Test drive the 2010 Toyota Rav4 at Toyota of Wallingford serving New Haven, Connecticut. View our in stock selection of 2010 Toyota Rav4 at http://www.wow-toyota.com.

1. 2010
RAV4
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Limited V6 shown in Classic Silver Metallic
PAGE 1 of 20

2. 2010
Model Overview RAV4
Limited interior shown in Ash with available Premium Limited V6 shown in Classic Silver Metallic Sport shown in Pacific Blue Metallic
Package and touch-screen DVD navigation system [12]
4x2 RAV4 Base 4- 4x4 RAV4 Base 4- 4x4 RAV4 Sport 4- 4x4 RAV4 Base 4x4 RAV4 Limited 4x4 RAV4 Sport 4x4 RAV4 Limited
Cyl SUV 4-Speed Cyl SUV 4-Speed Cyl SUV 4-Speed V6 SUV 5-Speed 4-Cyl SUV 4- V6 SUV 5-Speed V6 SUV 5-Speed
Auto Auto Auto Auto Speed Auto Auto Auto
MSRP** $21,675 $23,075 $24,775 $25,110 $26,055 $26,705 $27,985
MPG City/Highway*** 22/28 21/27 21/27 19/26 21/27 19/26 19/26
Seating 5 5 5 5 5 5 5
EXTERIOR COLORS* INTERIOR COLORS*
Limited - Sand Beige
Super White Sandy Beach Metallic Base - Ash Fabric Fabric
Base - Sand Beige Limited - Ash Leather
Classic Silver Metallic Black Forest Pearl Fabric trim
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Sport - Dark Charcoal Limited - Sand Beige
Black Pacific Blue Metallic Fabric Leather trim
Barcelona Red Magnetic Gray Sport - Dark Charcoal
Metallic Metallic Leather trim
Pyrite Mica Blizzard Pearl Limited - Ash Fabric
Additional Charge: $220.00
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local dealer to check for current availability or the possibility of
placing an order for such a vehicle.
**Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $760 for Cars, $810 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $975 for
Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and
Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title
and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
*** 2010 EPA-estimated mileage. Actual mileage will vary.
PAGE 2 of 20

3. 2010
Standard Features and Options* RAV4
4x4 RAV4 4x4 RAV4
4x2 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 4x4 RAV4
Sport 4-Cyl Limited 4-Cyl
4-Cyl SUV 4- 4-Cyl SUV 4- V6 SUV 5- Sport V6 SUV Limited V6 SUV
SUV 4-Speed SUV 4-Speed
Speed Auto Speed Auto Speed Auto 5-Speed Auto 5-Speed Auto
Auto Auto
MSRP** $21,675 $23,075 $24,775 $25,110 $26,055 $26,705 $27,985
Model Number 4430 4432 4442 4433 4452 4443 4453
EXTERIOR
Aerodynamic multi-reflector halogen headlamps with
auto-off feature - - - -
Aerodynamic multi-reflector halogen headlamps with
blackout sport trim and auto-off feature - - - - -
Aerodynamic multi-reflector halogen headlamps with
auto on/off feature - - -
LED taillamps and stop lamps
Integrated fog lamps - - -
Automatic Limited-Slip Differential (Auto LSD) - - - - - -
Electronic On-Demand 4WD with 4WD manual lock
switch -
Hill Start Assist Control (HAC) [2]
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Downhill Assist Control (DAC) [2]
Sport-tuned suspension (springs and shock absorbers) - - - - -
16-in. steel wheels and wheel covers with P215/70R16
tires and full-size spare tire on 16-in. steel wheel - - - - -
17-in. 5-spoke styled steel wheels with 225/65R17 tires
and full-size spare tire on 17-in. steel wheel - - - -
17-in. 5-spoke alloy wheels with P225/65R17 tires and
full-size spare tire on 17-in. steel wheel - - - -
17-in. 6-spoke alloy wheels with P225/65R17 tires and
full-size spare tire on 17-in. steel wheel - - - - -
18-in. 5-spoke alloy wheels with P235/55R18 tires and
full-size spare tire on 18-in. alloy wheel [5] - - - - -
**Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $760 for Cars, $810 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $975 for
Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and
Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title
and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 3 of 20
dealer to check for current availability or the possibility of placing an order for such a vehicle.

4. 2010
Standard Features and Options* RAV4
4x4 RAV4 4x4 RAV4
4x2 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 4x4 RAV4
Sport 4-Cyl Limited 4-Cyl
4-Cyl SUV 4- 4-Cyl SUV 4- V6 SUV 5- Sport V6 SUV Limited V6 SUV
SUV 4-Speed SUV 4-Speed
Speed Auto Speed Auto Speed Auto 5-Speed Auto 5-Speed Auto
Auto Auto
Side-opening rear door with hold-open feature
Unique rear door with chrome accents - - - - -
Roof-mounted antenna with XM [8] antenna and prewire
Black door handles - - - -
Color-keyed door handles - - -
Color-keyed back door handle
Black grille - -
Chrome-accented grille - - - - -
Color-keyed front and rear bumpers
Black foldable power outside mirrors - -
Color-keyed foldable power heated outside mirrors with
turn-signal indicators - - - - -
Color-keyed full-size combination hard/soft outside
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
spare tire cover - -
Color-keyed full-size hard-shell outside spare tire cover - - - - -
Color-keyed fender flares - - -
Color-keyed rear spoiler with Center High-mount Stop
lamp (CHMSL)
Washer-linked variable intermittent windshield wiper
Power tilt/slide moonroof with sunshade - - -
High solar energy-absorbing (HSEA) glass
Rear privacy glass
Rear window electric defogger with timer and
intermittent wiper
Rear-step bumper protector
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 4 of 20
dealer to check for current availability or the possibility of placing an order for such a vehicle.

5. 2010
Standard Features and Options* RAV4
4x4 RAV4 4x4 RAV4
4x2 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 4x4 RAV4
Sport 4-Cyl Limited 4-Cyl
4-Cyl SUV 4- 4-Cyl SUV 4- V6 SUV 5- Sport V6 SUV Limited V6 SUV
SUV 4-Speed SUV 4-Speed
Speed Auto Speed Auto Speed Auto 5-Speed Auto 5-Speed Auto
Auto Auto
Black roof rails and cross bars
Tow Prep Package (V6 models only) [9] with 3500-lb.
towing capacity - includes upgraded radiator, fan - - - -
coupling and alternator
INTERIOR
CFC-free air conditioning with air filtration - -
CFC-free dual zone automatic air conditioning with air
filtration, micro dust/pollen removal capability and - - - - -
information display
AM/FM CD player with MP3/WMA playback capability,
satellite radio capability [8] and six speakers - -
AM/FM 6-disc in-dash CD changer, MP3/WMA playback
capability, integrated XM Satellite Radio [10] receiver
(includes 90-day trial subscription) and six speakers
JBL® AM/FM 6-disc in-dash CD changer with integrated
XM Satellite Radio [10] receiver (includes 90-day trial
subscription), MP3/WMA playback capability, hands-free
phone capability via Bluetooth® with steering wheel- - - - - -
mounted hands-free controls [11] and nine speakers
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
(includes subwoofer)
Touch-screen navigation system [12] with AM/FM CD
player, XM Satellite Radio capability [8] with NavTraffic®
capability [12] (requires XM receiver and XM - - -
subscription, MP3/WMA playback capability and six
speakers.
Integrated backup camera linked to an electrochromic
mirror with integrated backup camera monitor [13]
Auxiliary audio jack on center console
Cruise control with brake deceleration feature
Tilt/telescopic steering wheel with instrument panel
display control
Urethane steering wheel - -
Leather-wrapped steering wheel - - - - -
Leather-wrapped shift knob with metallic inlay - - - - -
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 5 of 20
dealer to check for current availability or the possibility of placing an order for such a vehicle.

6. 2010
Standard Features and Options* RAV4
4x4 RAV4 4x4 RAV4
4x2 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 4x4 RAV4
Sport 4-Cyl Limited 4-Cyl
4-Cyl SUV 4- 4-Cyl SUV 4- V6 SUV 5- Sport V6 SUV Limited V6 SUV
SUV 4-Speed SUV 4-Speed
Speed Auto Speed Auto Speed Auto 5-Speed Auto 5-Speed Auto
Auto Auto
Unique chrome-accented shift knob with black leather-
trim insert - - - - -
Chrome interior door handles, parking brake tip and vent
trim - - - - -
Fabric-trimmed 6-way adjustable driver's seat with
height adjustment and seatback pockets
Fabric-trimmed 8-way adjustable power driver's seat
with power lumbar support, height adjustment and - - - - -
seatback pocket
Fabric-trimmed 4-way manual adjustable front
passenger seat with seatback pocket
Fabric-trimmed 60/40 split, reclining, fold-flat second-row
seats with slide-forward capability, height-adjustable
headrests and center armrest
Fabric-trimmed 50/50 Split & Stow 3rd Row™ seats with
fold-flat-into-floor capability and height-adjustable - -
headrests [15]
Premium Package - includes leather seating surfaces
and 8-way adjustable power driver's seat with power - - -
lumbar support
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
120V AC power outlet - - - - -
Driver and front passenger heated seats - - -
Amber-illuminated tri-dial Optitron cluster with
speedometer, tachometer and fuel gauge meters; LCD
odometer with twin tripmeters; and seatbelt disconnect,
airbag, door-ajar, battery, oil pressure, brake, VSC-off
[20], HAC [2], DAC [2], Traction Control-off (TRAC),
ABS, Direct Tire Pressure Monitor System (TPMS) [21],
check engine, scheduled maintenance indicator and low-
fuel level warning lights
Power windows with driver auto up/down with jam
protection and door locks
Tonneau cover
Cargo area second-row-seat one-touch fold-flat lever
Remote keyless entry system - -
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 6 of 20
dealer to check for current availability or the possibility of placing an order for such a vehicle.

7. 2010
Standard Features and Options* RAV4
4x4 RAV4 4x4 RAV4
4x2 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 4x4 RAV4
Sport 4-Cyl Limited 4-Cyl
4-Cyl SUV 4- 4-Cyl SUV 4- V6 SUV 5- Sport V6 SUV Limited V6 SUV
SUV 4-Speed SUV 4-Speed
Speed Auto Speed Auto Speed Auto 5-Speed Auto 5-Speed Auto
Auto Auto
Smart Key System [22] with Push Button Start and
remote illuminated entry - - - - -
Instrument panel-mounted display with outside
temperature, instantaneous and average fuel economy
functions
Digital clock and gated shifter
Multi-function center console with two illuminated front
cup holders, cell phone storage pocket, covered console
door with upper tray and lower-console storage box
Interior footwell lighting - - - - -
Dual glove boxes with one-push open/close on upper
glove box
10 cup/bottle holders
Door panels with integrated speakers, storage pocket
and bottle holder
Two cup holders with storage pockets in wheel housing
in cargo area
Illuminated entry system (key illumination, interior light,
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
and front personal light)
Gated shifter
Two front and one cargo area 12V auxiliary power
outlets
Dual sun visors with vanity mirror, sliding extensions,
and roof-mounted vanity light
Rear deck storage including water-repellent foldable
deck board for concealed cargo under the floor [23]
Remote fuel-filler door and hood-release levers
SAFETY
Star Safety System™ - includes Enhanced Vehicle
Stability Control (VSC) [20] with Traction Control
(TRAC), Anti-lock Brake System (ABS) with Electronic
Brake-force Distribution (EBD) and Brake Assist [24]
Direct Tire Pressure Monitor System (TPMS) [21]
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 7 of 20
dealer to check for current availability or the possibility of placing an order for such a vehicle.

8. 2010
Standard Features and Options* RAV4
4x4 RAV4 4x4 RAV4
4x2 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 4x4 RAV4
Sport 4-Cyl Limited 4-Cyl
4-Cyl SUV 4- 4-Cyl SUV 4- V6 SUV 5- Sport V6 SUV Limited V6 SUV
SUV 4-Speed SUV 4-Speed
Speed Auto Speed Auto Speed Auto 5-Speed Auto 5-Speed Auto
Auto Auto
Driver and front passenger Advanced Airbag System
[25]
Driver and front passenger front seat-mounted side
airbags and front- and second-row roll-sensing side
curtain airbags (RSCA) [25]
Active headrests for driver and front passenger seats
[26]
3-point seatbelts in all seating positions, with adjustable
front seatbelt anchors
Emergency Locking Retractor (ELR) on driver's seatbelt
and Automatic/Emergency Locking Retractors
(ALR/ELR) on passenger seatbelts
Front ventilated disc/solid rear disc brakes
Driver and front passenger seatbelt warning system
Jam protection for driver-side auto up/down power
window
Side-impact door beams
Child-protector rear door locks
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Center High-Mount Stop Lamp (CHMSL)
Child Restraint System (CRS) top tether anchors for all
rear seating positions
Second-row LATCH Child Restraint System (CRS)
anchors for outboard rear seating positions
Daytime Running Lights (DRL)
Front energy-absorbing crumple zone
Soft energy-dissipating interior trim
Engine immobilizer [27]
Collapsible steering column
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 8 of 20
dealer to check for current availability or the possibility of placing an order for such a vehicle.

9. 2010
Options* RAV4
The following option combinations are available in your area
4x2 RAV4 Base 4-Cyl SUV 4-Speed Auto (4430) Sport Extra Value Package (savings of $1000) - includes
Daytime Running Lights (DRL), black roof rails and cross
Base Model: $.00 Free Maintenance Plan [33] (FE)
bars, power tilt/slide moonroof with sunshade, AM/FM 6-
Sport Extra Value Package with disc in-dash CD changer with integrated XM Satellite
Free Maintenance Plan [33] (FE)
Additional Options: $540.00 Radio receiver [10] (includes 90-day trial subscription),
Base Extra Value Package (savings of $570)-includes
MP3/WMA playback capability and six speakers (QX)
17-in. 5-spoke styled steel wheels with P225/65R17
Base Extra Value Package with Auto on/off headlamps (RM)
tires and full-size spare tire on 17-in. steel wheel,
Additional Options: $120.00 Free Maintenance Plan [33] (FE)
Daytime Running Lights (DRL), black roof rails and
cross bars, and rear privacy glass (on rear side, Sport Extra Value Package (savings of $1000) - includes
quarter and rear door window) (QV) Daytime Running Lights (DRL), black roof rails and cross
bars, power tilt/slide moonroof with sunshade, AM/FM 6-
4x4 RAV4 Base 4-Cyl SUV 4-Speed Auto (4432)
Sport Extra Value Package with disc in-dash CD changer with integrated XM Satellite
Base Extra Value Package (savings of $570)-includes Radio receiver [10] (includes 90-day trial subscription),
Additional Options: $560.00
17-in. 5-spoke styled steel wheels with P225/65R17 MP3/WMA playback capability and six speakers (QX)
tires and full-size spare tire on 17-in. steel wheel, Free Maintenance Plan [33] (FE)
Base Extra Value Package with
Daytime Running Lights (DRL), black roof rails and Tonneau cover (TC)
Additional Options: $120.00 cross bars, and rear privacy glass (on rear side,
quarter and rear door window) (QV) Touch-screen navigation system [12] with AM/FM/CD
Free Maintenance Plan [33] (FE) player, XM Satellite Radio capability [9] with NavTraffic®
capability [12] (requires XM receiver and XM subscription)
Fabric-trimmed 50/50 Split & Stow 3rd Row™ seats MP3/WMA playback capability and six speakers (NV)
with fold-flat-into-floor capability and height-adjustable Leather Seats with Additional
Power tilt/slide moonroof with sunshade (SR)
headrests [15] (TH) Options: $4,640.00 Daytime Running Lights (DRL) (RL)
Free Maintenance Plan [33] (FE) Free Maintenance Plan [33] (FE)
Three Row Seating with Base Extra Value Package (savings of $570)-includes Black roof rails and cross bars (DR)
Additional Options: $1,060.00 17-in. 5-spoke styled steel wheels with P225/65R17 Leather seats (LA)
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
tires and full-size spare tire on 17-in. steel wheel,
Daytime Running Lights (DRL), black roof rails and Integrated backup camera linked to an electrochromic
cross bars, and rear privacy glass (on rear side, mirror with integrated backup camera monitor [13] (BC)
quarter and rear door window) (QV) Free Maintenance Plan [33] (FE)
Black roof rails and cross bars (DR)
4x4 RAV4 Sport 4-Cyl SUV 4-Speed Auto (4442) Leather Seats with Additional Leather seats (LA)
Free Maintenance Plan [33] (FE) Options: $5,075.00 Power tilt/slide moonroof with sunshade (SR)
Sport Extra Value Package (savings of $1000) - Touch-screen navigation system [12] with AM/FM/CD
includes Daytime Running Lights (DRL), black roof player, XM Satellite Radio capability [9] with NavTraffic®
Sport Extra Value Package with rails and cross bars, power tilt/slide moonroof with capability [12] (requires XM receiver and XM subscription)
sunshade, AM/FM 6-disc in-dash CD changer with MP3/WMA playback capability and six speakers (NV)
Additional Options: $470.00
integrated XM Satellite Radio receiver [10] (includes
90-day trial subscription), MP3/WMA playback
capability and six speakers (QX)
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 9 of 20
dealer to check for current availability or the possibility of placing an order for such a vehicle.

10. 2010
Options* RAV4
Touch-screen navigation system [12] with AM/FM/CD Free Maintenance Plan [33] (FE)
player, XM Satellite Radio capability [9] with 17-in. 5-spoke aluminum alloy wheels with P225/65R17
NavTraffic® capability [12] (requires XM receiver and tires and full-size spare tire on 17-in. steel wheel (AW)
XM subscription) MP3/WMA playback capability and Fabric-trimmed 50/50 Split & Stow 3rd Row™ seats with
six speakers (NV) fold-flat-into-floor capability and height-adjustable
Leather seats (LA) headrests [15] (TH)
Leather Seats with Additional
Integrated backup camera linked to an electrochromic Tow Prep Package [9] with 3500-lb. towing capacity-
Options: $5,115.00 mirror with integrated backup camera monitor [13] Three Row Seating with Additional includes upgraded radiator, fan coupling and alternator
(BC) Options: $1,700.00 (TO)
Black roof rails and cross bars (DR) Base Extra Value Package (savings of $570) - includes
Power tilt/slide moonroof with sunshade (SR) Daytime Running Lights (DRL), black roof rails and cross
Daytime Running Lights (DRL) (RL) bars, and rear privacy glass (on rear side, quarter and rear
Free Maintenance Plan [33] (FE) door window) (QW)
AM/FM 6-disc in-dash CD changer with MP3/WMA
4x4 RAV4 Base V6 SUV 5-Speed Auto (4433) capability, integrated XM Satellite Radio [10] receiver
17-in. 5-spoke aluminum alloy wheels with (includes 90-day trial subscription) and six speakers (DJ)
P225/65R17 tires and full-size spare tire on 17-in.
steel wheel (AW) 4x4 RAV4 Limited 4-Cyl SUV 4-Speed Auto (4452)
Base Extra Value Package (savings of $570) - Free Maintenance Plan [33] (FE)
includes Daytime Running Lights (DRL), black roof Limited Extra Value Package #1 (savings of $2000) -
17-in Alloy Wheels with
rails and cross bars, and rear privacy glass (on rear includes Daytime Running Lights (DRL), power tilt/slide
Additional Options: $600.00 side, quarter and rear door window) (QW) moonroof with sunshade, JBL® AM/FM 6-disc CD changer
Tow Prep Package [9] with 3500-lb. towing capacity- with integrated XM Satellite Radio [10] (includes 90-day
includes upgraded radiator, fan coupling and alternator Limited Extra Value Pkg 1 with trial subscription), MP3/WMA playback capability, hands-
(TO) Additional Options: $1,480.00 free phone capability via Bluetooth® with steering wheel-
Free Maintenance Plan [33] (FE) mounted hands-free controls [11] and nine speakers
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
(includes subwoofer), and Premium Package (includes
17-in. 5-spoke aluminum alloy wheels with leather seating surfaces, 8-way adjustable power driver's
P225/65R17 tires and full-size spare tire on 17-in. seat with power lumbar support, driver and front passenger
steel wheel (AW) heated seats and 120V AC power outlet) (QY)
Tow Prep Package [9] with 3500-lb. towing capacity-
includes upgraded radiator, fan coupling and alternator
(TO)
Three Row Seating with Free Maintenance Plan [33] (FE)
Additional Options: $1,440.00 Fabric-trimmed 50/50 Split & Stow 3rd Row™ seats
with fold-flat-into-floor capability and height-adjustable
headrests [15] (TH)
Base Extra Value Package (savings of $570) -
includes Daytime Running Lights (DRL), black roof
rails and cross bars, and rear privacy glass (on rear
side, quarter and rear door window) (QW)
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 10 of 20
dealer to check for current availability or the possibility of placing an order for such a vehicle.

11. 2010
Options* RAV4
Limited Extra Value Package #1 (savings of $2000) - Tonneau cover (TC)
includes Daytime Running Lights (DRL), power Free Maintenance Plan [33] (FE)
tilt/slide moonroof with sunshade, JBL® AM/FM 6-disc Tow Prep Package [9] with 3500-lb. towing capacity-
CD changer with integrated XM Satellite Radio [10] includes upgraded radiator, fan coupling and alternator
(includes 90-day trial subscription), MP3/WMA (TO)
playback capability, hands-free phone capability via Sport Appearance Package (V6 4WD only)-includes
Bluetooth® with steering wheel-mounted hands-free unique rear door with chrome accents, run-flat tires, unique
Limited Extra Value Pkg 1 with controls [11] and nine speakers (includes subwoofer), RAV4, Sport, and V6 badging, stainless steel exhaust tip,
Additional Options: $1,955.00 and Premium Package (includes leather seating color-keyed foldable power heated outside mirrors with
surfaces, 8-way adjustable power driver's seat with Sport Appearance Package with turn signal indicators, leather-wrapped shift knob with
power lumbar support, driver and front passenger Additional Options: $1,297.00 stainless steel insert, chrome interior door handles, parking
heated seats and 120V AC power outlet) (QY) brake tip and vent trim, and unique doorsill covers (deletes
Free Maintenance Plan [33] (FE) four standard tires, spare tire, spare tire cover from rear of
Integrated backup camera linked to an electrochromic vehicle and black rear bumper slip protector) (SP)
mirror with integrated backup camera monitor [13] Sport Extra Value Package (savings of $1000) - includes
(BC) Daytime Running Lights (DRL), black roof rails and cross
bars, power tilt/slide moonroof with sunshade, AM/FM 6-
4x4 RAV4 Sport V6 SUV 5-Speed Auto (4443) disc in-dash CD changer with integrated XM Satellite
Tow Prep Package [9] with 3500-lb. towing capacity- Radio receiver [10] (includes 90-day trial subscription),
includes upgraded radiator, fan coupling and alternator MP3/WMA playback capability and six speakers (QX)
(TO)
Sport Appearance Package (V6 4WD only)-includes 4x4 RAV4 Limited V6 SUV 5-Speed Auto (4453)
unique rear door with chrome accents, run-flat tires, Free Maintenance Plan [33] (FE)
unique RAV4, Sport, and V6 badging, stainless steel Integrated backup camera linked to an electrochromic
exhaust tip, color-keyed foldable power heated outside mirror with integrated backup camera monitor [13] (BC)
mirrors with turn signal indicators, leather-wrapped Limited Extra Value Package #1 (savings of $2000) -
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
shift knob with stainless steel insert, chrome interior includes Daytime Running Lights (DRL), power tilt/slide
door handles, parking brake tip and vent trim, and moonroof with sunshade, JBL® AM/FM 6-disc CD changer
Sport Appearance Package with
unique doorsill covers (deletes four standard tires, with integrated XM Satellite Radio [10] (includes 90-day
Additional Options: $1,207.00 spare tire, spare tire cover from rear of vehicle and trial subscription), MP3/WMA playback capability, hands-
Limited Extra Value Pkg 1 with
black rear bumper slip protector) (SP) free phone capability via Bluetooth® with steering wheel-
Sport Extra Value Package (savings of $1000) - Additional Options: $2,115.00 mounted hands-free controls [11] and nine speakers
includes Daytime Running Lights (DRL), black roof (includes subwoofer), and Premium Package (includes
rails and cross bars, power tilt/slide moonroof with leather seating surfaces, 8-way adjustable power driver's
sunshade, AM/FM 6-disc in-dash CD changer with seat with power lumbar support, driver and front passenger
integrated XM Satellite Radio receiver [10] (includes heated seats and 120V AC power outlet) (QY)
90-day trial subscription), MP3/WMA playback Tow Prep Package [9] with 3500-lb. towing capacity-
capability and six speakers (QX) includes upgraded radiator, fan coupling and alternator
Free Maintenance Plan [33] (FE) (TO)
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 11 of 20
dealer to check for current availability or the possibility of placing an order for such a vehicle.

12. 2010
Options* RAV4
Limited Extra Value Package #2 (savings of $2000) -
includes Daytime Running Lights (DRL), power
tilt/slide moonroof with sunshade, touch-screen DVD
navigation system [12] with XM NavTraffic® capability
[12], AM/FM CD player with MP3/WMA playback
capability, satellite radio capability [9], six speakers
and Premium Package (includes leather seating
surfaces, 8-way adjustable power driver's seat with
Limited Extra Value Pkg 2 with
power lumbar support, driver and front passenger
Additional Options: $2,745.00 heated seats and 120V AC power outlet) (QZ)
Free Maintenance Plan [33] (FE)
Tow Prep Package [9] with 3500-lb. towing capacity-
includes upgraded radiator, fan coupling and alternator
(TO)
Integrated backup camera linked to an electrochromic
mirror with integrated backup camera monitor [13]
(BC)
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 12 of 20
dealer to check for current availability or the possibility of placing an order for such a vehicle.

13. 2010
Specifications RAV4
4x4 RAV4 4x4 RAV4
4x2 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 4x4 RAV4
Sport 4-Cyl Limited 4-Cyl
4-Cyl SUV 4- 4-Cyl SUV 4- V6 SUV 5- Sport V6 SUV Limited V6 SUV
SUV 4-Speed SUV 4-Speed
Speed Auto Speed Auto Speed Auto 5-Speed Auto 5-Speed Auto
Auto Auto
MSRP** $21,675 $23,075 $24,775 $25,110 $26,055 $26,705 $27,985
Model Number 4430 4432 4442 4433 4452 4443 4453
MECHANICAL
Engine 2.5-liter DOHC 16-valve SFI dual VVT-i 4-cylinder; 179 3.5-liter DOHC 2.5-liter DOHC 3.5-liter DOHC 24-valve SFI dual
hp @ 6000 rpm/172 lb.-ft. @ 4000 rpm 24-valve SFI dual 16-valve SFI dual VVT-i V6; 269 hp @ 6200 rpm/246
VVT-i V6; 269 hp VVT-i 4-cylinder; lb.-ft. @ 4700 rpm
@ 6200 rpm/246 179 hp @ 6000
lb.-ft. @ 4700 rpm rpm/172 lb.-ft. @
4000 rpm
Emission Rating ULEV-II
Ignition Electronic, with Toyota Direct Ignition (TDI)
Transmission 4-speed Electronically Controlled Automatic 5-speed 4-speed 5-speed Electronically Controlled
Transmission (ECT) Electronically Electronically Automatic Transmission (ECT)
Controlled Controlled
Automatic Automatic
Transmission Transmission
(ECT) (ECT)
Body Construction Unitized body
Drivetrain Front engine Electronic On-Demand 4-wheel drive (4WD)
front-wheel drive
Front Suspension Independent MacPherson strut with stabilizer bar and hydraulic shock absorbers
Rear Suspension Double-wishbone coil spring rear suspension with trailing arms and hydraulic shock absorbers and stabilizer bar (Sport model gets
tuned shocks and springs)
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Steering Electric Power Steering (EPS): power-assisted rack-and-pinion with electronic power-assist
Turning circle diameter, curb to curb (ft.) (16-in. and 17- 34.8/N/A 34.8/36.8 34.8/N/A 34.8/36.8 34.8/N/A
in. wheels/18-in. wheels)
Brakes Power-assisted ventilated front disc brakes and solid rear disc brakes with 4-wheel Anti-lock Brake System (ABS), Electronic Brake-
force Distribution (EBD) and Brake Assist [24]
Vehicle Stability Control (VSC) [20] with Traction Control Standard
(TRAC)
Hill Start Assist Control (HAC) [2] Option Standard Option Standard
Downhill Assist Control (DAC) [2] Optional [3] Standard Optional [3] Standard
EXTERIOR DIMENSIONS (in.)
Overall height (without/with roof rack) 66.3/68.7
**Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $760 for Cars, $810 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $975 for
Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and
Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title
and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
PAGE 13 of 20

14. 2010
Specifications RAV4
4x4 RAV4 4x4 RAV4
4x2 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 Base 4x4 RAV4 4x4 RAV4
Sport 4-Cyl Limited 4-Cyl
4-Cyl SUV 4- 4-Cyl SUV 4- V6 SUV 5- Sport V6 SUV Limited V6 SUV
SUV 4-Speed SUV 4-Speed
Speed Auto Speed Auto Speed Auto 5-Speed Auto 5-Speed Auto
Auto Auto
Height with available third-row seats (without/with roof 66.5/69.1 N/A 66.5/69.1 N/A 66.5/69.1
rack)
Overall width 71.5 73.0 (with 71.5 73.0 (with overfender)
overfender)
Overall length 181.9
Wheelbase 104.7
Track (front/rear) 61.4/61.4 61.8/61.8 61.4/61.4
INTERIOR DIMENSIONS - front/middle/rear (in.)
Head room without moonroof 40.8/39.7/37.2 40.8/39.7/N/A 40.8/39.7/37.2 40.8/39.7/N/A 40.8/39.7/37.2
Head room with moonroof N/A 39.5/39.7/N/A N/A 39.5/39.7/37.2 39.5/39.7/N/A 39.5/39.7/37.2
Shoulder room 57.1/55.3/52.6 57.1/55.3/N/A 57.1/55.3/52.6 57.1/55.3/N/A 57.1/55.3/52.6
Hip room 53.8/52.4/43.3 53.8/52.4/N/A 53.8/52.4/43.3 53.8/52.4/N/A 53.8/52.4/43.3
Leg room 41.8/38.3/30 41.8/38.3/N/A 41.8/38.3/30 41.8/38.3/N/A 41.8/38.3/30
OFF-HIGHWAY
Approach/departure angle (degrees) 29/25
Ground Clearance (in.) 7.5
CAPACITIES
Curb weight (lb.) 3360 3494 3569 3670 3576 3699
Towing capacity [9] (lbs.)/with Tow Prep Package 1500 2000/3500 1500 2000/3500
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Gross Vehicle Weight Rating - (GVWR) (lbs.)/with third- 4430/4730 4535/4865 4535/N/A 4720/5015 4535/4865 4720/N/A 4720/5015
row seats
Cargo volume [29] (cu. ft.) front/middle/rear seats 73.0/36.4/N/A
Cargo volume [29] (cu. ft.) with third-row seats 73.0/37.2/12.3 N/A 73.0/37.2/12.3 N/A 73.0/37.2/12.3
Fuel tank (gal.) 15.9
TIRES
P215/70R16 Standard N/A
P225/65R17 Optional N/A Standard N/A Standard
P235/55R18 N/A Standard N/A Standard N/A
Type All-Season steel-belted radial All-Season steel- All-Season steel-belted radial All-Season steel- All-Season steel-
blackwalls belted radial blackwalls belted radial belted radial
blackwalls [5] blackwalls [5] blackwalls
Spare Full-size
MPG
Miles Per Gallon (city/highway) [30] 22/28 21/27 19/26 21/27 19/26
PAGE 14 of 20

15. 2010
Accessories RAV4
EXTERIOR INTERIOR
ACCESSORIES ACCESSORIES
Body Side Moldings Wheel locks Auto Dimming Mirror Cargo Tote Door Sill Enhancements
$199 Installed MSRP* $81 Installed MSRP* $330 Installed MSRP* $40 Installed MSRP* $159 Installed MSRP*
Hood Protector Cargo Tray Emergency Assistance Kit
BLU Logic® Hands-free
$135 Installed MSRP* $109 Installed MSRP* $70 Installed MSRP*
System
$299 Installed MSRP*
Mudguard Carpet Floor Mats First Aid Kit
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
$99 Installed MSRP* $109 Installed MSRP* $29 Installed MSRP*
Cargo Liner
$139 Installed MSRP*
Towing Receiver Hitch Carpet Floor Mats/Cargo Mat iPod® Interface
without Tow Package $199 Installed MSRP* $299 Installed MSRP*
Cargo Net
$750 Installed MSRP*
$49 Installed MSRP*
* Installed MSRP is the Manufacturers Suggested Retail Price for accessories installed by the manufacturer. Actual prices for the dealer installed accessories may vary. Please see your local PAGE 15 of 20
Toyota dealer for pricing. Prices and product availability are subject to change without notice.
** Installation not included. See your local Toyota dealer for installed pricing. Prices and product availability are subject to change without notice.

16. 2010
Accessories RAV4
Remote Start
$529 Installed MSRP*
VIP RS3200+ Security
System
$359 Installed MSRP*
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
* Installed MSRP is the Manufacturers Suggested Retail Price for accessories installed by the manufacturer. Actual prices for the dealer installed accessories may vary. Please see your local PAGE 16 of 20
Toyota dealer for pricing. Prices and product availability are subject to change without notice.
** Installation not included. See your local Toyota dealer for installed pricing. Prices and product availability are subject to change without notice.

17. 2010
Nearest Dealer* RAV4
Toyota Dealers in your Area: Other Toyota Dealers Nearby:
Toyota Of Wallingford Middletown Toyota
Distance:0.98 miles Distance:10.81 miles
859-861 No. Colony Road 634 Newfield Street
Wallingford CT, 06492 Middletown CT, 06457
Phone: (203) 284-7400 Phone: (860) 347-7294
http://www.toyotaofwallingford.com GET DIRECTIONS to this dealer http://www.middletowntoyota.com/ GET DIRECTIONS to this dealer
A-1 Toyota
Distance:12.25 miles
50 Amity Road
New Haven CT, 06515
Phone: (203) 389-1521
http://www.a1toyota.com GET DIRECTIONS to this dealer
Branch Toyota
Distance:16.32 miles
832 Straits Turnpike
Watertown CT, 06795
Phone: (203) 758-8261
http://www.branchtoyota.com GET DIRECTIONS to this dealer
© 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Stephen Toyota
Distance:16.67 miles
1069 Farmington Ave
Bristol CT, 06010
Phone: (860) 584-7333
http://www.stephentoyota.com GET DIRECTIONS to this dealer
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 17 of 20
dealer to check for current availability or the possibility of placing an order for such a vehicle.