This document summarizes participation trends and financial impact of the Get Golf Ready program from 2009-2015. It shows that the number of facilities offering the program and participants completing the program have steadily increased each year. Over 300,000 golfers have been retained through 2015 with $1 billion in total spending generated for the golf industry. Participant retention rates remain high, especially for newer golfers, indicating the program is successful in transitioning students to regular golfers.

2. 17,725
28,755
51,532
75,898
85,677
98,919107,485
2009 2010 2011 2012 2013 2014 2015
25.3
31.9
40.5
35.2 35.7 37.9 40.9
2009 2010 2011 2012 2013 2014 2015
Growth in Facility Execution
700 902
1,271
2,156
2,399 2,610 2,628
2009 2010 2011 2012 2013 2014 2015
2,628 Active Facilities
40.9 Students Per Facility
8% increase over 2014
107,500 GGR Students
9% increase over 2014

3. 222
371
539
797
1,008
1,130
1,364
100
181
298
395
504 504
676
14 17
125 135 168 209 243
2009 2010 2011 2012 2013 2014 2015
25+
50+
100+
GGR Facility Engagement
• The number of facilities reporting 25+ participants set another new high – growing by
234 (21%) in the past year.
• Over 240 facilities now reporting 100+ participants – a 16% increase over last year.
Number of
Participants
NUMBER OF GGR FACILITIES BY NUMBER OF PARTICIPANTS

4. Participant Overview
66%
24%
39%
97%
62%
21%
35%
98%
60%
20%
39%
96%
Female Minority Never played
golf before
GGR met/exceeded
expectations
2015
2014
2013

5. 87%
81%
73%
67%
60%
86%
79%
73%
67%
62%
83%
79%
73%
62%
59%
New graduate
retention
2 year
retention
3 year
retention
4 year
retention
5+ year
retention
2015
2014
2013
Participant Retention
5‐YEAR
UNMANAGED
RETENTION
RATE
40%

6. PARTICIPANT SPENDING IN FIRST YEAR
$895 $907
$984
$1,069
$1,184 $1,165
$1,022
2009 2010 2011 2012 2013 2014 2015
Participant Spending
7‐Year Average = $1,032
Year Graduated

7. Based on facility estimated participant counts and consumer estimated spending
NOTE:
Cumulative spending (2009‐2015) includes spending among legacy participants (i.e., those who
completed Get Golf Ready in each of the prior years) and considers retention over time.
$0
$200
$400
$600
$800
$1,000
$1,200
2009 2010 2011 2012 2013 2014 2015
$1.0 B
Cumulative (Since Inception)
$353 MM (2015)
$76 MM 2015 Participants
$277 MM Former Participants
Financial Impact

8. Introductory Adult Group Instruction
6,177
Offered introductory
adult group instruction
program(s) in 2015
Offer GGR
2,628
Offer other introductory adult
program(s) only
(Influenced by GGR)
1,224
Offer other
introductory adult
program(s) only
(Not influenced by GGR)
2,325

9. Financial Impact
2009 2010 2011 2012 2013 2014 2015
2015
CUM.
Golfers Retained 9,217 14,832 28,496 49,136 56,178 68,056 74,810 300,726
Total Golfer Spend $8.2 M $13.4 M $28.1 M $52.6 M $66.5 M $79.3 M $76.4 M $1,010.8 M
Golf $3.8 M $7.3 M $13.8 M $27.0 M $36.1 M $41.3 M $39.9 M $586.2 M
Food/Beverage $0.8 M $1.5 M $3.6 M $4.4 M $5.4 M $8.6 M $9.2 M $127.5 M
Equipment/Apparel $3.6 M $4.6 M $10.7 M $21.2 M $25.1 M $29.4 M $27.3 M $297.1 M
Based on facility estimated participant counts and consumer estimated spending
NOTE(S):
Financials are among those who completed Get Golf Ready program in the specified calendar year.
Cumulative spending (2009‐2013) includes spending among legacy participants (i.e., those who
completed Get Golf Ready in each of the prior years) and considers retention over time.
Same Year Results