2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Adaptive Forward Lighting, an Front-wheel drive and optional Chrome Accents. Just one of the Power liftgate with memory Vertical LED taillamps are t h e s r x c r o s s ov e r
available feature, uses sensors to advanced all-wheel drive with many stylish touches that give the height, an available feature, energy-efficient, lasting up to ten
read speed and steering angle, and electronic limited slip differential SRX Crossover a polished look. allows you to open the rear times longer than traditional
swivels high-intensity headlamps are available configurations. Nicely complemented by faceted liftgate to any pre-programmed bulbs while providing enhanced
up to 15˚ to follow direction of travel. turn indicator lights. height, and close it, at the touch illumination. Beyond function,
of a button. they’re also a signature Cadillac
styling cue.
The SRX is the Cadillac of crossovers. A fusing of dramatic
presence, advanced technology and flexible storage space,
all crafted to the highest level of detail. Powered by an
advanced direct-injected or available turbocharged engine,
suspension options that deliver nimble road performance,
and offering a handcrafted interior that pampers both
driver and passengers, here is a new standard for luxury
crossovers.
3. Stance of the SRX is wide, with Engine options include a 3.0L Direct injection technology, 6-speed automatic transmission Fully independent suspension performance ZF Servotronic® 26 steering
minimal overhang and wheels direct injection V6, or an available combined with Variable Valve incorporates Driver Shift Control, is tuned to deliver smooth system, an available feature,
pushed out to corners. The car 2.8L turbocharged V6 with ECO Timing, delivers the perfect which allows smooth manual gear performance. An available sport provides quick-reacting hydraulic
seats five, offers generous mode to alter transmission shift balance of impressive power and changes without the use of a suspension reads the road and assistance for good on-center feel
passenger and cargo room, and points and maximize fuel fuel efficiency.4 clutch pedal. adjusts damping forces every two and responsive feedback.
can tow up to 3,500 lbs.1,2 efficiency.3 milliseconds.
When it comes to the SRX, performance means many
things. Solid body structure and crouching stance.
Responsive suspension tuning with available continuous
damping5 that adjusts shock stiffness to road surface
conditions. StabiliTrak electronic stability control that
automatically engages braking and modulates engine
power to help the driver stay on course. And an available
advanced all-wheel drive system that employs an
electronic limited slip differential (eLSD) which provides
enhanced control while cornering.
1 When equipped with available trailer towing package.
2 Maximum trailer-weight ratings are calculated assuming a base vehicle, except for any option(s) necessary to achieve the
rating, plus driver. The weight of other optional equipment, passengers and cargo will reduce the maximum trailer weight your 4 V6 VVT FWD: EPA estimated mpg 18 city/25 highway. V6 VVT AWD: EPA estimated mpg 17 city/23 highway.
vehicle can tow. See your Cadillac dealer for additional details. 5 Available on Performance and Premium AWD models.
3 V6 Turbo AWD: EPA estimated mpg 15 city/22 highway. 6 Servotronic is a registered trademark of ZF Lenksysteme GmbH.
4. An 8-speaker Bose® sound Rear-seat DVD Entertainment Cargo stows in bins, glove box the srx interior Sapele wood trim and supple Rearview camera, an available Bluetooth,®3 an available feature, UltraView sunroof, an available
system with USB interface, CD System, an available feature, and under floor. Rear seats fold leather seating surfaces, both feature, is viewable via an LCD is activated by a steering wheel feature, spans front and rear
player and MP3 playback is with dual seat-mounted flip-up flat to create 60 cu ft of space in available features, add elegance screen in the rearview mirror or button and voice recognition, seats and features a sliding glass
standard. Also available is the 8 diagonal screens, wireless back. Available U-rail with and blend with leather-wrapped on the navigation screen, when allowing hands-free mobile panel and power sunshade.
10-speaker Bose® 5.1 surround headphones and remote, provides adjustable fence helps manage steering wheel and shift knob, equipped. phone use.
sound system. diversion for passengers in back. cargo. and polished chrome accents.
Inside the SRX, advanced technology and craftsmanship
come together like never before. This is a carefully hand-
crafted cabin, accented by exquisite French stitching,
available Sapele wood trim, fingertip steering wheel-
mounted controls and available interior ambient lighting.
And incorporating amenities like a Bose® premium sound
system, iPod 1 connectivity, and an available hard drive with
10GB for music storage, glide-up touch screen navigation,2
and Bluetooth® phone connectivity,3 makes the most of
your driving experience.
1 iPod is a registered trademark of Apple, Inc. All rights reserved.
2 Map coverage available in the United States, U.S. Virgin Islands, Puerto Rico and Canada.
3 Go to gm.com/bluetooth to find out which Bluetooth phones are compatible with this vehicle.
5. The Driver Information Center Memory settings option recalls Glide-up navigation and enter- t e c h n o lo gy Integrated iPod connectivity. Keyless access, an available
displays running data – speed, settings for two drivers, including tainment system, an available Control your iPod1 or MP3 device feature, allows convenient passive
direction, distance, fuel use, oil driver’s seat position, adjustable feature, combines 3D color with steering wheel-mounted vehicle entry. Once programmed,
level, tire pressure and more – in pedals, outside mirrors and other imaging, voice guidance, and 10GB controls. And know what’s playing the remote unlocks all five doors
high-resolution color. personal preferences. hard drive for music storage. with music info on the radio or when carried near the vehicle and
navigation display, if equipped. locks them as you walk away.
The SRX has an abundance of technology, all aimed at
improving driver experience. And as one moves up through
the Luxury, Performance and Premium Collections –
available equipment evolves. From a standard, full-color
Driver Information Center offering multiple status and
warning messages, to an available turbocharged engine
that delivers thrilling throttle response, to entertainment
and navigation upgrades that combine surround sound,
iPod1 connectivity, pause-and-play live radio, even a rearview
backup camera – no technical stone is left unturned.
1 iPod is a registered trademark of Apple, Inc. All rights reserved.
6. a b o u t yo u r ca d i l l ac s r x c r o s s ov e r c o lo r s
s a f e t y i n f o r m at i o n lu x u r y c ov e r ag e a n d ow n e r p r i v i l e g e s exterior interior
black raven imperial blue mocha steel titanium
Metallic Metallic with Ebony Accents
crystal red 1 platinum ice 1 ebony
Tintcoat Tri-coat with Titanium Accents
Passenger safety is a primary Robust Body The first layer of defense is the strong Cadillac offers world-class And if your trip is interrupted due to vehicle failure,
Body Frame Integral (BFI) construction with strategi- reasonable expenses may be reimbursed during
consideration throughout the cally engineered crumple zones. Making extensive use of coverage with the Cadillac the 5-Year/100,000-Mile Roadside Coverage period
engineering process. With preven- high-strength steel, the SRX is designed to help absorb 5-Year/100,000-Mile Transferable with Trip Interruption Protection. Your vehicle is
and channel crash energy away from the passenger also covered by the GM Bumper-to-Bumper limited black ice 1 radiant silver shale 4
tative safety features like StabiliTrak compartment in the event of an impact.
Powertrain Limited Warranty with warranty.
Metallic Metallic with Brownstone Accents
electronic stability control, an anti- no deductible plus Roadside
Airbags1 The SRX features six standard airbags, Courtesy Transportation Available whenever your
lock brake system (ABS), and one of Assistance and Courtesy Trans- vehicle is in for warranted repairs. Cadillac Roadside
including advanced, frontal dual-stage and seat-
the most advanced all-wheel drive mounted side-impact airbags for the driver and portation. Whichever comes Assistance and Courtesy Transportation Programs
front-seat passenger, as well as first- and second- first – see your dealer for details. are in effect for the first 60 months or 100,000 miles
systems available, the SRX was
row outboard head-curtain airbags. of ownership, whichever comes first. See your deal-
designed to help avoid collisions. Owner Privileges By driving an SRX Crossover, er for complete details, terms and conditions of
But should an incident occur, Advanced All-Wheel Drive (AWD) Capable of shifting you’re part of a select group that enjoys special these programs, and the GM limited warranty.
gold mist 2
gray flannel 3 shale 4
up to 100% of the torque from front to rear wheels privileges, like the new Cadillac Owner Center, a
the SRX looks out for you and yours. based on road conditions. The AWD system is aug-
Metallic Metallic with Ebony Accents
one-stop resource to enhance your Cadillac owner-
mented by an electronic limited slip differential (eLSD) ship experience. Powered by Yahoo!, the Owner
StabiliTrak A computer-controlled, 4-channel capable of shifting up to 85% of the torque from one Center includes online service reminders, special
Electronic Stability Control System, StabiliTrak rear wheel to the other as conditions demand. offers, an online Owner’s Manual and more. Mem-
compares driver steering input with vehicle response,
bers can also store their service records in one place
applying brakes and modulating engine power as OnStar2 Automatic Crash Response In a crash, online and have the opportunity to connect with
needed to help you stay on course. built-in sensors in your vehicle can automatically send other Cadillac owners. Enroll for these benefits at
an alert to OnStar. An OnStar Advisor is immediately cadillac.com/owners. Owner Privileges also include 1 Always use safety belts and the correct child restraint for your child’s age
Anti-Lock Brakes The anti-lock brake system in the connected to your vehicle to see if you’re okay. Even and size, even in vehicles with airbags. Children are safer when properly secured
24-hour Roadside Assistance (1-800-882-1112).
SRX employs 4-wheel power-assisted vented disc if you don’t respond, the Advisor can use GPS technol- in the rear seat, in an appropriate infant, child or booster seat. Never place a rear- Tri-coat is a meticulous 3-layer process that results in a dramatic hue-shifting
Free roadside services include jump starts, towing, facing infant restraint in the front seat of any vehicle equipped with an active
brakes and is packed with advanced features such as ogy to locate you and request that emergency help be frontal airbag. See the vehicle Owner’s Manual and child safety seat instructions
color reminiscent of a show-car finish. 1 Available at extra charge.
lockouts, emergency fuel delivery and flat tire 2 Not available with Titanium and Ebony interiors.
Hill Start, Ready Brake Alert and Brake Assist. sent right away. for more safety information. Tintcoat is a premium 2-layer paint application with the addition of a tinted
3 Not available with Shale interior with Brownstone Accents.
change or Tire Inflator Kit Service (as equipped). 2 Visit onstar.com for coverage map, details and system limitations. clearcoat, lending the finish an extra depth and brightness. 4 Only available with Collections.
7. s r x c r o s s o v e r f e at u r e s a n d o p t i o n s
luxury collection performance collection premium collection Drivetrain Dimensions Wheels and Tires
Includes all standard features plus: Includes all Luxury Collection features plus: Includes all Performance Collection features plus: Front-Wheel Drive; All-Wheel Drive (optional on all Collections) Climate Control Dual-zone automatic with individual climate Exterior Standard
3.0L V6 VVT engine with 265hp @ 6950rpm and 223 lb-ft of torque settings for driver and front passenger; rear-window defroster
@ 5100rpm, all-speed traction control with brake and engine Length 190.3 18 7-spoke painted cast aluminum wheel
Console Front floor with floor shifter, integral fore/aft adjusting Height 65.7 fitted with H-rated all-season radial tires:
Adaptive Remote Start Includes two remote transmitters, remote Audio System Features a 2GB virtual CD player; 10-speaker Bose® Audio System II Features a hard drive with 10GB of music storage; Audio Controls Independent rear-seat audio controls with two intervention; Hydra-Matic 6T70 (Aisin Warner AF40 with optional
armrest, storage compartment, cupholders, Ultrasonic Front and P235/65R18
start, climate control system and heated seat activation 5.1 surround sound system (Requires Entertainment System) 10-speaker Bose® 5.1 surround sound system, 8 diagonal glide-up headphone jacks (headphones not included) turbo) 6-speed automatic transmission with performance shifting Width 75.2
Rear Park Assist switch (if equipped); overhead with sunroof
touch screen and Driver Shift Control (clutchless manual operation) Wheelbase 110.5
Bluetooth® for Phone Interface1 Hands-free calling for cell phones Audio System II Features a hard drive with 10GB of music storage; Climate Control Tri-zone automatic with individual climate settings switches (if equipped), Universal Home Remote (if equipped); with
10-speaker Bose® 5.1 surround sound system, 8 diagonal glide-up Foglamps Front, integral in front fascia for driver, front passenger and rear seating areas Engine (optional with Performance and Premium Collections) 2.8L rear-seat audio and HVAC controls (if equipped) Maximum Trailer Weight Rating3
Cargo Management System Includes U-rail, cargo shade and Turbo V6 engine with 300hp @ 5500rpm and 295 lb-ft of torque
touch screen (Requires navigation) Heated Outboard Rear Seating Cruise Control Electronic, with set and resume speed 3.0L 2,500 lb
adjustable cargo fence Headlamps Xenon High-Intensity Discharge (HID) with headlamp @ 1850rpm (Requires all-wheel drive)
Cargo/Pet Guard washers, Adaptive Forward Lighting with three modes Ventilated Driver and Front Passenger Seats Driver Information Center Enhanced full-color 2.8L 2,500 lb
Chrome Roof Rails Luxury Collection
Engine Block Heater Navigation2 With voice and text guidance. Includes rearview cam- Chassis and Suspension 3.0L with Trailer Towing Package 3,500 lb
Front and Rear Ultrasonic Park Assist Front and rear audible Electric Parking Brake
era with automatic operation that provides a panoramic rear view Enhance your Premium Collection with these options: 2.8L with Trailer Towing Package 3,500 lb
18 7-spoke bright machined finish alu-
warnings, front warning in Driver Information Center Entertainment System In-dash DVD with rear-facing seat-mounted Brakes 4-wheel power-assisted disc brakes with anti-lock system. Keyless Start Includes two remote transmitters enabling push- minum wheel fitted with H-rated all-
with “guidelines” indicating the vehicle’s projected path when ve- Advanced All-Wheel Drive Capable of shifting up to 100% of the Vented front and rear with aluminum calipers with 2-piston front Track Width
flip-up 8 diagonal screens, two 2-channel wireless headphones button start season radial tires: P235/65R18
Keyless Access Passive entry on both front and rear doors and hicle is put in reverse
and remote, auxiliary audio/video jacks, game plug-in options, and torque from front to rear wheels based on road conditions. Elec- calipers and single-piston rear calipers. The system also features Front 63.8
liftgate OnStar8 standard one-year Directions & Connections Plan
DivX® playback capability (Requires uplevel Audio System) Steering Speed-sensitive, variable-effort, ZF Servotronic® 2 power
4 tronic limited slip differential (eLSD) shifts up to 85% of the torque Hill Start, Ready Brake Alert, and Brake Assist
includes Turn-by-Turn Navigation Rear 63.4
Lighting, Interior Ambient Footwell lighting, sill plates and LED rack-and-pinion from one rear wheel to the other as conditions demand
Navigation2 With voice and text guidance. Includes rearview cam- StabiliTrak Electronic Stability Control System Computer- Interior front re ar
spotlights with lighting pipes Seating 5-passenger; front bucket seats with 8-way driver
era with automatic operation that provides a panoramic rear view Wheels5 20” 7-spoke premium painted cast aluminum Cargo/Pet Guard controlled, 4-channel
power adjustment, leatherette Headroom 39.7 38.4
Memory Package Recalls settings for two drivers with key-fob with “guidelines” indicating the vehicle’s projected path when ve- Engine 2.8L Turbo V6 engine with 300hp @ 5500rpm and 295 Steering Power rack-and-pinion Legroom 41.2 36.3
activation; driver’s seat position, adjustable pedals, outside mirrors, hicle is put in reverse Enhance your Performance Collection with these options: Steering Wheel Leather-wrapped, tilt-adjustable, telescopic with Performance and Premium Collections5
lb-ft of torque @ 1850rpm (Requires all-wheel drive) Suspension 4-wheel independent design that utilizes a short/long
and additional personal settings fingertip controls Hip room 55.4 54.7
Trailer Towing Package3 3,500-lb capacity Advanced All-Wheel Drive Capable of shifting up to 100% of the Engine Block Heater arm, coil-over strut with anti-sway bar in front, and an independent, 20 7-spoke premium painted cast alu-
Mirrors Driver and front passenger, heated, power-folding, power- torque from front to rear wheels based on road conditions. Elec- Theft-Deterrent System PASS-Key III+ immobilizer; audible con- Shoulder room 58.3 56.3
modified multi-link with anti-sway bar in the rear; both benefit from minum wheel fitted with H-rated all-
adjustable and driver side auto-dimming tronic limited slip differential (eLSD) shifts up to 85% of the torque Entertainment System In-dash DVD with rear-facing seat-mounted tent theft-deterrent system
coil-over monotube dampers season radial tires: P235/55R20
from one rear wheel to the other as conditions demand flip-up 8 diagonal screens, two 2-channel wireless headphones
Pedals Power-adjustable brake and accelerator Windows Power with express-up and -down driver and front-
and remote, auxiliary audio/video jacks, game plug-in options, and Weights and Capacities
Power Liftgate with Memory Height Cargo/Pet Guard Standard Exterior Features passenger side windows; express-down rear windows; rear windows
DivX® playback capability
with child lockout system; privacy glass; and remote all-windows- Curb Weight
Engine 2.8L Turbo V6 engine with 300hp @ 5500rpm and 295 Lights Twilight Sentinel automatic operation; projector beam
Rearview Mirror Inside automatic-dimming rearview mirror with Suspension Sport, with computer-controlled real-time damping down comfort feature
lb-ft of torque @ 1850rpm (Requires all-wheel drive) tungsten-halogen headlamps with flash-to-pass, windshield wiper V6 (FWD) 4,224 lb
LCD screen that displays image from rearview camera (Requires all-wheel drive)
activation, illuminated entry, LED side marker front lamps and rear XM Radio9 With three trial months V6 (AWD) 4,387 lb 20 7-spoke chrome tech aluminum
Seating Leather seating surfaces, manual driver side adjustable Engine Block Heater Trailer Towing Package 3,500-lb capacity
3
taillamps V6 Turbo (AWD) 4,488 lb wheel fitted with H-rated all-season
thigh support, 8-way power-adjustable front passenger side, driver Entertainment System In-dash DVD with rear-facing seat-mounted radial tires (optional): P235/55R20
Wheels5 20” 7-spoke chrome tech aluminum Mirrors Driver and front passenger, heated, power-adjustable and Cargo Volume
and front passenger power lumbar control, driver and front pas- flip-up 8 diagonal screens, two 2-channel wireless headphones
manual folding
senger heated and remote, auxiliary audio/video jacks, game plug-in options, and Behind First Row 61.1 cu ft
DivX® playback capability Roof Rails Black Behind Second Row 29.8 cu ft
Sensor Automatic air circulation/air quality and humidity sensor
Suspension Sport, with computer-controlled real-time damping Tire Pressure Monitor Fuel Capacity Approx. 21 gal.
UltraView Sunroof Power, tilt-sliding, electric with express-open
over front-row seating, and power sunshade with 100% light blockage (Requires all-wheel drive) Wheels 18” 7-spoke painted cast aluminum
Universal Home Remote 3-channel programmable Trailer Towing Package3 3,500-lb capacity
Standard Interior Features
Wheels 18” 7-spoke bright machined finish aluminum Wheels5 20” 7-spoke chrome tech aluminum
Airbags6 Driver and front passenger, dual-stage; driver and front
Wipers Automatic Rainsense wipers with moisture detection passenger, seat-mounted side-impact for thorax and pelvic protec-
Wood Trim Sapele wood trim on steering wheel, shift knob, center tion; first- and second-row outboard passenger head-curtain
stack, and door trim Audio System AM/FM, single-slot CD player with 8-speaker Bose®
sound system, MP3 playback, and Radio Data System (RDS)7 1 Go to gm.com/bluetooth to find out which Bluetooth phones are compatible secured in the rear seat, in an appropriate infant, child or booster seat. Never
Enhance your Luxury Collection with these options: with this vehicle. 2 Map coverage available in the United States, U.S. Virgin Islands, place a rear-facing infant restraint in the front seat of any vehicle equipped with
Auxiliary jack/USB for MP3 playback devices MP3 player con- Puerto Rico, and Canada. 3 Maximum trailer-weight ratings are calculated an active frontal airbag. See the vehicle Owner’s Manual and child safety seat
Advanced All-Wheel Drive Capable of shifting up to 100% of the nects in the center console for easy storage. Control and select your assuming a base vehicle, except for any option(s) necessary to achieve the instructions for more safety information. 7 RDS only functions where stations
rating, plus driver. The weight of other optional equipment, passengers and broadcast RDS information. 8 Visit onstar.com for coverage map, details and
torque from front to rear wheels based on road conditions. Elec- music using the steering wheel-mounted controls cargo will reduce the maximum trailer weight your vehicle can tow. See your system limitations. 9 Requires a subscription sold separately by XM after trial
tronic limited slip differential (eLSD) shifts up to 85% of the torque Cadillac dealer for additional details. 4 Servotronic is a registered trademark period. Available only in the 48 contiguous United States and District of Columbia.
Cargo Area Modular under-floor storage and cargo volume of 29.8
from one rear wheel to the other as conditions demand of ZF Lenksysteme GmbH. 5 Use only GM-approved wheel/tire combinations. Visit gm.xmradio.com for details.
cu ft behind the second row See dealer for details. 6 Always use safety belts and the correct child restraint
for your child’s age and size, even in vehicles with an airbag. Even in vehicles
equipped with Passenger Sensing System, children are safer when properly