The document discusses various topics related to fitness businesses and industries, including club culture, member interaction and behavior, and staff motivation. It provides ideas for segmenting members, driving relationships between staff and members, and developing a predictive model for member lifecycles. Examples are given of viral marketing videos from different fitness businesses.

1. What is happening around the fitness industry & business? Is this just evolution or a complete revolution in the fitness industry?

2. Inspiration for FitnessBiz 2011comes from the great Joe Cirulli from Gainesville Health & Fitness: “ Once you know WHO you are, you know WHAT & WHO you are looking for!” In one month: 75 comment cards 775 Eagle nominations

4. What are your daily costs to run your business – do you know them? Modify your budget every 30 days based on actuals

5. Some ideas to get you thinking . . . About Club Culture Mission – powerful and energising that creates pleasure, passion & purpose for your Team Club culture can change but values never To get excellence from your team, “Do you want to play? If not move on . . .” About Member Interaction Profit = customer engagement + employee engaged Drive relationship between members and staff by values not procedures “ Operation Curiosity” – members don’t share everything, so ask! About Member Behaviour Can you segment your members by their behaviour? We should be able to plot the lifecycle of our members and develop a predictor model.

6. Some ideas to get you thinking . . . From Daniel Pink: Mechanical skill – larger the reward the higher the performance Cognitive skill – larger the reward no change / the poorer the performance “ If . . . Then . . .” Motivates on simple/easy problem but not on more complex What motivates people: Autonomy; Mastery; Purpose Google said: “We want engagement from our staff, the only way to get that is having our staff do things on their own. Just about all the good ideas here have bubbled up from 20% time” Alec Proudfoot – eg gmail!

8. Crunch Fitness: Great viral ad

9. Anytime Fitness: One of the best You Tube channels

10. Anytime Fitness: We miss you video

15. Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions). Watch KLM Surprises: http://youtu.be/rwnyAudIyzs

21. Your Homework . . . How great leaders inspire action: http://www.youtube.com/watch?v=qp0HIF3SfI4&feature=youtu.be

23. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] o r 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles

24. Name: _____________________________________________ Business: _____________________________________________ Phone: _____________________________________________ Email: _____________________________________________ Preferred Day for Contact:  Tuesday  Thursday  Friday  Any Preferred Time for Contact  10 -12  2-4  6-8  Any I would like more information on: Mystery Shopper Program  Staff training Personal Trainers 16 Week Mentor Program  Social media training & strategy REX Round Table for Club Owners  Lead boxes REX Round Table for Personal Trainers  Monthly Webinars  Business mentoring with JT YES, I want more information