvey

25. Non-SFDC Certifications
Certification Types Responses
Developer Certifications
(.Net, Oracle, DBA)
7
Project Management
Certification
17
Partner/Integration
Certifications
(Steelbrick (CPQ), Eloqua,
Apttus, DocuSign)
19
Agile Certifications 24
None 115
4%
9%
11%
13%
63%
Non-SFDC Certifications
Developer
Certifications
Project
Management
Certifications
Partner/Integrati
on Certifications
Agile
Certifications
Social Media: #2016COSalarySurvey

26. Team Member Totals
Types Responses
Solo-Admins 47
Part of a Team 36
95
57
35
0 20 40 60 80 100
Admins
Developers
Project Managers
Responses by Role
Responses
Solo-Admins vs Part of a Team
Social Media: #2016COSalarySurvey

27. Denver User Group Community
6
90
55
8
Org Customizations
0-(100% Clicks,
No Code)
<50%
50-99%
Unsure
Years # of Responses
Less than 1 Year 9
1-3 51
4-6 60
7-9 23
10-13 20
14+ 4
Duration of SFDC Certifications
Social Media: #2016COSalarySurvey

28. Total Size of Workforce vs. # of Users in Org
0
5
10
15
20
25
30
35
1-49 50 -999 1000-4999 5000+
#ofResponses
Size of Workforce
1-30 Users
31-74 Users
75-149 Users
150-499 Users
500-750 Users
>750 Users

29. Age Range
2016
Responses
Salary
Total Annual
Average
Responses
(w/o Bonus)
Average Salary
(w/o Bonus)
Responses
(w/ Bonus)
Average Salary
(w/Bonus)
<25 5 $58,000 4 $60,000 1 $50,000
25-34 54 $85,507 32 $77,557 22 $97,070
35-44 57 $100,776 25 $81,299 32 $115,992
45-54 30 $107,329 13 $95,555 17 $116,333
55+ 13 $96,692 7 $94,114 6 $99,700
Age Range
Social Media: #2016COSalarySurvey

30. Age Range
$58,000
$85,507
$100,776
$107,329
$96,692
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
<25 25-34 35-44 45-54 55+
Social Media: #2016COSalarySurvey

31. Hourly vs. Salary
$86,708.50
$101,444.33
$60,250.00
$-
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
Average Salary
Hours Worked (Hourly)
20-32 33-40 > 40
4 6 4
0 5 10
IT Manager
Salesforce Administrator
Salesforce Architect
Salesforce Consultant
Hourly Titles
Hourly: 14 Responses
Salaried: 145 Responses

32. No, 49
Yes, 111
Company HQ in Colorado
Demographics
Boulder, 45
Downtown Denver,
39
Eastern Plains, 1
Fort
Collins
, 9
Metro
Denver, 12Other, 1
Remote
Employee/Work at
Home, 25
Tech Center, 27
Western
Slope, 1
Office Location
Social Media: #2016COSalarySurvey

33. 12
138
10
None <25% 25-50%
0
20
40
60
80
100
120
140
160
Amount of Travel
Amount of Travel
Social Media: #2016COSalarySurvey

34. Industry
Consulting/Services $142,333.33
Agriculture $130,500.00
Chemical/Pharmaceutical $130,000.00
Telecommunications $122,437.50
Marketing $121,069.00
High Tech $107,300.00
Mass Media $66,573.33
Energy $65,000.00
Animal Welfare $59,500.00
International Development $50,000.00
Ministry $50,000.00
Conservation $40,000.00
Top 5 Industries Lowest 5 Industries
Industry Percent of Total Respondents
Computer/Software 25%
Financial Services/Insurance 14%
Healthcare 10%
Education 9%
Telecommunications 8%
Top Industries Offering Bonuses
Social Media: #2016COSalarySurvey