Kings Active was recommended to Norwegian Cruise Line as a partner to help improve their children's programs and family offerings. The customer satisfaction scores for NCL's children's clubs increased under Kings Active and they have proven to be an excellent partner. Kings Active has over 25 years of experience working with organizations to deliver high quality children's and family services around the world.

2. “Kings Active were recommended to us as a
partner with a reputation for putting the needs
of children first and they’re helping us to provide
programmes and people that will put us at the
forefront of family holidays in the cruise sector.
The signs are very encouraging; the customer
scoring of our children’s clubs is excellent and
there’s an energy and vibrancy about our children’s
clubs that’s really being noticed. Kings Active
have been an excellent partner to work with.”
Richard Ambrose
VP Entertainment, Norwegian Cruise Line

3. HELPING ORGANISATIONS
DELIVER WORLD CLASS
CHILDREN & FAMILY
SERVICES
With over 25 years’ childcare experience, Kings Active work
with a variety of organisations to deliver world class children
and family services. Organisations choose us because we inject
what we call ‘the Kings Factor’, a unique energy, passion and
know-how into children and family services.
A first class children’s programme should not be an add-on
or an afterthought but an engaging and inspiring experience.
We believe that a one size fits all approach can never work
and develop close working relationships with organisations
to understand their needs in order to create compelling
programmes that reflect brand values and service goals.

4. “The programmes are great! My son really looks forward
to going each year. The best thing about using Kings Camps
is that the staff are excellent - I leave to go to work knowing
that my son is in safe hands and having a great time!”
Sarah, a very happy parent in the UK
“Ryan has enjoyed every aspect, when we’ve asked
about his day, he’s said it was ‘amazing and fantastic’.
All the staff are extremely friendly, enthusiastic
and have a true belief in what they are doing.”
John, a parent in the UK
DELIVERING AMAZING
EXPERIENCES FOR CHILDREN
Since our foundation in 1991 we have existed to help young people
reach their potential.
We achieve this mission through four strategies: We provide high-quality
activity camps for children via Kings Camps, employment
opportunities for young people via Kings Recruit, professional
services to the holiday and leisure industry via Kings Active and
training and resources for volunteers via Kings Volunteer.
As part of the Kings Foundation, we act as consultants on the
basis of being practitioners ourselves - as well as running Kings
Camps, the UK’s leading sports and activity camps, many of us
are parents who know what children need and parents expect.

5. As practitioners we’re on the front line of service delivery
and are passionate about developing young people across
the world. Our values underpin the way we work.
We are about people
We serve parents that trust us with their children,
provide thousands of children with an inspirational
experience, enable high quality, enjoyable and progressive
employment opportunities for staff and volunteers and
enjoy mutually beneficial agreements with our partners.
We design programmes that excite and connect with
young people
Our experience tells us that active children are happier
children and that children respond best to participation rather
than entertainment. Our programmes excite imaginations
and have children and family involvement at the centre.
We recruit and train passionate teams to deliver
exceptional programmes
We scour the UK to find exceptional people who know what
it takes to deliver world class programmes. Our teams include
teachers who know how to manage, nannies who are passionate
about childcare and youth staff full of fun and creativity.
We have a heart for engaging with children across the world
Week in, week out, we engage children in communities
across the world with dynamic and culturally relevant
events and programmes. We include people regardless
of religion, race, ethnicity, gender, social or economic
circumstances. We work closely with social services
across the UK and have been awarded a significant
grant from the UK charity, Children in Need.
We believe that every child is equal in worth and value
We enjoy seeing the delight in children who have played a
game for the first time and discovered sport in a new and
exciting way. We also provide challenge and motivation
to teenagers who are looking to develop into leaders and
mentoring through our Rookie leadership programmes.
We are the champion of the child
We view programmes through a child’s eyes, prioritising
their enjoyment and development. We make sport
and activity fun and accessible for children as our
programmes develop self-esteem, confidence, a sense
of achievement and the mutual respect of others.
EXPERIENCE-DRIVEN
EXPERTISE

6. “Kings Active were instrumental in helping Eurocamp develop
a range of children’s programmes that met market needs.
Kings Active helped us to take our programmes from
predominately passive art and craft activities to tailor-made,
active and fit for purpose experiences that make us a
favourite with families holidaying in Europe.”
Jo Cester
Specialist Services Manager, Eurocamp
In 2001 we began working across Europe with Eurocamp. We
worked with their marketing and operations teams to develop a
new type of children’s programme, bringing energy, activity and
participation.
Our success with Eurocamp led us to work with others in the
holiday sector, most notably with Cunard Line’s QE2 and QM2
ships.
More recently we have helped a number of holiday and leisure
companies to improve the quality of their children’s services
resulting in a significant increase in the customer scores of
Thomas Cook’s Kids’ Clubs and Norwegian Cruise Line’s Youth
Programmes.
Our innovative work with Thomas Cook and Norwegian Cruise
Line saw their customer scoring increase by 20-points and has
included the re-design of children and family programmes as
well as the delivery of recruitment, training and audit services.
With 25 years’ experience as practitioners we continue to be
‘the champion of the child’. This focus enables us to deliver
a range of childcare and family-related services to leading
companies across the world.
EQUIPPING
OUR PARTNERS
ACROSS THE
WORLD

7. With ever-increasing customer expectations and demands, our expertise can help your
competitive advantage with dynamic and engaging children and family programmes.
SERVICES TAILORED TO YOU
Programme Design
We design engaging and innovative programmes that increase customer scoring
Recruitment
With over 20,000 applicants each year, we select only the most enthusiastic, able and inspiring to turn
carefully designed programmes into magical customer experiences
Preparation for Employment
Essential checks and processes that help to relieve internal pressure, ensure that staff are ready and
equipped for their roles and are effective ambassadors for your brand
In-Person Training
Our experienced and passionate specialists deliver high-energy and inspirational training
Online Learning
Cost-effective online learning solutions that provide clients with peace of mind and ensure staff have
clear expectations and are prepared to work from day one
Service Delivery
Consistent, high quality, service delivery that exceeds customer and organisational expectations

8. “As the family holiday market has become more competitive and families demand
more from their precious time away, we had to reinvigorate our Kids’ Clubs if we
wanted to grow our share, and set ourselves apart from other operators.
While we have always offered first class activity and entertainment programmes, as new trends
and demands have emerged, we started a radical journey for improvement working with Kings
Active. The end result is a brand new multi-activity Kids’ Club proposition across multiple
destinations that meets the needs of the modern family. These families are already telling us
that our clubs are now more engaging, fun and contemporary and ratings are phenomenal.
We have also re-designed our staff training to make sure we offer the most outstanding
activity leaders, sports coaches and childcare reps in the business. There is every
indication that our experience with Kings Active has been invaluable.”
Kirsty Campbell
Delivery Manager, Thomas Cook

9. PROGRAMME
DESIGN
Starting with the premise that active children are happier
children and that children respond best to participation rather
than entertainment, we’ve helped many organisations improve
the quality of their children and family programmes.
The holiday childcare market has become increasingly
sophisticated as parents expect programmes that engage their
children not just babysit them.
FEATURES
Assess current provision
Suggest solutions
Design the agreed solution, including:
Activity programmes
Resource handbooks
Programme adaptions for differing ages, group
sizes, locations, facilities, weather
Guidance on staff selection and team leadership

10. RECRUITMENT
We select and appoint around 1,400 staff for worldwide
programme delivery. With over 20,000 applicants each
year we select only those with the Kings Factor – the most
enthusiastic, able and inspiring staff that can turn your
programmes into magical experiences for your customers.
As practitioners we apply the same selection and appointment
processes that have served us well for 25 years.
FEATURES
An account manager for whenever you need contact
Filter, shortlist and interview suitable candidates
Provide exceptional Kings Factor candidates for you to review
Manage candidate interview feedback
Undertake the agreed employment process for successful candidates

11. “Kings Active have been a key recruitment partner of ours for a
number of years. We’ve found them to be honest, approachable
and always able to deliver to our expectations in providing
high-calibre candidates with a professional service.”
Carnival UK
PREPARATION
FOR EMPLOYMENT
Fully preparing candidates for employment is crucial if they are
to be effective employees and ambassadors for your brand. By
preparing staff for their employment we undertake essential
checks to ensure they are ready and equipped for work.
FEATURES
Reference checks
Essential legal checks (including enhanced DBS checks)
US C1D Visa preparation, application and embassy interview
Medical checks
Fingerprint images
Qualification and certificate validation
First Aid qualifications
Manage travel to resorts, ports or other locations
Relevant paperwork and documentation

12. IN-PERSON TRAINING
Training is a sizeable investment so ensuring that events
are relevant, high quality and motivational is critical.
We are specialists that deliver effective, high-energy and
inspirational training. Our team are experienced, able and
passionate about their work.
FEATURES
Customised training programmes
Experienced, skilled and motivational training associates
who can work independently or integrate into existing
programmes and alongside others
Inspiring and motivating team building
Training materials and hand outs
Review and feedback data
“At the heart of Mark Warner is a commitment to making our
holidays stand out. The quality of our staff is absolutely central
to this and Kings Active have been able to both understand
our needs and ensure a regular stream of high quality and
qualified individuals. In addition to this, Kings Active have
hosted a selection day, bringing a number of suitable candidates
and ensuring the day was an overwhelming success.”
Mark Warner

13. ONLINE LEARNING
We’ve developed cost-effective online learning programmes
that provide peace of mind, knowing that employees have been
tested on essential childcare, operational and health and safety
information. Online learning is modular and can be updated
quickly and inexpensively.
Courses equip employees so they have realistic expectations
about their roles and responsibilities and are fully prepared
for work.
FEATURES
A fully managed platform which doesn’t impact internal IT
systems or personnel
Built on widely-used components and hosted in a large
scale data centre
Worldwide access to learning and the opportunity for on-going
contact with employees
Complex courses written using multiple topics, multimedia
content and role testing
Learner access to multiple courses and discussion forums
relevant to their role
Certificates when learners pass online tests
Adjustable settings for pass rates, numbers of attempts and
time taken for each topic
Learners can study at their own rate and test results show how
much they’ve understood
Management reports and access to employee learning progress

14. SERVICE
DELIVERY
We ensure that programmes are delivered consistently,
effectively and with the Kings Factor so that customer and
organisation expectations are fully met. We can provide fully
delivered and branded Kings Active programmes, white-label
programmes or we can contribute to your existing offering.
FEATURES
Full delivery or contribute to existing programmes
Programme audits that provide organisations with objective reports,
assessment findings, action plans and supporting data
Advice and support to delivery personnel
Equipment and resource procurement
Policy and practice review and advice
“Through improved programming and staff training Kings
Active have helped to ensure the exacting requirements of
our customers are met, I’ve been really impressed with their
approach to working with children.”
Blake Rose
Operations Director, Scott Dunn

16. Kings Active
Osborne House
47 Snaithing Lane
Sheffield, S10 3LF
UK
@kingsactive
Kings Active
www.kingsactive.com
+44 (0) 114 263 2153
enquiries@kingsactive.com
“Families are already telling us that our clubs are now
more engaging, fun and contemporary and ratings are
phenomenal. We have also re-designed our staff training
to make sure we offer the most outstanding activity leaders,
sports coaches and childcare reps in the business. There is
every indication that our experience with Kings Active has
been invaluable.”
Kirsty Campbell
Delivery Manager, Thomas Cook
Kings Active is part of The Kings Foundation,
a UK registered charity (1105460/SC043119).