Presentation by BD myShopi at RetailDetail Night 2014 #RDN14 - in the conference section "folder van het jaar".
Marketing for omni-channel retail: the combination of mass push marketing based on circulars/leaflets with extreme targeted 1-2-1 engagement.
Data convergence & personalization in retailPlexure
As retailers move towards this unified commerce strategy, marketers are learning a lot of lessons about the curse of data silos; the practice of keeping data from different sources separated from each other. Silos may or may not be under the control of one department within a company, but the defining feature is that they don’t play nice with each other. If the marketing department can’t easily combine data from in-store point of sale, social media and e-commerce sites, then unified commerce’s promise of a seamless customer experience isn’t going to be fulfilled. One of the reasons platforms like VMob are being used more and more is that they make the convergence of previously siloed data a streamlined process.
Presentation by BD myShopi at RetailDetail Night 2014 #RDN14 - in the conference section "folder van het jaar".
Marketing for omni-channel retail: the combination of mass push marketing based on circulars/leaflets with extreme targeted 1-2-1 engagement.
Data convergence & personalization in retailPlexure
As retailers move towards this unified commerce strategy, marketers are learning a lot of lessons about the curse of data silos; the practice of keeping data from different sources separated from each other. Silos may or may not be under the control of one department within a company, but the defining feature is that they don’t play nice with each other. If the marketing department can’t easily combine data from in-store point of sale, social media and e-commerce sites, then unified commerce’s promise of a seamless customer experience isn’t going to be fulfilled. One of the reasons platforms like VMob are being used more and more is that they make the convergence of previously siloed data a streamlined process.