MOTO 7000TW scanner allows the technician to diagnose, adjust, and reset key systems on all major motorcycle brands, including Honda, Harley-Davidson, BMW, Kawasaki, Yamaha, Suzuki, Ducati, and others. This product is a must-have for motorcycle shops, technicians, and enthusiasts!
MOTO 7000TW scanner covers virtually all major manufacturers' diagnostic functions. It helps the technician to diagnose problems and make repairs faster; many common procedures are written into the tool so the technician can follow them (injectors, ignition, coils, fuel pump, etc.). It allows the technician to perform factory service procedures such as re-setting the service light, encoding keys, unlocking the immobilizer and configuring the immobilizer/alarm, making injection adjustments (COTrimmer), adjusting the throttle valve position sensor(TPS), re-setting auto adaptive parameters, and making idling adjustments. The tool shows live data, displays ECUdata, reads stored faults(history) or live data(RPM,batteryvoltage,throttleangle).
All the software is included for all the brands in the tool. Various OEM- style cable connector cables are required to connect to the different brands.
http://www.obd2works.com/moto-7000tw-universal-motorcycle-scan-tool-p-1879.html
A new global brand management strategy for Harley-DavidsonJoren Lemiegre
Harley-Davidson is one of the most mythological brands in the world. Every Harley-driver has its own stories and every Harley-bike its own history. In the last decade however, Harley-Davidsons’ core driver has become much older.
The aim of this project was to develop a new global brand strategy for Harley-Davidson to attract younger consumers. After some research it became crystal clear that Harley-Davidson is a real lovebrand and that it cannot do anything it wants. The risk of loosing loyal customers was too big. Following is the conclusion of the research:
Research shows that the new generation values authenticity and uniqueness more than ever. This is good news for Harley-Davidson which distinguishes itself from competitors with these values. Harley-Davidson has to seize this opportunity by sticking to its values by introducing modern techniques and modern design touches combined with the old elegance of Harley-Davidson. Retro design with a modern touch has never been cooler before.
Furthermore, Harley-Davidson has to stay away from categories that will harm the brand DNA and brand equity. Racing and performance motorcycles do not comply with the brand identity and cannot be introduced unless under a different brand name. The values of the target group for this kind of motorcycles will never comply with Harley-Davidsons’ brand values.
And finally, all this, has to be done without chasing away the current Harley-buyer. This customer still has to be able to identify itself with the brand. Therefore the feeling to belong to a strong community is more important than ever. HOG is a very successful marketing programme and it has to be supported all year long.
By applying these techniques, Harley-Davidson will remain a real lovebrand with high brand equity. Harley-Davidson stands for fun, experience and happiness with a little touch of rebellion. Every Harley-rider has its own story, but everyone single one of them has the same dream: Freedom
MOTO 7000TW scanner allows the technician to diagnose, adjust, and reset key systems on all major motorcycle brands, including Honda, Harley-Davidson, BMW, Kawasaki, Yamaha, Suzuki, Ducati, and others. This product is a must-have for motorcycle shops, technicians, and enthusiasts!
MOTO 7000TW scanner covers virtually all major manufacturers' diagnostic functions. It helps the technician to diagnose problems and make repairs faster; many common procedures are written into the tool so the technician can follow them (injectors, ignition, coils, fuel pump, etc.). It allows the technician to perform factory service procedures such as re-setting the service light, encoding keys, unlocking the immobilizer and configuring the immobilizer/alarm, making injection adjustments (COTrimmer), adjusting the throttle valve position sensor(TPS), re-setting auto adaptive parameters, and making idling adjustments. The tool shows live data, displays ECUdata, reads stored faults(history) or live data(RPM,batteryvoltage,throttleangle).
All the software is included for all the brands in the tool. Various OEM- style cable connector cables are required to connect to the different brands.
http://www.obd2works.com/moto-7000tw-universal-motorcycle-scan-tool-p-1879.html
A new global brand management strategy for Harley-DavidsonJoren Lemiegre
Harley-Davidson is one of the most mythological brands in the world. Every Harley-driver has its own stories and every Harley-bike its own history. In the last decade however, Harley-Davidsons’ core driver has become much older.
The aim of this project was to develop a new global brand strategy for Harley-Davidson to attract younger consumers. After some research it became crystal clear that Harley-Davidson is a real lovebrand and that it cannot do anything it wants. The risk of loosing loyal customers was too big. Following is the conclusion of the research:
Research shows that the new generation values authenticity and uniqueness more than ever. This is good news for Harley-Davidson which distinguishes itself from competitors with these values. Harley-Davidson has to seize this opportunity by sticking to its values by introducing modern techniques and modern design touches combined with the old elegance of Harley-Davidson. Retro design with a modern touch has never been cooler before.
Furthermore, Harley-Davidson has to stay away from categories that will harm the brand DNA and brand equity. Racing and performance motorcycles do not comply with the brand identity and cannot be introduced unless under a different brand name. The values of the target group for this kind of motorcycles will never comply with Harley-Davidsons’ brand values.
And finally, all this, has to be done without chasing away the current Harley-buyer. This customer still has to be able to identify itself with the brand. Therefore the feeling to belong to a strong community is more important than ever. HOG is a very successful marketing programme and it has to be supported all year long.
By applying these techniques, Harley-Davidson will remain a real lovebrand with high brand equity. Harley-Davidson stands for fun, experience and happiness with a little touch of rebellion. Every Harley-rider has its own story, but everyone single one of them has the same dream: Freedom
1. 穿越灌木叢林找到授權資訊
Make a Painstaking Investigation to
Find Out the Accurate Licensing Statements of FOSS Projects
葛冬梅 Florence T.M. Ko
florence / tmk2005
法政研究 自由軟體鑄造場
http://tw.linkedin.com/in/florencetmko
82. 2014/07/19
82
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