2. How we started
-25
75
175
275
375
EASTON BAUER RBK CCM WARRIOR TPS MISSION
ONE-PIECE TWO-PIECE
46% 16% 14% 12% 8% 4%
#1 POSITION IN NHL
OCTOBER 2007

3. How we finished
-25
75
175
275
375
EASTON RBK CCM BAUER WARRIOR TPS MISSION
ONE-PIECE TWO-PIECE
51% 14% 14% 12% 7% 3%
#1 POSITION IN NHL
APRIL 2008
Strong product, great results

6. Stealth S17
Compression Molded Shaft
• Consistent walls
- Maximize energy transfer
• Kevlar wrapped
- Vibration dampening
- Impact resistance
• Seamless feel for player
ENERGY

7. Stealth S17
TORXTM Technology
• Elliptical Profile
– Better torsional control
– Closer to hands for better
control
VELOCITY
How do we test?

8. Stealth S17
TORSION TEST
How do we compare?

9. 0 200 400 600 800
1
2
3
4
5
6
Stealth S17
TORSIONAL STIFFNESS
How about the blade?
Pressure of lbs / inch

10. • Multi-Rib Design
– Controlled blade flex
• Micro-Bladder
– Maximize Compaction
• Structural Foam
– Durability
Stealth S17
ACCURACY
Put it all together

11. S17 Technologies
How do we compare?
ENERGY VELOCITY ACCURACY
• Outer Kevlar Wrapped
– Impact Protection
– Vibration dampening
• Liquid Silicone Molded
– Consistent walls
– Good Energy transfer
• TORX Technology
– Torsional Control
• Low Kick point

12. S17 Technologies
How do we compare?
ENERGY VELOCITY ACCURACY
• Structural Foam
– Durability
• Multi-Rib System
– Controlled Blade Flex
• Micro-Bladder
– Maximize Compaction

13. S17 Technologies
COMPETITIVE ANALYSIS

14. S17 vs. Competition
BAUER VAPOR XXXX
• Bladder Molded Shaft
– Inconsistent walls
– Rounded corners
– Shaft Wrinkles
– Extra Material
• Lower grade materials
– No Kevlar outside
– Low impact strength
• 50% lower than Easton spec

15. S17 vs. Competition
BAUER VAPOR XXXX
• Rib-less Design
– High density foam
– Less supporting structure

16. S17 vs. Competition
CCM U+
• “Compression Molding” Process
– Outer Mold
– Thin Kevlar
• 20% Lower than Easton spec
• Flat Stiffness Profile
– No Generated Low Kick Point

17. S17 vs. Competition
CCM U+
• Old Synergy Technology
– Low Density Foam
– Extra material
– High Swing Weight

18. S17 vs. Competition
RBK 9K
• Bladder Molded Shaft
– No Kevlar outside
• “Power Ports”
– Added weight
• Unbalanced design
– Uneven wall thickness

19. S17 vs. Competition
RBK 9K
• Imitation 2003 Synergy
– Thick walls
• Unbalanced design
– Uneven wall thickness
– Sacrifice stability

20. S17 vs. Competition
RBK 9K
• New Design
– Injection molded part

21. • Bladder Molding Process
– Inconsistent walls
– No Kevlar
• 45% Lower than Easton spec
S17 vs. Competition
BAUER ONE95

22. S17 vs. Competition
BAUER ONE95
• Rib-less Structure
– Dependent on core
– Thicker walls

23. S17 vs. Competition
WARRIOR DOLOMITE
• Compression Molded Process
– Kevlar wrapped
• Level Stiffness profile

24. S17 vs. Competition
WARRIOR DOLOMITE
• Rib-less Design
– High density foam
– Less supporting structure

25. Sr. Int. Jr. Yth.
Iginla X X X X
Heatley X X X
Sakic X X X
Zetterberg X X
Getzlaf X
Drury X
Stealth S17 2009 Line

27. Synergy SE16
What is the Structure?
• Controls blade reaction
– Keeps puck on blade
• Improves pass catching
• Improves feel for stick handling
– Confidence to keep your head up
FEEL

28. • Structural Foam
– Durability
• Multi-Rib System
– Controlled Blade Flex
• Micro-Bladder
– Maximize Compaction
Synergy SE16
How do we test?

29. Synergy SE16
How do we compare?
3 POINT GLOBAL STIFFNESS TEST
stabilizers
apply pressure
= 650lbs of pressure per inch

30. Synergy SE16

31. Synergy SE16
• Concentrated Weight
– Walls coated
– Top portion of shaft
How does it work?
CONTROL

32. Synergy SE16
Weight counter-balances stick…
…Creating a blade light feel
CONTROL
Another added feature…

33. Synergy SE16
CONTROL
….Vibration dampening for the top hand

34. Synergy SE16 Technology
• Compression Molded
• Kevlar wrapped
– Impact protection
– Vibration Dampening
• Focus Weight Technology
– Improved Balance
– Additional Dampening
FEEL CONTROL POWER

35. Synergy SE16 Technology
FEEL CONTROL POWER
• Focus Weight Technology
– Improved Feel
• Multi-Rib Structure
• Micro-Bladder

36. Synergy SE16 vs. Competition
Focus Weight
Technology
Multi-Rib
Micro-Bladder
EASTON STANDS ALONE

37. Synergy SE16 vs. Competition
Focus Weight
Technology
Compression
Molded
Kevlar
Wrapped

38. Synergy SE16 Yth
PATTERN ADJUSTMENTS
Heel contour improvements
Better contact with the ice
Extended length ½”
More blade surface area on the ice
OLD DESIGN NEW DESIGN
Rounded edge
increases lie slightly

39. Synergy SE16 2009 Line
Sr. Sr. 75 Flex Int. Jr. Yth.
Heatley X X X X X
Iginla X X X X
Sakic X X X X
Zetterberg X X X
Getzlaf X X
Drury X X

41. Synergy ST
How do we compare?
IMPACT STRENGTH

42. Synergy ST vs. Competition
ST TECHNOLOGY
• Texalium Kevlar Wrapped
– “Soft Hands”
• Compression Molded
– Great Energy transfer

43. Synergy ST vs. Competition
ST TECHNOLOGY
• Multi-Rib Structure
– Maintains Stiffness
– Ability to use soft materials
• “Soft Hands”

44. Synergy ST vs. Competition
EASTON STANDS ALONE

45. Synergy ST vs. Competition
Compression
Molded
Kevlar
Wrapped

46. Synergy ST 2009 Line
Sr. Int. Jr.
Heatley X X X
Iginla X X X
Sakic X X X
Zetterberg X X
Getzlaf X
Drury X
still going……

47. Performance Stick Comparison
KEVLAR RTM

48. Stealth S11
Concave Shaft
Ultra thin taper
Elliptical Profile
Blade Design
Micro-bladder
Multi-rib
Thin Taper
– Load / Release
– Responsive
Shaft Geometry
Taper Geometry

49. -
25
50
75
100
125
150
175
200
K L M N O P Q R S T U V W
Stealth S11
FLEX RIGIDITY PROFILE
STIFFNESSRATING
S11 Mirrors S17 Flex Profile to Control Kick Point

50. -
25
50
75
100
125
150
175
200
225
K L M N O P Q R S T U V W
FLEX RIGIDITY PROFILE
S11 vs. competition
STIFFNESSRATING
Shogun
• flat profile
• constant flex throughout shaft

51. -
25
50
75
100
125
150
175
200
225
K L M N O P Q R S T U V W
FLEX RIGIDITY PROFILE
S11 vs. competition
STIFFNESSRATING
V8.0 5K
• tapers low and high
• loose feeling between hands

52. -
25
50
75
100
125
150
175
200
225
K L M N O P Q R S T U V W
VAPOR XXV
S11 vs. competition
STIFFNESSRATING
XXV
• stiffer profile
• leaves pressure on the hosel area

53. Stealth S11
Sr. 110 Sr. 100 Sr. 85 Int. Jr.
Iginla X X X X X
Sakic X X X X X
Heatley X X X X X
Zetterberg X X X X
Getzlaf X X X
Drury X X X

54. Synergy SE6
Standard Shaft Shape
Synergy Geometry
Blade Design
Ribbed
Forgiving blade
– Passing
– Stick Handling
Shaft Geometry
Taper Geometry

55. SE6 vs. competition
4K One55 Shogun V6.0SE6
EASTON STANDS ALONE
Ribbed
Structure

56. Synergy SE6
Sr. 110 Sr. 100 Sr. 85 Int. Jr.
Iginla X X X X X
Sakic X X X X X
Zetterberg X X X X
Getzlaf X X X

57. Stealth S5
Concave Shaft
Ultra thin taper
Elliptical Profile
Blade Design
Micro-bladder
Multi-rib
Thin Taper
– Load / Release
– Responsive
Shaft Geometry
Taper Geometry

58. Stealth S5
Sr. 100 Sr. 85 Int. Jr.
Iginla X X X X
Sakic X X X X
Zetterberg X X X
Getzlaf X X

59. Synergy SE2
Standard Shaft Shape
Synergy Geometry
Blade Design
Ribbed
Forgiving blade
– Passing
– Stick Handling
Shaft Geometry
Taper Geometry

60. Synergy SE2
Sr. 85 Int. Jr.
Iginla X X X
Sakic X X X
Zetterberg X X
Getzlaf X

61. Synergy SC1
• High performance wood/composite hockey stick
• Lightweight Birch Veneer
• Lightweight, high performance composite blade
Synergy SC1
Flex: 95
Synergy SC1 Jr
Flex: 50

62. New Pattern Names
P4 FORSBERG CHANGES TO P4 ZETTERBERG
P5 LIDSTROM CHANGES TO P5 GETZLAF
LIE: 5
DEPTH: 9mm / 3/8”
CURVE: Mid Heel
FACE: Closed
TOE: Round
LIE: 5.5
DEPTH: 12mm / 1/2”
CURVE: Heel
FACE: Open
TOE: Square
SEE SHEET FOR SKU CHANGES
SEE SHEET FOR SKU CHANGES

63. Line plan
2008 2009
Stealth S17 Stealth S17
Synergy Elite Synergy SE16
Synergy ST Synergy ST
Stealth S11 Stealth S11
Synergy SC6 Synergy SE6
Stealth S5 Stealth S5
Synergy SC2 Synergy SE2

64. Tapered Shafts
Synergy SE16 GRIP
Flex: 100 / 85
Synergy SE16
Flex: 100 / 85 / 70

65. Stealth S15 GRIP
Flex: 100 / 85 / 50
Stealth S15
Flex: 110 / 100 / 85
Synergy ST GRIP
Flex: 110 / 100 / 85 / 60
Synergy ST
Flex: 110 / 100 / 85
Standard Hosel Shafts

66. Pultruded Shafts
Stealth S5 Sr
Flex: 80
Stealth S5 Jr
Flex: 50
Stealth S5 Yth
Flex: 45

67. Synergy SE16
• Tapered hosel design
• Micro-bladder / Multi-Rib design
• Low kick point

68. Stealth S15
• CNT allows for a thin light blade
• Micro-bladder / Multi-Rib design
• Focus Flex hosel for low kick point

69. Synergy ST
• Standard hosel length
• Micro-bladder / Multi-Rib design
• Right product / Right Price

70. Hybrid
SC Pro
• Ultra thin blades provide great feel
• Graphite provides consistent blade
patterns and weight

71. Wood
Fibre Plus SYN Lami SYN Pro

72. ABS
Synergy ABS

73. SY50 Sr / Int
Iginla, Sakic, Zetterberg, Yzerman
SY50 Int
Sakic, Zetterberg
SY50 Jr Pro
Iginla
SY50 Jr / Yth
Jr: Iginla, Sakic Yth: Iginla Str, Sakic
Wood Stick Line

74. ABS Stick Line
Synergy ABS
Zetterberg
Synergy ABS Jr
Zetterberg
Synergy ABS Yth
Zetterberg

75. All Sticks!
What’s the new process ?

76. Warranty Card
What’s the new process ?

77. Warranty Card
(Bilingual)

79. Shelf space opportunity
VAPOR
CCM U+SUPREMESTEALTH
A new line that will be competitive

80. SUPREME
Targets
Specific opportunities

81. What makes our skates great?

82. Materials
Carbon fiber: most
responsive in the
industry
Process
Composite layers
eliminate nails,
separate outsole, etc
Design
Single structure
with strategic
flex slots
Responsive

83. Brand new skate line:
with focused refinements
Confidence and attitude

84. IMPROVEMENTS
New material
after 100 uses
Old material

85. IMPROVEMENTS
Old PU upper design

86. COMFORT
IMPROVEMENTS
“Pro-Style”
White Felt Tongue
vs.
’08 EPE Foam
Tongue
Supple
“What the
Pros wear”
Reduced
pinching

87. COMFORT
IMPROVEMENTS
Brushed Clarino
Nash Lining
Bio-Dri
Grip Liner
vs.
Supple
Classic
Feel
Reduced
Rubbing
When
Sock-Less

88. STEEL PERFORMANCE
Stiffer profile
110g
120g

89. Confidence
DURABILITY
Toe Cap cover
PERFORMANCE
Stiffer ELITE Runner
COMFORT
Tongue
How do we stack up?
COMFORT
Lining
DURABILITY
Abrasion guard

90. Carbon Fiber: True Composite
Controlled flex zones
Responsiveness
Weight
Focused Stiffness
√
√
√
“Curve” Material
Ski Boot/ Homogenous Flex
__________ __ ______Performance vs. Supreme
X
X
X

91. Weight vs. Supreme
Mass Comparison - High-end
779
740
650
700
750
800
850
900
STEALTH S17 NBH Supreme One95
Skate Models
Mass(g)
-5%

92. Construction vs. U+
Anatomical shape
Responsiveness
√
√
X
X
√ Abrasion Guard X

93. Fit System vs. U+
“Out of box” fit
Heel Lock
Tongue
U+ Straight Thin Walls
√
√
√
X
X
X

94. Blade vs. U+
Sharpening
Longevity
Performance
√
√
√
X
X
X
Rocket Runner

95. Drains up to 15% of
moisture during play

96. Weight vs. Vapor 40
824
740
650
700
750
800
850
900
STEALTH S17 NBH Vapor XXXX
Skate Models
Mass(g)
10% Lighter!!
-10%

97. Brand new skate:
with focused refinements
Confidence and attitude

98. Laterally-flexible option
Texalium Value
Junior sizes: 1-3.5
Pro-style felt

99. Weight vs. Vapor 25
852
772
650
700
750
800
850
900
STEALTH S12 NBH Vapor 25
Skate Models
Mass(g)
-10%
10% lighter

100. Easton “Lasted” Technology
•“Back-lasted”
•No heel counter
•Mold-specific for every ½ size
Thermal Mold For each 1/2 Size

101. Technology
Metallic Mesh Quarter Material
•Lightweight
•Rich, durable HDPE quarter:
(PU yellows over time) UV test
•Aesthetic & performance
2nd “Back-last” step
•Anatomical
•U+ is not doing this
•Mold-specific for every ½ size
NEW

102. Junior sizes: 1-3.5

103. Best in Class Weight
910
1010
875
885 890
800
850
900
950
1000
1050
Stealth S9 Bauer One 55 Bauer Vapor XXII Vector 6 RBK 5K
Mass(g)

104. Stainless
New Nylon Quarter
-Maintains stiffness better

105. •Synthetic Quarter (from S3)
Thicker, stronger, richer
•New cosmetic
•Senior/Junior/Youth

106. Youth Technologies

107. Youth
Sizes:
6-11 (full), 11.5-13.5
Regular & Wide
New

108. SYNERGY
2008 2009
Synergy SE16 Synergy SE16
White
Synergy SE10 Synergy SE10
Synergy SE6 Synergy SE6
Synergy SE2 Synergy SE2
Synergy SY50 Synergy SY50
New and Improved

109. DIFFERENTIATION
Stealth
Stealth Padlock
EPE foams
New Pro Style
performance tongue
“Formula 1”
Anatomical, aggressive
Synergy
Ideal Fit System
Latex ankles
Foam/felt/viscose
tongue
More traditional cut
Forgiving, comfort

110. SYNERGY INITIATIVE:
Re-excite the market
STYLE
DURABILITY

111. SE16 Bootform
SE16 Design
Texalium bootform richness
New look, add laser decals

112. Performance/Texalium Richness Upgraded durability
Comfort/Heel LockClassic Feel
Features

113. •Ideal fit latex ankle
•Clarino Ultima liner
•Ideal-Fit Footbed
White

114. Weight Comparison
834
792
776
686
500
550
600
650
700
750
800
850
900
CCM U+ Pro Synergy SE16 White NBH One 75 RBK 9K Pump
Skate Models
Mass(g)

115. Perfect 1-2 Punch
Mass Comparison - High-end
786
856
872
790
776
740
650
700
750
800
850
900
Stealth S17 Composite Synergy SE16 NBH Supreme One75 NBH Vapor XXXX RBK 9K Pump CCM Vector 10.0
Skate Models
Mass(g)

116. Junior sizes: 1-3.5
IMPROVED
DURABILITY
ZONES

117. Junior sizes: 1-3.5

118. Stainless
SR/JR/YTH
Junior sizes: 1-3.5

119. •Senior/Junior/Youth
•Built on EE last
•New cosmetic

120. Youth

121. DIFFERENTIATION
Stealth
Stealth Padlock
EPE foams
New Pro Style performance
tongue
“Formula 1”
Anatomical, aggressive
Let’s see Easton skates in
Action……
Synergy
Ideal Fit System
Latex ankles
Foam/felt/viscose tongue
More traditional cut
Forgiving, comfort

123. Why?
Fashion: Consumers are buying
and loving the look
Credibility: Easton and Giro
brands
Performance: 10% in year 1
with later than desired delivery
What’s helping sell-thru?

124. Easton NHL Growth
2008 PLAYOFFS 2009
61 Players42 Players

125. 2009: Complete Package

126. Why?
PROFILE FIT FEATURES

127. Tech Review:
Fit Systems
•Fast and easy length adjustment
•Single action
•Strategic location: away from
impact areas
•Allows low profile on sides

128. Best In-Class Profile
195 200 205 210 215 220
EASTON S17
RBK 8K
CCM V.10
BAUER 9500
BAUER 8500
Width (in mm)

129. Tech Review:
Fit Systems
•Giro-branded proven design
•Occipital and width
•Truest fitting
•Adjustable placement

130. Comfort
Orange pads identify
Molded low-density comfort foams
Integrated
nose protector
Fit
Material:
Molded low-density EVA

131. Easy Facemask Attachment
Competitor Warnings

132. Separate from EPP
Comfortable
Unique to Easton
Benefits retailer: easy to install facial products
Tech Review:
Features

133. •Customizable for
protection and comfort
•Easy to adjust
•Unique to Easton
Tech Review:
Features

134. Colors and Sizes
WH
6 COLORS 3 SIZES
BK RD
NY SLRY
S
M
L
How do we compare?

135. Vs. 9500 Profile
5% Narrower

136. Vs. 9500 Weight
9% Lighter
400
450
500
550
600
650
EASTON S17 BAUER 9500
Weight
(in grams)

137. Vs. 8K Profile
4% Narrower

138. More Protective vs. 8K
Helmet
Impact
Deceleratio
n*
% difference
BAUER 8500 122g -10%
EASTON S17 136g -
BAUER 9500 137g -
RBK 8K 155g +14%
*Impact results: 6-site averages according to CAN/CSA Standard Z262.1-M90 (31.5 in drop height) at room
temperature (64.4-71.6 degrees F) with medium helmets. Tests conducted Oct. 21st, 2008 at Intertek Testing Services.

139. Highly Competitive:
PROFILE
FIT
FEATURES

140. Dual-density VN linerAdjustable earpieces
3-color chrome
bubble logo
Modernized look in a classic profile

141. S9 Profile Comparison
S9 4500 4K
5% wider profile

142. cm 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
hatsize 6 1/4 6 3/8 6 1/2 6 5/8 6 3/4 6 7/8 7 7 1/8 7 1/4 7 3/8 7 1/2 7 5/8 7 3/4 7 7/8 8 8 1/8 8 1/4
cm hatsize
S9 XS 51 - 54 6 3/8 - 6 3/4 X-SMALL
S 53 - 56 6 5/8 - 7 SMALL
M 55 - 58 6 7/8 - 7 1/4 MEDIUM
L 57 - 61 7 1/8 - 7 5/8 LARGE
XL 60 - 63 7 1/2 - 7 7/8 X-LARGE
4500 XS 51 - 54 6 3/8 - 6 3/4
S 54 - 57 6 3/4 - 7 1/8
M 56 - 59 7 - 7 3/8
L 59 - 63 7 3/8 - 7 7/8
XL 61 - 65 7 5/8 - 8 1/8
Sizing & Colors
BK WH RD RY NY SL YL MN

143. Single-density VN liner
Adjustable
earpieces
2-Color bubble logo
BK WH RD
RY NY

144. Comparative Helmet Sizing
cm 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64
hatsize 6 1/4 6 3/8 6 1/2 6 5/8 6 3/4 6 7/8 7 7 1/8 7 1/4 7 3/8 7 1/2 7 5/8 7 3/4 7 7/8 8
cm hatsize
S17 S 53 - 57 6 5/8 - 7 1/8 SMALL
M 55 - 59 6 7/8 - 7 3/8 MEDIUM
L 57 - 62 7 1/8 - 7 3/4 LARGE
9500 S 52 - 56 6 1/2 - 7 SMALL
M 55 - 59 6 7/8 - 7 3/8 MEDIUM
L 58 - 61 7 1/4 - 7 5/8 LARGE
XL 59 - 63 7 1/2 - 7 7/8 X-LARGE
S9 XS 51 - 54 6 3/8 - 6 3/4 X-SMALL
S 53 - 56 6 5/8 - 7 SMALL
M 55 - 58 6 7/8 - 7 1/4 MEDIUM
L 57 - 61 7 1/8 - 7 5/8 LARGE
XL 60 - 63 7 1/2 - 7 7/8 X-LARGE
4500 XS 51 - 54 6 3/8 - 6 3/4 X-SMALL
S 54 - 57 6 3/4 - 7 1/8 SMALL
M 56 - 59 7 - 7 3/8 MEDIUM
L 59 - 63 7 3/8 - 7 7/8 LARGE
XL 61 - 65 7 5/8 - 8 1/8 X-LARGE
S7 XS 52-55 6 1/2 - 6 7/8 X-SMALL
S 54-57 6 3/4 - 7 1/8 SMALL
M 56-59 6 7/8 - 7 1/4 MEDIUM
L 58-62 7 1/4 - 7 3/4 LARGE
3500 S 54-57 6 3/4 - 7 1/8 SMALL
M 56-59 7 - 7 1/2 MEDIUM
L 59-63 7 3/8 - 7 7/8 LARGE

145. Facemask
Multi-frame construction
Carbon steel wire
Free-floating
chin-cup
Ventilation
Molded moisture channels
Soft EVA comfort pad

146. Unique Easton J-Clip Design
J-clip height adjusts easily
without need to remove
screws completely

147. Facemask
Carbon steel wire
Dual density
Free-floating chin-cup
Unique Easton
J-Clip design

148. COMBOS
Both use S9 facemask

149. NEW ACCESSORIES
Team Kit Player Kit
Temple/
Earpiece
Ear Loops/
Chinstrap
InForm
Replacement
S9
Chin
Cup
S17
Chin
Cup
-Retail-
-Warranty-

150. PACKAGING
S17 S9 S7
Combos
Helmet
Facemask

152. TSI and Flex Thumb

153. Flex Cuff

154. New looks

155. • Comfort
• Look
– New Fashion Stealth
– NHL > Consolidation
– Pro-inspired offering
• Improvements
• Selection
NHL

156. #1 Position in NHL
0
50
100
150
200
173 162 142 73 21 55 28 23
EASTON THC BAUER WARRIOR TPS MISSION EAGLE OTHER

157. Where we were . . .

158. . . . today

159. Finish what we started:
CONSOLIDATED LOOK
Improvements

160. Improvements
Nylon
2008 Stealth 2009 Stealth
PALMS
Tighter pattern
Higher overlay
Overlay material

161. Improvements
Selection
2008 Stealth S7 2009 Stealth 11
NYLON SHELL
More robust and rich = better durability

162. Stealth
Color
Ways
Line Plan

163. Glove – Line Plan Summary
STL S17 (10”-15”) *NEW
SYN SE16 (13”-15”)
STL S11 (10”-15”) *NEW
SYN E-PRO (13”-15”) *NEW
SYN SE6 (10”-15”)
STL S5 (10”-15”) *NEW
STL S3 (8”–15”) *NEW
SYN SY50 (8”-15”)
STL S17

164. Stealth S17
Sizes: 10” - 15”
• P.U. – textured and regular
• HD Foams and plastic inserts
in fingers and back rolls
• FRM Thumb
• Technical Palm
– Atacama Pittards® with Stretch
Zone
– Printed Grey Nash overlay
– Rima II thumb
• Detailed Bio-Dri lining
• Junior offering starting at
size 10”
SYN SE16
* NEW

165. Synergy SE16
Sizes: 13” - 15”
• Textured P.U. and Nylon
• HD and EPP foams
• Flex Thumb
• Palm
– Nash with black leather
– Seamless index design
STL S11

166. Stealth S11
Sizes: 10” - 15”
• Nylon with p.u. detailing
• Lightweight
• HD Foams and plastic inserts
in fingers and back rolls
• Ergo Thumb
• Palm
– Beige Nash with Black Nash
overlay
SYN E-Pro
* NEW

167. Synergy E-Pro
Sizes: 13” - 15”
• All Nylon
• HD Foams and plastic inserts
in fingers, back rolls and cuff
• Lock Thumb
• Palm
– Beige Nash with textured
Black Nash overlay
E-Pro Color Ways
* NEW

168. Synergy E-Pro
Color Ways
Black = catalog
Colors = special
programs
SYN SE6

169. Synergy SE6
Sizes: 10” - 15”
• P.U. and Nylon
• Dual-density foams
• Flex Thumb
• Palm
– Nash with black nash
overlay
– Seamless index design
STL S5

170. Stealth S5
Sizes: 10” - 15”
• P.u.
• Mid-density foams
• Ergo Thumb
• Palm
– Beige Nash with Black Nash
overlay
STL S3
* NEW

171. Stealth S3
Sizes: 8” - 15”
• All Nylon
• Mid-density foams
• Ergo Thumb
• Palm
– Beige Nash with
Black Nash overlay
SYN SY50
* NEW

172. Synergy SY50
Sizes: 11” - 15”
Sizes: 8” – 10”
• Polyester with Vinyl detailing
• Low-density foams
• Plastic Thumb
• Microfiber Palm
Glove Recap

173. • Synergy 800 (13 – 15)
• Synergy SE6c (11 – 15)
• Synergy E-Pro (13 – 15)
2009 Custom Product Offerings
Next: Order process
• Synergy ST16 (Sr.)
• Synergy 700 (Jr.)
• Stealth S7 (Jr. – Sr.)
• Goalie pants (Sr.)
• Women’s pants (Sr.)
• Stealth S17 Pant Cover
• Synergy ST10 Girdle Shell
GLOVES PANTS & SHELLS BAGS
• Goalie
• Player (Jr. & Sr)
• Coach

175. • Torso Guard
– Pro inspired design
– Protects vital organs and spine
– Great mobility
• NHL
• MOTION
Selling tool

176. Torso Guard – selling tool
NHL

177. #2 Position in NHL
0
50
100
150
200
250
300
350
PANTS
207 303 117 25 4 10
EASTON THC BAUER TACKLA MISSION WARRIOR
* THC offers pro teams avg. of $100K credit

178. #2 in the NHL
Motion
• Consistent Branding

179. • Torso Guard
• Custom Zone
• MOTION
– 2-piece design
– Lightest pant system on the market
– Now offered with Torso Guard
NHL
Motion in the market

180. – more than just a niche?
• Outperformed expectations for year 1
– Those that have tried it, love it
– 2-piece is a bit of a tough sell
– Encourage retailers to try it
– Seeding
Motion Features

181. Motion
features
Grooved hip pad
for shell
placement
Pouch with
Velcro closure
for cup (cup
included in Elite
model)
Velcro tabs for
socks
Adjustable
length
settings
Shell pull up
loops
Torso Guard
(Elite model
only)
Stretch
zones
High
abrasion
zones

182. Motion Elite
S17 Zones
•Torso Guard
•420D Split Shell + Stretch Zones
•2-Piece Motion Design
•Air Mesh Belly
•Pocketed Lycra Liner, includes
athletic cup
•Adjustable Length
Sizes: (SR) S, M, L, XL (JR) S, M, L
* NEW

183. Stealth S17 Zones
STL S17
+

184. Stealth S17
Sizes: (SR) XS, S, M, L, XL (JR) XS, S, M, L, XL
•420D Split Shell, Ventilation +
Extensive Stretch Zones
•(FRM) Full Range of Motion Design
•Spine protection
•Bio-Dri Liner
SYN ST16

185. Synergy ST16
Sizes: (Sr) XS, S, M, L, XL STL S7
•Torso Guard
•420D Split Shell + Ventilation
•Pro-style Design
•Contoured tailbone lining
•Bio-Dri Liner
* NEW

186. Stealth S7
S5 MotionSizes: (SR) XS, S, M, L, XL (JR) XS, S, M, L, XL
•420D Split Shell, Ventilation + Extra
Stretch Zones
•(FRM) Full Range of Motion Design
•Spine Protection
•Bio-Dri Liner

187. S5 Motion
SYN ST4
•210D Shell
•2-Piece Motion Design
•Protective Spine
•Pocketed Stretchable Liner
•Adjustable Length Settings
Sizes: (SR) S, M, L, XL (JR) S, M, L

188. Synergy ST4
Sizes: (Sr) XS, S, M, L, XL (Jr) XS, S, M, L, XL SYN ST4 Yth
•Torso Guard
•420D Split Shell
•Traditional Design
•Spine protection
•Leg Zippers with Velcro Closures
* NEW

189. Synergy ST4 Yth
STL S1
•Torso Guard
•420D Split with 210D Shell
•Traditional Design
•Spine protection
•Padded Belt + Lace Up Front
Sizes: (Youth) S, M, L, XL
* NEW

190. Sizes: (Sr) XS, S, M, L, XL (Jr) XS, S, M, L, XL
Stealth S1
STL S1 Yth
•210D Shell
•Traditional Design
•Spine protection

191. Sizes: (Youth) S, M, L, XL
Stealth S1 Yth
SYN SY50 Yth
•210D Shell
•Traditional Design
•Extended Spine Protection
•Lace Up Front

192. Sizes: (Youth) S, M, L, XL
Synergy SY50 Yth
SYN ST10 Girdle
•210D Shell
•Traditional Design
•Extended Spine Protection
•Great Starter Pant

193. Synergy ST10 Girdle
(Sr) S, M, L, XL (Jr) S, M, L
Sizes:
STL S17 Cover
•Pocketed Lycra-based Shell
•HDPE Plastic and HD Foam Design
•Single Belt + Velcro Closure

194. Sizes: (Sr) XS, S, M, L, XL (Jr) XS, S, M, L, XL
Stealth S17 Pant Cover
•420D Shell
•Leg Zippers With Velcro Closures
•Covers Any Pant
SYN ST10 Shell

195. (Sr) S, M, L, XL (Jr) S, M, L
Synergy ST10 Girdle Shell
•420D Shell
•Covers Any Girdle
Line Plan

197. New Features
Player Profile: AGILE
Equipment values:
1. Mobility
2. Weight
3. Protection
Player Profile: PHYSICAL
Equipment values:
1. Protection
2. Mobility
3. Weight

198. Vs. RBK 9K
New Synergy
Line
Engineered for the physical player. Target
group for the ST16 series is Midget AAA
(aggressive hockey)
The strategic placement of various foam
densities and materials to maximize the
dispersion of energy from impact.

199. NHL story
ST16 Vs. RBK 9K
Lower profile. Equal or greater protection.
Front View Back View

200. STL
vs.
SYN
Tough to get in NHL locker room. Great buzz and excitement about
new Synergy ST16 Protective Series.

201. Opportunity
Player Profile: AGILE
Equipment values:
1. Mobility
2. Weight
3. Protection
Player Profile: PHYSICAL
Equipment values:
1. Protection
2. Mobility
3. Weight

202. Sizes: (SR) S, M, L, XL (JR) S, M L
Stealth S17
SYN ST16
•Internal 3-Piece Chest, HD
foams, plastic inserts
•Lightweight Frame
Construction Caps
•Invisi-Carb Arches
•Spine Tec
•Adjustability + Bio-Dri Liner

203. Sizes: (SR) S, M, L, XL (JR) M L
Synergy ST16
FRM
•FRM biceps
•3-Piece Chest, SHOX
•Low profile Caps
•Extended Arch
•Spine Tec and Rib Wrap
•Adjustability + Bio-Dri Liner
* NEW

204. STL S7

205. Stealth S7
Sizes: (SR) S, M, L, XL (JR) S, M, L SYN ST6
•Internal 3-Piece Chest, HD
foams
•Low Profile Caps
•Invisi-Carb Arches
•Spine Tec
•Adjustability

206. Synergy ST6
Sizes: (Sr) S, M, L, XL (Jr) S, M, L SYN ST4
•3-Piece Chest, SHOX
•Low Profile Caps
•Extended Arch
•Spine Tec and Rib Wrap
•Adjustability + Bio-Dri Liner
* NEW

207. Synergy ST4
Sizes: (Sr) S, M, L, XL (Jr) S, M, L SYN ST4 Yth
•3-Piece Chest
•Low Profile Caps
•Double-layered Arches
•Spine Tec
* NEW

208. Synergy ST4 Yth
Sizes: (Yth) S, M, L STL S1
•3-Piece Chest
•Low Profile Caps
•Spine Tec Protection
•Adjustability in biceps
and belly pad (yth only)
* NEW

209. Sizes: (Sr) S, M, L, XL (Jr) S, M, L
Stealth S1
STL S1 Yth
•Segmented Chest
•Low Profile covered Caps
•Plastic inserts in key areas
* NEW

210. Sizes: (Youth) S, M, L
Stealth S1 Yth
SYN SY50 Yth
•Segmented Chest
•Low Profile HDPE Caps
•Flex Fit Neck Opening
•Extended Belly Protection
* NEW

211. Sizes: (Yth) S, M, L Next: Shoulder Summary
Synergy SY50 Yth
•Low Profile covered Caps
•Flex Fit Neck Opening
•Great Starter Pad

212. • * NEW
• Graphic update to S1 series
• Stealth (agility) and Synergy (physical) designs cover all
price points
• NHL excitement
•Opportunity for Mission / Itech market share
Next: ELBOW PADS
2009 Shoulder Pad Summary

213. S17 EP
Player Profile: AGILE
Equipment values:
1. Mobility
2. Weight
3. Protection
Player Profile: PHYSICAL
Equipment values:
1. Protection
2. Mobility
3. Weight
3-piece design 2-piece design
ELBOW PADS

214. Stealth S17
Sizes: (SR) M, L (JR) M, L SYN ST16
•3-Piece Design
•Covered HDPE Caps
•Reinforced Bicep and
Forearm
•3-Strap, Neoprene Bicep
•U-shaped Donut + Pad Lock
Grip Print

215. Sizes: (Sr) S, M, L (Jr) M,L
Synergy ST16
EVA cap
•2-Piece Design
•EVA Caps (disperses impact)
•Reinforced Bicep and Forearm
•3-Straps
•U-shaped Donut + Dry Flow
Liner
* NEW

216. EVA elbow
cap
STL S7
=
Lightweight and
absorbs energy
from impact

217. Stealth S7
Sizes: (SR) S, M, L (JR) M, L SYN ST6
•3-Piece Design
•Covered HDPE Caps
•Reinforced Bicep and
Forearm
•3-Straps
•U-shaped Donut

218. Sizes: (Sr) S, M, L (Jr) M, L
Synergy ST6
SYN ST4
•2-Piece Design
•EVA Caps (disperses impact)
•Reinforced Bicep and
Forearm
•3-Straps
•U-shaped Donut
* NEW

219. Sizes: (Sr) S, M, L (Jr) M, L
Synergy ST4
STL S1
•2-Piece Design
•Soft Covered Caps
•Reinforced Bicep and
Forearm
•3-Straps
•U-shaped Donut
* NEW

220. Sizes: (Sr) M, L (Jr) M, L
Stealth S1
STL S1 Yth
•Soft Cap Design
•Reinforced Bicep and
Forearm
•3-Straps
•U-shaped Donut
* NEW

221. Sizes: SOFT (Youth) M, L / HARD (Youth) S, M, L
Stealth S1 Youth
SYN SY50 Yth
SOFT cap Design
•Reinforced Bicep and Forearm
•3-Straps
•U-shaped Donut
HARD cap Design
•Covered Hard Cap
•Flexible Bicep
•2-Straps
* NEW

222. Sizes: (Youth) M, L Elbow Pad Summary
Synergy SY50 Youth
•Soft Cap Design
•Flexible Forearm
•2-Straps

223. • * NEW
• Graphic update to S1 series
• Stealth (3-piece) and Synergy (2-piece) designs cover all
price points
• Excellent shelf appeal
•Opportunity for Mission / Itech market share
Next: SHIN GUARDS
2009 Elbow Pad Summary

224. Knee caps?
Player Profile: AGILE
Equipment values:
1. Mobility
2. Weight
3. Protection
Player Profile: PHYSICAL
Equipment values:
1. Protection
2. Mobility
3. Weight
Low profile knee cap Full profile knee cap
SHIN GUARDS

226. Shin Guard – selling tool
Front View Inside View Close-up

227. Stealth S17
SYN ST16Sizes: (SR) 14, 15, 16 (JR) 12, 13
•Sling Tec Design
•Invisi-Carb Shell, covered low-
profile Cap
•Adjustable Calf Wrap with Grip Print
•2-Straps, XL Neoprene Calf
•Bio-Dri Knee, Molded Dry Flow,
Protective Flare + Tib Flex

228. Synergy ST16
STL S7Sizes: (SR) 14, 15, 16, 17 (JR) 10, 11, 12, 13
•Sling Tec Design
•HDPE Molded Shell, covered full-
profile cap
•Reinforced Calf Wrap
•2-Straps, xl calf strap
•Soft Foam Knee, Molded Dry Flow,
Protective Flare + Tib Flex
* NEW

229. Stealth S7
SYN ST6Sizes: (Sr) 14, 15, 16, 17 (Jr) 10,11, 12, 13
•Sling Tec Design
•Invisi-Carb Shell, covered low-
profile Cap
•Extended Calf Protection
•2-Straps
•Knee Lock, Protective Flare + Tib
Flex

230. Synergy ST6
SYN ST4Sizes: (Sr) 14, 15, 16 (Jr) 10, 11, 12, 13
•Sling Tec Design
•HDPE Molded Shell, full-profile cap
•Calf Wrap
•2-Straps, xl calf strap
•Soft Foam Knee, Protective Flare +
Tib Flex
* NEW

231. Synergy ST4
STL S1Sizes: (Sr) 14, 15, 16, 17 (Jr) 10, 11, 12, 13
•Ergonomic Fit
•HDPE Molded Shell + Ventilation
and full-profile cap
•Calf Wrap
•2-Straps
•Ventilated Liner
* NEW

232. Stealth S1
Sizes: (Sr) 14, 15, 16 (Jr Pro) 10, 11, 12, 13 Next: Stealth S1 Yth
•Ergonomic Fit
•HDPE Molded Shell, low-profile cap
•Calf Wrap
•2-Straps
•LD Foam Knee, Mesh Liner
* NEW

233. Sizes: (Youth) 8, 9, 10, 11, 12, 13 Next: Synergy 50 Yth
Stealth S1 Youth
•Ergonomic Fit
•HDPE Molded Shell
•Calf Wrap
•2-Straps
•LD Foam Liner
* NEW

234. Shin Guard Summary
Synergy SY50 Youth
Sizes: (Youth) 7, 8, 9, 10
•Ergonomic Fit
•HDPE Molded Shell
•2-Straps
•Nylon Liner
•Now available in size 7”

235. • * NEW
• Graphic update to S1 series
• Stealth (Low profile knee) and Synergy (Full profile knee)
designs cover all price points
• NHL excitement
•Opportunity for Mission / Itech market share
Next: Line Plan Summary
2009 Shin Guard Summary

236. Stealth SUB Wheel
•PVC coated 600D + 420D
Dobby
•Padded + Ventilated Side
Skate Pocket + 5
Additional Pockets
•Telescopic Pull Handle
•Ventilated U-Shape
•2 Water Bottle Holders +
ID Window
Size: 42” x 18” x 18”
Wheel Only / BKCH

237. Stealth SUB Wheel Features
Backpack
3-Wheel
Ventilation

238. Stealth S17
•PVC coated 600D + 420D
Dobby
•Padded Side Skate
Pocket + 3 Additional
Pockets
•Telescopic Pull Handle
•Ventilated U-Shape + 2
other ventilated sides
•Water Bottle Holder + ID
Window
Size: (Lrg) 40” x 18” x 16” (Sml) 36” x 16” x 15”
Wheel and Non-wheel / BKBK, BKCH, BKRD, BKNY

239. Synergy ST16
•PVC coated 600D + 420D
Dobby
•Padded + Ventilated End
Skate Pocket
•Telescopic Pull Handle
•U-Shape top
•Oversized ID Window
Size: 40” x 18” x 18”
Wheel and Non-wheel / BKBK, BKRD, BKRY, BKSL

240. Stealth S15
•PVC coated 600D + 420D
Dobby
•Internal End Pouch +
Zippered Side Panel
Pocket
•U-Shape Top
•Split bottom
•3 Rail Support (Lrg)
Size: (Lrg) 42” x 20” x 20” (Sml) 38” x 17” x 17”
Wheel Only / BKCH

241. Synergy ST14
•PVC coated 600D + 420D
Dobby
•Padded + Ventilated End
Skate Pocket
•Telescopic Pull Handle
•U-Shape Top
•Oversized ID Window
Size: 38” x 18” x 18”
Wheel and Non-wheel / BKBK, BKRD, BKRY, BKSL

242. Synergy ST12
•PVC coated 600D + 420D
Dobby
•End Skate Pocket
•Pull Handle
•U-Shape Top
•Oversized ID Window
Size: 36” x 17” x 17”
Wheel and Non-wheel / BKBK, BKPK, BKRD, BKRY, BKSL

243. Synergy ST10 Backpack
• *NEW wheel offering
•600D + 420D Dobby
•Ergo Skate Pocket + 3
Additional Pockets
•Front U-Shape
•Comfortable Back &
Shoulder Padding
•Unique Design to
Maximize Mobility
Size: 17” x 13” x 27” [23” x 13” x 27” including skate pockets] / BKPK, BKRD, BKRY, BKSL

244. Stealth S7 Team
•PVC coated 600D
•Side Panel Pocket
•Telescopic Pull Handle
•Straight Top
•Oversized ID Window
•U.S. Only
Size: (Lrg) 37” x 19” x 20” (Sml) 33” x 16” x 17”
Wheel and Non-wheel / BK, NY, RD, RY

245. Synergy ST4
•PVC mesh (tarpaulin)
•Internal End Pouches
•Straight Top
•Oversized ID Window
Size: 38” x 17” x 17”
Non-wheel only / BK, NY

246. Synergy ST2
•PVC coated 600D
•Zippered End Pocket
•Telescopic Pull Handle
•Straight Top Opening
•End Mesh Pouch
Size: 32” x 15” x 15”
Wheel and Non-wheel / BKBK, BKCH
* NEW

247. Stealth S1
•PVC coated 600D
•Pull Handle
•Straight Top
Size: 38” x 16” x 16”
Wheel and Non-wheel / BK

248. Synergy SY50
•PVC coated 600D
•Pull Handle
•Straight Top
Size: 25” x 14” x 14”
Wheel and Non-wheel / BK

249. Team Wheel Stick
•Larger
•Carries up to 50 sticks
•Improved for Durability
Size: 69” x 16” x 15”
Wheel only / BK
* NEW

250. Synergy ST16 Stick
•PVC coated 420D Dobby
•Large holds up to 6 senior sticks
•Small holds up to 4 junior sticks
•ID window
Size: (Lrg) 65” x 6” (Sml) 52” x 5.5” / BKCM, BKPK, BKRD, BKRY, BKSL

251. Synergy Carry-On
•Zippered End Pocket
•Detachable Shoulder
Strap
•ID Window
•Same SKU
Size: 24” x 11” x 11” / BKSL

252. Toiletry
•Zippered Main Compartment
•2 Internal Mesh Compartments
•ID Window
•Same SKU
Size: 10” x 5.5” x 5” / BK

254. • 3 Distinct Consumer Segments (clusters) based on unique
attitudes and outward appearance.
• Collections will be theme driven and seasonally relevant.
• Product designed for the Easton loyalist to wear on and off
the Ice.
• Targeting the 12-24 Year old consumer.
Lifestyle Apparel Direction
What does that look like?

255. 1. Consumer is brand conscious and aware of
the image each brand represents.
2. Chooses to represent their chosen brand as
a way of association to the brand and
sports they play.
3. Proud to be an athlete, wears team apparel
on and off ice.
4. Design approach: Logo driven, simple and
clean graphic, single embellishment
technique.
5. Examples are: Easton, Bauer, Under
Armour, Nike.
Cluster 1

256. 1. Consumer is aware of fashion
trends and not loyal to any one
brand.
2. Consumer is conservative when it
comes to actual purchase.
3. Design approach: Logo and
Graphic Driven, logo takes primary
position, multiple embellishments.
4. Examples are: Abercrombie and
Fitch, American Eagle, Hollister,
Gap, Etc.
Cluster 2 “Mild”

257. 1. Consumer is fashion
conscious. Early adopter to
the latest trends.
2. Design approach: Theme
Graphic driven, logo takes
secondary position,
multiple embellishment
techniques take third
position.
3. Examples are: Affliction, Ed
Hardy, Quick Silver,
Billabong, Etc.
Cluster 3- “Wild”

258. Lifestyle Segment Recap
Branded Mild Wild

259. Natural fiber
• Does not wash out
• Supplies negative Ions
• Activate metabolism of cells
• Increase energy flow
• Blood circulation
Anti-microbial
• Prevents odor
UV Protection
SKINS BAMBOO LOOSE FIT
50% POLYESTER 50% BAMBOO MINI JACQUARD
How does the Bamboo Technology work?

260. BAMBOO TECHNOLOGY
Negative Ions releasing
•Increase energy
•Metabolism improvement
•Blood circulation
enhancement
Anti Microbial
•Deodorization
UV Protection
Healthtech Bamboo

261. SYNERGY BOARD JOCK SHORT
• Soft-sided cup for improved
comfort
• Velcro tabs to secure socks
• Engineered with Bio-Dri for
greater moisture management
• Mesh fabrication allows for
greater breathability
•Seam reduction via sublimation
to reduce chafing
100% POLYESTER MINI JACQUARD

262. SYNERGY BOARD JOCK SHORT
New Packaging

263. SYNERGY COMPRESSION
80% NYLON 20% SPANDEX
• Raglan Sleeves
• Flat locked seams
• Grip Tec
• Mesh Panels giving more ventilation

264. SYNERGY COMP JOCK SHORT
• Soft-sided cup for improved
comfort
• Velcro tabs to secure socks
• Engineered with Bio-Dri for greater
moisture management
• Mesh Panels giving more
ventilation
80% NYLON 20% SPANDEX

265. SYNERGY COMP JOCK PANT
• Soft-sided cup for improved comfort
• Velcro tabs to secure socks
• Grip Tec to keep pads secure
• Engineered with Bio-Dri for greater
moisture management
• Mesh Panels giving more ventilation
80% NYLON 20% SPANDEX

266. BIO DRI PRACTICE JERSEY
CONTRAST SIDE PANEL
TOP STITCHED SEAMS
TRANSFER NECK LABEL
100% BIO-DRI

267. 100% POLYESTER DOUBLE JACQUARD MESH
COVER STITCHING
TRANSFER LOGOS
OVERLOCKED
CHAFE FREE SEAMS
MOISTURE
WICKING
V-NECK CONSTRUCTION
RAGLAN SLEEVES
CONTRAST
SIDE PANELS
DOUBLE SIDED
WOVEN MESH
BIO DRI REVERSIBLE JERSEY

268. EASTON JACQUARD LOGO
LOGO EMBROIDERY
THICK WEAVE FOR
LACE BIT PROTECTION
100% POLYESTER TACTEL LYCRA
SYNERGY SKATE SOCK

269. ENERGY JACKET
100% POLYESTER
INSIDE MP3 POCKET
WITH HEAD PHONE PORT
SIDE POCKETS
ELASTIC CUFFS
CONTRAST DESIGN
DROPTAIL HEM
13” CONCEALER ZIP HIDDEN STOW POCKET

270. 100% POLYESTER
ENERGY PANT
SIDE POCKETS
STRAIGHT HEM WITH
ZIP OPENING
ELASTIC WAISTBAND
BACK VELCRO POCKET

271. SIDE POCKETS
CONTRAST INSERT
FULL BULLET MESH LINED
ELASTIC CUFF
DRAWCORD HEM
13” CONCEALED ZIP
100% POLYESTER
ACCURACY JACKET
INSIDE MP3 POCKET
WITH HEAD PHONE PORT

272. AV PANT
ZIP OPENING HEMS
ELASTIC WAISTBAND
BENT KNEE TECHNOLOGY
SIDE POCKETS
INSIDE HEM WEATHER GUARD
100% POLYESTER

273. 100% POLYESTER
SIDE POCKETS
ELASTIC CUFFS
CONTRAST PIPING
DROPTAIL HEM
INSIDE MP3 POCKET
WITH HEAD PHONE PORT
Velocity Jacket
13” CONCEALER ZIP
FOR EMBROIDERY

274. POWER PLUS FULL ZIP JACKET
100% POLYESTER
FULL ZIP
FRONT POCKET
CONTRAST INSERT

275. POWER PLUS PANT
SIDE POCKETS
ELASTIC HEM WITH
ZIP OPENING
ELASTIC WAISTBAND
SCREENPRINT LOGO
100% POLYESTER, JERSEY FRONT, BRUSH BACK FLEECE

276. POWER PLUS HOODY
100% POLYESTER, JERSEY FRONT, BRUSH BACK FLEECE
FRONT KANGAROO POCKET
DRAWCORD HOOD
SCREENPRINT FRONT AND
BACK LOGO

277. INTENSITY JACKET
100% Polyester/Bonded soft shell
DOUBLE CUFF
INSIDE MP3 POCKET
WITH HEAD PHONE PORT
FRONT WELT POCKET
13” CONCEALER ZIP
FOR EMBROIDERY

278. POLO SHIRT
100% BIO-DRI
2 BUTTON FRONT PLACKET
CONTRAST INSERT
CONTRAST EMBROIDERY
LOGO

279. PERFORMANCE & MESH
ELASTIC WAISTBAND
ELASTIC WAISTBAND
TWIN NEEDLE
TOP STITCHING
100% POLYESTER MESH
TWIN NEEDLE
SIDE
POCKETS
DRAWCORD
100% POLYESTER KNIT

280. TUNDRA TEC JACKET
3 IN 1 JACKET
FULL EMBROIDERY READY
MAGNETIC SNAPS
INTERNAL WAIST SYNCH
ADJUSTABLE
VELCRO CUFFS
INSIDE MP3 POCKET
WITH HEAD PHONE PORT
REMOVEABLE HOOD

281. SPORTS JACKET
100% NYLON DOBBY
FULL EMBROIDERY READY
1 X 1 RIB CUFFS
INSIDE MP3 POCKET
WITH HEAD PHONE PORT
CHEST POCKET
FRONT WELT POCKET

282. S17 HOODY
KANAGAROO POCKET
S17 HOCKEY STICK DESIGN
80% COTTON 20% POLYESTER

283. PRO LACE-UP HOODY
KANGAROO POCKET
LACE UP
80% COTTON 20% POLYESTER

284. TEAM LACE-UP HOODY
KANGAROO POCKET
LACE UP
80% COTTON 20% POLYESTER

285. DIAMOND E PANT
SIDE POCKETS
STRAIGHT HEM
ELASTIC WAISTBAND

286. EASTON HAT LINE
TEAM KNIT
FITTED CAP

289. Marketing = Personality of Brand
Product = DNA of Brand
New Media / Internet
Sports Marketing
Merchandising / POP
Traditional Marketing
Key 2009 Initiative
Key Consumer Touch Point
Increased focus and expenditure Increased focus and expenditure
Increased focus and targeted reach Increased focus on Activation
Key 2009 Initiative
Key Consumer Touch Point
a Marketing PhilosophyCONFIDENCE is...

290. CONFIDENCE is... New Media / Internet
Marketing Philosophy
Easily and quickly updated
– constant information, relevancy and entertainment
Connect: Brand -> Players & Players -> Brand
Our Growing Commitment: interacting with consumers!!
- Create more consumer pull – diminish Easton push
- Youth want (expect) cool interactivity & entertainment
- Both core players and more casual fans/rec players
Comprehensive, real-time results
- Detailed tracking
- unique visitors
- city, state, country
- entry/exit point, length of stay, etc.
- Listen, learn, react
Have you met Ryan Malamed?
Go Where the Action is
- Social Networking, Viral, Branded Entertainment
- Sustainable / Extendable
- Great potential for ROI revenue stream
- Instantly International & very economical

291. • Huge Initiative in 2009
• Additional tie between Brand & Players
• Focused effort tie between Brand & Consumer
• Complete overhaul of design & functionality
- more than online catalog
- become experiential
- personal interaction/build community
- user integration
- unique/owned content
- drive desire for repeat visits
- cross-promotional efforts / music
• Continued microsite developments
• Track user trends & react
• Repurposing of assets to retailers
• March 1, 2009 Relaunch
CONFIDENCE is... eastonhockey.com
Marketing Philosophy

292. CONFIDENCE is... SE16 Microsite
Marketing Philosophy
* Launch-Driven / Educational
- both consumers & retailers
* Entertainment component
- build “cred” with consumers
* Relationship building – email database
- enter-to-win Sweeps
* Repurposing of assets
- retailer hosted sites

293. Marketing Philosophy
CONFIDENCE is... SE16 Microsite
* Unique/Comprehensive Product Showcase
* Launch-Driven / Educational
- both consumers & retailers
* Repurposing of assets
- retailer hosted sites
* Player integration – ProCamp shoot

294. CONFIDENCE is... PROTECHNOLOGY Helmet Microsite
Marketing Philosophy
* Launch-Driven / Educational
- both consumers & retailers
* Entertainment component
- build “cred” with consumers
* Relationship building – email database
- Consumer Design Contest
* Repurposing of assets
- retailer hosted sites

295. CONFIDENCE is... “My Name is Hank” Microsite
Marketing Philosophy
* Player / Success-Driven
- First step of Player microsites
- “I want to be like him”
* Entertainment component
- proprietary interviews
* Relationship building – email database
- enter-to-win Sweeps
* Repurposing of assets
- retailer hosted sites

296. • Immediate Utilization of Online Marketing Manager (Ryan Malamed)
• 2009 eastonhockey.com launch – March 1, 2009
• Meaningful Social Network presence
• Co-marketing / co-op / shared initiatives with untapped marketing partners
• Blog content – target of March 1, 2009
• S17 Skate Microsite – Feb/March 2009
• Dealer Image Database – updated November 15, 2008
• Online Marketing Asset Locker Room – date tbd
• Retailer Education Center (repurposed Interactive/video assets) – target of March 1, 2009
• The “Think Differently” Mentality
CONFIDENCE is... Looking Forward – New Media
Marketing Philosophy

297. Go Where the Action is – Key Consumer Touch Point
Develop & Support To-Market Strategies, Schedules and Campaigns
Encourage/Foster greater amounts of “Destination Purchases”
Retail Staff Education – Brand Ambassadors
Convert (the doubter) / Convince (the interested) / Validate (the believer)
CONFIDENCE is... Merchandising / In-Store
Marketing Philosophy
Have you met Dae Ramirez?

298. CONFIDENCE is... Merchandising / In-Store
Marketing Philosophy
Center Tech Panel - Updated
Posters / Banners

299. • Retailer-specific
product/player tie-in opps
• Offer to all retail accounts
• Offer assistance or
autonomy in
fabrication/application
CONFIDENCE is... Marketing Asset Locker Room
Marketing Philosophy

300. • Immediate Utilization of Hockey Marketing Manager (Dae Ramirez)
• Comprehensive Marketing Strategy – 2009 and beyond
• In-depth analysis of Merchandising/In-store presence and demand
• Drive Product Packaging project
• Integrate with Product Management Team to develop To-Market Strategies & Campaigns
• Launch of Marketing Asset Locker Room – date tbd
• The “Think Differently” Mentality
CONFIDENCE is... Looking Forward – Merchandising / In-Store
Marketing Philosophy

301. CONFIDENCE is... 2009 Product Catalog
Marketing Philosophy
• Exudes Confidence
• Maximum Player Integration/Validation
• Concise Technologies / User Benefit
• Loaded on Dealer Image site by Nov 15

302. CONFIDENCE is... Print Advertising
Marketing Philosophy
Teaser Ads

303. CONFIDENCE is... Print Advertising
Marketing Philosophy
Launch Ads
Product / Maintenance Ad
Brand / Event Ad

304. CONFIDENCE is... Public Relations
Marketing Philosophy
Brand & Product Press Releases / Product Placement / Publicity and Logistics/Fulfillment
Improved and increased placements
- national pubs / national scribes
Improved and increased “leadership voice”
- we’re the first requested interviews
Strategic outward communications
- leveraging geography, circ, benefits

305. National & Regional Objectives
 One Concept driven through Athletes,
Product & Marketing
 Sales-Driven Programs
 Retail Partner Tie-ins
 Stable of Athletes that fit Initiatives
 Character of Athlete
 National & Regional Authenticators
 Focus on Maximum Exposure Assets
 Big Market Teams
 Coverage of Key Target Markets
 Post-Season Success
 Constant Infusion on Young Talent
Own the
CONFIDENCE is... Sports Marketing
Marketing Philosophy

306. Since We Last Met . . .
2009 SPORTS MARKETING & ATHLETES
•S17 Dominates NHL Landscape
•
•S9 Helmet Makes Historic Appearance
•
•Easton Hockey AGAIN Best of the Best
•

307. Since We Last Met . . .
2009 SPORTS MARKETING & ATHLETES
•S17 Dominates NHL Landscape
•Intro Propels Brand to New Heights
•Easton Gains Single Season Market Share Growth of 29%
with NHL players
•Grabs 50.4% League Market Share driven by S17 Demand
•S9 Helmet Makes Historic Appearance
•Nov 4th 2007
•Erik Johnson, #1 Pick in the 2006 Draft Makes Intro
•42 NHL Players Wear Helmet in 2007-2008
•Easton Hockey AGAIN Best of the Best
•Top Honors for Easton in NHL and Internationally

308. Since We Last Met . . .
2009 SPORTS MARKETING & ATHLETES
•S17 Dominates NHL Landscape
•Intro Propels Brand to New Heights
•Easton Gains Single Season Market Share Growth of 29%
with NHL players
•Grabs 50.4% League Market Share driven by S17 Demand
•S9 Helmet Makes Historic Appearance
•Nov 4th 2007
•Erik Johnson, #1 Pick in the 2006 Draft Makes Intro
•42 NHL Players Wear Helmet in 2007-2008
•Easton Hockey AGAIN Best of the Best
•Top Honors for Easton in NHL and Internationally

309. Since We Last Met . . .
2009 SPORTS MARKETING & ATHLETES
•S17 Dominates NHL Landscape
•Intro Propels Brand to New Heights
•Easton Gains Single Season Market Share Growth of 29%
with NHL players
•Grabs 50.4% League Market Share driven by S17 Demand
•Easton Hockey AGAIN Best of the Best
•Top Honors for Easton in NHL and Internationally
•Zetterberg – Top Scorer in Playoffs (Helmet)
•Zetterberg – Conn Smythe Winner as MVP (Helmet)
•Heatley – Top Scorer & MVP World Championships (Helmet)
•Brent Burns – Best Defenseman World Chamiponships

310. 2009 SPORTS MARKETING & ATHLETES
Heatley: Canada RECORD for Goals in a World Championship

311. 2009 SPORTS MARKETING & ATHLETES
2008 Playoff Point Leader
Detroit Leading Scorer
Conn Smythe Trophy
Stanley Cup Champion
Henrik Zetterberg

312. Easton Endorsed Athletes
2009 SPORTS MARKETING & ATHLETES
•Dany Heatley
•Henrik Zetterberg
•Marian Gaborik
•Joe Sakic
•Ryan Getzlaf
•Jarome Iginla
•Chris Drury
•Zdeno Chara
•Jonathan Toews
•Erik Johnson
•Zach Parise
•Derek Roy
•Brent Burns
•Dustin Penner
•Shawn Horcoff
•Milan Hejduk
•Daniel Cleary
•Anton Strahlman

313. Mfg OPS Share Shafts Share
EASTON 309 47.4% 9 56.3%
Bauer 110 16.9% 1 6.3%
CCM/RBK 89 13.7% 3 18.8%
TPS 34 5.2%
Eagle 0
MIA 0
Tackla 0
Ballistik/BUSCH 0
Fury 0
Trilage 3 0.5%
Sher-Wood 11 1.7%
Mission 17 2.6% 2 12.5%
Montreal 3 0.5%
Salming 1 0.2%
ComPro/GRAF 1 0.2%
Warrior 74 11.3% 1 6.3%
Totals 652 16
2009 SPORTS MARKETING & ATHLETES
NHL Stick Exposure
MORE than the NEXT 4 Brands COMBINED

314. 2009 SPORTS MARKETING & ATHLETES
NHL Glove and Pant Exposure
Gloves Share Pants Share
173 26.0% 207 31.0%
142 21.4% 117 17.5%
162 24.4% 303 45.4%
21 3.2%
28 4.2%
1 0.2%
25 3.7%
1 0.2% 1 0.1%
9 1.4%
55 8.3% 4 0.6%
73 11.0% 10 1.5%
665 667
Mfg
EASTON
Bauer
CCM/RBK
TPS
Eagle
MIA
Tackla
Ballistik/BUSCH
Fury
Trilage
Sher-Wood
Mission
Montreal
Salming
ComPro/GRAF
Warrior
#1 in Gloves ! ! !

315. 2009 SPORTS MARKETING & ATHLETES
NHL Skate and Helmet Exposure
Mfg Skates Share Helmet Share
EASTON 54 8% 61 9%
Bauer 447 67% 207 31%
CCM/RBK 111 17% 289 43%
Mission 15 2% 108 16%
GRAF 38 6%
Totals 665 665
Opportunity to GROW!

316. 220
240
260
280
300
320
340
360
380
400
Oct Dec Jan Feb April
2008
2007
2006
2005
Composite Stick Exposure Trend
309
272
351 Players
390 – Trend
Prediction

317. 2009 SPORTS MARKETING & ATHLETES
0
20
40
60
80
100
120
October December February April
2008
2007
2007-08 Results
2008-2009 Targets
Easton Helmet Results & Prediction
42
Players
100
Players

318. CONFIDENCE is...
New Media / Internet
Sports Marketing
Merchandising / POP
Traditional Marketing
EVERYTHING.
Driven & Supported by
Integrated Marketing Department
Dae Ramirez – Hockey Marketing Manager
Ryan Malamed – Online Marketing Manager