Εισήγηση μου στο 4ο Πανελλήνιο Συνέδριο e-Θέμις και Παν/μίου Μακεδονίας για το Δίκαιο της Πληροφορικής (LegalTech & DataProtection) στις 24 Μαρτίου 2013.
Εισήγηση μου στο 4ο Πανελλήνιο Συνέδριο e-Θέμις και Παν/μίου Μακεδονίας για το Δίκαιο της Πληροφορικής (LegalTech & DataProtection) στις 24 Μαρτίου 2013.
Digital Marketing: How to Specify Tactics & StrategiesGeorge Yfantis
The document discusses how to specify digital marketing tactics and strategies. It recommends defining business goals and key performance indicators, conducting market research to understand customers and competitors, and specifying required resources and financials. It then outlines various paid digital channels that can be used, including Google AdWords, Facebook ads, Twitter ads, LinkedIn ads, Instagram ads, and email campaigns. It emphasizes the importance of evaluating metrics like lifetime customer value and cost per acquisition to determine which channels will provide the best return on investment. The document uses a hypothetical fashion e-commerce store example to demonstrate how to create initial data and set limited test campaigns to obtain metrics when real data is not yet available.
Digital Strategy:
How I explained my job as
Digital Strategist, to my mum
Giorgos Yfantis
Marketing & Strategy Manager
www.giorgosyfantis.gr
info@giorgosyfantis.gr
https://twitter.com/GiorgosYfantis
https://gr.linkedin.com/in/GiorgosYfantis
http://www.slideshare.net/GiorgosYfantis
Κινητές συσκευές και Τουρισμός (Grow Greek Tourism Online)George Yfantis
Ιστοσελίδα Τουριστικής Επιχείρησης (Grow Greek Tourism Online)
Γιατί μια ιστοσελίδα Τουριστικής Επιχείρησης πρέπει να είναι προσαρμοσμένη για Κινητές Συσκευές;
Hellas Marketing
www.hellasmarketing.com
info@hellasmarketing.com
5 Factors of Display Viewability (by Google)George Yfantis
The document discusses factors that affect viewability rates of online display ads. It finds that:
1) Vertical ad units and larger ad sizes have higher viewability rates than smaller sizes like banners.
2) While above-the-fold placements are often assumed to be most viewable, many below-the-fold ads are actually viewed; page position alone does not determine viewability.
3) Viewability varies across content categories, with sites that hold user attention the longest having the highest rates.
5 Factors of Video Viewability (by Google)George Yfantis
1. The document discusses factors that influence the viewability of video ads, including device type, ad size, position on page, and whether the ad is visible on screen.
2. It finds that video ads are more viewable on mobile and tablet devices than desktop, and that larger ad sizes and more prominent positions on a page correlate with higher viewability.
3. The average viewability of video ads across the web is 54%, with mobile and tablet viewability around 80-83% and desktop lower at 53%. Location, whether an ad is visible and not scrolled off screen, impacts viewability.
Micro-Moments: Your Guide to Winning the Shift to Mobile (by Google)George Yfantis
Micro-Moments:
Your Guide to Winning the Shift to Mobile (by Google*)
Learn more about Mobile Solutions, at Hellas Marketing
[www.hellasmarketing.com]
* Source: Google
Google My Business is a free tool that allows businesses to manage their online presence by editing business information, monitoring reviews, and seeing insights about how customers find them. It helps businesses stand out on Google Search and Maps by allowing them to be there when customers search for them on computers or mobile. Getting started is simple, taking just three steps - finding the business on a map, verifying ownership, and checking business information.
The Google Display Network allows advertisers to reach customers across millions of websites. It provides options for contextual and audience targeting to display ads to the right customers. Advertisers can choose from various ad formats and sizes, control costs through bidding, and pay based on impression or click through pricing models. When used effectively, the Display Network can help advertisers reach customers at the right time with the right message.
This document discusses the services provided by Hellas Marketing, a Greek marketing company. It aims to consolidate all services that businesses need today by providing integrated solutions through strategic collaborations with experts. Hellas Marketing works to fill the gap between businesses and their growth rates. It offers services such as website development, e-commerce solutions, marketing consulting, mobile solutions, and business management support.
Παρουσίαση Hellas Marketing - Υπηρεσιών:
www.hellasmarketing.com/Hellas-Marketing.pdf
Ζητήστε μας να σας ενημερώσουμε για τον τρόπο που μπορούμε να βοηθήσουμε την επιχείρησή σας.
www.hellasmarketing.com
info@hellasmarketing.com
Fashionated, 3 minute Pitch Presentation
Fashionated is a Start-Up (pending corporation) Company and the name is a pun of 2 words, Fashion and Fascinated.
Fashionated is a Sophisticated online platform, which aim to Change the way you shop Clothes, offering Unique Shopping Experiences thanks to Smart Personalization and online Fitting Rooms.
The Final Shopping Platform, is currently developing and testing all those new features from custom participants (you can be one of them if you want). The LAUNCH of Fashionated, is estimated on
September, 2015.
Fashionated Inc.
www.fashionated.co
welcome@fashionated.co
Digital Marketing: How to Specify Tactics & StrategiesGeorge Yfantis
The document discusses how to specify digital marketing tactics and strategies. It recommends defining business goals and key performance indicators, conducting market research to understand customers and competitors, and specifying required resources and financials. It then outlines various paid digital channels that can be used, including Google AdWords, Facebook ads, Twitter ads, LinkedIn ads, Instagram ads, and email campaigns. It emphasizes the importance of evaluating metrics like lifetime customer value and cost per acquisition to determine which channels will provide the best return on investment. The document uses a hypothetical fashion e-commerce store example to demonstrate how to create initial data and set limited test campaigns to obtain metrics when real data is not yet available.
Digital Strategy:
How I explained my job as
Digital Strategist, to my mum
Giorgos Yfantis
Marketing & Strategy Manager
www.giorgosyfantis.gr
info@giorgosyfantis.gr
https://twitter.com/GiorgosYfantis
https://gr.linkedin.com/in/GiorgosYfantis
http://www.slideshare.net/GiorgosYfantis
Κινητές συσκευές και Τουρισμός (Grow Greek Tourism Online)George Yfantis
Ιστοσελίδα Τουριστικής Επιχείρησης (Grow Greek Tourism Online)
Γιατί μια ιστοσελίδα Τουριστικής Επιχείρησης πρέπει να είναι προσαρμοσμένη για Κινητές Συσκευές;
Hellas Marketing
www.hellasmarketing.com
info@hellasmarketing.com
5 Factors of Display Viewability (by Google)George Yfantis
The document discusses factors that affect viewability rates of online display ads. It finds that:
1) Vertical ad units and larger ad sizes have higher viewability rates than smaller sizes like banners.
2) While above-the-fold placements are often assumed to be most viewable, many below-the-fold ads are actually viewed; page position alone does not determine viewability.
3) Viewability varies across content categories, with sites that hold user attention the longest having the highest rates.
5 Factors of Video Viewability (by Google)George Yfantis
1. The document discusses factors that influence the viewability of video ads, including device type, ad size, position on page, and whether the ad is visible on screen.
2. It finds that video ads are more viewable on mobile and tablet devices than desktop, and that larger ad sizes and more prominent positions on a page correlate with higher viewability.
3. The average viewability of video ads across the web is 54%, with mobile and tablet viewability around 80-83% and desktop lower at 53%. Location, whether an ad is visible and not scrolled off screen, impacts viewability.
Micro-Moments: Your Guide to Winning the Shift to Mobile (by Google)George Yfantis
Micro-Moments:
Your Guide to Winning the Shift to Mobile (by Google*)
Learn more about Mobile Solutions, at Hellas Marketing
[www.hellasmarketing.com]
* Source: Google
Google My Business is a free tool that allows businesses to manage their online presence by editing business information, monitoring reviews, and seeing insights about how customers find them. It helps businesses stand out on Google Search and Maps by allowing them to be there when customers search for them on computers or mobile. Getting started is simple, taking just three steps - finding the business on a map, verifying ownership, and checking business information.
The Google Display Network allows advertisers to reach customers across millions of websites. It provides options for contextual and audience targeting to display ads to the right customers. Advertisers can choose from various ad formats and sizes, control costs through bidding, and pay based on impression or click through pricing models. When used effectively, the Display Network can help advertisers reach customers at the right time with the right message.
This document discusses the services provided by Hellas Marketing, a Greek marketing company. It aims to consolidate all services that businesses need today by providing integrated solutions through strategic collaborations with experts. Hellas Marketing works to fill the gap between businesses and their growth rates. It offers services such as website development, e-commerce solutions, marketing consulting, mobile solutions, and business management support.
Παρουσίαση Hellas Marketing - Υπηρεσιών:
www.hellasmarketing.com/Hellas-Marketing.pdf
Ζητήστε μας να σας ενημερώσουμε για τον τρόπο που μπορούμε να βοηθήσουμε την επιχείρησή σας.
www.hellasmarketing.com
info@hellasmarketing.com
Fashionated, 3 minute Pitch Presentation
Fashionated is a Start-Up (pending corporation) Company and the name is a pun of 2 words, Fashion and Fascinated.
Fashionated is a Sophisticated online platform, which aim to Change the way you shop Clothes, offering Unique Shopping Experiences thanks to Smart Personalization and online Fitting Rooms.
The Final Shopping Platform, is currently developing and testing all those new features from custom participants (you can be one of them if you want). The LAUNCH of Fashionated, is estimated on
September, 2015.
Fashionated Inc.
www.fashionated.co
welcome@fashionated.co