1. Title
slide
Drop
you
card
off
in
the
front/back
1
2. Both
-‐
Welcome
slide
Introduce
us:
Who,
what
we
do,
where
we
work
Similar
presentaBon
in
2013
at
Regional
Conference
-‐
people
thought
it
was
about
making
money
for
themselves.
OurvDefiniBon
of
sponsorship
for
this
presentaBon:
Match
students
with
products
or
services
that
they
need
or
want
and
would
purchase
with
or
without
you
in
exchange
for
in-‐kind
goods
or
services,
or
for
cash.
2
3. JR
–
Who
is
in
the
room?
Raise
of
hands:
Public,
vs.
Private,
vs.
For-‐Profit
SSAO,
MId-‐level,
new
professionals,
students
4
year,
2
year,
online
only?
SA
Sponsorship
currently
3
9. JR
Source:
State
Higher
EducaBon
ExecuBve
Officers
AssociaBon
Red
line
is
public
enrollment
Blue
is
state
support
per
student
Green
is
tuiBon
per
FTE
From
1988
to
2013,
FTE
enrollment
at
public
insBtuBons
of
higher
educaBon
increased
from
7.3
million
to
11.3
million.
The
all-‐Bme
peak
enrollment
occurred
in
2011,
and
then
declined
slightly
in
2012
and
2013.
Cost
of
Living
Adjustment
(COLA)
to
account
for
cost
of
living
differences
among
the
states;
•
Enrollment
Mix
Index
(EMI)
to
adjust
for
differences
in
the
mix
of
enrollment
and
costs
among
types
of
insBtuBons
with
different
costs
across
the
states;
and
•
Higher
EducaBon
Cost
Adjustment
(HECA)
to
adjust
for
inflaBon
over
Bme.
9
10. JR
This
is
the
average
percent
of
total
revenue
that
is
just
tuiBon
across
the
US
10
11. JR
What
percentage
that
tuiBon
makes
up
of
average
public
university
budget
by
state.
11
12. JR
Source:
Center
on
Budget
and
Policy
PrioriBes:
hhp://www.cbpp.org/cms/?
fa=view&id=4135
12
13. JR
Aker
adjusBng
for
inflaBon:
Forty-‐eight
states
—
all
except
Alaska
and
North
Dakota
—
are
spending
less
per
student
than
they
did
before
the
recession.[1]
States
cut
funding
deeply
aker
the
recession.
The
average
state
is
spending
$2,026
or
23
percent
less
per
student
than
before
the
recession.
13
16. JR
What
does
this
mean?
Increased
tuiBon.
Public
colleges
and
universiBes
across
the
country
have
increased
tuiBon
to
compensate
for
declining
state
funding
and
rising
costs.
Annual
published
tuiBon
at
four-‐year
public
colleges
has
risen
by
$1,936,
or
28
percent,
since
the
2007-‐08
school
year,
aker
adjusBng
for
inflaBon.
These
sharp
increases
in
tuiBon
have
accelerated
longer-‐term
trends
of
reducing
college
affordability
and
shiking
costs
from
states
to
students.
Cut
spending,
oken
in
ways
that
may
diminish
access
and
quality
and
jeopardize
outcomes.
TuiBon
increases
have
compensated
for
only
part
of
the
revenue
loss
resulBng
from
state
funding
cuts.
Public
colleges
and
universiBes
have
cut
faculty
posiBons,
eliminated
course
offerings,
closed
campuses,
shut
computer
labs,
and
reduced
library
services,
among
other
cuts.
For
example,
since
2008,
the
University
of
North
Carolina
at
Chapel
Hill
has
eliminated
493
posiBons,
cut
16,000
course
seats,
increased
class
sizes,
cut
its
centrally
supported
computer
labs
from
seven
to
three,
and
eliminated
two
distance
educaBon
centers.
16
19. NR
–
Ethics
of
Sponsorships
Ethics
goes
both
ways
NODA
example:
NODA
Ethical
Standards(NaBonal
AssociaBon
for
OrientaBon,
TransiBon,
RetenBon)
In
relaBonships
with
corporate
partners
or
sponsors,
OrientaBon
professionals
shall:
•
Honor
any/all
contractual
agreements
entered
into
with
such
partnerships,
•
PrioriBze
the
educaBonal
outcomes
of
students,
and
refrain
from
engaging
in
partnerships
which
are
solely
or
primarily
for
the
purpose
of
sales/
markeBng
of
a
product
or
service,
•
Clearly
communicate
the
intent,
anBcipated
outcomes,
and
parameters
of
the
relaBonship.
You
know
your
campus,
its
cultural,
its
mission,
and
its
values?
What
will
your
students/
faculty/
staff/
parents/
alumni
tolerate?
Alcohol
and
tobacco
companies
Marijuana
dispensaries/head
shops
Strip
clubs
Evil
corporaBons
Other
universiBes
Companies
that
make
students
sign
a
contract
Credit
card
Cell
phone
Beverage
companies
where
exclusive
pouring
rights
exist
Religious
or
poliBcal
organizaBons
Pyramid
schemes
19
20. JR
–
Where
to
find
vendors
Natural
partners
already
exist
Where
do
students
frequent?
Food,
retail,
etc.
What
vendors
do
you
already
have
on
campus?;
maybe
ask
for
$500/year
in
scholarship
dollars;
require
that
company
post
all
entry
level
jobs
with
career
center
and
ahend
career
fair.
Who
is
in
your
campus
neighborhood?
Draw
a
radius
around
campus
Which
alumni
own
businesses?
What
companies
are
located
near
your
campus?
Who
are
the
top
employers
of
your
graduates?
20
23. JR
–
Goals
of
company
Increased
business
Access
to
a
generally
younger
demographic
(in
other
words,
clients
for
life)
You
are
helping
them
navigate
systems,
bureaucracy,
poliBcs,
procedures,
and
contracts
-‐
goal
is
to
maximize
the
relaBonship
by
being
a
central
touchpoint,
leverage
events,
and
access
to
students
across
mulBple
departments,
and
mulBple
events
Improving
their
brand
23
24. JR
–
ROI
What
do
you
have
to
sell?
Events
OrientaBons
Engagement
fairs
Move-‐in
PublicaBons
Newslehers
Calendars
T-‐shirts
and
more
24
36. NR
Lesson
learned
–
scholarship
burger
remained,
but
other
items
have
pulled
back.
36
37. NR
What
did
Kind
give
us?
5k
Kindbars
for
OrientaBon;
500
Kindbars
at
end
of
each
term;
Kindbars
for
division
events/meeBngs
What
did
we
give
Kind?
The
ability
to
place
their
product.
37
38. JR
Be
sure
to
talk
about
flip
side
and
how
next
year,
we
didn’t
have
as
good
of
a
student.
38
43. Both
Lessons
Learned
Joe’s
–
aker
first
year,
sBll
doing
scholarship
burger,
but
other
things
fizzled
because
they
were
geung
good
business.
Amazon.com
–
came
to
table
in
lobby
where
registraBon,
financial
aid,
and
student
accounts
were
held;
bookstore
got
angry
at
us,
registrar
got
angry
because
disrupBve
to
work
that
needed
to
be
done.
Ads
in
Commencement
Program
–
cheapens
the
look
and
feel
of
the
publicaBon;
do
you
really
want
that
ad
for
X
in
there
forever?
Good
selling
point,
but…
This
work
is
relaBonal
–
good
for
student
affairs
OkenBmes
a
unit
or
program
area
that
has
to
give
something
to
make
a
sponsorship
happen
is
not
the
beneficiary
But,
a
rising
Bde
raises
all
ships
Higher
ed
Bme
is
like
molasses;
corporate
Bme
is
like
light
speed
Reduce
your
agreements
to
a
contract
or
memorandum
of
understanding
Work
in
concert
with
your
campus
Development
and
Fundraising
office
43
