This document discusses various innovative solutions to global challenges that aim to be simple, localized and affordable. It describes inventions like a $25 sleeping bag and $20,000 per month incubator for developing countries, as well as MIT student projects like a solar-powered bottle bulb and a tablet-based education program that empowered children in Ethiopia to teach themselves. It encourages focusing on what really matters in life and sharing dreams through an art installation that allows people to write what they want to do before dying or completely being themselves.
This document discusses various innovative solutions to global challenges that aim to be simple, localized and affordable. It describes inventions like a $25 sleeping bag and $20,000 per month incubator for developing countries, as well as MIT student projects like a solar-powered bottle bulb and a tablet-based education program that empowered children in Ethiopia to teach themselves. It encourages focusing on what really matters in life and sharing dreams through an art installation that allows people to write what they want to do before dying or completely being themselves.
This document provides information about various photography exhibitions depicting life in war-torn areas like Aleppo, Syria. It discusses how the exhibits aimed to show the hopes and dreams of people living through conflict, rather than just focusing on violence and opposition. One photographer describes waking up daily to the sounds of bombing and killing, having to navigate dangerous streets to document life and finding burned bodies. The document promotes seeing humanity in all people, even those who criticize their governments, but still love their country. It encourages recognizing that people everywhere dream of a better future and that the world could be very different if we open our eyes to each other.
This document appears to be an assignment for an ad critique. The assignment is labeled as Assignment 2 and lists the student completing the assignment as Catherine Alexander with the student ID of Z3366676. The document provides identifying information for the assignment but does not include any details about the ad or critique.
The document discusses how social media, particularly Twitter, was used during several political campaigns and elections, including:
- The 2010 Australian federal election, where over 400,000 tweets focused more on political leaders than issues.
- Barack Obama's highly successful 2008 US presidential campaign, which leveraged Facebook, Twitter, and YouTube to engage voters and promote his message and brand.
- The contrast between Obama and McCain's social media strategies and results in the 2008 US election.
- The continued growth of Obama's social media support compared to Mitt Romney's in the 2012 US election.
The conclusion advocates that modern political campaigns should leverage social media to communicate their messages to target audiences while maintaining traditional campaign techniques
This document appears to be an assignment for an ad critique. The assignment is labeled as Assignment 2 and lists the student completing the assignment as Catherine Alexander with the student ID of Z3366676. The document provides information for an upcoming ad critique assignment but does not include any details about the specific ad or critique.
The presentation summarizes United Colors of Benetton's plan to reposition its brand through a new advertising campaign. It provides background on the brand's history of controversial campaigns and current lack of distinctiveness. The new campaign aims to reaffirm the brand's values of diversity and social issues while stimulating global conversation through creative executions across print, digital and event-based media. It seeks to reconnect the brand with its target audience of fashionable and socially conscious young adults.
This document provides information about various photography exhibitions depicting life in war-torn areas like Aleppo, Syria. It discusses how the exhibits aimed to show the hopes and dreams of people living through conflict, rather than just focusing on violence and opposition. One photographer describes waking up daily to the sounds of bombing and killing, having to navigate dangerous streets to document life and finding burned bodies. The document promotes seeing humanity in all people, even those who criticize their governments, but still love their country. It encourages recognizing that people everywhere dream of a better future and that the world could be very different if we open our eyes to each other.
This document appears to be an assignment for an ad critique. The assignment is labeled as Assignment 2 and lists the student completing the assignment as Catherine Alexander with the student ID of Z3366676. The document provides identifying information for the assignment but does not include any details about the ad or critique.
The document discusses how social media, particularly Twitter, was used during several political campaigns and elections, including:
- The 2010 Australian federal election, where over 400,000 tweets focused more on political leaders than issues.
- Barack Obama's highly successful 2008 US presidential campaign, which leveraged Facebook, Twitter, and YouTube to engage voters and promote his message and brand.
- The contrast between Obama and McCain's social media strategies and results in the 2008 US election.
- The continued growth of Obama's social media support compared to Mitt Romney's in the 2012 US election.
The conclusion advocates that modern political campaigns should leverage social media to communicate their messages to target audiences while maintaining traditional campaign techniques
This document appears to be an assignment for an ad critique. The assignment is labeled as Assignment 2 and lists the student completing the assignment as Catherine Alexander with the student ID of Z3366676. The document provides information for an upcoming ad critique assignment but does not include any details about the specific ad or critique.
The presentation summarizes United Colors of Benetton's plan to reposition its brand through a new advertising campaign. It provides background on the brand's history of controversial campaigns and current lack of distinctiveness. The new campaign aims to reaffirm the brand's values of diversity and social issues while stimulating global conversation through creative executions across print, digital and event-based media. It seeks to reconnect the brand with its target audience of fashionable and socially conscious young adults.