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ラグビーワールドカップ2019
ワークショップ
RWC 2019ワークショップ
開催日:2013年7月15日(月祝)15:45~17:30
会場:スタジアムプレイス青山 7F Hall A
司会:村上晃一さん
参加者:●2019アンバサダー 6名
●ラグビーファミリー 48名
RWC2019の成功に向けて、ラグビー
ファミリーにできることを考えよう。
代表戦など国内試合の観客を増やすため
に、ボクたちにできることはコレだ!
ス
テ
ー
ジ
スクリーン
A
D
B
E
C
F
階段
元木 田沼 松田
大畑 桜庭 増保
D
アンバサダーの役割
やってほしいこと
フリースペース
ファンの役割
ボクたちにできること
「まとめ」を記入
「まとめ」を記入
ディスカッション
時に自由に記載して
ください
A
<ファンにできること>
ラグビースクール関係者は代表戦には
生徒を必ず参加させる(試合や練習と
のバッティングを避ける)
スタジアムが一つになって応援できる
体制を作る
<アンバサダー>
メディアにもっと出てほしい
各グループ発表
元木チーム
B
<ファンにできること>
ファンが広告塔になる
<アンバサダー>
ジャパン関連グッズをつくらせる
RWC=ラグビーワールドカップです
各グループ発表
田沼チーム
C
<ファンにできること>
草の根大作戦
あらゆる機会にラグビーを知らない人も
巻き込む
職場で鉛筆を落としたら「ノックオン」
カラオケでマイクを離さない人がいたら
「ノットリリースザボール」
女性のお尻を追いかける時は「ジャッカ
ル」
<アンバサダー>
経験者への声掛け
夜の飲み屋にも登場
各グループ発表
松田チーム
D
<ファンにできること>
集客
1人でも多くの観たことがない人をグラ
ウンドへ連れて行く
セブンズの魅力を入口に
子供、これからの世代を担う人たちに
グラウンドへ来てもらう
<アンバサダー>
メディアに対してのアプローチ
情報提供のスピードアップ
キャラバン・PR活動
宣伝部長が頑張る
各グループ発表
大畑チーム
E
<ファンにできること>
女性と子供にスタジアムに来てもらう
そのためにはどうするか?
楽しいスタジアムにする
グラウンドを走れる、写真を撮れる
守りから攻めへ!
<アンバサダー>
外国出身の方にアンバサダーになって
ほしい
海外へ情報を発信してほしい
各グループ発表
桜庭チーム
F
<ファンにできること>
日本代表応援団を結成します
サポート組織を設立します
お得なチケット
500円ワンコイン100枚つづりなど
砂かぶり席を作る
様々なカテゴリー通しが戦う試合を作る
<アンバサダー>
協会に対してアンバサダー活動を行っ
てほしい
各グループ発表
増保チーム
・外国人アンバサダー マコーミック元選手など
・ファンが共有できるような参加型のミーティングや行事
・スタジアムを楽しくする、一緒に楽しめる
ex)NZで黒い「TRY」という横断幕など、グラウンド
が黒づくめ
素敵なプレゼントを参加型イベントでもらえる
出店を出してイベント色が出ると試合前から楽しい
ボールをもらえる、代わりに何かをもらえる
ゆるキャラの登場
全体セッション
・日本代表応援団 大きな応援団を作りたい
応援団はみんながやりたがっている
実際にアクションを起こすこと
各チーム応援団が応援合戦を行う「応援電車」
・次回は一泊二日、二泊三日でワークショップをやってみ
たい
・全国で熱く語り合いたい
全体セッション
全体セッション

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