The document summarizes key points from a presentation given by Blair Baker on future trends for corporate America. Some of the main topics discussed include cognitive biases that affect technology adoption, the integration of new technologies like cloud computing and IoT, and addressing issues like cybersecurity threats and ROI analysis when adopting new tools and strategies. Baker emphasizes the importance of strategic planning over quick fixes and evaluating the skills needed for projects before making purchasing decisions.

1. A PEEK IN THE FUTURE OF CORP AMERICA:
Blair Baker
Chief Technology Evangelist
bbaker@1903Solutions.com
@TechsN2Execs
FALSE PROPHETS, SILVER BULLETS, ROIS & OTHER RED
HERRINGS (PART I)
Town & Country Hotel
May 18, 2015
1:45 – 2:35 PM

2. New Age Resume?
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980
Employment
Education
Boards, Awards, & Certifications
InterestsPersonal
Blair Baker
San Diego, CA
Seeking thoughts,
tips, & triumphs on
Technology,
Security, Privacy, &
Diversity worth
evangelizing;
Speaker, Coach,
promoter of Tech,
Technologists &
Schnauzer Fan

3. Cognitive Biases
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980
 Confirmation Bias
 Status-Quo Bias
 Neglecting Probability
 Negativity Effect Bias
 Anchoring Effect
 Availability Heuristic
Source(s): Bruce Schneier – Harvard Law, George Dvorsky, Wikipedia

4. Cognitive Bias - CyberHacker?
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980

5. Cognitive Bias Perception
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980

6. Cognitive Bias Perception
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980
Did You See A Beautiful Young Woman or an Old Hag?
Are You Sure?

7. Drivers of Change to the Familiar
Source:
Reuven Gorsht
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980

8. Trends Shaping Accounting Industry
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980
 Increased Focus on Client Service
 Technology Integration Challenges
 Digital Mobility Opportunities
 Talent Management and Succession Planning
 Social Media as a Business Tool
 Continued and Increased Rate of Consolidation
 Partnership model Restructuring continues
Source(s): Forbes & AccountingWeb

9. Social Media Perception Explained
Twitter – I’m eating a #donut
Facebook – I like donuts
Foursquare – This is where I eat donuts
Instagram – Here’s a Vintage photo of my donut
YouTube – Here I am eating a donut
LinkedIn – My skills include donut eating
Pinterest – Here’s a donut recipe
LastFM – Now listening to “Donuts”
G+ - I’m a google employee who eats donuts
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980

12. Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980
Traditional & Cloud Computing

13. Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980
User Friendly Cloud

15. The Internet of Everything as is Today
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980
Source: John Matherly, Shodan

16. Real Time Cyber Attack Map
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980

17. Protecting Against Malware/Phishing
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980

18. Spearphishing & Amber Alert Prevention
Source: OhioSar RACE
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980

19. False Prophets and ROI
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980
 Apply ROI where ROI fits
 Quantitative Analysis and ROI Prioritization not one size fits all
 If $$ did not matter, what would you do?
 False Economies – in outsourcing, cloud
 Strategic Planning First
 Tactical Planning - Understand the Entire EcoSystem/Lifecycle
 Focus on the SKILLS needed for projects first, not HC
 Not All Skills are Equal – some take years…
 Address the Business need/problem first
 Technology does not cause a project to fail
 Folks who use it everyday should partner w/Techs
 No Silver Bullets

20. Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980
Contact Information
For a copy of these slides or to Connect with Me:
 www.LinkedIn/In/BlairBakerMBA
Follow me on Twitter:
 @TechsN2Execs
Learn more about Technology & Security Showcases
 email: bbaker@1903Solutions.com
Next Technology Showcases (free)
 Registration: http://interfacetour.com/tour/snd15/

21. “I love the smell of burning malware in the morning!”
- Sophos
Blair Baker Chief Technology Evangelist BBaker@1903Solutions.com @TechsN2Execs 858.431.9980