The inaugural Catwalk for BMC Cancer Care fashion show was a success in raising funds for BMC's Cancer Care Center. Celebrities, models, cancer survivors, and healthcare workers strutted down the runway wearing designs by six local designers representing different types of cancer. The event inspired the sold-out crowd with the survivors' strength and resilience. Plans are underway for the second annual Catwalk to continue celebrating survivors and raising money for cancer care and clinical trials at BMC, the top provider for low-income communities. Sponsors are being sought to support the event and have their logos displayed on the runway backdrop.

1. Catwalk for BMC Cancer Care
Thursday, June 27 2013
State Room
60 State Street, Boston
Thursday, June 27 2013
State Room
60 State Street, Boston

2. Inaugural event
The first annual Catwalk for BMC Cancer Care was a
rousing success. Celebrities, models, cancer care
survivors and even some of BMC’s Cancer Care
healthcare workers strutted the stage, displaying six
different designers’ custom styles.

3. Benefits BMC’s
Cancer Care Center
Cancer is the #1 killer in the low-income
communities served by BMC
At BMC’s Cancer Care Center our experienced
cancer specialists combine their extensive
knowledge and expert skills to focus on each
patient’s needs. This comprehensive, multi‐
specialty team approach to diagnosis,
treatment and follow‐up ensures that the most
up‐to‐date options and recommendations are
offered to patients in a timely and coordinated
way.
Enrollment for Cancer Clinical Trials at BMC
includes 9% of newly diagnosed cancer
patients, 300% higher than the national
average, with rates of enrollment for minority
patients greatly exceeding national norms.

4. 2012
The sold‐out crowd at The State Room cheered all
night long as they were inspired by cancer survivors
having a great time on the catwalk. More than a few
standing ovations were delivered by the audience
that night. An event packed with laughs, cheers, and
tears made this a night to remember.
At The Catwalk for BMC Cancer Care, everyone walked away
with a smile on their face and a very fond memory of the
night. The audience cheered, the models and celebrities
offered their services for next year, and the cancer survivors
confirmed they would love to do the event again.
This was the year that we began the tradition of a knock‐out
fashion show that celebrates cancer survivors and fashion.

5. The Designers
Sara Campbell
Gold for Bone Cancer

6. The Designers
June Montesion
Purple and Violet for Hodgkins Disease

7. The Designers
Avni Trivedi
Gray and White for Brain Cancer

8. The Designers
Christina Pierce
Cancer Color Medley

9. The Designers
Julie Kontos
Teal for Ovarian Cancer

10. The Designers
Candice Wu
Pink for Breast Cancer

11. Catwalk 2013
We would like YOU to be a part of this tradition.
Celebrate BMC Cancer Survivors at the second annual Catwalk for BMC Cancer Care. This unique event
incorporates local and national designers, professional models AND survivors on the runway. Attend this event
and see the beauty and strength these survivors have when they are walking the catwalk in one‐of‐a‐kind
creations designed specifically for them. Also joining the models and survivors on the runway are BMC staff
members and local celebrities.
Presenting Sponsor - $20,000
‐ Logo on backdrop and runway Avant-Garde - $3,500
‐ Full Page ad on inside front cover of program ‐ Logo promotional material
‐ 6 Event tickets ‐ Logo and link on website
‐ Prominence on red carpet “step & repeat” ‐ Facebook and Twitter promotion
‐ Logo on promotional material ‐ 2 event tickets
‐ Logo and link on website ‐ Name and logo on emails
‐ Name and logo on emails ‐ Verbal event recognition
‐ Major verbal event recognition
‐ Promotion through media sponsors including Channel 7
Ready-to-Wear -
Haute Couture - $10,000 $1,500
‐ Logo on runway ‐ Logo promotional material
‐ Full Page ad in program ‐ Logo and link on website
‐ 4 event tickets ‐ Facebook and Twitter promotion
‐ Signage at event
‐ Logo on promotional material
‐ Logo and link on website
‐ Overall media recognition VIP table –
‐ Recognition in event emails $1,000
‐ Seats four people in the
VIP upper level table

12. Backdrop Sponsorship
In addition to rocking
the house with great
styles and fabulous
people, The Catwalk is a
great way for companies
to support cancer care
at BMC, while
simultaneously creating
an eye‐catching
branding and awareness X
opportunity.
For the 2013 Catwalk,
there will be an
opportunity to display a
company’s sponsorship
on the runway backdrop
(see ‘X’ in photos).
Backdrop sponsors will
forever have their
names & logos
connected with a night
of roaring Backdrop = X
entertainment and
heartfelt emotion.

13. Backdrop Sponsorship
X
X
X
X
X X