Difference in the top US apps in 5 categories (February - May 26, 2013)

1. AppStore analysis
Nikita Kosholkin, Empatika
May 31, 2013

2. Agenda
• Show Top 27 Apps in 5 U.S. categories and
changes in 2 months (from February 26)
• Bipolar apps functionality overview

3. Path
• New and noteworthy
• Top paid
• Top free
• Top grossing

4. Categories
• Travel
• Medical (only current state)
• Productivity
• LifeStyle
• Social Networking

5. Travel

6. vs. 2 months ago - no changes in general

7. Find
«Gems»
Not just
houses to
rent
Taxi Rent near car
Travel
memories
Share a ride
vs. 2 months ago - more City Guides (from 20% up to 60%)

8. vs. 2 months ago - more City Guides and camps; Flight+ went from 13th down to 57th position

9. vs. 2 months ago - no changes in general

10. Translate
vs. 2 months ago - more Guides (20% =>50%)

11. Medical

12. Bipolar Disorder Connect

13. Bipolar app highlights:
• Category: Health & Fitness (most mood tracking),
Lifestyle, social networking (forums and talks), medical
(psychiatry)
• Input info: Scale (1-10 words) OR categories (Scale
1-10) OR emotions and words (stage) + tags + photo
• Charts: your average (all time, day of the week, day),
compare to world
• Additional dimensions: emotions, sympthoms,
treatments, events, sleep quality, sleep hourse,
exercise, stress at work/home etc.

14. Self-
doctor
Heart-
rate
Medical
edu
Track
Baby
growth
Network
for
Physicians
Magazine
for
Physicians
Allergy
and
forecast
Schedule and charges
for doctors and
patience
Med search Q. Med research Track Pain Find drugs
Track
Rheumatoid
arthrots
doctor
appointments
Drug info
Translate for
drugs
View body
scans (MRI, X-
ray etc)
Medical news and
resources
Medical news
and resources
Info about
your analysis
and etc
info for
treating and
diagnosis
Result: 30% - self-treatment (self-quantified) 45% - medical resources (news, researches, doctors, guides etc)

15. Baby-record (time sleep,
eating, GPS, photo etc - sync)
Identify a pill Listen a baby Drug Info Relax music
Baby
log
EEG Diagnosis
Data
storage for
diabetes
For cancer
Body
patterns
(muscle)
Blood
pressure
+device
Sleep
Sleep
Remember
meds
Med
vocabulary
About body
+ diagnosis
EEG
guide
Diabetes
tracking
First aid
Result: 50% - self-treatment (self-quantified); 22% - baby care

16. Doctor 24/7
Virtual
dentist
Order
contact
lenses
Urine
analysis
+device
Medical
news and
resources
Legal
cannabis
vendors
Info about
your analysis
and etc
Dreams Drug info
Legal
cannabis
vendors
Legal
cannabis
vendors
Remember
meds
doctor
appointments
Your
diagnosis
is... like a
game
Result: 35% - self-treatment (self-quantified), 20% - drug + doctor info

17. Prepare for
nurse exam
Drug info
Medical resource
«infinity hole»
Drug
reference
Antibiotic
guide
For cancer
Pre-test for
study
Clinical consult
(diagnosis)
Test for
exam
Diagnosis
and treat
Result: 45% - medical info (news, drug info, medical books); 40% Baby care

18. Productivity

19. vs. 2 months ago - less to-do (61% => 33%)
To-to +
import + gps
Contacts (all
in one)
Converter
Create a
website
Smart
calendar
Solve
symptoms

20. Result: 20=>30% - to-do/notes vs. 2 months ago - no changes in general

21. vs. 2 months ago - no changes in general
Password
manager

22. vs. 2 months ago - no changes in general

23. Lifestyle

24. vs. 2 months ago: more fashion + more close to real problems (achieve goals)
Fashion todo achieve goals
Discover Communities
Instagram
for parents
Alarm
photo
Women
talk
Diary

25. Track walk +
GPS
vs. 2 months ago - more baby care
Less emotion/wallpapers 60=>30%

26. vs. 2 months ago - more shops (from 50% up to 85%)

27. vs. 2 months ago - as it was - 80% is a trash and mix + Baby care.
Track baby

28. Social Networking

29. Social
network for
neighbors
Create photo
to share
together
Ask to
hang out
To Be
Honest
One contact -
cal, text, twit
to them etc
Ask about
opinion
Discover
interests
around
fashion, art,
food etc
AngelList
Share
audio
record
Who is
aroud (sixth
sence)
Stay in touch
with your
favorite
person
Tickets
Share
stories in
pictures,
video,
sound, text
Chat with near
friends or people
(same interests)
Your
social
stats
Create a
scrapbook
with your
friend
vs. 2 months ago: more chats (20=>30%); less photo sharing (20=>7%)

30. Who unfollow
you, who are
not follow back
Forum
Talk to
strangers
vs. 2 months ago: more «followers» (5=>25%)

31. vs. 2 months ago: no changes in general (chats/networks and calls)

32. vs. 2 months ago: no changes in general (chats, dating, calls)

33. Main apps and Changes
New And
Noteworthy
Paid Free Grossing
Travel
Guides (20=>60%)
Transport - (train, rent a
cam flight) (20%)*
Guides
Travel plans +
transport (45=>22%)
Camps (0=>6%)
Translate
Flight, hotels search
(40%)
Airline apps (20%)
Guide (20%)
Guide (20=>50%)
Travel plans + transport
(20%)
Medical
Self-treatment/quantified
(30%)
Medical resources/info
(45%)
Self-treatment/quantified
(50%)
Baby Cary (22%)
Self-treatment/
quantified (35%)
Drug+doctor info
(20%)
Medical resources/info
(45%)
Baby care (40%)
Productivity To-do (60=>33%)
To-do (20=>30%)
Business (password
+keynote, pages etc) 20%
Mail, calendar, notes,
voice call, Instaframes,
to do
Security, callls, business,
to do
Lifestyle
From buy clothes (60%)
to buy more fashion
clothes and everything
(40%)
Emotions/wallpapers
(60=>30%)
Baby care (0=>11%)
Shops (50=>85%) Text, astrology, shops,
wallpapers, baby care
Social
Networking
Chats (20=>30%)
Photo share (20=>7%)
Emotions (20%)
Followers (25%)
Chat(20%)
Chats, networks (65%)
Calls (15%)
Dating (55%)
Chat (15%)
Calls (15%)
*Sometimes the sum of the apps is not 100%. It’s owing the rest of the apps who have many different functionality to make a subcategory from them.

34. insights.empatika.com
For more info contact me at:
nikita.kosholkin@empatika.com