4. GOJO history tells us that our sustainability values spring from our everyday values because they are
born of innovation. We are inspired to continue the example of our co-founder, Jerry Lippman, of
listening to the customer and delivering value that exceeds expectations.
Jerry’s approach began in 1940, when his wife and GOJO co-founder, Goldie, and her co-workers
at a WWII rubber factory were washing their hands using harsh cleaners that badly irritated their
skin. Jerry knew this problem had to be solved, so he set out to develop a new kind of soap that was
tough on dirt, without causing irritation.
Jerry’s desire for a better hand cleaner signified the beginning of GOJO. Even as he continued
selling his products, Jerry never stopped listening or striving for better. He once said about his
experience with early innovation, “I learned that if a customer is not happy with you, find out
what you have to do to make them happy.” For that reason, Jerry worked tirelessly to find the right
ingredients and develop the products that would make his customers happy.
Continuing Legacy of Product Improvement
Along the way, Jerry found collaborators
who were eager to work with him, such as
Professor Clarence Cook at nearby Kent State
University. His curiosity and industry
connections helped Jerry develop product
benefits from the emerging science of negative
ions which helped clean hands in one step.
Cleaning hands without the use of hazardous
chemicals remains as important to the
company today as it did all those years ago.
Another innovation opportunity arose in 1950
when a shop owner told Jerry that his product
was just too expensive. Jerry soon realized
that employees were using much more of the
cleaner than they needed, and his desire to
solve the problem inspired his invention of the
first-ever portion-controlled soap dispenser.
Our Sustainability Story
Starts with Making
Life Better
Jerry also found help from a machinist
who believed in the soap dispenser so
much that he was willing to create a
permanent mold for it with very little
down payment. It seemed everyone he did
business with could witness the spirit of
innovation at work, and they wanted to be
part of it.
Over the decades, GOJO has evolved as a
business and is flourishing globally, largely
due to the strong values embedded from
the beginning. Sustainability is part of the
roots of the company. We honor Jerry’s
legacy when we continue to build upon
his example of listening to customers and
collaborating to improve our products, our
operations and all the lives we touch.
“Everything I know I learned from somebody else.
I listened to my customers.”
— Jerry Lippman
4
Goldie and Jerry Lippman
Co-Founders
5. Walking the Talk:
Our Expanded Green Cleaning
Program Hits Home
The GOJO Sustainable Ways of Working (SWOWSM
) approach extends beyond the products we produce
and the efficiencies we’ve built into our operations. In 2013, we took workplace sustainability a step
further by implementing a Green Cleaning program for our corporate office through a partnership with
one of our customers, ABM Janitorial Services. In the marketplace, we promote the use of our green
hand hygiene products within customers’ green cleaning programs. By integrating green cleaning into
daily operations at our own offices, we are proudly “walking the talk.”
GOJO Office Service Manager Jennifer Johnson helped implement the program. “As a company,
we’re all collectively thinking through our processes and products to find ways to reduce negative
impacts on the environment, to help the community and increase our teams’ well-being at little or no
cost to GOJO,” said Johnson.
A green cleaning program must use products that meet stringent health and safety requirements,
and it must emphasize reduced environmental impacts of janitorial paper products, trash bags
and cleaning equipment through a sustainable purchasing program of Environmentally Preferable
Products (EPP) and certified products.
Harkening back to the days when Goldie Lippman was exposed
to harmful cleaning chemicals while working in a rubber factory,
our green cleaning program is specifically designed to reduce
workers’ exposure to potentially hazardous chemicals and
biological and particulate contaminants that adversely affect air
quality, human health and the environment.
We have built our reputation on providing products for the well-
being of our customers, so it’s only natural that our facilities
should be free of harmful fumes, particulates and chemical
residues to promote the well-being of our employees and all
building occupants.
The ABM Green Care™ Green Cleaning Program has also allowed
us to reduce solid waste, especially when it comes to disposable
paper. For instance, microfiber is now used to clean surfaces
instead of paper towels. The microfiber can be laundered several
hundred times before being disposed. The switch to microfiber
mops and cloths also reduces the amount of water and chemicals
needed to clean the floors.
“As a company, we’re all collectively thinking through our processes and products
to find ways to reduce negative impacts on the environment, to help the
community and increase our teams’ well-being at little or no cost to GOJO.”
— Jennifer Johnson
Jennifer Johnson
Office Services
Manager, Workplaces
Greener, Cleaner and Safer
“Like all of our sustainability goals, this program is voluntary for
GOJO, but it’s another example of the continued commitment to
finding ways to tie our sustainable values to the entire handprint of
thecompany.TheGOJOfocusonpositivelyimpactingpeople’shealth
has far-reaching impacts around the globe, and we also believe in
making a positive impact here in our own workplace,” said Johnson.
5
6. GOJO
Sustainability Policy
Purpose-Driven Commitment
The GOJO Purpose is to save lives and make life better through
well-being solutions. We believe that our enduring commitment
to sustainability is imperative to achieving our Purpose. At GOJO,
our commitment to sustainability includes how we interact with
our environment, as we strive to advance sustainability in all
that we do, balancing the social, environmental and economic
impacts of our actions.
Social Well-Being
As the global leader in hand hygiene, it is our privilege to positively
impact world health and enhance the quality of people’s lives by
helping reduce risks to health and well-being. While we already
touch billions, our goal is to bring well-being to one billion people
every day through hand hygiene and skin care. In addition to the
impact we have on social well-being through the nature of our
business, we express our commitment to social well-being by
investing in and creating a workplace and supportive culture for
our employees and partnering with organizations that advance
sustainability, public health and education in the communities
where we operate.
Sustainable Ways of Working
(SWOWSM
)
Sustainable Ways of Working, or SWOW, is the term we use
at GOJO to describe our approach to changing the way that we
think and work, embedding sustainability into everything we do.
We believe our business, and everyone touched by it, will benefit
from SWOW through our profitable new growth, disruptive
innovation and resource efficiency. We believe Sustainable Ways
of Working will create value for GOJO and our stakeholders –
employees, customers, suppliers, partners, communities, society,
and our ecosystem – now and for generations to come.
GOJO is Committed to these
SWOW principles:
Leading and Learning
We dedicate ourselves to leading our industry in sustainable
practices and solutions while continuously expanding our
knowledge and commitment to finding better ones. We are
dedicated to leading the skincare category in promoting the health
and safety of people while protecting the environment. We do our best
within the changing current reality, and we innovate to lead the way.
Proactive Continuous Improvement
Sustainable Ways of Working means establishing ways of
thinking and working that drive progress today, while taking
into account the needs of future generations. We consider life
cycle principles to inform decisions and strive to predict and
proactively manage the impacts of our actions. We constantly
track, improve, measure and communicate our results.
Economic Responsibility
We use sound judgment, integrity and creativity to make prudent
economic decisions that generate a return on investment for our
company and stakeholders.
Environmental Management and Compliance
GOJO facilities and operations comply with all applicable
governmentrequirements.Weestablishandmaintainappropriate
environmental management procedures and pollution prevention
measures for the nature of our operations, while identifying
and managing environmental risk responsibly. Sensible and
responsible environmental management is an objective for every
GOJO employee. Our employees are expected to be familiar with
and practice Sustainable Ways of Working.
Stakeholder Collaboration
At GOJO, we listen to our stakeholders and purposefully engage
in meaningful dialogue to advance sustainability objectives.
We seek relationships with a full spectrum of stakeholders to
create attachment, accomplish breakthrough results and lower
risk. Through stakeholder collaboration, we find common
ground and create win-win situations.
6
7. “My role as sponsor is to help
bridge the enterprise perspective
with the sustainability goals set
by the team and bring them into
full alignment. My job is getting
easier all the time because
sustainability is becoming more
and more integral to all we do.”
—Randy Bakes
Randy Bakes
Global Marketing
Vice President
Stephanie Bock, Casey Krysiak, Randy Bakes, Nicole Koharik,
Tom Marting, Katie Dye, Doug Detwiler, Antonio Quinones,
Kristen Hartzell
The GOJO Sustainable Value Enterprise Team (SVET) is a cross-functional team formed in 2011
and made up of representatives from multiple workgroups at GOJO including Marketing, Product
Management, Value Chain Improvement, Regulatory Affairs and Research & Development. The
SVET was developed to help achieve GOJO sustainability goals by advancing core sustainability
strategies, embedding sustainability principles, and recommending and advancing the company’s
annual Sustainable Value priorities.
The SVET team is the primary vehicle for sustainability governance at GOJO. While SWOWSM
is the approach we take to reinforce sustainability principles within the culture, the SVET is the
way we ensure sustainability initiatives stay relevant and impactful. “This team is not just looking
internally at what goals we should set for improving the GOJO handprint – both in terms of reducing
our environmental impact and increasing our social impact – it is actively looking outward at the
market, thinking about the business landscape, and determining what our priorities should be and
how we can advance them,” said Global Sustainability Marketing Director Nicole Koharik.
Policies to Guide
Product Design Decisions
The team championed a significant milestone in 2013 when it
led the development of the first-generation sustainable chemistry
and packaging policies at GOJO. These policies and supporting
strategies are building on the successes GOJO achieved when
it establised an early leadership position in sustainability by
launching the industry’s first green certified soaps in 2006 and
first green certified hand sanitizers in 2010.
These policies will guide our thinking and decision-making
regarding material selection and process enhancements,
resulting in accelerated Sustainable Value through continuous
improvements to our product portfolio. Our sustainable
chemistry initiative is energized by our commitment to offering
industry-leading safe and effective hand hygiene solutions
Sustainable Value
Enterprise Team:
Championing Policies to
Accelerate Sustainable Value
that help achieve customer sustainability goals and meet their
evolving preferences. We advance these objectives by using sound,
science-based evidence and leading with whole-product safety.
This approach entails addressing both the hazards of individual
ingredients, as well as other aspects, such as efficacy, skin health
and additional factors contributing to overall performance.
Our sustainable packaging policy declares our commitment to
use life cycle thinking and LCA-based metrics to guide decisions
and identify continuous improvement opportunities. This focus
includes high efficiency, source reduction and more sustainable
materials when possible, without compromising packaging
function and integrity. For us, sustainable packaging translates to
greater efficiency for our customers and the entire value chain.
7
8. The GOJO sustainability commitment is comprehensive and goes
waybeyondtheproductswecreate.Atthecoreofourcommitmentis
Sustainable Ways of Working (SWOWSM
), which influences the way
we think and work every day. We apply SWOW to everything we do
togenerateSustainableValueandevengreatersocial,environmental
and economic value for our business and our stakeholders, and
we’ve made some incredible strides along our journey.
SWOW was first introduced in 2009, and it is the way we
integrate sustainability principles into our daily ways of working,
including our policies and processes. It has given us an
opportunity to drive improvements from the grass roots and
leadership levels, resulting in innovative, sustainable solutions
across all areas of the company.
Sustainable Ways of
Working (SWOWSM
):
Creating Sustainable Value Through Our Daily Work
How SWOW Came to Be
At the first GOJO sustainability summit, the company engaged
hundreds of employees and external stakeholders with a focus
on accelerating GOJO Purpose and Vision through Sustainable
Ways of Working. This process entailed dreaming together about
the value that embedding sustainability into our daily work could
create for GOJO and for our many stakeholder groups.
It was at that summit that SWOW first took root, inspired by our
work in 2000 on NWOWSM
(New Ways of Working). Just five
years later, SWOW has become part of our DNA and Sustainable
Value is a lens through which our team members evaluate project
decisions in an effort to drive new product innovation.
How We Translate SWOW
Thinking to Results
Throughout this report, we’ll give examples of how people across
differentareasofthecompany,inspiredbySWOW,havechampioned
improvements that increased Sustainable Value at GOJO. Some will
illustrate the power of what is possible when creative minds come
together to find a solution – like how the supply chain team worked
to eliminate waste in the shipping process, saving the equivalent of
about 1,275 trees every year (pg. 18). Some stories also illustrate
the power of what is possible when we put GOJO Purpose at the
center of all we do – like how PURELL® Advanced Hand Sanitizer is
helping students and teachers avoid absenteeism in schools (pg. 10)
and also helping Nigerian mothers and newborns reduce the perils
of infectious diseases (pg. 24).
8
Sustainable Ways of Working (SWOW) – The GOJO approach to changing the way we think and work in order to
embed sustainability into all aspects of our business.
Sustainable Value – Sustainable Value is about creating value for an enterprise and its stakeholders. It’s about making
business decisions that are good for life and the ecosystem while being profitable to an enterprise and its stakeholders.
“Today, while sustainability is a source of competitive advantage, tomorrow,
we see it as a business imperative because it is the right thing to do, a smart
approach to business, and customers will require it.”
— Nicole Koharik
9. Continuing Legacy of Product Improvement
Quality of life is at the heart of what matters most at GOJO,
and our new Hand Hygiene Compliance Monitoring Solutions
are providing more opportunities to save lives by promoting
accountability for hand hygiene and improving well-being
outcomes for hospitals.
The World Health Organization and Centers for Disease
Control and Prevention agree that the biggest single driver of
illness is people not practicing effective hand hygiene. The CDC
Hand Hygiene Guidelines for Healthcare recommend use of an
alcohol-based hand rub for routinely decontaminating hands
when hands are not visibly soiled.
Further, studies referenced in the CDC Hand Hygiene Guidelines
demonstratealcohol-basedhandrubsaremoreeffectiveforroutine
hand hygiene by healthcare workers than non-antimicrobial soap
or antimicrobial soap. Despite this guidance, many healthcare
workers do not sufficiently practice effective hand hygiene
behaviors, and hospitals are experiencing an urgent need to keep
Hospital Acquired Infection (HAI) under control.
GOJO developed the innovative GOJO® SMARTLINKTM
System, a comprehensive 24/7 hand hygiene compliance
activity monitoring and automated data collection system,
to help customers achieve better outcomes through
information-based hand hygiene compliance management.
The solution includes innovative tools and training along
with the industry’s most trusted hand hygiene formulations
and dispensers. The GOJO SMARTLINK System is currently
being implemented in 10 hospitals in North America and is
gaining greater traction.
The most meaningful contribution we can make at GOJO is in the
domain of social sustainability. It is our privilege to enhance the
quality of life for people by helping to reduce the risks to health
and well-being in many ways. Inspired by our Purpose of Saving
Lives and Making Life Better through Well-Being Solutions, we
are always looking for opportunities to take steps toward our
long-term goal to Bring Well-Being to One Billion People Every
Day. Read on to learn about the new plans we developed to keep
people well in 2013.
Human Touch is
More Than Physical:
Social Well-Being at the Heart of
Sustainability for GOJO
“The work we are doing in Hand Hygiene Compliance effectiveness
really is most important along the vector of social sustainability,” said
VicePresidentofHandHygeneComplianceSolutionsMartinO’Toole.
“This is about the well-being of people. A lot of the institutions where
our products are used are places where human harm is caused if
people don’t wash their hands the way they’re supposed to.”
Product Development Director for GOJO SMARTLINK Clinician-
Based Support, Todd Brezler, says that, in his experience, nurses
want to do the right thing. They care about their jobs and
their patients, but because they are so busy and have so many
priorities, it’s hard to fit in hand hygiene. “We can bring in our
team of nurses to help them understand where they’re missing
hand hygiene events, to get down to the root cause,” explains
Brezler. “Oftentimes, it can be work-flow related, or it could
be the dispensers and where they’re placed. There are a lot of
different reasons for it. Really, it’s about working with the nurses
to help them do their job better.”
Hand Hygiene Compliance Monitoring and Hand Hygiene
Compliance Solutions is something we have been thinking about
and working on for more than eight years. We have seen an
opportunity not just to put new products into these facilities, but
also make sure they’re used correctly at the right time. A product
that isn’t used properly doesn’t really help anyone. This reality is
driving us to move from being a maker of hand hygiene products
to a leader in hand hygiene process management.
If we can improve well-being touch by touch by touch, then on a
macro scale, we can chart a course to increase healthy hygiene
habits for long-term social sustainability.
9
Marty O´Toole
Hand Hygiene Compliance
Business Team
Vice President
Todd Brezler
Clinical Application Program
Product Development
Director
GOJO Social Sustainability Goal:
Bring Well-Being to One Billion
People Every Day
10. PURELL® Hand Sanitizer Promotion
Helps K-12 Schools Reduce
Illness-Related Absenteeism
At GOJO, we created a K-12 EXTRA CREDIT program for
schools to earn free PURELL hand sanitizer because schools are
constantly facing budget challenges, especially in the wake of
the 2010 foreclosure crisis. This crisis impacted the amount of
funding available to many schools, and we saw that, while most
have soap and water, many were unable to afford a PURELL
program. There are several critical areas in schools where soap
and water are not accessible, like outside the cafeteria as kids
are entering and leaving. With our spirit of innovation, we
started to look at ways to assist customers who were already
using our foam hand soap by providing enough PURELL hand
sanitizer for these schools to enable easy reach near cafeterias,
in classrooms and in other high-traffic areas.
OurK-12EXTRACREDITprogrampromoteswellnessinschools
even in the face of budget cuts. We know that the lack of hand
hygiene in schools impacts learning, since illness contributes to
about 144 million lost school days a year.
One school-based study published by the American Journal of
Infection Control compared student absenteeism caused by
illness in classrooms that used PURELL Hand Sanitizer regularly
as part of a hand hygiene educational program with classrooms
that did not. This study showed that absenteeism was 511
percent
lower in classrooms that followed regular hand hygiene practices,
and other such studies show similar findings.
“Absenteeism in schools is a problem that doesn’t just affect the
students and their learning; it affects the parents of sick kids, too,”
says Product Systems Manager Annie Weitz. “We are proud of the
positive impact of this program and how it is helping our educators
do the best job they can to educate the next generation.”
Annie Weitz
Product Systems Manager
1 0
1
Reference: AJIC: American Journal of Infection Control. 30(4):217-220, June 2002. Guinan, Maryellen a,b; McGuckin, Maryanne Dr ScEd, MT (ASCP) c; Ali, Yusef PhD d
GOJO Joins Practice Greenhealth
Healthcare employees are busy saving lives every day, and a
growing number of healthcare industry stakeholders see the
opportunity to create healthier hospital environments and
recognize that saving people today doesn’t have to be at the
expense of saving the earth for future generations. Practice
Greenhealth is a non-profit agency leading the way to connect
institutions and corporate leaders in the healthcare community
that have made a commitment to sustainable, environmentally
preferable practices and solutions.
GOJO is proud to announce becoming a member of Practice
Greenhealth in 2013. “GOJO has provided hand hygiene
solutions for the healthcare industry for more than 20 years,”
says Global Sustainability Marketing Director Nicole Koharik.
“We know that one of the single most important measures to
reduce Hospital Acquired Infections is effective hand hygiene.
Our job at GOJO is to develop solutions that are safe, effective
and sustainable. Practice Greenhealth membership will enable
us to make more connections with others working to promote
sustainability in healthcare to accelerate our results.”
11. 1 1
As a company, we worked hard to
innovate our processes and find new
ways to reduce water and energy use
and reduce our waste. By the end of
2013, we exceeded our goals – two
years early!
12. 1 2
In 2010, GOJO announced voluntary goals to improve operational impacts. We set 2015 targets of reducing water use by 30 percent,
reducing solid waste by 25 percent and reducing greenhouse gas (GHG) emissions by 5 percent compared to the 2010 baseline.
Since initiating our goals, we made steady progress toward our reduction targets. As a company, we worked hard to innovate our processes and
find new ways to reduce water and energy use and reduce our waste. By the end of 2013, we exceeded our goals – two years early!
Through Sustainable Ways of Working, we have identified and instituted process enhancements to reduce the environmental impacts
from our operations. We exceeded our water reduction goals by 10 percent, exceeded solid waste reduction goals by 11 percent and
exceeded GHG emissions goals by a whopping 41 percent! In the 2013 calendar year alone, we reduced water usage by 15 percent, solid
waste by 26 percent and GHG emissions by 10 percent.
The Impact of
Process Innovation
13. Sustainability
Metrics
1 2
*Learn more about how we’ve met these goals early on page 8.Results relative to 2010 per-use rate.
*Read on to learn more about how we’ve met these goals early.
Sustainability Metrics
1 3
14. 1 4
Water is the Key to Life
At GOJO, water is an essential ingredient to manufacture our
well-being solutions, and we recognize water as a critical global
resource that must be preserved. We have a strong commitment
to reducing water usage, including reducing water waste and
ensuring reuse of water, when possible.
In 2012, we created a Water Reduction Team designed to look at
the whole system of water use within the company and find ways
to conserve or reuse. This team was able to spot ways to enhance
our water usage processes to meet our sustainability goals. Not
only did we meet our 2015 goal of reducing water by 30 percent,
but we also reduced water by 40 percent two years early.
Natalie Firmanchuk, a process engineer and member of the Water
Reduction Team, says, “A lot of our water reduction has come from
general awareness and keeping people in the facility informed
about their process and how they might better that process.”
The Water Reduction Team led an effort to install a high-
efficiency reverse osmosis (RO) system in 2012. The innovative
new system was designed with sustainability up front, and water
recycling resulted in 50 percent less water consumption versus
the existing system. The
team then retrofitted the
old system in 2013 with the
same sustainable design
elements to improve its water
efficiency. For the team, it’s
about focusing on the whole
system across multiple facets
and innovating to achieve
our goals.
Water Quality is Basis
for Human Health
Water is a scarce resource in many parts of the world – because
of both a lack of enough water and a lack of access to safe, clean
water. The latest numbers tell us that some 780 million people
worldwide lack access to clean water and 3.4 million people die
each year from waterborne disease, according to water.org. When
not sanitary, the very element that is an essential, life-sustaining
resource can also be a source of human illness and death.
Professor Didier Pittet, the hospital epidemiologist at the
University of Geneva Hospital and Clinics, and the director of
the WHO Collaborating Center on Patient Safety, has traveled
to many of the places where access to water is impossible, even
in healthcare settings. “Many hospitals that I visited over the
past 15 years have no water,” he says. “And most of the time
when they do have water, the water is not clean. So they have no
solution but to use alcohol.”
PURELL®, our alcohol-based hand sanitizer that is used
without water, provides a solution for hand sanitization when
access to clean water is limited. Groups and individuals who
especially benefit from PURELL in water-scarce areas include
migrant workers, deployed military personnel and victims of
natural disasters.
Our commitment to reducing water use is something we think
about every day. It is part of our sustainability commitment, and
it drives us to always do better. We will continue to reduce water
in our operations and work with customers and organizations to
make PURELL hand sanitizing products available when access to
soap and clean water is restricted and human health is at risk.
Natalie Firmanchuk
Process Engineer
1 2
*Learn more about how we’ve met these goals early on page 8.
15. 1 5
Solid Stance on Waste Reduction
Solid waste is a major sustainability challenge for companies around
the world. To address this challenge and advance our progress,
GOJO formed the Manufacturing Scrap Improvement Team.
This cross-functional team, led by Packaging Product Manager
Barb Fox, targets reducing solid waste anywhere it can. Over
the past couple of years the team has adopted a think-outside-
the-box mentality as it finds new ways to reduce our solid waste
stream. Since members come from all areas of our business, the
team can more effectively evaluate the big picture and find new
ways to work smarter together to reduce line and component
scrap so that we are minimizing the waste that goes to landfill.
“It’s really exciting to see employees realize they’re making a
difference in the operations, and that their ideas have not only
saved money for GOJO, but also know how they affect society,”
says Fox. “When we’re reducing waste, we’re reducing our
scrap within the manufacturing campus. We’re then reducing
what we’re sending out for our kids and their kids to have to
manage later on in life. It becomes a success for all of us.”
One of the things we have worked hard to improve is the way to
measure baseline metrics so we can better understand the causes
and help direct reductions. We know we can’t manage something
that isn’t measured, so part of this team’s job has been to dive deeply
into the data to figure out where the reductions are needed most.
Quality Control Chemist Jurga Rackaitiene, who worked on
the team to eliminate hazardous waste said, “Becoming a small
quantity waste generator was only part of the initiative. The
company always strives to eliminate hazardous waste and to
avoid sending non-hazardous waste to landfill.”
“Sustainability is a constant effort,” she added. “I don’t think
that there will be a time that we can say we are sustainable and
that is the end-of-story.”
Reducing Our Carbon Footprint
In 2010, when GOJO set a goal of reducing our Greenhouse Gas
(GHG) emissions by 5 percent by 2015, we didn’t know we were
on a path to out-do that goal by over 40 percent. One of the ways
we were able to achieve such spectacular figures was a 2013 full
facility lighting fixture change-out.
Facility Maintenance Supervisor John Stubbs worked to manage
the re-lighting project for the building. “With all the things we’ve
done with the lighting, we’ve created a much brighter, cleaner
looking work environment for everybody,” he says. “Visibility is
betterbecausethecolorsofthelightsaremoreofanaturaldaylight-
type light.” It seems that what is better for the environment is
also better for the workplace. Now, instead of having to wait 15
minutes for the lights to power back on when there is an electrical
outage, the lights come back on almost immediately.
What GOJO is finding is that not only are we going in the right
direction as far as energy conservation, but once again we are
on the leading edge compared with many other companies of
our size. “In 35 years, I’ve watched technology go from T12
fluorescents to sodium vapors to metal halide; now it’s back to
high-efficiency fluorescents again,” says Stubbs. “It’s going to
keep changing, and GOJO will keep changing too.”
GOJO is really excited that it met the 2015 goal two years early,
and now we have a key initiative in place to baseline and test
out a new technology targeting improved efficiencies within our
cleaning and sanitization processes.
Jurga Rackaitiene
QC Chemist
Barb Fox
Project Manager,
Packaging
1 2
*Learn more about how we’ve met these goals early on page 8.
1 2
*Learn more about how we’ve met these go
16. Product Innovation
That Drives Sustainable Value
Future-Focused Development
GOJO Launches Our First Green Certified
Heavy Duty Hand Cleaner
GOJO® ECOPREFERRED™ Pumice Hand Cleaner is the first green certified product in the GOJO
Tough Soils portfolio. The innovative pumice hand cleaner quickly and effectively cleans medium to
heavy soils and conditions hardworking hands.
The product concept was initially developed as a solution to meet the U.S. government’s requirements
for products it purchases to meet United States Department of Agriculture’s (USDA) BioPreferred
specifications. GOJO ECOPREFERRED Pumice Hand Cleaner is ideal for those who work in oil,
grease and other medium to heavy soils, and delivers GOJO cleaning performance and environmental
credibility by also achieving UL’s multi-attribute life cycle based ECOLOGO Certification.
“Competitors are trying to accommodate the needs of green programs within the government, but
oftentimes, they’re choosing the wrong programs or looking at the market through the lens of one
environmental regulation,” said Sales Vice President, Government Team Dan Edwards. “With that
in mind, when we looked at the opportunity to create this product, we looked at it holistically. We
wanted to make sure that, when we developed and formulated this solution, the product met a broad
array of certifications, beyond just one regulatory requirement. I think we accomplished that with
GOJO ECOPREFERRED.”
GOJO ECOPREFERRED Pumice Hand Cleaner features an 85 percent biobased formulation and
is a USDA Certified Biobased product. The product has been a welcome surprise for customers
for how well it cleans medium to heavy soils from hands with benefits that align with customer
sustainability objectives. In fact, in testing, it was the preferred product among users compared with
other tough-soils cleaners available.
GOJO ECOPREFERRED Pumice Hand Cleaner is:
Dan Edwards
Sales Vice President,
Government
Harold Tyreman
Sales and Marketing
Vice President,
Automotive, Industrial
and Textiles
• ECOLOGO Certified
• USDA Certified Biobased product
• 85 percent Biobased formulation
• Readily biodegradable
• Free of petroleum solvents
• Non-toxic to aquatic life
• VOC Compliant
• Packaged in a recyclable HDPE bottle
“We were really pleased about the ECOPREFERRED Pumice Hand Cleaner because we were able to
develop a product that hit all of our sustainability objectives with no trade-offs in terms of cleaning ability
and coming in at a reasonable cost,” said Harold Tyreman, Sales and Marketing Vice President. “So,
it’s something that we can bring to the sales team and say, ‘Here’s a product that works plus, for your
distributor and end-user customers with green goals, this will fit right in.’”
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17. PURELL®
Advanced Hygienic Hand Rub First
in Europe to Achieve UL Certification
GOJO Europe expanded its sustainably certified product portfolio in 2013 when PURELL Advanced
Hygienic Hand Rub became Europe’s first sustainably certified hand sanitizer. Launched to customers
who already have a high affinity for sustainable products, PURELL Advanced Hygienic Hand Rub is made
of a scientifically advanced, patent-pending formulation that outperforms other hand sanitizers ounce for
ounce. It kills more than 99.99% of most common germs and is made with natural, renewable, plant-
based ingredients. PURELL Advanced Hygienic Hand Rub joins the GOJO Europe soap formulations
that hold EU Ecolabel certification for environmental leadership and proven performance.
“Now, with the addition of UL Sustainable Product Certification for this leading sanitizer, we are
viewed even more as a leading innovator in the creation and manufacture of sustainable hand hygiene
solutions,” says Managing Director of GOJO Industries-Europe Mike Sullivan. “The addition of
PURELL to our certified portfolio in Europe means we’ll be able to have an even greater positive
impact on human health and well-being.”
Our Green Certified Products
GOJO offers the world’s largest portfolio of green certified hand
hygiene products that encourage healthy, sustainable hygiene
habits. The products include PURELL® hand sanitizers, GOJO®
and PROVON® handwashes and bodywash products that are
better for people and the planet.
Hand Sanitizer
Sanitizing Foam
• PURELL® Advanced Green Certified Instant Hand Sanitizer Foam
• PURELL® Advanced Skin Nourishing Instant Hand Sanitizer Foam
Sanitizing Gel
• PURELL® Advanced Green Certified Instant Hand Sanitizer
Handwash
Foam Soap
• GOJO® Clear Mild Foam Handwash
• GOJO® Pomeberry Foam Handwash
• GOJO® Botanical Foam Handwash
• GOJO® Citrus Ginger Foam Hand Showerwash
• GOJO® Green Certified Foam Hand Cleaner
• GOJO® Green Certified Foam Hand, Hair and Bodywash
• PROVON® Clear Mild Foam Handwash
• PROVON® Citrus Ginger Foam Hand Showerwash
• PROVON® Green Certified Foam Hand Cleaner
• GOJO® E1 Foam Handwash
Lotion Soap
• GOJO® Green Certified Lotion Hand Cleaner
Hand Cleaner
• GOJO® ECOPREFERRED™ Pumice Hand Cleaner
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18. Boxes are necessary to ship
products to our customers.
With fourteen different
sized boxes, and over
1,800 different box SKUs,
each purchased separately
with unique printing,
efficiency was a challenge –
that is, until we measured
the corrugate wasted and
decided to find a better way
to manage our process.
The waste from the unused
custom shippers alone
occupied about 3,800 pallets,
which was much higher
than we thought it should
be. Even though these were
eventually recycled, Vice
President of Supply Chain
Ron Hammond, says of the
project,“Weaskedourselves:
isn’t there a simpler way to
do this?”
It turns out there was. Now,
instead of managing over
1,800 different SKUs, we
simply buy fourteen different
sized blank boxes and print
the unique SKUs on the
Ron Hammond
Supply Chain
Vice President
packaging line. This simple-
sounding process took quite
a bit of investment though,
as we worked through all the
customerinterfaces.However,
the payoff was worth it in
added Sustainable Value. In
the end, we simplified our
SKU management system,
saving $50,000 a year in
unused shippers, and, we
found a more sustainable
process that eliminated
unnecessary corrugated waste.
It is a great example of the
power of SWOWSM
alive
within the organization.
“This project creates
Sustainable Value for GOJO
by simplifying our processes
and saving hundreds of
thousands of tons of corrugate
that we would otherwise use,”
added Hammond. “It reduces
our cost here at GOJO and
creates a much lighter load
on the environment… It’s
a classic project of where
simplifying a process creates
Sustainable Value.”
We are now saving 75 tons of
paper per year – the equivalent
of about 1,275 trees – as a result
of this change. Additionally, the
new shippers are made with an
average of 30 percent recycled
fiber content, and include a
“please recycle” symbol. The
corrugate is sourced from
sustainable forestry harvesting
practices and certified by the
SustainableForestryInitiative.
“When I look at Sustainable
Value here at GOJO, it’s about
the decisions that we’re
making. We’re making sure
that we’re making those
decisions based off of what’s
good for society, what’s good
for the ecosystem, but those
decisions are also very good
for GOJO and the stakeholders
here,” said GOJO Product
Manager Demetrius Armstrong,
whose insights helped change
the in-line shipper printing
process. All of these changes
are saving GOJO money and
reducing the company’s impact
on the environment. It is one of
our biggest SWOW wins in the
last year.
Streamlining Means Going
Green With In-Line SKU Printing
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Sustainable Value
Product Innovation
Future-Focused Development
Demetrius Armstrong
Product Manager
PURELL Portfolio
19. Emily Kennedy
Biomimicry Fellow
Product Innovation Inspired
by Nature
At its essence, biomimicry is innovation inspired by nature.
It’s about learning from and then emulating natural forms,
processes or systems to create more sustainable designs.
Biomimicry is based on the idea that life has been evolving for
3.8 billion years and holds lessons to inform more sustainable
product design.
The University of Akron is the first in the world to offer PhD-level
training in biomimicry. Each of the Biomimicry PhD Fellows is
paired with a corporate or foundation sponsor, working with
them to infuse biomimicry thinking into their processes. GOJO
is proudly sponsoring University of Akron student, Emily
Kennedy, as she pursues her doctoral degree. As a sponsored
PhD student, Emily spends two days a week within our Research
and Development (RD) team working to apply her knowledge
to real-world product designs inspired by nature.
We see this sponsorship as an expression of our commitment to
integrate sustainability in all aspects of our work. Biomimicry
represents an opportunity to reach the next level of sustainable
product design, which is an area of focus for continuous
improvement at GOJO. In its second year, the relationship is
proving to be mutually beneficial. “It’s been really exciting to
work with a company that is leaps and bounds ahead of people
in terms of sustainability, which is something I’m also really
passionate about,” says Kennedy.
Recently, Emily led a collaborative team using biomimicry to
generate concepts for innovative, energy-efficient dispensers.
Inspired by low-energy fluid transfer systems in nature, the
team generated several dispenser concepts with the potential
to cut energy demands by 50 percent.
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20. Sustainable Value Wins at Walmart
Walmart is now making wipes available
for customer use upon entering the store.
GOJO provided a winning solution that
fulfilled Walmart’s customer objectives and
supported the leading retailer’s commitment
to sustainability.
In 2013, a GOJO team presented a PURELL®
Sanitizing Wipes solution to Walmart to
enable customers to sanitize their hands and
carts prior to shopping. The 1,500 count
PURELL Sanitizing Wipes packaged in thin-
film pouches proved to be a more sustainable
option than the 250 count wipe packaged in
Gene Tullis
Global Accounts
Development Director
Tom Marting
Sustainability and Life Cycle
Analysis Specialist
GOJO Sustainability
Leadership
Adds Value for Customers
plastic canisters placed in stores at the time.
The conversion resulted in added Sustainable
Value benefits, ultimately reducing costs, labor
and waste for Walmart.
“I think the win with Walmart is really exciting
because it helps bust the myth that when you
talk about sustainability there has to be a
trade-off,” said GOJO Lifecycle Assessment
and Sustainability Specialist Tom Marting.
“With this example, the customer gets more
product with less labor, less cost and less
packaging waste.”
Converting to PURELL Sanitizing Wipes Created
Measurable Sustainable Value:
327 Metric Tons of Plastic and Corrugate Packaging Waste Avoided Per Year
501 Metric Tons of CO2 Equivalent Emissions Avoided Per Year from Packaging
Materials and Transportation
271,667 Total Hours of Labor Avoided Refilling Wipes per Year
210 Total Reduction in Distribution Center Pallet Storage Locations
“We have really good products and innovations in development, but really we work with people more
than we work with products,” says Global Account Director Gene Tullis. “We’re going to continue to
drive sustainability by working with the right people and sending the right messages over time.”
Senior Sourcing Manager Marty Vavra of Chemicals and Safety Supplies for Walmart Stores, was so
pleased with the projected sustainability benefits from the conversion that he used content from the
GOJO presentation (illustrating the life-cycle based calculations behind the metrics) as an example of
supplier sustainable value among other buyers during an internal meeting.
2 0
21. Jeff Buysse
Sales and Marketing
Vice President,
E-Commerce
GOJO Earns Amazon
Frustration-Free Packaging
Certification
Amazon began the Frustration-Free Packaging initiative in
response to customer feedback from the online marketplace.
They found that most packaging was very complicated in design
and difficult to open.
In addition to this frustration, customers were unhappy about
having to dispose of excess packaging waste. The Amazon
Frustration-Free Packaging Certification process encourages and
guides suppliers to design more efficient packaging solutions
that improve customer satisfaction and reduce waste.
As a customer-focused company, GOJO viewed the Frustration-Free Packaging initiative as an
opportunity to meet an emerging consumer and business end user need, while driving sustainable
packaging design innovation. One outcome of Frustration-Free Packaging is the creation of SKUs
that contain the right size and quantity of product in a simplified package which can be easily
shipped to the end user without re-boxing. Today, GOJO has two SKUs designated as Frustration-
Free and is in the process of designing four more.
“The certification enables GOJO to deliver an improved shopping experience for our e-commerce
customers, while highlighting our leadership in creating Sustainable Value through cost-effective
packaging solutions that are more efficient while reducing environmental impacts,” says GOJO
Sales and Marketing Vice President Jeff Buysse. “What matters most is that we deliver well-being
solutions to more people, and as we do so, we are also being good stewards of our resources.”
“The certification enables
GOJO to deliver an improved
shopping experience for our
e-commerce customers, while
highlighting our leadership
in creating Sustainable
Value through cost-effective
packaging solutions that are
more efficient while reducing
environmental impacts.”
— Jeff Buysse
2 1
22. GOJO Recognized
for Sustainability Leadership
Nicole Koharik
Global Sustainability
Marketing Director
2 2
On October 24, 2013, GOJO
was honored with the Summit of
Sustainability Large Business Award.
We received the award in recognition
for our strong corporate commitment
to fully integrating sustainability
principles into our core business
strategies while showing measurable
results. The Summit of Sustainability
Awards are co-sponsored by the City
of Akron, Summit County, Keep Akron
Beautiful, the Greater Akron Chamber
and ReWorks.
GOJO earned this commendation as
the result of social, environmental and
economic sustainability accomplishments,
including:
• Working with non-profit organizations
– including United Disability Services
in Akron – to help provide employment
opportunities for people with disabilities
• The donation of unused hand hygiene
productsfordisasterrelieftoCincinnati-
based Matthew 25: Ministries that
repackages and sends the products to
economically disadvantaged regions of
the world where access to basic hygiene
is restricted
• Significant milestones reached and
exceeded in long-term environmental
goals for reducing water usage, solid waste
generation and greenhouse gas emissions
• The launch of PURELL® Advanced Green
CertifiedInstantHandSanitizerintheU.S.
and the growth of green certified hand
hygiene and skin care products globally
“Weareveryexcitedtohavebeenselected
to receive this award because it’s given
to companies who display best practices
for sustainability and, more importantly,
are really integrating sustainability into
their business strategies,” said Global
Sustainability Marketing Director Nicole
Koharik. “At GOJO, that’s the most
important for us – the true integration of
sustainability into our core business.”
GOJO Sustainability
Story is Subject of
Teaching Case for
Future Leaders
In 2013, a team of faculty and students
at Case Western Reserve University’s
Weatherhead School of Management
chose to write a teaching case about
GOJO.Thecasewasdesignedtoillustrate
real-world situations for students. GOJO
was selected for two primary reasons:
1) The company’s history and focus of
usingsustainabilitytodriveinnovation
and marketplace differentiation, and
2) Serving as a model for how to be both
profitable and socially responsible,
without trade-offs for our customers.
Dr. Chris Laszlo, thought leader and
faculty advisor at Fowler Center for
Sustainable Value at Case Western
Reserve University Weatherhead School
of Management says, “GOJO offers a
voyage of discovery for students and
managers aiming to do good and do
well.” He makes this reference in his
new book, The Flourishing Enterprise.
Laszlo believes sustainability is
increasingly relevant to every business,
and not just as a philanthropic gesture.
He cites GOJO as a company that is able
to provide lessons for future leaders to
consider the advantages of integrating
social, environmental and economic
sustainability into core business strategy.
GOJO Receives Summit of Sustainability Award
23. GOJO Receives
“Green Giving Award” from
Matthew 25: Ministries for the
Third Consecutive Year
Collaboration began three years ago between GOJO and
Cincinnati-based Matthew 25: Ministries, a non-profit that works
with the very poor around the world. The Green Giving Award
recognizes our innovative ways of avoiding landfill waste through
the donation of unused soap products that do not meet our high
standards for commercial sale due to packaging misprints or
other packaging-related errors.
Matthew 25: Ministries repackages these items through a
volunteer network and distributes them to hospitals, schools and
other facilities in countries like Nicaragua and Haiti, where a lack
of clean water and adequate hygiene results in illness, disease and
evendeath.“SupplyingahospitalorpublicfacilitywithGOJOsoap
can significantly improve the overall hygiene conditions and allow
healthcare workers to provide a better recuperative experience for
their patients,” said Tim Mettey, Matthew 25: Ministries CEO.
2 3
In 2013, Matthew 25: Ministries was able to distribute
937,695 pounds of unused GOJO soap to those who needed
it most. The GOJO and Matthew 25: Ministries collaboration
is an excellent example of collaboration that advances both
social and environmental sustainability resulting in serving
people whose lives can be saved by simply having access to
hygiene, while also helping to keep perfectly good products
from going to waste and entering the waste stream.
24. Global in Scope
An International View
of Sustainable Value
Fady Chehade
Sales and Operations
Vice President,
Global Business
Development
GOJO Product Selected
for Mama Kits to Protect
Nigerian Mothers and
Newborns
GOJO collaborates with the non-profit
organization, SURE-P to provide PURELL® Hand
Sanitizer to expectant mothers in rural Nigeria
where access to basic hygiene is a challenge.
The SURE-P mission is to support global
Millennial Goals. The organization does this by
equipping healthcare midwives with essential
tools that can make the difference between life
and death for mothers and their newborns.
The emergency “Mama Kits” contain everything
needed to ensure a safe childbirth experience,
including PURELL Hand Sanitizer supplied by
GOJO. These all-in-one medical kits also contain
items such as gauze, sterile latex gloves, and
other essentials to facilitate childbirth.
Many health indicators in Nigeria, particularly
in women and children, are some of the worst
in the world. Organizations like SURE-P are
stepping in where the Nigerian government, the
World Health Organization, the United Nations
and others require assistance to meet targets
for decreasing mortality from childbirth.
Because practicing effective hand hygiene
is critically important in achieving health-
related outcomes, GOJO is also providing an
educational solution that teaches the Nigerian
Ministry of Health when to wash hands,
and when to use PURELL hand sanitizer for
sanitization.
“Sustainable Value in the international world
is challenging,” says Vice President of
Global Business Development Fady Chehade.
“Every country has different definitions and
terminology for sustainability. As we go around
the world, we try to find out how to connect
either with the government or the distributors
responsible for sustainability-related issues
to learn and to nurture these important
relationships.”
In the international community, what matters
most to us is providing a simple, yet effective
solution to help make a difference in the lives
of the people we serve, including healthcare
workers, mothers and newborn babies.
“As we go around the world, we try to find out how to connect either with the
government or the distributors responsible for sustainability-related issues to learn
and to nurture these important relationships.”
— Fady Chehady
2 4
25. Mike Sullivan
Managing Director of GOJO
Industries-Europe
GOJO Europe Earns ISO 9001
for Commitment to Sustainable
Practices
In 2013, GOJO Europe secured the prestigious ISO 9001 quality
management standard. The standard recognizes companies that
have developed internal working processes to help deliver greater
consistencyandqualityofservice.ISO9001isanacknowledgement
of our commitment to Sustainable Value principles and practices,
including the reduction of resource consumption and waste
generation, and improving efficiencies and costs. ISO 9001 is
all-encompassing in the scope of its requirements and shows our
customers, business partners and stakeholders that our business
practices meet the highest standards.
Additionally, GOJO achieved the UL Environment ECOLOGO
Product Certification for PURELL® Advanced Hygenic Hand
Rub, making us the first company in our category to achieve
this certification in Europe. We are proud of the distinction,
and with it our European customers know PURELL meets
rigorous, lifecycle-based environmental performance criteria for
environmentally-preferable hand antiseptic products.
In gaining this certification, we had to prove that, as a company,
we truly do aid in saving lives and making lives better. Results
from the 2004-2008 Cleanyourhands campaign in England and
Wales, designed to reduce Hospital Acquired Infections (HAIs)
like Methicillin-resistant Staphylococcus Aureus (MRSA) and
other “superbugs”, show that since GOJO has been available in
Europe, occurrences of these HAIs have declined.
Managing Director of GOJO Industries–Europe Mike Sullivan
views these certifications as a welcome recognition of the GOJO
commitment to touching more lives and helping customers
achieve their own sustainability and hygiene goals. “These
certifications will allow us to touch more people with our well-being
product solutions,” he says. “The more people we touch, the
more lives we save.”
2 5
26. Humanity
Transformed
Through Community Involvement
Gregg Whiteman
Trade Marketing and
Sales Operations
Vice President
GOJO Relationship With
Nonprofit Creates Ripples
of Positive Change
We routinely engage with community
organizations to advance our social, environmental
and economic sustainability. One of the community
organizations we work with is making a dramatic
difference in the lives of people within Akron,
Ohio, the hometown of GOJO.
Hattie Larlham, a non-profit organization,
empowers people with developmental
disabilities through employment. Hattie’s
operates facilities and group homes for the
severelydisabled,anditalsooperatesenterprise
businesses like doggie daycares and cafés (one
of which is across from our headquarters) for
people whose developmental disabilities do not
prevent them from working.
We partner with them on a key initiative called
Hattie’s Gardens, a program that employs about
20 people to grow gardens for those who live in
urban food deserts. The objective is to create an
enterprise community business that is intended
to meet a community need for fresh produce
by building sustainable, organic gardens and
teaching people how to care for them. Over the
past few years, we have donated small hand
tools to get the gardens up and running, as well
as provided the proceeds from team members’
product sales to Hattie’s Gardens.
“I know firsthand the importance of giving
people with disabilities a job,” says Trade
Marketing and Sales Operations Vice President
and Hattie Larlham Board Member Gregg
Whiteman. “I have seen how my son felt when
he didn’t have a job and how he feels now
that he works with Hattie’s. He’s growing as
a person, and there are things he’s able to do
now that he hasn’t been able to do before.”
The tools and financial contributions are
important resources to help the organization,
of course, but what matters most about the
partnership with Hattie’s is when any members
of our GOJO team walk right across the street,
eat lunch at the cafe and take a minute to talk to
the people who work there. Our team members
and Hattie’s employees are transformed by a
common human connection.
“The Hattie’s team members take such pride
in their jobs, and being able to share that with
someone might be the highlight of their day,”
says Whiteman. Additionally, this connection
enables our team members to put a face to
the social values held by the company and
understand how social sustainability is directly
impacting people across the street.
In addition, Hattie’s Garden Initiative, which
focuses on healthy eating and giving communities
access to healthy foods, supports a different
aspect of well-being. The result from any angle
is a winning collaboration – and one with a lot of
room for growth.
2 6
27. 2013 a Record Year for GOJO
United Way Support
Each year, GOJO participates in a United Way campaign to
support the local community. In 2013, GOJO became one of
the four largest giving companies in Summit County when we
surpassed our fundraising goal by 30 percent. It was a surprise
when the final tally came in so much greater than anticipated.
With social sustainability already on GOJO team members’
minds, it was easy to build collective motivation to donate on
behalf of programs and services in the local area. GOJO Senior
Regulatory Affairs Specialist Andrea Martter and Global Quality
Operations Manager Christine Toot co-led the United Way team,
helped raise the funds from team members and helped allocate
money for United Way.
“It’s pretty neat to know that you’re part of this company that values
that so much, and you’re part of the community,” says Martter.
“It’s nice to be involved in programs as a community volunteer and
know that GOJO helped make them happen.”
Christine emphasized that, “Every single team member was
personally and emotionally committed to giving back to our local
community. This connection to each other and the people in our
neighborhoods came to life in every new idea and fundraising event.
People helping people helped make this a record-breaking year.”
Other Special Relationships
2 7
Andrea Martter
Senior Regulatory
Affairs Specialist
GOJO Becomes First Commercial
Business to Join the “Be the One
Recycling Program”
GOJO became the first commercial business in downtown
Akron to implement a single-stream recycling program called Be
the One, in coordination with the Akron Sanitation Department
and Summit Reworks.
The program allows for the collection of plastics, along with
aluminum and cardboard in one single container, which
means more team members are now recycling. The program
was initiated by GOJO, and now other tenants at the GOJO
headquarters building are taking advantage of this program.
GOJO Office Services Manager, Jennifer Johnson helped
implement the program. “Now we can recycle up to about
60 percent of what we use every day, and that’s what we’re
encouraging team members to do,” she says. “We’ve seen a
significant increase from our previous recycling program. The
previous system could only accept numbers 1 and 2 plastics, but
now the single stream accepts 1-7 plastics. “Our idea is to try to
first reduce and reuse whenever possible,” adds Johnson. “But
when we do recycle, we want to recycle the majority of the items
that we use every day.”
